The years have now become a part of six separate decades, since two separate forward thinking local groups of businessmen envisioned a hometown radio facility. Neither group knew the other's plans and upon learning this fact the chivalrous thing to do was for one to step aside and allow the station application to go to Washington unimpeded. The local newspaper owner, Albert Hardy, backed the financial aspects of the venture. Through family connections he was led to a young south Georgia broadcaster, Grady Cooper, who was willing to relocate his wife and children to Commerce. The studios and transmitter were located on the Old Carnesville Road north of Commerce. Grady Cooper was the first voice heard on WJJC Radio.