eCommerce Made Easy

As a business owner, understanding your website's history and trends isn't just beneficial—it's essential. While it's essential not to fixate on the past, reflecting on past website performance can provide valuable insights to enhance your present strategies. In this episode of the eCommerce Made Easy podcast, we delve into the importance of analyzing key website indicators and how these metrics can help us understand our businesses better. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you havent hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Are you an online business owner feeling overwhelmed by what metrics to track for growth? You're not alone! Today, we're diving into the essential KPIs every business owner should monitor to ensure their business is on a growth trajectory. Neglecting to track the right metrics can hinder your progress. So, let's tackle these numbers together and make tracking a habit that fuels your business success! Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you havent hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Ever found yourself wondering why ads for that smartwatch you peeked at on Amazon are following you all over the internet? That is due to the use of third-party cookies. In today’s episode, we are going to dive into third-party cookies & their imminent departure in 2024. From why the era of third-party cookies is ending to how their removal can affect advance marketing tactics, we'll discuss what this means for your business strategy and online habits. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you havent hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Curious about how email marketing can boost your business? Join us for this encore episode as we talk with Tracy Beavers, an expert in the realms of marketing, sales and business growth, about why email marketing is essential for any business strategy. Tracy will explain why it's crucial for both online and offline businesses to stay connected with their clients through email. We'll also explore using personal Facebook profiles for business growth. Tracy will show us how to align your profile with your business and attract potential clients. Plus, she'll reveal her tips for making emails feel personal and friendly. Get ready to improve your Facebook profile and upgrade your email communication! Tune in for some valuable insights! Mentioned Resources: Join Tracy Beavers Facebook Group Want to join a collaborative Facebook Group filled with entrepreneurs just like you? Join Tracy’s Facebook Group! Learn with Tracy Beavers Free Masterclass - How to Grow your Email List & Attract Tour Ideal Clients Without Paid Ads* Are you tired of not knowing each month if you'll make the income you need? Are you feeling invisible when it comes to reaching your ideal clients? You're feeling overwhelmed, unclear, wondering HOW to grow your business with ease? Join Tracy Beaver in her FREE Masterclass as she shares how to build an email list full of ideal clients & a marketing machine that does the sales work for you!Save your seat! *Contains affiliate Links This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Ever encountered a promising website, only to find it cluttered and confusing? When a website causes frustration like that, you may find yourself clicking the back button swiftly and searching elsewhere. However, is this happening on your own site? In this episode, we're exploring Above the Fold content – your online business's digital storefront. We'll delve into everything from understanding above the fold content to utilizing it effectively. Join us to learn how to craft captivating experiences that grab attention and boost conversions. Tune in to ensure your website makes a stellar first impression! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Is your slow website holding back your sales and hurting your brand? In this episode, we’ll dive into the importance of site speed, how to check it, and what you can do to improve it! Site speed can impact your reach and customer satisfaction. From optimizing your site images to choosing the right hosting provider, tune in to keep your e-commerce platform leading the pack in the online competition. Mentioned Resources Measure your site’s performance: Episode 20: Mastering Google’s Web Core VitalsPageSpeed InsightsWebPageTestGTmetrixIncrease your site’s speed: Episode 22: The Power of Image OptimizationEpisode 03: Identifying a Good Hosting ProviderThis week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Whether you are looking for an eCommerce platform, blog platform, email service provider, or so forth, how can you choose the right platform for your business? In this episode, we'll explore strategies for effectively gathering the information necessary to make informed decisions when selecting your next platform. From determining your business needs to testing how easy a platform is to use, we will systematically go over key areas to keep in mind when looking for a new platform. We’ll even go into areas to consider that most online resources don’t even mention! So tune in to determine which software platform is right for you and your business. This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

In a world where customers have endless options, how can your business stand out? The secret lies in something called social proof. It's a powerful tool that builds trust and credibility with your audience. Today we’re diving into Social Proof, what it is, why you need it and how to maximize it. From customer reviews to industry recommendations, you can make your business shine and attract more customers through effective use of social proof. Let's discover how social proof can take your business to the next level! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Ever faced the sting of a negative review on your e-commerce platform? Negative reviews are inevitable for even the most successful companies. In this episode, we’ll explore how online business owners can effectively handle negative reviews and turn them into positive outcomes. From replying in a timely manner to approaching unhappy customers with empathy, we will show you how to reply to negative reviews in a professional manner that showcases your commitment to consumer satisfaction. Tune in, apply these insights, and watch as those stars climb – because every review, good or bad, is a golden opportunity to elevate your e-commerce game. This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Creating and managing a Facebook Group may sound like a time sink with little reward, but did you know it can be one of the most effective ways to create community and brand loyalty? In this episode, we will be going over the benefits of using Facebook groups to grow your business and how to keep it manageable! Whether you are wanting to use your Facebook Group more effectively or are just testing the waters, tune in to learn how to make Facebook Groups work for your business! Mentioned Resources Join my Facebook Group: Website & Tech Tips for Online Business OwnersListen to Episode 37: Using Social Media Marketing to Grow your Business with Tracy BeaversThis week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Is your business prepared for sudden absences? From personal loss to surprise illnesses, can your business stay afloat when you or your team members are navigating emergencies outside of work? In today’s episode, I will share my personal experiences with unexpected absences and what systems you need to have in place to keep your business afloat, even when you aren’t there. This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Ever wondered how two feral cats could transform an office environment? That's exactly what happened when Mac and Brie, our unlikely feline friends, who clawed their way into the hearts of everyone at our office. In this episode, I want share how these rescued furballs have changed our day to day work life and explore the pros and cons of having pets in the workplace. Join us as we explore how whiskered coworkers can reshape the daily grind! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Ever feel like your online store isn’t converting as well as it should? Join me as I share with you the 5 most common website mistakes that could be holding your website back! In my over 20 years of eCommerce experience, I find many online business owners are just guessing when it comes to their website content and features. As we juggle the overwhelming process of running our businesses, it is easy to overlook simple mistakes. From poor website design to overwhelming navigation menus, I will dive into my top 5 common website mistakes and how to avoid them! Mentioned Resources Check your website’s speed: https://pagespeed.web.dev/ How to Test your Website Free Checklist: https://learning.bcsengineering.com/launchchecklist This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

As business owners, you may feel overwhelmed at times by all of the tasks and things you must juggle to succeed. I know I have! Over the past 20 years I’ve used several different Productivity methods to help me be more efficient, effective and productive. In today's episode we’ll be talking about 4 different methods that I’ve used, what they are, and how you could use them in your business. From sharing my experiences with David Allen’s Getting Things Done* strategy to avoiding burnout, these four productivity strategies have helped me throughout both my personal journey through school and parenthood as well as my business journey. Tune in to learn how I use these strategies in my work process and how you can start using them today! Mentioned Resources Getting Things Done: The Art of Stress-Free Productivity by David Allen* *Contains affiliate Links This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Everyone hates spam emails. I know even with spam filters, spam still gets into my inbox. Going through my email and deleting those unwanted emails is so annoying and feels like a time waste. But what if it’s your business emails that are ending up in spam? Or worse, being blocked and un-delivered? How do we address this and make sure our legitimate business emails are being delivered? At the time of this podcast's release, Google and Yahoo are setting stricter requirements for bulk email senders that can affect your emails reaching your users. In this episode, we will be talking about email deliverability, what it is, why it is so important, how to ensure better deliverability and how to stay up on the current rules. In this episode, you will learn: Next Steps 1. Check if you are compliant with current email provider requirements. Use the following tools below to see your domain’s email reputation as well as security compliance. https://mxtoolbox.com/https://mxtoolbox.com/blacklists.aspxhttps://www.talosintelligence.com/2. Grab a pen and paper or open a digital document and list out all of the applications that send emails through your domain. Some examples could be: 3. Look through each of your applications to see how to comply with email requirements. Each application can be a bit different, but often times, they provide documentation on how to make sure you are complaint with their software tools. For some of you, this may be easy, but for those with multiple applications or domains, it can be difficult. Have your tech provider help you through this process or, if you don’t have someone competent in email services, feel free to drop us an email at podcast@bcsengineering.com or connect on social! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Want to maximize your social media marketing & list building efforts? Join me as we welcome back Tracy Beavers, award winning business and sales coach, as she shares the hidden and often overlooked opportunities that we should be capitalizing on in our social media marketing! From using Call to Actions to creating a content web that keeps users’ engagement with your business journey, Tracy shares actionable tips that you won’t want to miss! I know I will be incorporating some of them into my own marketing. Tune in to boost your marketing strategy! Also, be sure to check the show notes for additional resources, including an amazing opportunity to learn from Tracy!* Mentioned Resources Join Tracy Beavers Facebook Group Want to join a collaborative Facebook Group filled with entrepreneurs just like you? Join Tracy’s Facebook Group! Learn with Tracy Beavers Business Visibility Made Easy with Tracy Beavers Are you tired of not knowing each month if you'll make the income you need? Are you feeling invisible when it comes to reaching your ideal clients? You're feeling overwhelmed, unclear, wondering HOW to grow your business with ease? Skyrocket your list growth in the next 60 days with Tracy in her online course Business Visibility Made Easy! Join the wait list! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Ever felt like your goals are just out of reach, or that a year is too long to wait for success? In this episode, we are going to go over The 12-Week Year, an effective approach that can help you achieve your personal and business goals. In my first ever book review, I am going to go over Brian P. Moran's book The 12 Week Year and how the 12 week year strategy has simplified my ambitions, allowing me to concentrate on a single personal and business goal every quarter, creating a rhythm of urgency and accomplishment. No more over-committing or feeling overwhelmed; just clear, attainable objectives and the thrill of crossing the finish line four times a year. Tune in and learn how you can create more consistency in your business and push your business forward by following these tactics! Mentioned Resources: *Buy the 12 Week Year by Brian P. Moran: https://amzn.to/3tIU1aE Join our new free Facebook group: www.facebook.com/groups/bcsesolutions *Contains affiliate Links This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

As the year comes to a close, it’s important to navigate the highs and lows of your eCommerce journey. Review your successes and stumbles with me as I share my own process for reflecting on my business journey this past year. As we look at our accomplishments and struggles, I will guide you through reflecting on your year without judgement so that you can prepare for the new year armed with positive mindset and essential insights from your past experiences. Grab a pen and paper or open up a digital document and get ready to look back at your business journey. Mentioned Resources: Join our new free Facebook group: www.facebook.com/groups/bcsesolutions Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Are you feeling overwhelmed by the digital chaos cluttering your business? It may be time to clean up! In this episode, we explore the critical elements of digital cleanup, how it can fuel your creativity, save precious time, and most importantly, ramp up your earnings. From managing passwords to organizing your emails, we explain the importance of routine digital cleaning and how it not only de-clutters your digital space but refreshes your mind and sparks fresh ideas. Tune in and feel the relief of a cleaner, more productive workspace! Mentioned Resources: Password Advice – Episode 5: How to Protect your WordPress Site In a part of this episode, I explain how to make your passwords not only long, but also hard for computer to guess! The 12 Week Year: Get More Done in 12 Weeks than others do in 12 Months* For those interested in new ways to organize your work life and increase your productivity, this is a great book to check out! * This link contains an affiliate link. If you make a purchase, we may earn a small commission at no extra cost to you. This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

Dream of seeing your business skyrocket to the top of a search engine page? When it comes to search engines, quality keywords are a crucial step to getting your site to the top of search queries. Today's episode dives headfirst into the world of Keyword Research and SEO. Understanding your target audience, identifying their needs, and brainstorming seed keywords to create unique and specific keywords that will draw traffic to your website: this episode will help you use keywords to their fullest potential! Tune in and prepare to take your e-commerce business to the next level, one keyword at a time. Resources: Free Mini SEO Digital Course – Learn our 3 TOP SECRETS to actually getting on the first page of Google (completely FREE!)…in just 3 Days in under 20 minutes a day! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the Show. Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering