In the early 2000s the cultural environment of the city of Lviv (West Ukraine) was notably amplified by the FM Radio INICIATYVA establishment. Due to the promotion of underground and ambitious music, the Radio has found its unique niche among other FM stations. In 2014, by the efforts of Andriy Zelenyi, a known Lviv videographer, the Dzyga Arts Association team and its supporters, the Radio INICIATYVA was reborn and updated in online format as I-RADIO, but cherishing the best achievements of its FM predecessor. Our new targets and intentions were shaped around CONTEMPORARY AV ART. Thus, currently the I-ART MEDIA resource is a base for the I-RADIO and its full-blooded functioning.