Customer experience isn't accidental — it's designed. The CX Algorithm explores how people, data and technology create experiences that drive trust, loyalty and growth. Each episode is a conversation with a global leader in CX, data, AI and leadership — real problems, real decisions, and what works beyond the hype. Host Dr Eslam Afifi is a customer experience, data and insights leader with a PhD in AI-driven CX strategy (Monash University), an Executive MBA (IE Business School) and three Australian CX Awards. Episode notes, transcripts and guests: https://www.thecxalgorithm.com