Red Bull started Red Bull Music Academy 20 years ago with the goal of creating a platform for those who wanted make a difference in the music landscape.
The brand then launched Red Bull Radio several years later - a branded internet radio station filled with great content and amazing curation stemming from the Academy’s efforts. Red Bull Radio wanted to double down on their listenership and awareness which is why they turned to TuneIn for help.
Red Bull partnered with TuneIn to get Red Bull Radio out to the masses with syndication of the station on the TuneIn platform and across connected devices. TuneIn became the only destination outside of Redbull.com where fans can listen to the station.
TuneIn developed a global distribution strategy that combined native in-app editorial placements, high impact takeovers, live streams of special events, social media, co-branded marketing, and efficient tactical media.
TuneIn drove millions of new fans to listen to the station and helped Red Bull further establish themselves as a music and cultural tastemaker. Red Bull Radio became TuneIn's most listened to branded station in history.