A Well-Designed Business® | Interior Design Business Podcast

Today With Shelli Warren Today, on A Well-Designed Business, I am joined by Shelli Warren, distinguished Women's Leadership Advisor, and the host of the Stacking Your Team podcast. Do you believe the misconception that success is only attached to working for a corporation? If so, you may have little faith in hiring the right team, because as you will hear from Shelli, you have much to offer the right person in the form of a career. Pick It Apart: [6:07] Shelli shares her philosophy that her clients should understand that they have value and can provide valuable careers for employees. [12:28] Before you even post a position, get clear on their job responsibilities. [16:01] When and how to build a leadership team. [20:08] How to guide someone towards making desirable decisions and being accountable. [27:54] Realizing that you may have to fire people because the pace of your business has changed and you need to bring in new hires. [48:25] When a business owner is ready to sell their business, many times it is an employee who buys it. LuAnn Nigara and Shelli Warren's Ah-Ha Moments “You can have a worthwhile career, and also offer people worthwhile careers.” - Shelli Warren “People will stay working for you when they feel connected to you or their immediate supervisor.” - Shelli Warren “The team that got you here may not be the same team to get you there.” - Shelli Warren More About Shelli Warren Shelli Warren is a distinguished Women's Leadership Advisor and the host of the Stacking Your Team podcast. Her expertise lies in helping small business owners develop and nurture a leadership team that can take over the daily operations of the business, enabling the owners to focus on higher-level growth decisions. Drawing from her impressive background, which includes successfully managing multi-million dollar projects for Fortune 50 corporations and iconic billion-dollar brands, Shelli has spent nearly a decade coaching business owners. Now in its fifth year, The Stacking Your Team podcast stands as a top-rated show with over 500,000 downloads. It serves as a source of inspiration and education for women leaders, guiding them on how to build capable leadership teams that can effectively provide the daily direction needed to exceed their company's clients' expectations. Connect with Shelli Warren Website LinkedIn Instagram Facebook YouTube What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Intro Call with Duke Renders Shelli’s Stacking Your Team website Shelli’s Stacking Your Team podcast Other Shows Mentioned: AWDB #55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching AWDB #214 Rachel Moriarty: How FaceBook Live Can Be A Game Changer For Your Interior Design Business AWDB #707 Rachel Moriarty: Authenticity and Visibility in Your Interior Design Business AWDB #906 Katie Wick: My Path in Interior Design; My Choice to Be an Employee.

Today With Becky and Nate Vandenbroek Hi, Welcome to A Well-Designed Business. Today I have on Becky and Nate Vandenbroek from Hygge Design+Build. If you are someone who wants to get into the design-build industry, this episode is for you. Becky and Nate know how to help designers who want to break into the design/build world and share what to consider when choosing to collaborate with builders. Both possessing Erika Ward transferable skills, Becky with her upbringing with a builder dad and Nate as a previous project manager, they ditched their 9-5 and in 2020 formed Hygge Design+Build. As you can tell, they are thriving. They are here today to explain the process of working with design/build clients, give advice to designers looking to start a relationship with a builder, as well as red flags. Pick It Apart: [2:07] Nate shares his perspective as a builder as to why one should break into the design/build world. [6:49] Doing design or building separate from each other. [17:03] Becky’s experience growing up on construction sites with her dad who is a builder. [28:02] Nate shares how you can work with a builder, electronic project management system, or not. [31:59] Becky and Nate explain how it works when you do find your builder. [37:43] Explain how a designer can discuss their pricing to a builder. LuAnn Nigara and Becky and Nate Vandenbroek's Ah-Ha Moments “If you're not able to have a clear line of communication with a builder and you're not on the same page with his process, it's going to be a disaster.” - Becky Vandenbroek “If you can find a builder who doesn’t have a designer on staff and the both of you mesh well with the design aesthetic, it could be a win-win for both of you.” - Becky Vandenbroek More About Becky and Nate Vandenbroek Ok, let’s get this right out of the way…It’s pronounced who-guh even though it looks like hi-gee. Hygge Design+Build was formed in 2020 after Becky and Nate Vandenbroek decided to ditch their 9-5 and start their own design+build company in Grand Rapids, MI. Becky grew up in the construction industry while watching her dad develop land, build spec homes, and commercial properties. Nate had always been interested in building, renovating, and creating. They took their love of home building and design and turned that into what is now known as Hygge Design+Build. Hygge Design+Build homes are designed and built with a focus on creating a warm, cozy, and inviting atmosphere that promotes well-being and comfort. Their Hilltop Farm home was featured in the national publication of Dwell Magazine in collaboration with Marvin Windows and was awarded a National Best in American Living award by the NAHB. Their most recent project, The Slate House was chosen by Marvin Windows for their national ad campaign and will also be featured in Dwell Magazine. They are all about designing “outside of the box” when it comes to designing and building their homes. Connect with Becky and Nate Vandenbroek Website Instagram Facebook Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Duke Renders Strategy Session LuAnn University Other Shows Mentioned: AWDB 542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the...

Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives. Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping. Hear LoriAnn’s insights on why strategic bookkeping matters—and how you can take control of your numbers. Pick It Apart: [3:18] LoriAnn and LuAnn discuss why knowing your numbers matters—and what it means to “love” those numbers. [7:31] LoriAnn explains why business owners should consider outsourcing bookkeeping from the beginning. [15:51] LoriAnn breaks down the numbers we really need to know in our businesses. [24:59] LoriAnn shares why a holistic approach to your finances is important. [33:09] LuAnn and LoriAnn reflect on what most people miss when it comes to their numbers. LuAnn Nigara and LoriAnn Kuntz's Ah-Ha Moments “The secret to loving your numbers is to find someone who understands them.” -LoriAnn “When I work with someone, it's not just about the business, it's about them as a person. And it's about their life and their lifestyle.” -LoriAnn “It’s clear that you are willing to go down the different roads and that is the thing that we really need in a bookkeeper.” -LuAnn More About LoriAnn Kuntz Growing up in an entrepreneurial family, I saw firsthand what it was like to run a successful business. And having a good financial system and knowing the numbers was a big part of that. The opportunity to learn about money management and bookkeeping from a young age sparked what I thought was a love for accounting. I started down the traditional accounting path, but a few years into my CPA journey, I felt God calling me out of it to serve entrepreneurs differently. Connect with LoriAnn Kuntz Website Website Instagram Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Check out Kravet Inc. and use our code AWDB10 for 10% on any order of Kravet fabric, wallpaper, or trim Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Eileen Hahn’s Website

Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering one, or if you are looking to scale your interior design business anytime soon, Katie is here to share valuable insights. We are getting into the nitty gritty of partnership — from evaluating the business and legalities to personalities, percentages, and profitability. Pick It Apart: [1:11] Katie shares how she and Natasa met while working together more than a decade ago, how they realized they were a good fit for partnership, and how they began working together again in their current roles. [5:52] Katie discusses how she officially approached Natasha about becoming partners and the process of having the business evaluated and buying in. [14:40] LuAnn asks Katie what business owners need to think about before they get their business evaluated for sale or partnership. [29:03] Katie outlines how she and Natasha negotiated the terms of their partnership, including ownership percentages, legalities, and the importance of open and honest conversation. [41:46] Katie emphasizes the value of tracking both revenue streams and profit margins. LuAnn Nigara and Katie Ryan Pluer's Ah-Ha Moments “We're kind of like a Venn diagram. Like, I have my little part, she has a little part. And then we intersect. And the stuff that we intersect—we're just like on the same page. But we're also not afraid to challenge each other.” – Katie Ryan Pluer “If you're running your business, you should pay yourself.” – Katie Ryan Pluer “If you are considering a potential partnership with someone, and before you make the purchase, and the final deal, if you can't have open and honest conversation, then…how the heck do you think you're going to have it when you both have skin in the game?” – LuAnn Nigara “Sometimes there's some ego in ownership and creating your own business. And if you're willing to put that ego aside and bring someone in that can help grow your business—grow it together—it's really worth it…If you find the right person that understands and has as much love for it as you do, I think it'll be a good fit. - Katie Ryan Pluer More About Katie Ryan Pluer Katie Ryan Pluer holds a bachelor’s degree in Marketing from the University of WI-Madison. Katie is an entrepreneur, and currently is a Partner & Vice President at Natasa Jones Interiors. Her expertise is in business development, marketing, and advertising. Over her 20-year professional career, Katie has used her skills to promote and grow business across several industries including interior design, finance, electronics, and pharmaceuticals. She has bought and successfully sold several businesses including (4) uBreakiFix stores and Sign Gypsies MKE. Katie has had the honor and privilege of serving on the development committee for Nia Imani, the Board of Woman for MACC and as the Co-Chair of the Diversity and Inclusion Council at Lueder Financial Group of Northwestern Mutual. She has a passion for service and a love for Milwaukee. Katie was raised in a culture of caring for those in need, and volunteering as a way to make an impact on the community. Connect with Katie Ryan Pluer Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to...

Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20 years of service. A retired Air Force officer turned interior designer, took her side hustle and deep passion for all things beautiful and developed it into a business. Melissa wanted to create amazing spaces for people who were going to stay in their homes long term and enjoy the investment they put into their space. She shifted her focus towards designing residential spaces. Although not formally trained, she is a passionate creative who not only has an eye for design but firmly believes and understands that the details matter. Melissa also knows the power of beautiful and intentional design to truly transform people on a mind, body, and soul level. Because Melissa is so obsessed with the details and a high level of quality, she wanted to have a solid foundation and obtained a certification in residential interior design through the New York Institute of Art and Design. Shades of Gray Design Studio believes in creating not just beautiful, functional spaces but telling the story about the humans that reside there. We are all unique and that’s what makes us so special. Our homes should reflect that. Melissa loves using color, texture, and boldness in her designs. She strives to incorporate a modern, contemporary feel while blending luxury and comfort...making it truly one-of-a-kind. It’s all about elevating the living space and empowering her clients with the knowledge that they are worthy of being surrounded by beauty. Connect with Melissa Fields Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: What Would LuAnn Do? Other Shows Mentioned: AWDB 915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging AWDB 859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client AWDB 574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy WTFP 167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You AWDB 125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!! AWDB 317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB 466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance mindset, Jennifer offers practical tips and powerful insights. Pick It Apart: [1:21] Jennifer introduces her business philosophy that the process should be just as joyful as the finished product, detailing aspects of her process that reflect this. [6:42] LuAnn and Jennifer discuss technology platforms and automations they use to help their systems and processes run smoothly. [14:45] Jennifer talks about the power of intention and how it works for her. [17:46] LuAnn shares a story about manifesting her dream home. [29:00] Jennifer brings up imposter syndrome and the role it plays in the interior design industry and how meditation can be a helpful tool to overcome this. [44:48] Jennifer and LuAnn discuss the power of taking five minutes to slow down and clear your mind. LuAnn Nigara and Jennifer Davis's Ah-Ha Moments “I want the journey that you go through to get from start to finish to be as joyful as the joy you feel at the end of the project when you're in your new space.” - Jennifer Davis “I think you just have to really believe in yourself and surround yourself with people who believe in you and find good mentors and a good design community to be a part of. And then when you set the intentions, you can truly believe that you're worthy of all these things happening.” - Jennifer Davis “How we carry ourselves through our business relates, and comes back to us, in our personal life.” - LuAnn Nigara More About Jennifer Davis Jennifer started her career journey in the furniture industry, where she got a taste for sales. Transitioning to an interior design studio, she started as a design assistant and swiftly advanced to a managerial position, showcasing her leadership abilities. Jennifer successfully navigated distribution management and marketing roles for a well-known national furniture retailer based in Minneapolis before leaving to raise her children. While at home with her children, it wasn't long before friends began soliciting her assistance with their own homes. Balancing her roles as a mother and entrepreneur, she cultivated her client base from a part-time endeavor which quickly grew into a full fledged interior design studio. Jennifer is a firm believer in the law of attraction, maintaining that our attitudes significantly influence the outcomes we experience in life. Jennifer operates a boutique interior design firm headquartered in Minneapolis, catering to clients nationwide. Her approach to each project revolves around fostering a client experience founded on clear communication, refined processes, swift timelines, and meaningful relationships. Davis Interiors lives by the motto “We want the process to create as much joy as the finished product”. Connect with Jennifer Davis Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn...

Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we need to view taking care of ourselves in a whole new light—and today she and I are diving deep into the philosophical questions of creativity, well-being, and the way we are intertwined with the business. Pick It Apart: [0:02] Katie discusses how our well-being is interwoven into the business—and why taking care of ourselves isn’t a luxury. [5:47] LuAnn and Katie unpack the guilt entrepreneurs often feel for taking free time to rest and reset. [12:13] Katie talks about how creativity requires rest, stillness, and space. [17:23] LuAnn and Katie talk about what rest might look like for different people (and why that’s okay). [29:10] Katie offers practical places to start when committing to self-care. [38:58] Katie and LuAnn reflect on the business benefits of taking care of ourselves. LuAnn Nigara and Katie McDonald's Ah-Ha Moments “The only thing that will create change is our commitment to change—our willingness to look ourselves in the eyes, look at our hear, and say, ‘Something doesn’t feel right.’” -Katie “We’re always thinking about the future or the next big thing for our business. But in our personal lives, we’re willing to accept mediocrity.” -Katie “Our well-being is our fuel—the engine for our business.” -LuAnn More About Katie McDonald Over a decade ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and finally started applying her knowledge of self-care, alternative health, and plant-based nutrition. Since then, Katie has been on a revitalizing journey of lifelong self-care. Fully recovered from years of self-neglect, Katie now helps fellow doers embrace self-care so they can do more and be more while leading healthier, more intentional, and more nourished lives. Katie leads with tough love to inspire, empower, and challenge audiences. She dispels the destructive myth that self-care is an obstacle to productivity and teaches that self-care is, in fact, a tool to create a more powerful and impactful legacy. Connect with Katie McDonald Speaking Site Coaching Site and Link to Schedule a Complimentary 30 Minute Self-Care Strategy Session Link to Bnourished Planner 15% discount code for planners LUANN Here are the offers for the podcasts listeners 1. A 15% discount off the bnourished quarterly planner using code LUANN 2. Access to my curated resource guide here 3. Whole life assessment (will be a goodie) What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here:...

Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing in yourself Pick It Apart: [11:51] Jamie explains how investing in your business can combat imposter syndrome. [17:35] Jamie is proactive in preventing imposter syndrome, which always seems to come up, by making consistent investments. [22:28] Jamie shares her takeaways from Sandra Funk’s Interior Design Standard. [27:16] Benefitting from just being in the room at an event and making connections. [34:20] Jamie shares the tangible things she has learned from the programs/courses she has invested in. [42:35] How Jamie decides what kind of investments to make. [46:24] Jamie’s advice for those who are nervous about making that “big investment.” LuAnn Nigara and Jamie Gasparovic's Ah-Ha Moments “When designers ask me if an investment I made was worth it and I say it is. I have a hard time regretting anything because I have a takeaway from everything I have invested in.” - Jamie Gasparovic “Hearing something in business that you are already familiar with can hit differently when someone else explains it and presents it differently.” - Jamie Gasparovic More About Jamie Gasparovic Jamie Gasparovic is the dynamic Founder and Principal Designer behind her boutique full-service interior design firm, Studio Gaspo. Recently, her moody modern aesthetic has been celebrated by Forbes, Architectural Digest, Homes & Gardens, and Apartment Therapy. With close to a decade of expertise in luxury, large-scale construction ranging from new builds to full-scope renovations, Jamie has created a powerful name for herself in Central Florida. Her robust client list includes professional athletes, entrepreneurs, Fortune 500 executives and busy professionals. Today, she frequently partners with prominent builders and architects to design turnkey properties from floor plans to furnishings. Connect with Jamie Gasparovic Website Instagram What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: WCAA 2024 Jill Robson Memorial Scholarships Other Shows Mentioned: AWDB #592 Power Talk Friday: Kimberly Merlitti: Profitable Firms Build Estimates Before They Sign The Contract AWDB #660 Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” AWDB #709 Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business AWDB #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing AWDB #786 Meredith Huck: From Corporate to Interior Design Business: 3 Insights to Succeed

Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be valuable to your business, Lesley knows that the best way to land local clients is simply by getting out there and meeting people, wherever you might be. Today, she shares how she makes this work for her (and what you can do to start taking advantage of local opportunities). Pick It Apart [5:39] Lesley shares why local marketing is so valuable for interior designers—even more so than for other businesses. [12:50] LuAnn reflects on the importance of referrals (and why we need to focus on expanding our network). [23:40] Lesley and LuAnn talk about the value of an elevator pitch, and how to do it the right way. [33:48] Lesley shares other important local networking opportunities you can put into action for your business (and how to measure your success). [50:01] Lesley breaks down how Profit Insiders works and how to apply to join. LuAnn Nigara and Lesley Myrick's Ah-Ha Moments “I understand as an introvert myself, it can be uncomfortable—the local marketing side of it. It’s easy to hide behind a computer and do social media posts or spiff up your website and update your portfolio, and I’m not discounting the importance of those things. But local marketing is so important because this is a business and an industry built on relationships.” -Lesley “We often engage in a behavior unconsciously in our own lives that we then don’t apply to our businesses. Would you find a hairdresser off Google? Probably not. You would probably ask people…and yet we think that’s what’s going to happen for our business.” -LuAnn More About Lesley Myrick Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love. Connect with Lesley Myrick Profit Insiders Academy Free Resources Website Instagram YouTube Other Shows Mentioned: AWDB #15 Nancy Ganzekaufer- Niche is Rich AWDB #37 Lesley Myrick – Strategies I Used to Build My Business AWDB #159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer AWDB #256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula AWDB #584 Lesley Myrick: Building a Business From the Ground Up, Again AWDB #766 Lesley Myrick: Offering Interior Design Without Procurement AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers AWDB #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind AWDB #869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right AWDB #935 Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook A Big Thank You to Today's Sponsor: Today’s show was...

Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares his journey and how he was able to produce groundbreaking designs along the way. [12:05] Vicente and LuAnn discuss Pinterest, regurgitated design, and how hard it is for designers now to produce truly unique creative work. [21:40] Vicente discusses his hiring process and what he looks for in junior designers. [32:14] Vicente reflects on client needs, budget, and how to create artistry within the constraints. [51:42] Vicente turns the tables on LuAnn and asks her take on what younger and newer designers are bringing to the industry. LuAnn Nigara and Vicente Wolf's Ah-Ha Moments “Architects are respected and revered. Designers often are not—they are seen as putting frosting on a cake rather than the real value they can bring.” -Vicente “When you run your own business, you make the rules. You can make a decision when you would love to contribute your gift to someone.” -LuAnn “How can you break ground if you don’t trust your gut?” -Vicente More About Vicente Wolf As a Cuban refugee making his way to New York in his teens, Vicente became a force in the home furnishings revolution, changing the vocabulary of interior design into a sleeker, modern vision starting in the mid-1970s. Known for his high gloss white spaces, he earned the moniker “The White Knight.” Admired for his impeccable eye and unique perspective, Vicente Wolf has been at the top of the design industry for nearly 50 years. Wolf's work has been featured in all major lists and shelter publications including Architectural Digest, House Beautiful, and Luxe Interiors + Design magazine. Vicente was named to Elle Décor magazine’s inaugural list of design Titans list on their annual roster of A-List of designers in 2021. In his new book CREATIVE INTERIOR SOLUTIONS (Rizzoli, 2023), he shares the expertise he has honed over the years with project images and easy-to-digest “Lessons Learned”. A passionate traveler, Vicente’s annual jaunts to exotic destinations such as Burma, India, and Thailand provide him with a global viewpoint that he weaves into his residential and hospitality projects, which are displayed throughout the book. According to Vicente, incorporating authentic artifacts and furnishings from these places with modern décor that exude a quiet elegance, captures a sense of earthy charisma, timelessness, and soul. In 1999 Vicente opened VW Home by Vicente Wolf showroom adjacent to his design studio in Hell’s Kitchen, New York. Vicente is an international speaker, author with five book titles to his name, collector, lauded retailer and celebrated visionary. In 2012, Vicente accepted an honorary PHD in Design & Architecture from Boston Architectural College. He passionately supports God’s Love We Deliver as a Trustee. Connect with Vicente Wolf Instagram Facebook TikTok YouTube LinkedIn Creative Interior Solutions (Rizzoli, 2023) What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The...

Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management, and more. Ali now has her own business, Grabler Brand, where she advises creatives as a business strategigist and operations advisor. This smart lady is joining me on the show to give tips to designers on how they can land their next clients. Pick It Apart: [7:55] Ali starts the conversation by explaining how to get your next client. [8:35] Tip number one to gaining new clients. [15:45] Why Ali thinks it’s important to cultivate authentic relationships and how to do that. [24:20] Pushing yourself a little to make relationships, even if you are an introvert. [36:19] Ali advises to put yourself out there and ask for help. LuAnn Nigara and Ali Stein's Ah-Ha Moments “It is important to give clients that next level experience and not to rush through the process.” - Ali Stein “When you can establish a working relationship with someone, that can be a strong engine in developing future business.” Ali Stein “If you are an introvert, there is a way you can be in a room with 25 or 250 people and connect with two or three of them in a meaningful way.” LuAnn Nigara More About Ali Stein Ali Grabler Stein brings nearly 20 years of experience to Grabler Brand, a business strategy and operations advisory for the design and build industry. Early in her career Ali worked at Google and then as one of the first 50 employees at Facebook (now Meta). There she helped grow the community from 6 million to over 1 billion users during her 10 year tenure. She played various roles in User Operations, Product and Partner Management, and had the opportunity to lead both small and large teams. Ali then went in-house at Regan Baker Design, a full-service interior design and styling firm, to serve as the Director of Operations where she oversaw Human Resources, Performance Management, Finance, Business Development, Marketing, Project Management and more. She helped grow the team from five to nearly 20 employees and grew revenue significantly. At Grabler Brand her goal is to be a sounding board, ally and guide as creatives navigate their business growth and subsequent twists and turns. As someone who has managed both small and large teams, Ali has a strong sense for the inner workings of a successful business. From her industry knowledge to her experience with internal processes and marketing, Ali helps business owners and teams work towards becoming the businesses they want to be. Connect with Ali Stein Website Instagram LinkedIn What’s new with LuAnn Nigara Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #392: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design AWDB #838: Regan...

Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly and Leigh answer these questions and more. Pick It Apart: [:55] Aly and Leigh share their backgrounds and how long they’ve known each other. [11:33] Leigh explains why they seek partnerships on a grand scale in their business. [17:35] Explain how they form their partnerships from the initial connection. [21:33] Share their first opportunity to partner with Mo Money. [32:27] Things that Aly and Leigh learned that they didn’t realize from collaborating with a partner. [41:23] How Pure Salt partnered up with Leftbank. [52:23] Leigh and Aly share their “why” for forming so many partnerships. [54:20] What is the process in terms of crafting a contract with your new partner? [58:00] What should you have ready to bring to the table before approaching a brand for a partnership? LuAnn Nigara, Aly Morford & Leigh Lincoln's Ah-Ha Moments “It is one thing when it comes to creating a product people love, but there is a slew of different things to consider for them to sell well.” - Aly Morford. “It is important to lean into your partner's knowledge, opinions, and expertise as well.” - Leigh Lincoln. More About Aly Morford & Leigh Lincoln Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt creates inspired spaces, products, and experiences that encourage people to live deeply in each moment through clean, functional, family-friendly design through its design studio, Newport Beach retail store, and eponymous Pure Salt Shoppe. Connect with Aly Morford & Leigh Lincoln Website Instagram Facebook Pinterest TikTok YouTube What’s new with LuAnn Nigara Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Cheryl Luckett about Wildwood Collection - “A Well-Designed Business” A Documentary Series Check out Kravet Inc. and use our code AWDB10 for 10% on any order of Kravet fabric, wallpaper, or trim Other Shows Mentioned: AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors AWDB #160: Kelli Ellis – Live and Learn by the Rock Star Principles AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors AWDB #540: Robin Baron: Strategic Thinking on Product Development AWDB #573 Cheryl Luckett, #BLM: See Something, Say Something AWDB #882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability

Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel it into your work? What is it that makes some spaces just truly, unquestionably impressive? And is there a formula, a process, or a system for developing that? Or is it just innate? Today, I turn to the experts to answer these questions. Pick It Apart: [5:57] Charles, Leyden, and Maria share their viewpoints on where creativity comes from and how to harness it. [18:55] We discuss the teaching side of creativity and how to draw it out of students. [30:18] We unpack how to find the balance between your own creativity and the client’s needs and budget. [42:32] Charles, Leyden, and Maria share their advice for upcoming designers who want to develop their creative skills. LuAnn Nigara, Charles Pavarini, Leyden Lewis, and Maria Viola's Ah-Ha Moments “I think that the designer has something that the layperson does not have…and when you can unclutter your head with specifics—that’s when inspiration comes.” -Charles “We teach students to open and receive the creativity that’s already stirring inside them, but they just don’t know how to release it. We also take that and help them understand how to put it into the actual design of a room.” -Maria “I think for artists, shame is a major component—you have to get beyond it and allow yourself to express yourself. I think the most creative people are the bravest people I know.” -Leyden More About Charles Pavarini, Leyden Lewis, and Maria Viola Leyden Lewis: Leyden Lewis’ received his Bachelor of Fine Arts in Architecture from Parsons School of Design, The New School. He has continued to teach at the Parsons School of Design at The New School, as well as the New York School of Interior Design throughout his career. Leyden’s design aesthetic is at once rooted in a rich classical Modernism coupled with ancient traditions and methodologies. He operates from a deep interest in art and the history of design to tell a new and modern stories. Leyden Lewis Design Studio has created and curated poetic and culturally sensitive spaces for over thirty years. Our practice engages with the cultures of the past and present, and allows for a fluid integration between art, architecture, and design. As a fine artist, Leyden has exhibited at the Studio Museum in Harlem and at NYU’s 80WSE. Leyden is a Founding Member of the Black Artists + Designers Guild (BADG). Charles Pavarini: Pavarini’s years of experience, former career in theater, and extraordinary creativity have made him a trend-setting Interior Designer. Recognized for Residential and Commercial Architectural Interior Design, his work is consistently highlighted with intricate lighting design elements and brilliant technological innovation. His design sensibility incorporates an International Style based in Classicism and a theatrical component in less-than typical ways. Lighting is a focus within his work and he currently serves on the board of directors of the Designers Lighting Forum of New York. His book Lighting Beyond Edison: Brilliant Residential Lighting Techniques in the Age of LED’s was recently published by Schiffer Publications. A Recipient of 34 Design awards including an Interior Design B.O.Y Award, a LUMEN Award, and IFDA’s Circle of Excellence Award, confirms his influence and leadership within the Interior Design Profession. Maria Viola: Maria adds a unique perspective that stems from her expertise with color, custom designs and knowledge of design...

Today With Breegan Jane Welcome to A Well-Designed Business. My guest today is an accomplished interior designer, entrepreneur, brand influencer, children’s book author, real estate investor, philanthropist, and TV personality, and you may probably recognize her from HGTV Dream Home. Breegan Jane, who has transitioned many times, is back on the show for a second time. She refers to it as “the gift of transitioning” because it’s making space for something new, something that will uplevel your business or get you closer to your goals. Listen in as Breegan offers more tips and come-to-Jesus moments with her ever-growing business. Pick It Apart: [2:29] Breegan shares her experience in general of all of the shifting she has done. [6:00] Breegan shares her experience with the blog she started twelve years ago. [10:15] Advice on taking risks and how Breegan has evolved. [16:20] Breegan shares two of her come to Jesus moments she learned through her shifts. [24:50] Working with partners and having contract employees. [29:25] Staying true to what you want to do, not what others think you should do. [35:07] Breegan’s CEO strategy to getting everything done efficiently. [40:22] How Breegan incorporated her sons into her content. [42:05] Breegan talks about her philanthropy work and the Makuno Project. LuAnn Nigara and Breegan Jane's Ah-Ha Moments “Breegan Jane, as a company, has gone through so many growing pains in the evolution of who I wanted to become,” Breegan Jane “Sometimes when your business model changes, you could change with it but if it doesn’t work for you, then you can create your own lane,” - LuAnn Nigara “The more we change to fit other people’s opinions, the more we lose ourselves and our value,” - Breegan Jane More About Breegan Jane Breegan Jane is an accomplished interior designer whose resume boasts enterprises that span the gamut, from custom music studios to international real estate projects and everything in between. Her design savvy is well sought after by clients in almost every industry. As both a residential and commercial designer, Breegan focuses on the design-build aspect of every project she endeavors. Her unique experience continues to set her apart for exceptional design opportunities, including her most recent work on UNICA, a multimillion-dollar luxury estate in Bel Air, California. Connect with Breegan Jane Website Instagram Facebook Pinterest What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Power Talk Friday Tour Other Shows Mentioned: AWDB #251: Adam Scougall : Managing a Successful Design Firm & a Full-Time Job AWDB #362: Breegan Jane: Interior Designer, Podcaster, Entrepreneur

Today With Andrea Liebross Today on A Well-Designed Business, I am joined by certified business and life coach Andrea Liebross, who is on a mission to help women entrepreneurs discover their inner potential and redefine success. Andrea is also the author of the bestselling book, “She Thinks Big” and host of the podcast, “Time to Level Up.” Today she is teaching us how to get out of the messy middle and move into the extraordinary with BIG THINKING. Tune in to learn Andrea’s 5 keys to becoming a big thinker. It’s all about TRUST! Pick It Apart [1:21] Andrea and discuss what it means to thinking big. [6:09] Andrea introduce her acronym TRUST. [17:50] LuAnn tells a story from Window Works about embracing uncertainty [38:59] LuAnn and Andrea talk about how to move forward at a steady pace as a big thinker. [48:00] Andrea shares that the messy middle occurs at different stages of your business, how to grow through these transitions, and why having a community is important to not getting stuck here. LuAnn Nigara and Andrea Liebross's Ah-Ha Moments “That future you all she's filled with is enthusiasm, and wisdom and knowledge. So big thinking comes from a different place than today. It comes from that future you.” - Andrea Liebross “A big thinker isn't immune to limiting thoughts, a big thinker just understands, ‘oh, I can choose to put that one aside and have a different thought about this,’” - LuAnn Nigara “There are times when you're set up in every way for a great opportunity, except the money. And if it's a really good calculated opportunity, you can't not do it because of the money.” - LuAnn Nigara “You've got to have monetary support. You've got to have life support. You’ve got to have business support, and you also have to have time support—you have to have protected time.” Andrea Liebross “[Big thinking] is like the big umbrella. And then you need the tools, the strategy, the system's below to support that big thinking.” - Andrea Liebross “Your business is only going to grow at the rate that you're growing personally.” - Andrea Liebross “The messy middle is always there, but it's navigating it with more efficiency and more clarity, and more more speed.” - LuAnn Nigara More About Andrea Liebross After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea Liebross and her husband packed up the 1980s red Cadillac, left the northeast, and eventually made their way to the midwest city known for the Indianapolis 500. Over the last few decades, Andrea has started 3 successful businesses, all while raising two kids, now ages 20 and 17, and several giant puppies. As a certified business and life coach, Andrea's known for helping high-achieving women make the shift from overwhelm to freedom in both their personal and professional life. Her goal is to guide these bold, ambitious women to create their own custom secret sauce for success by combining just two ingredients - the right mindset and solid systems. Andrea believes every problem is solvable and every dream is possible IF you make it all simple, doable and FUN (even the systems). Connect with Andrea Liebross All Links Here! What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us:...

Today With Mona Nahm Today on A Well-Designed business I am so happy to welcome Mona Nahm to the show. Mona is here sharing her incredible journey and her current work designing affordable housing. Mona truly understands how creating spaces with compassion at their core can empower people and allow them the safety and stability to reclaim their lives. Her glass-half-full spirit will leave you inspired. Listen now. Pick It Apart: [2:27] Mona shares her story of homelessness as a teenager. [12:51] Mona and LuAnn reflect on the value of basic education, obtaining degrees, and street smarts. [21:59] Mona explains how she realized that she wanted to directly impact lives, so she moved away from a career in film to interior design in her 40s. [38:11] LuAnn asks Mona about her current work in affordable housing. [59:58] Mona suggests showing up to community meetings to learn about affordable housing in your community if you are interested in this design avenue. LuAnn Nigara and Mona Nahm's Ah-Ha Moments “I just saw people with or without opportunities.” - Mona Nahm “The circumstances that you were in can create that lack of worth, and that lack of esteem, and so, therefore, you don't value yourself and then, therefore, you don't come to a relationship where you expect to be valued. And guess what? When we don't come to a relationship expecting to be valued—we're not.” - LuAnn Nigara “The stability of having a roof over your head gives you the opportunity to have the stability to get the job, and then the stability to save money and get yourself out…It all comes from, first, that safety—a place for them to have a home.” - Mona Nahm “You have got to get the hope going, and the opportunities for enjoyment, so that you can aspire to do the next thing, right?” - LuAnn Nigara “If you're so focused on the difference, you'll never see the similarities.” - Mona Nahm “Go where you are rare.” - Mona Nahm Connect with Mona Nahm Website Projects 730 Stanyan Projects Projects What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #03: Things Every Designer Should Know to Run a Successful Design Business with Shannon Leddy AWDB #29: Shannon Leddy Returns for Graduation Week- Best Tips for Landing Your 1st Job AWDB #71: Ellen Fisher- Vice President of Academic Affairs and Dean of New York School of Interior Design #569: Power Talk Friday: Mike Peterson: Leveraging Design’s Influence on Health and Wellness to Increase Your Value Proposition #670: Power Talk Friday: Susan Inglis: Sustainable Furnishings Council, What You Need to Know #773: Power Talk Friday: The Company Store: Quality, Sustainability, and Innovation AWDB #809: Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a “Green” Bottom Line

Today With Brittany Bowen and Ava Vienneau Today on A Well-Designed Business, it is Power Talk Friday and I am joined by Brittany Bowen and Ava Vienneau. Brittany and Ava are the co-founders of Girls at Flourish, a full-service creative photography agency specializing in the luxury home industry. They help interior designers accurately represent their brand through their brand images, which sets them apart from the competition. We are discussing everything that goes into your brand images, how often you should have photos done, what they should represent, an acceptable balance of real life and professionalism, and more. Pick It Apart: [2:50] Brittany and Ava share what it was like working with Rachel Bozsik. [8:41] How Brittany and Ava do an interior designer's brand photography when it is somewhere like High Point Market. [13:08] LuAnn shares how she felt and prepared for her recent branding shoot. [17:35] Ava explains how they portray a good mixture of “put together” and real. [23:53] Being intentional with your brand image to help you stand out in an oversaturated market. [30:50] Examples of image identifiers some designers use to stand out. [38:10] How to get involved with Girls at Flourish for a High Point session. LuAnn Nigara, Brittany Bowen and Ava Vienneau's Ah-Ha Moments “You should have a good mixture of “perfection” and realness in your photos to help build trust with clients,” - Brittany Bowen “There are ways to show you’re human and also have a beautifully curated portfolio and headshot,” - Ava Vienneau “Designers who stand out, consistently show up where you can't forget their face, color schemes, or style and that's the key to growth,” Brittany Bowen More About Brittany Bowen and Ava Vienneau Brittany Bowen: Brittany has worked with a range of clients from established firms like Studio McGee to those who are up and coming industry leaders. With a degree in photography and over ten years of experience, she is dedicated to serving the up and comers in the interior design, real estate, and home professional world with elevated brand imagery. Today, alongside her co-founder Ava (and very best friend) the duo exclusively supports luxury home professionals who are ready to level up their business and take worrying the stress about photography off their plate. Brittany brings an extra, special “VIP Magic” to her shoots - which is why when you hire Girls at Flourish you’ll have everything taken care of from behind the scenes session prep to the easiest photo shoot you’ll ever have. In her life outside of photography, she consumes just about any piece of good home design or business advice she can— watching the best shows on HGTV, listening to design or business podcasts, reading books from the experts, and flipping through the pages of design magazines. She has a wonderful husband and two sweet boys, and enjoys travel, yoga, and trying out the latest restaurants. Ava Vienneau: Ava prides herself as a photographer representing clients featured in AD and Domino and the home industry's most talented interior designers and top performing realtors, helping them land larger clients, press and ultimately create more opportunities for their business with show stopping brand imagery. With nearly 10 years of experience in her field and extensive training with renowned architectural and interior photographer, Lindsay Salazar, Ava brings a seasoned expertise to each client and project. Ava’s clients lovingly refer to her as their CPO (chief photography officer) as she uplevels their brand vision from ideation to real life. When working with the team at Girls at Flourish, Ava brings a kind, generous and thoughtful understanding about how small businesses work and operate. She is passionate about ensuring the entire creative process is streamlined and seamless. When she isn’t behind the camera, you can find her strolling through antique shops and art galleries, listening to business podcasts, and sipping...

Today With Adam Scougall Today on A Well-Designed Business, I am happy to welcome back Adam Scougall, of Adam Scougall Design. If you have ever considered pivoting from your full-time job to interior design, this episode is for you. It’s always valuable to hear two sides to every story. A lot of my guests have pivoted successfully into starting a design firm. Adam does have a successful design firm, but he pivoted right back into his full-time job while keeping design as a side hustle — and that couldn't have been a better choice for him. Pick It Apart: [5:00] No matter your level of expertise, always be open to new AHA moments. [9:33] Adam explains why he preferred to stay in his corporate job while managing his firm as a side hustle. [17:55] How Adam sourced out, so he could also work his corporate job. [33:30] Adams advises how to make connections with other designers. [37:37] Adam shares the types of AHA moments he provides during his podcast and with his one-on-one clients. LuAnn Nigara and Adam Scougall's Ah-Ha Moments “I learned that design was a way to express myself as a creative outlet, but I didn’t need it to be full financial support,” - Adam Scougall “We don’t have to have someone else’s aspirational expectations on how to run a successful business, it’s what personal boundaries work for us,” - LuAnn Nigara More About Adam Scougall Adam’s story is one that is a little out of the box. We hear a lot about interior designers aspiring for luxury clients and an office full of staff. But Adam couldn’t imagine anything worse. After 18 years of leadership in his corporate life, he ventured out in 2018 to running his solo design biz full time. This lasted for 3.5 years before he returned to where he started. Corporate [with a buzzing design side hustle] After working with a broad range of clients, some great and some a nightmare, Adam became tired of having to accept jobs that could make ends meet, as opposed to fulfilling his creative juices. Covid didn’t help financially, nor an always ‘pending’ recession, and after those years, Adam realized he did not wish to pursue a ‘be all and end all’ approach to his design career. He wanted stability, steadier finances and the ability to only take on design work that fulfilled both his own and client vision. Adam now enjoys what we call a lifestyle business, balancing projects he only wants to take on whilst [now happily] holding down a full-time gig at his corporate firm of choice. He has also developed his own signature design implementation system that employs other designers to assist day to day, with Adam coming in only at key points in the project. Adam recently launched his Podcast and YouTube show ‘So You Want to be an Interior Designer’ where he shares his experiences. His aim for the show is to teach the thrills, reveal the spills and share how you can also create an Interior Design career that suits your lifestyle. Connect with Adam Scougall Website Quiz YouTube What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors AWDB #215: FaceBook Coaching Sessions-...

Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day HERE! Kravet Collections: Malene Barrett Mary Fisher Joni Vanderslice Barclay Butera Barry Lantz Candice Olsen Mabley Handler Joe Cariati David Phoenix Corey Damen Jenkins Sue Firestone Nate Berkus Jan Showers What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #14: Malene Barnett Success Secret – Build Relationships AWDB #34: Mary Fisher – Author, Artist, Advocate, Social Entrepreneur AWDB #59: A Special Visit with the Sr. Director of Merchandising for CuratedKravet.com AWDB #100: Scott Kravet – Celebrating our 100th Episode! AWDB #101: Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success AWDB #122: Barclay Butera- Mix Talent + Opportunity + Business Savvy = Epic Interior Design Business AWDB #173: Mabley Handler Interior Design Launches New Furniture Line with Kravet Inc AWDB #197: Joe Cariati Collection for Curated Kravet & Business Insights for Creatives AWDB #360: David Phoenix and His New Kravet Fabric Collection, Well-Suited AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman AWDB #404: Sue Firestone: The Malibu Collection with Kravet Inc AWDB #433: Nate Berkus: Introducing His Collection with Kravet AWDB #446: Power Talk Friday: Jesse Lazarus: Technology & Innovations in the Design Industry AWDB #465: Jan Showers: A Glamorous Career AWDB #697: Barry Lantz: Advice from a Seasoned Interior Designer AWDB #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years

Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day HERE! Kravet Collections: Malene Barrett Mary Fisher Joni Vanderslice Barclay Butera Barry Lantz Candice Olsen Mabley Handler Joe Cariati David Phoenix Corey Damen Jenkins Sue Firestone Nate Berkus Jan Showers What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #14: Malene Barnett Success Secret – Build Relationships AWDB #34: Mary Fisher – Author, Artist, Advocate, Social Entrepreneur AWDB #59: A Special Visit with the Sr. Director of Merchandising for CuratedKravet.com AWDB #100: Scott Kravet – Celebrating our 100th Episode! AWDB #101: Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success AWDB #122: Barclay Butera- Mix Talent + Opportunity + Business Savvy = Epic Interior Design Business AWDB #173: Mabley Handler Interior Design Launches New Furniture Line with Kravet Inc AWDB #197: Joe Cariati Collection for Curated Kravet & Business Insights for Creatives AWDB #360: David Phoenix and His New Kravet Fabric Collection, Well-Suited AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman AWDB #404: Sue Firestone: The Malibu Collection with Kravet Inc AWDB #433: Nate Berkus: Introducing His Collection with Kravet AWDB #446: Power Talk Friday: Jesse Lazarus: Technology & Innovations in the Design Industry AWDB #465: Jan Showers: A Glamorous Career AWDB #697: Barry Lantz: Advice from a Seasoned Interior Designer AWDB #839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years