Baseball By Design: Stories of Minor League Logos and Nicknames-logo

Baseball By Design: Stories of Minor League Logos and Nicknames

Arts & Culture Podcasts

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as...

Location:

United States

Description:

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

Language:

English


Episodes
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Wisconsin Dive Bars (Lake Country Dockhounds)

5/5/2026
The independent professional Lake Country DockHounds will pay tribute to their home state's favorite watering holes when they play as the Wisconsin Dive Bars. This episode explores the development of that brand. Guests include: @bgiese77@schuch.gregwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:42:35

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Visalia Rawhide

4/28/2026
The Single-A Visalia Rawhide have had the same identity since 2009, a text-based, Western-themed logo that features a whip. But they've ventured into the alternate identity with a fun character-based brand, the Central Valley Sir Loins Guests include: Visalia Rawhidestudiosimon.net Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:44:52

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The Ballpark and Beyond: Todd Radom

4/21/2026
Sports design royalty Todd Radom joins to discuss his new book, The Ballpark and Beyond, which explores the history of baseball through amusing and interesting anecdotes. Who was the first team to have a website? How many MLB ballparks have burned down? Who is in the Discarded Mascot Island of Misfit Toys? The answers to these questions and more are in this episode! Pre-order The Ballpark and Beyond at toddradom.com/the-ballpark-and-beyond Guests include: toddradom.comstudiosimon.net Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:53:42

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Zebulon Devil Dogz

4/14/2026
The collegiate summer level Zebulon Devil Dogz will take up residence in the former home of the dearly departed Carolina Mudcats. They'll field a team of Australian players and sport a brand that has its roots in two hemispheres. Guests include: Zebulon Devil Dogziambrianbegley.comwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:53:32

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Fargo Woodchippers

4/7/2026
The Fargo-Moorhead RedHawks are paying tribute to a classic movie that put their hometown on the map with a Fargo Woodchippers alternate identity. The fun new brand is a serious departure from their traditional-feeling primary brand. Guests include: Fargo-Moorhead RedHawksWorthen Design@ballparknationwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:57:46

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World Baseball Classic Puerto Rico

3/31/2026
Your host Paul checked off a life list item with a visit to San Juan, Puerto Rico, to see a World Baseball Classic game. The trip turned into so much more with great friends, cultural experiences, and a chance to chat with Pool A's play-by-play broadcaster. This week on the podcast: @tylermaunpxp@thedadhat216www.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign

Duration:01:08:12

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Lowell Spinners

3/24/2026
The short-season class A Lowell Spinners were lost to history with the reorganization of affiliated Minor League Baseball. But six years later, they are back with new owners and at a new classification! This episode explores the reborn Spinners with some old and new marks. This week on the podcast: Lowell Spinnersjimmacleod.comwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign

Duration:00:49:57

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Newport Gulls

3/17/2026
The Newport Gulls play in the collegiate summer level New England Collegiate Baseball League, and they are the first team from Rhode Island featured on Baseball By Design. Their adorable seagull-based logo has endured for a quarter century. This week on the podcast: Newport Gulls@therealrangeramywww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign

Duration:00:50:47

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Stockton Ports

3/10/2026
The Stockton Ports, Single-A affiliate of the Athletics, are based in one of the country's largest inland ports, 80 miles east of the San Joaquin River. They also play in the Asparagus Capital of the World. Guests this week include: Stockton Portsbrandiose.comwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.sociallinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:43:30

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Nanaimo NightOwls (and Nanaimo Bars)

3/3/2026
The Nanaimo NightOwls and the Nanaimo Bars are one team that plays in Nanaimo, British Columbia. Their nicknames are a tribute to local wildlife and a confection named for the area. This week on the podcast: Nanaimo NightOwls/BarsRound 3 Agency@therealrangeramywww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign

Duration:00:57:05

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Hill City Howlers

2/24/2026
The brand-new Hill City Howlers, Single-A affiliate of the Cleveland Guardians, base their brand on a series of classic movie monsters. The team, formerly the Lynchburg Hillcats, play in a ballpark adjacent to a cemetery, setting the spooky scene. Guests include: Hill City Howlers@ballparknationwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:58:08

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Long Beach Coast

2/17/2026
The newest team in the Pioneer League celebrates the natural and cultural diversity of Long Beach, California, not to mention the town's signture 11 miles of coastline. The text-based identity is a departure from the trends in minor league baseball branding. Guests include: Long Beach CoastOne High Fivewww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:47:06

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Brevard County Manatees

2/10/2026
From 1994 to 2016, the Brevard County Manatees graced the fields of the Florida State League with a logo based on one of the ocean's most endearing animals. Guests include: jpbrooker.comwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:48:28

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Salem RidgeYaks

2/3/2026
The Salem RidgeYaks are the latest affiliated Minor League Baseball team to move away from a name based on their parent club to one that celebrates an aspect of the local community. The nickname pays tribute to outdoor recreation in the Blue Ridge Mountains. Guests include: Salem RidgeYakswww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:50:23

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Davie Crocketts

1/27/2026
The collegiate summer level Davie Crocketts based their identity on wordplay centered around the name of the North Carolina county where they play. Guests include: Blue Ridge LeagueIllustratorwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:54:24

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Palm Beach Frozen Iguanas

1/20/2026
The Single-A Palm Beach Cardinals are named for their parent club in St. Louis, but their first foray into a fun alternate identity proved to be a rousing success. The Frozen Iguanas pay tribute to a quirk of Florida wildlife that lends itself to some great logos. This week on the podcast: Palm Beach Cardinals@foosersports@therealrangeramywww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign

Duration:00:56:39

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Episode 215: Todd Radom on Philadelphia Sports Design

1/13/2026
Todd "The Toddfather" Radom joins from his home in Philadelphia to talk about sports design in the 215. We talk Phillies maroon, a font called Scriptwurst, Eagles kelly green, the Phanatic, Gritty, and more. Guests include: toddradom.combfranklin.orgstudiosimon.net Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.social@baseballbydesignpodcastlinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:48:49

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Modesto Roadsters

1/6/2026
The newest Pioneer League team encountered some bumps in the road en route to coming up with a new brand. After a false start as the Glow Riders, the team announced that it would be the Modesto Roadsters, a brand based on the movie American Graffiti. This week on the podcast: Modesto RoadstersSlightly Obsessed Studios@ballparknationwww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.sociallinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:59:59

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Dan Simon's Spreadsheet

12/29/2025
One of Minor League Baseball's most prolific designers took the time to categorize all 120 affiliated teams and 82 independent professional team, and at long last, we break down Dan's spreadsheet on this New Years episode of Baseball By Design! This week on the podcast: www.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.sociallinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:57:49

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Victoria HarbourCats

12/23/2025
The collegiate summer level Victoria HarbourCats play in British Columbia, home to a natural landscape that features, among much else, harbor seals and other wildlife. This week on the podcast: Victoria HarbourCats@therealrangeramywww.studiosimon.net@studio_simon Find the Baseball By Design podcast online: @baseballbydesign@baseballbydesign@baseballbydesign.bsky.sociallinktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Duration:00:45:54