Beyond Interior Design Podcast: The Business of High-End Design

Send us a text In this episode of Beyond Interior Design, Marc Múskens sits down with Tanya Shively, interior designer and founder of Sesshu Design, to explore how your home can either heal or harm you. They discuss how everything from your lighting to your paint can impact your well-being, how Tanya's W.E.L.L. philosophy came to life, and why non-toxic, sustainable design isn’t just a trend—it’s essential. In the episode, Tanya shares: How circadian lighting systems can support natural sleep cycles Why your home might be making you sick (and how to fix it) Simple steps to reduce toxins using zero-VOC paints and materials Her mission to make healthy homes the standard for luxury living Free Gift Tanya is offering early access to her Top 10 Wellness Design Features PDF — a practical guide to creating a healthier home through smart design choices. Download it here: beyondinteriordesign.club/tanya 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text In this episode of Beyond Interior Design, host Marc Müskens sits down with former celebrity photographer turned brand strategist Jeffrey Shaw, to explore how interior designers can elevate their businesses by understanding the mindset of luxury clients. A trusted voice in high-end branding, Jeffrey brings a rare mix of creative experience and strategic insight — having worked with global icons like Oprah and now advising design professionals worldwide. As an expert in luxury perception, Jeffrey reveals what truly defines a premium experience — and how designers can align their services with the emotional expectations of affluent clients. Here’s what we explore in this episode: 🎁 Bonus for Listeners: Check out Jeffrey's brand strategy toolkit, podcast, and upcoming events: https://jeffreyshaw.com/InstagramLinkedIn📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text In this episode of Beyond Interior Design, host Alina Schartner takes us inside the evolving world of color, design thinking, and purposeful interiors. A globally respected color and trend consultant, Alina has worked with brands like RAL COLOURS, Midea, Trend Bible, and COAT Paints. As Global Brand Ambassador for RAL COLOURS, Alina helps shape trend-led strategies and future-facing palettes that enhance brand identity, boost product appeal, and drive innovation. Here’s what we explore in this episode: • 🎨 The biggest color trends for 2026 and beyond • 🌍 Why “Midimalism” is replacing Minimalism • 🧠 How color directly impacts our wellbeing • 🚀 How to design with purpose, longevity, and sustainability in mind 🎁 Bonus for Listeners: Get your free download of the RAL 2026+ Color Report – a must-read for designers, creatives, and marketers: 🔗 https://www.ral-farben.de/en/colour-feeling (See the ‘Tools’ section) 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Tired of hiding your talent in the digital jungle? 🌿 In this refreshing episode of the Beyond Interior Design Podcast, we're diving deep with SEO expert Daniela Furtado into the world of online visibility! Because let's be honest - what's the point of creating stunning designs if no one can find them? 🔍 🔥 What's inside this episode? The hilarious truth about why top designers remain invisible online 🙈 How to make Google crave your portfolio (without selling your soul!) 💫 SEO tricks that even the most tech-allergic designer can implement 🎯 The art of staying authentic in the digital world (yes, it's possible!) ⚖️ Strategic ways to make your unique design voice heard 🎨 Did you know: Some of the most talented designers are as hard to find online as a needle in a haystack? Time to change that! 💡 Why you should listen: Whether you're struggling with online visibility or ready to take your digital presence to the next level - this episode is your roadmap to success. Daniela breaks down complex SEO concepts into practical, actionable steps. Because why make it complicated when it can be fun? Don't miss this game-changing conversation about making your design expertise visible to the world—hit play now! 🎧 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text We’ve got a special guest in this episode of The Beyond Interior Design Podcast—Roelfien Vos, one of the Netherlands’ top interior designers! 🇳🇱 With her unique blend of creativity and business savvy, Roelfien has built a design studio that’s as inspiring as her projects. But how does she manage it all while staying passionate and energized? Let’s find out! 💥 🔥 What’s inside this episode? work and lifeinspiredmanaging energytimeless and purposeful designsDid you know: Marc was once an intern at the design studio of Roelfien Vos? 💡 Why you should listen: Whether you’re an interior designer, a creative entrepreneur, or just someone looking for inspiration, this episode is packed with insights to help you balance your business and creativity. Roelfien shares her journey, her challenges, and the lessons she’s learned along the way. Don’t miss this conversation with one of the Netherlands’ biggest design talents—hit play now! 🎧 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text WORLD PREMIERE ALERT! 🌍 For the first time ever, IKEA steps into the podcasting world—and it’s happening right here on the Beyond Interior Design Podcast! What if there’s no difference between high-end luxury design and the accessible, affordable creations of IKEA? In this eye-opening episode, Marc sits down with Patrik Gustafsson, Global Home Furnishing and Retail Design Manager at IKEA, to uncover the secrets behind IKEA’s revolutionary approach to design. With over 20 years of experience shaping homes around the world, Patrik offers a rare behind-the-scenes look at how IKEA seamlessly combines beauty, function, affordability, and sustainability—and why these principles work just as well for luxury interiors as they do for mass-market solutions. Key highlights from this episode: activities and human needsdemocratic designdesigning for real lifeproblem-solving through designsustainable futureWhether you’re an interior designer seeking inspiration, a homeowner looking to transform your space, or simply a design enthusiast curious about what makes IKEA so iconic, this episode is packed with actionable insights and fresh perspectives. 💡 Why listen? Patrik shares not just the story of IKEA, but how their design ethos can inspire anyone—from global brands to boutique luxury studios. Discover how understanding your client’s needs, focusing on functionality, and thinking sustainably can elevate your work, no matter your budget or scale. Get ready to challenge the way you think about design—because whether it’s a high-end project or IKEA, great design is all about creating solutions that truly work. 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text BOOM! We’re back with part 2 of our FAQ series, and this time Marc Müskens is answering even MORE of your biggest questions. From avoiding burnout to streamlining your design process, this episode is packed with actionable insights to help you take your interior design business to the next level! 🚀 Ready to build a standout brand, attract the right clients, and avoid those endless revisions? Grab your notebook and get ready for a game-changing session. 💥 🔑 In this episode, you’ll learn: •How to stay focused and avoid burnout as your business grows •How to position yourself as a go-to interior designer •The “7 Times Why” method to uncover your clients’ true needs •How to systematize and delegate effectively for business growth Don’t miss it—your business breakthrough is just one listen away! 🎧 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text BOOM! Here we are, with an extra special episode of the Beyond Interior Design Podcast! This time, no guest—it’s just Marc himself in the spotlight. And trust me, this is one you do NOT want to miss. We’re diving deep into the burning questions we’ve been getting for years from interior designers like you: how to level up, how to attract the perfect clients, and how to maximize your value. 🚀 Grab your notebook and pen because what I’m about to share could completely change your business! We’re about to drop some serious insights, tips, and tricks to help your design firm grow and attract the right clients. Sound good? Let’s do this! 💥 🔥 What’s in store? How to attract the right clients.Focus! How do you make sure you’re attracting the right people instead of trying to serve everyone? Spoiler: you don’t need to do everything for everyone! Who is your ideal client?It’s not just about the budget—it’s about who you really want to help and why. Your client needs to feel you’re the perfect fit. Packages over hourly rates.How to flip the conversation and focus on selling solutions and results, not just hours. Do what you’re great at and let the rest go.Want to grow without getting bogged down by day-to-day tasks? Discover the power of delegation and staying in your zone of genius. Social media without the stress!Smart strategies to stay visible online without spending all day on it. Learn how Marc’s ‘11 Design Principles’ can level up your social media game! 🔑 Conclusion: This episode is PACKED with powerful insights to help you grow your interior design business, streamline your processes, and most importantly: attract the right clients. This is your chance to be a true gamechanger in the design world! 💥 Stay tuned for episode 42, where we’ll dive even deeper into more of your burning questions. I’m here to help you take your business to a whole new level. 🚀 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text 🎨 Are you ready to transform your approach to interior design? In this episode of The Beyond Interior Design Podcast, we sit down with Marie-Gon, a leading expert in colour and interior design. With over 20 years of experience, Marie-Gon has revitalized countless spaces and empowered designers worldwide through her masterclasses and coaching. Marie-Gon dives into the latest trends in interior design, the critical role of colour, and strategies to stay ahead in a rapidly changing industry. She shares her expertise on using colour to create impactful designs and discusses the integration of AI and technology in modern interior design, providing practical advice for enhancing your workflow. What You Will Learn: About Marie-Gon: Marie-Gon is a colour and interior design expert with a passion for teaching and empowering designers. Her masterclasses and coaching sessions help designers refine their skills and elevate their professional identity. Combining scientific methods with creative intuition, she crafts beautiful and functional designs. Marie-Gon addresses the common challenges that designers face and offers solutions grounded in years of practical experience and scientific research. Her holistic approach ensures that every aspect of a design project, from the big picture to the smallest details, is carefully considered and expertly executed. Don't miss this opportunity to learn from one of the foremost experts in design and colour theory. Whether you're an experienced designer or just starting out, Marie-Gon's insights will inspire you to rethink your approach and push the boundaries of what's possible in interior design. Key Takeaways: Tune in to hear from one of the leading voices in interior design and gain insights that will elevate your work to the next level. Don't forget to subscribe to The Beyond Interior Design Podcast for more inspiring conversations and expert advice. 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Discover the future of interior design with Dawn Scott. She's a visionary interior designer with over 20 years of expertise in transforming spaces through the power of colour and design. As a Senior Color Designer at Akzo Nobel and an advocate for inclusivity, Dawn has revolutionized environments in hospitals, schools, and care homes, ensuring they are not only aesthetically pleasing but also accessible to all. In this insightful episode, Dawn delves into the transformative potential of AI in the design industry. Her extensive experience, combined with her passion for technology, positions her as a leading voice in integrating AI into interior design. Dawn discusses how AI can enhance creativity, streamline workflows, and lead to innovative design solutions that were previously unimaginable. Overcoming Fear and Resistance: Dawn addresses the common fears and resistance that many interior designers have towards AI. She acknowledges that the rapid advancement of technology can be intimidating, but emphasizes that AI is a tool designed to assist, not replace, human creativity. By sharing her own journey and experiences with AI, Dawn provides a reassuring perspective on how designers can embrace this technology to enhance their work rather than fear it. Key Takeaways: Harnessing AI for Creativity:Streamlining Workflows:Innovative Design Solutions:Inclusive Design:Educational Insights:Personal Journey:Overcoming AI Resistance:About Dawn Scott: Senior Color Designer at Akzo Nobel:Advocate for Inclusivity:Passionate Educator:AI Enthusiast:Dawn’s dedication to making spaces more beautiful and functional is matched by her commitment to leveraging technology for social impact. Her unique perspective, shaped by both professional achievements and personal experiences, offers inv 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text In this enriching episode of Beyond Interior Design, host Marc Müskens sits down with the renowned Monique des Bouvrie. Monique, an influential figure in the Dutch interior design world, continues the legacy of her late husband, Jan des Bouvrie, who revolutionized Dutch interiors with his innovative white and symmetrical designs. Join us as Monique shares her journey, insights, and the philosophy behind their transformative approach to interior design. Discover how they brought light and positivity into homes and created spaces that evoke deep emotions and wonder. In this episode, you'll learn about: Monique also shares heartfelt stories about working with Jan and how their dynamic partnership influenced the design world. Whether you're an interior designer looking for fresh insights or simply a lover of beautiful spaces, this episode is brimming with inspiration and practical advice to elevate your designs. Tune in and discover how to create interiors that not only look stunning but also feel deeply personal and inviting. Get ready to take your interior designs beyond the ordinary! 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text In episode 37 of the Beyond Interior Design Podcast, we sit down with friend of this Podcast, Victoria Taylor. She is an experience expert, living in Scotland. Victoria shares her extensive knowledge on creating unique and timeless experiences, which are applicable to interior design as well. She emphasizes moving Beyond short-lived trends and focusing on elements that offer long-term impact and lasting appeal. Victoria discusses the importance of authentic design and how to make your work stand out. She provides practical tips on crafting spaces that resonate deeply with clients, creating not just visually appealing interiors, but also meaningful experiences. Her approach centers on understanding clients' needs and desires, fostering connections that go beyond mere aesthetics. It's essential to listen to what she has to say, if want to stay relevant and impactful as an interior designer. Her philosophy of blending timelessness with unique, personalized touches offers a fresh perspective that challenges conventional practices. This episode is filled with inspiration and practical advice on embedding authenticity and long-term value into your projects. Victoria also shares her experiences working with hotels, cultural destinations, and high-end brands. Her stories and strategies will motivate you to rethink your approach and strive for excellence in every project. Whether you're looking for inspiration, new strategies, or a deeper understanding of creating meaningful and lasting interiors, this episode with Victoria Taylor is a must-listen. Her insights on timeless design, unique interiors, luxury experience partnerships, and the essence of authentic design will enrich your professional journey and help you create spaces that truly stand out. 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Are financial concerns as a designer thwarting your path to true success? Join us as business transformation expert Gail Doby, co-founder of the Pearl Collective, transforms the daunting game of numbers into an empowering asset. In this episode, Gail unravels the secrets to overcoming mental barriers such as imposter syndrome, illustrating how a shift in mindset can transition financial fear into fluency. Discover the transformative power of "yet" and how recognizing your worth can dramatically alter not just your pricing strategy, but the trajectory of your business growth. This discussion is a treasure trove for designers eager to elevate their projects from modest beginnings to lucrative enterprises. We delve into the vital shift from hourly rates to value-based pricing, exploring how diverse pricing strategies can fortify your bottom line. It's about establishing processes that render your creativity profitable as your business burgeons. If you've ever caught yourself undercharging, the insights shared on accurately valuing your services will be invaluable. What does success mean to you? In our frank dialogue, Gail and I explore the significance of tailoring your business model to your personal success markers. Whether you're nurturing a flexible lifestyle business or guiding a vast enterprise, the crux lies in weaving your values, objectives, and personal dreams into your strategic plan. Moreover, we'll venture into the journey of scaling your business, recruiting elite talent, and attaining financial freedom. Armed with actionable advice and inspiration, you'll be poised to enhance your client service model, ensuring your business's growth aligns with your identity and core values. 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Unveiling Timeless Innovation through Achille Castiglioni’s Legacy Dive deep into "The Creative Power of Design Principles" alongside Giovanna Castiglioni, who brings a unique blend of personal insight and professional expertise to the table. While you may not immediately recognize Giovanna's name, her inheritance of creative genius from her father, Achille Castiglioni, one of the most influential designers of the 20th century, makes her a guardian of design wisdom. Achille's work, from the iconic Arco Lamp to the playful Mezzadro stool, has permeated our cultural fabric, shaping the aesthetics of both public and private spaces around the globe. In this rich conversation, Giovanna, leveraging her background in geology, explores the symbiotic relationship between natural sciences and design principles. She reveals how her father's curiosity about everyday life's simplicity and functionality led to innovations that have become staples in design history. This dialogue is not merely a recounting of past achievements but a masterclass in the application of design principles that balance beauty, utility, and sustainability. Giovanna takes us on a journey through her father's philosophy, emphasizing the importance of observing the ordinary to uncover the seeds of extraordinary design. This conversation is a treasure trove for anyone passionate about design, offering insights into how principles of simplicity, curiosity, and innovation can guide contemporary creative endeavors. 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Buckle up for an architectural escapade that will whirl you through the realms of design, innovation, and sheer human ingenuity. I'm thrilled to welcome Cas Esbach from MVRDV, the creative powerhouse behind some of the most visually stunning and environmentally conscious structures on our planet. Imagine embarking on a journey that's part architectural digest, part environmental love letter, with a generous dash of human connection woven through every story. Today, we're not just talking about buildings; we're exploring vibrant ecosystems like Rotterdam's Markthal and Amsterdam's The Valley, where architecture dances harmoniously with it's users. As Cas peels back the curtain on how these iconic projects came to life, prepare to be regaled with tales of challenges bested, innovations born from the wildest dreams, and the sheer joy of creating spaces that celebrate our collective humanity. It's a narrative where every brick and beam tells a story of passion, purpose, and playful creativity. From the awe-inspiring round mirrored facade of Rotterdam's Depot, reflecting the entire city skyline to the verdant valleys of urban landscapes, this conversation promises to be an eye-opening exploration of what happens when imagination meets the ground running. So, if you're ready to have your mind expanded and your heart filled with a newfound appreciation for the spaces we inhabit and the environments we cherish, this is your golden ticket. With Cas's wisdom as our guide, we'll dive deep into the symbiotic relationship between groundbreaking design and practical functionality, all while keeping the vibe as light and exhilarating as a walk through your favorite city park. This isn't just an architectural deep dive—it's a celebration of the beauty and brilliance that humanity can achieve when we dream big and build with heart. 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Discover how Creative Director Geoffrey Timmer reshapes the world around us by prioritizing our shared humanity within the built environment. Our conversation with Joffrey takes you through the profound influence of design on our daily lives, emphasizing the importance of health, inclusivity, and diversity. Together, we unpack the notion of real architecture, where the emphasis shifts from fleeting aesthetics to enduring personal resonance, challenging the status quo of an image-driven industry with insights into human behavior and experiential spaces. Delve deep into the art of collaboration and the ideologies that drive successful design teams. Our discussion highlights the necessity for client engagement and the extraordinary outcomes that result from a multidisciplinary approach. We navigate the delicate interplay of ego and creativity, stressing on empowering the voices of young, audacious designers who bring forth an innovative spark to the industry. By cultivating an inclusive environment, we reveal how diverse team dynamics can not only refine a design concept but transform it into something truly groundbreaking. Peering into the future, we dissect how relevance in design is pivotal for crafting spaces that resonate with our evolving lifestyles. Flexibility, sustainability, and the integration of mixed reality emerge as key themes, ensuring that our creations stand the test of time while responding to the diverse needs of the community. The episode concludes by contemplating the ongoing metamorphosis of design and architecture, fueled by generational shifts and a collaborative ethos, and we extend an invitation for you to join the conversation on these captivating developments. 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text What if you could master the complexities of pricing, perception, and professionalism in the interior design industry? That's exactly what we unravel in this episode. We shine a spotlight on understanding your financial needs, communicating the value of your design, and the role of quality versus quantity in your pricing strategies. From tangible design elements to the intangible essence of timelessness, we dissect every facet of design value. Moreover, we share handy tools, such as the QuickAsk Activator, to catalyze effective client communication and trust. Ever wondered how money and interior design intertwine? Here's your answer. We discuss the importance of acknowledging your monetary needs, and how to calculate the income required to sustain your lifestyle. We examine the perception of interior design as a fleeting trend and emphasize the significance of creating designs that stand the test of time. Remember – money is a tool for bartering and negotiation, and it should be respected as such. Being an interior designer is not just about creativity; it's about managing a business and building trust with clients. We delve into the world of business with clear-eyed pragmatism, exploring how to understand a client's needs and offer tangible solutions. We stress the importance of valuing your expertise, and not giving it away for free. Remember the Picasso story? It's a reminder of how vital it is to appreciate your skills. Plus, we touch upon the challenge of balancing business with personal life, offering strategies to manage multiple projects and make design decisions. It's all about achieving success, both in business and life. So let's get started! 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text 🌟 Welcome to an exclusive episode of design revelations with Marc Müskens! Join me on an immersive journey through the labyrinth of interior design success, where I'll share invaluable tips tailored just for you, the visionary interior designer. 🎨✨ In this special edition, I invite you into our world, unraveling the tale of our design studio's inception. Spoiler alert: it's a narrative punctuated with challenges and triumphs, each paving the way for a profound connection with our clients. 🏗️📈 Picture this: harnessing our unique story as a beacon, magnetizing dream clients and projects toward us. Are you ready to transform your design journey? Brace yourself as I unravel my top three tips, crafted to streamline your design process while infusing entrepreneurial endeavors with unyielding fulfillment. Don't forget your notebook; this ride promises to uncover invaluable insights! 🚀📝 But hold onto your seats! The pièce de résistance is our very own masterpiece—the 'Quick A.S.K. Activator.' It's more than just a formula; it's the cornerstone of our success. This innovative method, comprising the three potent pillars of A.S.K.: Assess, Socialize, and Knowledge, has revolutionized our approach. By seamlessly mastering this trifecta, we've not just attracted deserving clients but molded our business around our envisioned lifestyle. Intrigued? I bet you are... 😉🌟 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Welcome to a one-of-a-kind journey where outdoor spaces transform into emotional canvases. Now, before you hit pause, thinking, "outdoor spaces?" In this captivating episode, we delve into the world of transformative outdoor design with none other than the celebrated New York landscape designer, Steve Griggs. No, Steve isn't an interior designer. But let me assure you, that's exactly why you need to listen. The insights Steve Griggs brings transcend disciplines, offering a fresh perspective on the universal principles that make designs truly exceptional. Key Topics: 🫶 "Emotional Design Foundations": Steve reveals how he begins each project by understanding the emotions clients want to experience in their outdoor spaces. Learn the power of emotion-driven design. 🙌 "The Straight Dirt Philosophy": Discover the principles behind Steve's bestselling book, "Straight Dirt," where he lays bare the realities of the industry and emphasizes the importance of staying true to your design convictions. 🤝 "Building Trust and Credibility": Uncover the secrets of establishing trust with clients. Steve shares anecdotes on how transparency and honesty have been instrumental in his success. 🤨 "Challenges of Construction": Get a firsthand account of the challenges in the construction phase and the importance of assembling a reliable team to bring your designs to life. ⚖️ "Balancing Design and Construction": Steve breaks down the delicate balance between the creative process and the logistical challenges of construction, offering valuable insights for designers and contractors alike. 🌎 "Global Design Aspirations": As Steve sets his sights on global design projects, he discusses the universal principles of outdoor design and the exciting prospects of creating landscapes around the world. 😊 "Designing for Memories": Dive into the higher purpose of outdoor design as Steve shares stories of how his creations have become the backdrop for life-changing moments, turning dreams into cherished memories. 💸 "The Business Side of Design": Explore the often-overlooked business aspects of design. Steve emphasizes the need to run a design practice as a for-profit business, tackling pricing, marketing, and client acquisition. 📚 "The Value of a Design Book": Learn the significance of creating a design portfolio or book. Steve discusses how a well-crafted book can elevate your credibility and attract high-value clients. 👨‍🎨 "Form Follows Meaning": Wrap up the episode with a powerful concept: Form Follows Meaning. Understand how design goes beyond aesthetics to create spaces with profound, meaningful impact. Join us in this enriching conversation that goes straight to the heart of design philosophy. Whether you're an aspiring designer, seasoned professional, or someone passionate about creating beautiful spaces, this episode is your gateway to the art of designing beyond expectations. Don't miss out! https://instituteofinteriorimpact.com/steve No, Steve isn't an interior designer. But let me assur 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout

Send us a text Get ready for another engaging podcast conversation. This time with Erica Saurit, a seasoned marketing pro in the interior design industry. Together, we'll uncover the secrets of creating a compelling brand message and telling genuine stories for your interior design business. You won't want to miss it! Here are the top 10 benefits of tuning in: Clarity of MessageAuthentic Brand StoryHuman EmotionsExperiential Touch PointsEffective MarketingQuality Over QuantityAvoiding Style PitfallsBrand ClarityConsistencyBrand Audit TemplateBy taking a page from Erica's E3 Marketing Framework, you'll be better equipped to connect with your audience, refine your messaging, and make a genuine impact on your clients. Your journey towards brand clarity and unparalleled success begins right here. Enjoy every step of the way! 📌 Connect with us: Follow us for more interior design insights: @beyondinteriordesignwww.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: SpotifyApple PodcastsBuzzsprout