Endless Thread

If you typed “inauguration” into your web browser anytime between 2017 and 2020, you likely saw, near the top of your search results, an image of a person in a neon green jacket, black winter hat and glasses screaming “Nooooooooooo!” That person was Jess, who was in Washington D.C. on January 20, 2017 to protest the inauguration of President Donald Trump. This “Nooooooooooo!” flew out of Jess after the oath of office, during what seemed to be a deeply painful and private moment. But what...

In 2013, four white musicians turned a local TV news clip featuring a Black man named Charles Ramsey into a song and uploaded it to YouTube. The auto-tuned meme, titled "Dead Giveaway," gained tens of millions of views virtually overnight. But the musicians, known as The Gregory Brothers, had not asked for Ramsey's permission, leaving him to wonder: Is this flattery or mockery — or bigotry?

When two 12 year-old girls attacked their friend in the woods of Waukesha, Wisconsin in May of 2014, they claimed to have done it to please Slender Man -- a fictional monster created by Eric Knudsen, A.K.A. "Victor Surge," on an internet forum called "Something Awful." That incident put a mainstream, national news spotlight on the figure, which was already being widely circulated and adapted online as a meme. In this bonus episode of Endless Thread's meme series, we examine Slender Man as...

The Punisher has always been a complicated Marvel antihero: a man whose creator imagined him as a reaction to the failures of government at home and in the Vietnam War. So why is the Punisher’s trademark dripping skull insignia — a menacing image used throughout history to denote imminent death — being painted on police vehicles, adopted by members of the military, and donned by white supremacists? We tell the story of The Punisher’s symbol as a meme, look at how well we understand its...

He is known by several names, but Gordon Hurd is the one this man-turned-meme adopted when he fled Cameroon for the UK more than two decades ago. Gordon eventually found the app Fiverr and started making videos for anonymous benefactors on the internet. That’s how Gordon adopted another name, Big Man Tyrone, and became a viral video meme who gives scripted testimonials and has been named the leader of a fictional alt-right country called Kekistan. But there’s a lingering question: Is Big...

Most of us hate the photos our parents take of us. But what happens when one goes viral? Zoë Roth was 4 years old when her dad took a photo of her smiling mischievously in front of a burning house. That photo would later spread like wildfire as the internet meme "Disaster Girl." In this bonus episode of our meme series, we hear more about how the photo came to be, how it just might help Zoë pay off her student loans, and who really started that fire.

Humor is a key ingredient of any unit of culture that morphs and spreads over time. But humor isn’t always there at the beginning. For “Real Housewife” Taylor Armstrong, the meme that made her even more famous on the internet has bitter roots: physical domestic abuse exposed on television. In this episode, we hear the little-known origin story of the "Woman Yelling at a Cat" meme -- straight from the Woman herself -- that might make you think twice about ever using the meme again. We also...

Last week, we explored the origin of the “Rick Roll,” a meme that evolved from Rick Astley’s 1987 hit song, “Never Gonna Give You Up.” Since the music video resurfaced as the meme in 2007, the internet has also never given up on Rick – so much so that the video recently hit a billion views on YouTube. This bonus episode dives deeper into Rick’s childhood, how he was discovered, and how he dealt with not only his fame in the late 80s, but with his more complicated identity as a meme.

Who gets credit for starting a meme? Usually... nobody -- they're made too quickly and organically. In the case of one of the most famous bait-and-switch memes of all time, the "Rick Roll," we may be looking at something experts call convergent evolution. Did the Rick Roll originate with a piece of code on the message board 4Chan, or with a prank call to a local sports show in Michigan? And why does the Rick Roll have such staying power? Is it codified in the DNA of the song itself? We...

If there is an OG meme in which a human is the star, Scumbag Steve is it. He spread across the internet like wildfire in 2011 as a universal representation of dudes who are the worst. And, like any person grappling with immediate internet fame, Blake Boston — the man behind Scumbag Steve — tried to capitalize: merch, rap songs, public appearances. But the full story of what happened to Blake — and his family — has never been told. The Scumbag Steve meme became a bargaining chip in a custody...

We often think of memes as living solely online. But the term “meme” was coined in the 1970s -- before the birth of the internet -- by evolutionary biologist Richard Dawkins. And, more surprisingly, the image that's often considered to "the first meme" appeared as early as the 1940s. A figure with a bulbous head and sausage fingers, peering over a wall, mysteriously popped up all over the globe during World War II, accompanied with three simple words: “Kilroy Was Here.” The phrase’s...

On October 1st, Endless Thread is back. We're kicking things off with a deep exploration into something that has changed lives, politics, and the way we interact online and IRL... memes!

Ben tells Amory about a controversial idea for a reality TV show. Amory tells Ben about the thing Dr. Anthony Fauci did NOT say... but everyone thinks he did.

Ben tells Amory about a subreddit trying to determine the identity of a mystery celebrity, and Amory tells Ben about an open letter penned by Reddit moderators that's calling on the platform to take stronger action against COVID-19 misinformation and disinformation on the platform.

Gather round for this week’s Snacktime episode, where Ben tells iLab producer Nora Saks two stories about found money, a gambling ruse in a Belizean casino, and why Bob Saget would block himself on Twitter if he could.

What is Geedis? Endless Thread revisits an episode from 2019 in which the team joined the internet's two-year-long quest to answer this question. The strange, furry character and his buddies in The Land of Ta had been a mystery of 80’s fantastical proportions. Follow us down the rabbit hole for an exciting discovery...

Fun fact: Ben wooed his wife with a mix CD, and Amory's husband wooed her with a mix CD. The lesson? Never underestimate the power of a good playlist. But if it's a "Weird Spotify Playlist," the object of your affection better have a sense of humor. In this episode, Amory introduces Ben to the fast-growing "Weird Spotify Playlists" Twitter account and subreddit, where song titles are way more important than the songs themselves.

Much like rewatching a favorite TV show in its entirety, it can be comforting to listen back to something from "the beforetimes." So this week, we're doing just that. We're revisiting an episode from 2019 that solved one of the internet’s most compelling mysteries. Inspired by a 2018 New York Times feature about glitter, people obsessed over identifying the mysterious industry buying huge amounts of glitter – information which glitter-makers have refused to divulge. No one had been able to...

Ever heard of horse repossession? How about equine semen fraud? On this week’s Snacktime, Ben tells Amory about the still-very-much-alive sport of jousting and how it relates to a pretty wild story about a Redditor’s ex and a snowy white steed.

Is your voice your own? Not anymore. This week on Endless Thread, we present "Deepfake Dallas," courtesy of our friends over at Twenty Thousand Hertz, a podcast revealing the stories behind the world’s most recognizable and interesting sounds. Find out how someone, using artificial intelligence, can make an algorithm that sounds just like you.