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HOW Design Live Podcast

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The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.

The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.
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Location:

United States

Description:

The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.

Language:

English


Episodes

Episode #86: Zorana Gee on Selling Your Design Ideas with 3D & AR

8/16/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Zorana Gee, Group Product Manager for Adobe Dimension, about the intersection of creativity and technology and the future of designing with 3D & AR. Subscribe on iTunes.

Duration:00:22:29

#85: Jeffrey Shaw on Speaking the Lingo of Your Ideal Customer

7/31/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with marketing and branding consultant, Jeffrey Shaw, also author of Lingo: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, about how to attract your ideal customers. Subscribe on iTunes.

Duration:00:29:20

#84: Connie Birdsall on Branding for The Customer of the Future

7/10/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Global Creative Director of Lippincott, Connie Birdsall, about women in design leadership and branding for the customer of the future. Subscribe on iTunes here.

Duration:00:25:15

#83: Andy Molinsky on How to Step Out of Your Comfort Zone

6/22/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with author and Brandeis Business School Professor, Andy Molinsky, about why creatives have so much trouble stepping out of their comfort zone and shares practical tools to do so with confidence. Subscribe on iTunes here.

Duration:00:19:40

#82: Allen Gannett on the Secret Behind Creative Success

6/7/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Allen Gannett, author of the new book, The Creative Curve, about the science behind creativity and how high-achieving creatives “create” success for themselves and their work. Gannett spoke at the first-ever HOW Marketing Live 2018 in Boston. Details at howdesignlive.com

Duration:00:25:16

#81: Hamish Campbell on the Future of Packaging

5/8/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Hamish Campbell, Creative Director at Pearlfisher, who is speaking this year on the provocative topic of Who Cares About Packaging Anymore? Come hear Hamish at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:17:58

#80: Adam Kurtz on Monetizing His Personal Work

4/20/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with artist and author, Adam Kurtz, about how his personal work accidentally became his career. Then come hear Adam’s keynote, “Talking about Feelings,” at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:22:49

Episode #79: Dorothéa Bozicolona-Volpe on Strategic Social Media

4/5/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Dorothéa Bozicolona-Volpe of Social Espionage about how she uses each social media platform differently and strategically to reach different audiences. Come hear more from Dorothéa in her keynote at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:24:00

Podcast Episode #78: Jackie De Jesu on How She Used Design to Shake Up the Shower Cap Market

3/30/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Jacquelyn De Jesu about how she used her design skills to reinvent the shower cap for the modern woman. Come hear more from Jackie in her keynote at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:20:43

Podcast Episode #77: Giorgia Lupi on How She Uses Data to Tell Human Stories

3/21/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with information designer, Giorgia Lupi, about how she makes data more humane and uses data to become more human. Come hear more from Giorgia in her keynote at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:31:33

Podcast Episode #76: Stephen Gates on How In House Creatives Can Gain More Influence

3/14/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Stephen Gates, Head of Design at Citi, about what in house creatives need to know about business and the connection between the #MeToo movement and design in the corporate environment. Come hear more from Stephen and his session “In-house Powerhouse: How to Build and Manage an Empowered In-house Creative Team” at HOW Design Live 2018 in Boston,...

Duration:00:29:36

Podcast Episode #75: Ben Callahan on The Gap’s Design System

3/7/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Ben Callahan, President of Sparkbox, about how his team brought unity across all brands and web platforms at The Gap by developing Stitch, Gap’s design system. And if you work on an internal creative team, please take the 5-minute survey here: https://www.surveymonkey.com/r/design-systems-how. Then come learn the results at “The Story of Stitch:...

Duration:00:20:36

Podcast Episode #74: Dorie Clark on Your Inner Entrepreneur

2/28/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Dorie Clark, author, speaker and professor at Duke University’s business school, about how to develop a “portfolio career” with multiple income streams and much more. Hear from Dorie on “Building Your Brand as a Creative Professional” at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:20:14

Podcast Episode #73: Katie Lane on Negotiating with Confidence

2/22/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Katie Lane, lawyer and negotiation coach for artists and freelancers about how to negotiate with confidence and get what you need. Hear more from Katie on “Inspiration & Infringement: What’s What and How You Can Tell” at HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:49:18

Podcast Episode #72: Val Head on Designing for AR, AI & Chatbots

2/8/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Val Head, Design Evangelist of UX Innovation at Adobe about animation and UI as well as how AR (Augmented Reality), VR (virtual reality), Chatbots and other AI (artificial intelligence) and all new technology, even voice interfaces, need designers to make them better. Hear more from Val on this important topic at HOW Design Live 2018 in Boston,...

Duration:00:28:13

Podcast Episode #71: Michael Solomon on Designing for the Attention Economy

1/24/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Michael Solomon, who literally wrote the book on consumer behavior, about how and why design has become so much more important in the attention economy. Hear more from Michael on this important topic at the brand new HOW Marketing Live track of HOW Design Live 2018 in Boston, April 30-May 3. Details at howdesignlive.com

Duration:00:26:14

Jamie Myrold on Design Leadership - Episode #69

10/18/2017
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Jamie Myrold, VP of Design at Adobe, about what designers of the future need to know and learn, what constitutes a “design-led” company, and whether designers need to learn how to code.

Duration:00:23:52

Tiffany Butler on 3 Ways to Create Content from a Speaking Engagement - Episode #67

8/3/2017
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, brainstorms in real time with longtime #HOWLive alum, Tiffany Butler, of Whole Brain Creative, about how to turn a short presentation into a boatload of content marketing to promote her business.

Duration:00:19:00

Brent Weaver on the Future of Digital Agencies - Episode #66

7/14/2017
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Brent Weaver of ugurus.com, a company that provides online business training for digital agency owners. Get a free copy of his “Web Design Sales Kit” here: http://bit.ly/2seRbFV

Duration:00:26:12

Bryn Mooth on Self Employment & Self Confidence - Episode #65

6/14/2017
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Ilise Benun of Marketing-Mentor.com chats with former HOW Magazine editor and now freelance food and wellness writer, Bryn Mooth about how she has used what she learned at HOW and built a 2nd career doing what she is passionate about.

Duration:00:27:39