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HOW Design Live Podcast

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The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.

The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.
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Location:

United States

Description:

The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.

Language:

English


Episodes

#88: Gina DeDomenico Flanagan & Michael Thompson on Technology for Digital Artists

9/23/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Gina DeDomenico Flanagan and Michael Thompson about mixed reality, men and women adopting and adapting to technology and personal branding for artists, especially for young women artists. Subscribe on iTunes here - apple.co/2wWCIBO

Duration:00:26:35

#87: Kenn Fine on Modern Branding and the Value of Design

9/8/2018
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In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Kenn Fine of Fine Design Group and modern branding and the role of design in creating value in business. Subscribe on iTunes here - https://apple.co/2wWCIBO

Duration:00:26:27

Blake Howard on the Courage to Stand up to Clients - Episode 16

1/21/2016
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Blake Howard, co-founder of Matchstic.com, thinks courage is one of the most important character traits of our time. And that it takes courage to have the hard conversations with clients, sooner rather than later. In this HOWLive podcast with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, you’ll get a taste of Blake’s session, “A Call to Courage,” and find out how to find the “emotionally healthy” clients who respect your...

Duration:00:30:37

GoDaddy’s Christopher Carfi on Web Designers Selling Themes, Plug-ins and more - Episode 15

1/13/2016
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Is it really possible to make a living selling themes and plug ins? And if you’re a designer with an idea for one of these widgets, how do you develop it? How do you market it? In this HOWLive podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, tackles those questions (and more!) with Christopher Carfi, GoDaddy’s product evangelist, who supports the designers and developers who support small business.

Duration:00:24:43

Kristian Andersen on investing in your client’s business - Episode 14

1/7/2016
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Have you ever wanted to partner with a client, essentially investing in their business, instead of taking a fee for design services rendered? Designer-turned-venture capitalist, Kristian Andersen, of High Alpha, a new venture studio, spent a decade figuring out how to make this business model of shared risk work. In this HOWLive podcast with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, you’ll get a taste of Kristian’s...

Duration:00:32:20

Ken Zorovich on launching a product company without a net - Episode 13

12/16/2015
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In the latest HOW Design Live podcast, you’ll hear the inspiring story of how Ken Zorovich and his business partner transformed a design consultancy into a successful housewares business built around a popsicle maker! How this unknown vendor with an untested product secured a 12 month exclusive at Williams Sonoma. And how their first product, The Quick Pop Maker, ranked 1st in a category of 800 products when they launched in the 2009 holiday season.

Duration:00:24:20

SCAD faculty on training designers of the future - Episode 12

12/9/2015
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Artifacts are out and process is in. It’s no longer enough for designers graduating into today’s fast-paced, interdisciplinary business environments to point to a portfolio piece and say, “I did that.” The work no longer speaks for itself. So how do design students learn to articulate their process, to show hiring managers not only what they’ve done but how they’ve done it? That’s one of the challenges being taken up by The Savannah College of Art & Design. By emphasizing their...

Duration:00:20:27

Matthew Manos on How to Use Design to Make an Impact - Episode 11

11/17/2015
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The role of the designer in our culture is changing. And Matthew Manos, founder of global design-strategy consultancy, verynice, is at the forefront of this movement. With innovative ideas like “Give Half,” a radical 50% pro-bono business model, Manos is paving the way for designers to make an impact on society by bringing their inherently entrepreneurial way of thinking into the organizations they work with, and for.

Duration:00:24:14

Mona Patel on Design Thinking to Solve Any Business Problem - Episode 10

10/27/2015
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Can you solve the problem of homelessness with design? Mona Patel thinks so. Mona is a designer and the author of Amazon-best seller, Reframe: Shift the Way You Work, Innovate and Think, a book with the noble goal of teaching anyone how to apply design thinking to solve any business problem. Mona is also the owner of 2 businesses: Motivate Design, an insights-driven firm with a staff of 20+, and its recruiting arm, UXHires.com. In this episode of the HOW Design Live Podcast, Ilise Benun,...

Duration:00:24:31

Yo Santosa on the Role of Passion to a Design Entrepreneur — Episode9

10/13/2015
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Yo Santosa on the Role of Passion to a Design Entrepreneur — Episode9 by Ilise Benun

Duration:00:22:55

Ian Fitzpatrick on Strategy & Design -Episode 8

9/25/2015
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In this special HIDC episode of the HOW Design Live Podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, talks with Founding Partner of Almighty, Ian Fitzpatrick about strategy, technology, GoPros and restaurant work, as well as The Secrets of Real-Time, Data-Driven Design, his topic at the HOW Interactive Design Conference in Chicago, Oct. 5-6, 2015. Learn how, working with their client, New Balance, Almighty designed...

Duration:00:22:16

Brian Lucid on the “Template Trap" - Episode 7

9/9/2015
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In this special HIDC episode of the HOW Design Live Podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, talks with design educator, Brian Lucid, on his topic at the HOW Interactive Design Conference, Make Design Frameworks Work for You. In their conversation, they also delve into deeper issues such as the role of the designer, the Square-Spacing of the web, and the future of the web as a medium. (Hear more from Brian in...

Duration:00:22:36

Neil & Jen Baker Brown on “A Designer’s Responsibility to the Future” - Episode 6

8/26/2015
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What is a designer’s responsibility to society? And what if designers were held liable for the things they designed, as architects are for the buildings they build? This episode of the HOW Design Live podcast started as an interview between Neil and Jen Baker Brown and Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program -- then evolved into almost a sermon about whether the creative class can organize to make corporations produce...

Duration:00:23:35

Preston D. Lee on “How to build a creative blog that generates revenue” - Episode 5

8/12/2015
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Can a designer really make money as a blogger? Preston D. Lee is doing it with Millo.co, (formerly Graphic Design Blender). In this episode of the HOW Design Live podcast, he tells Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship program, how he built a blog that started as a passion project and has grown into a content business with 25K subscribers, regular sponsors and paid products like ebooks and video courses. Preston...

Duration:00:28:14

Karl Sakas on "Strengthen Your Client Relationships with Strategic Services" - Episode 4

7/29/2015
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In this episode of the HOW Design Live podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship program, talks with Karl Sakas of Sakas & Company about how designers and design firms can strengthen their client relationships by expanding their services to include strategy, without giving it away.

Duration:00:29:35

Is Your Company Evolving to Accommodate the New Creative Nomad? - Episode 3

7/15/2015
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In this episode of the HOW Design Live podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship program, talks with Petrula Vrontikis, designer, author and professor at Art Center College of Design about her HOW Design Live 2015 session, The New Creative Nomads. Where in our evolving economy is the opportunity for young designers and how must savvy employers adjust to maximize the experience for everyone involved?

Duration:00:25:50

How to Use Your Creativity to Become a Better Negotiator - Episode 2

6/24/2015
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In this episode of the HOW Design Live podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship program, talks with Ted Leonhardt, author of, Nail It: Stories for Designers on Negotiating with Confidence, a little book with big ideas about how designers with good negotiating skills can do better for themselves, financially and beyond.

Duration:00:21:05

What Will You Do When Your Design Skills Become Obsolete? - Episode1

6/11/2015
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In this episode of the HOW Design Live podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship program, talks with Marty Neumeier, author of, “Metaskills: 5 Skills for the Robotic Age,” about how creatives can deal with the downward pressure on the value of your skills and stay competitive in the future of work.

Duration:00:22:08