How I Built This with Guy Raz

NPR

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a...

Episodes

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Advice Line with Jeffrey Hollender of Seventh Generation

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Advice Line with Sarah LaFleur of M.M. LaFleur

NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company

Advice Line: New Offerings, Bigger Markets

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

Advice Line with Jonah Peretti of Buzzfeed

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

Advice Line with David Neeleman of JetBlue

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Advice Line with Eric Ryan of Method returns

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

Advice Line with Chieh Huang of Boxed

iRobot: Colin Angle. How The Roomba Became a Household Icon

Advice Line with Steve Ells of Chipotle

Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)