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Pitching PR

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Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com
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Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com




025: Is the Press Release Dead?

Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one. To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR. He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media...


024: Film Festivals And Junket Junkies

On this episode of Pitching PR, I get to speak with Natalie Potosi. She explains what it’s like working at film festivals, particularly managing press junkets and dealing with unexpected bumps in the road. Natalie worked as an assistant at Alliant Films before joining Entertainment One’s PR/Promotions department. Now, she manages their PR team. Every year, she also works the Toronto International Film Festival. Listen in as Natalie describes her career path and what it’s like managing press...


023: Financing A Freelance Business

Shannon Lee Simmons is a CFP (Certified Financial Planner), CIM (Chartered Investment Manager, media personality, and founder of the New School of Finance. As the Author of Worry-Free Money, Shannon is considered a trailblazer in the Canadian financial planning industry. Today, we discuss the financial aspect of being a PR freelancer and/or agency owner. Tune in to hear her great insights! Topics: The New School of FinanceHow to financially plan for running your own businessOpportunities...


022: Creating a Positive Agency Environment

In this episode, we’ll be chatting with Megan Driscoll, CEO of Evolve MKD in New York City. Megan (who founded Evolve MKD) was named one of PR Week’s 40 Under 40 and has received over ten industry award-wins, including Female Entrepreneur of the Year – the agency is known for having a passionate staff and positive work environment. Tune in to hear our discussion about creating this positive environment and how Megan intends to perpetuate this atmosphere. Topics: What sets Evolve MKD...


021: 5 Tips to Survive Working on Mat Leave

Leslie has been on maternity leave for a year. Now, she is back working full time and has some knowledge to share with other working mothers. Tune in to hear Leslie’s insights into managing a business while on maternity leave. Topics: Setting boundaries for yourselfRecognizing that something has to giveRemaining flexibleAdjusting plans as necessaryThe importance of delegation This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic...


020: How to Boost Your Professional PR Reputation

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards. Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her...


019: How to KonMari Your PR Career

On Today’s episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around. Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing business. Her enthusiasm was driven by reading Marie Kondo’s book and instituting the KonMarie method on her life. She now helps others cut down on clutter and organize their lives. Topics: Marie Kondo...


018: How to Recover From an eBlast Mistake

On today’s podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes. Nicole has an extensive background in ecommerce and online marketing and now specializes in email marketing at Freshbooks and in her own marketing consultancy, Learn to Love Email. Having spent so much...


017: ANXIETY AND AGENCIES: 7 Tips on How To Deal with Anxiety as an Agency Owner

Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner. Besides being the blogger and owner of Freelancefreedomfighter.com, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web...


016: Investing For Growth

Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just be a reaction to growth. Kim received her degree in Accounting and pursued a career as a CPA, before realizing her passion for health and wellness. Upon getting her Master’s in Nutrition, Kim practiced as a nutritionist. Shortly thereafter, she opened K. Dawson Company,...


015: New Year's Career Resolutions

On today’s podcast, I have the opportunity to speak with Riana Topan, who is a communications fellow at the Aga Khan Foundation in Uganda. We discuss the benefits of setting career goals at the start of a new year and how to turn these goals into action. Riana graduated with an arts degree, which she later spun into a career in communications. She uses her expertise as someone who successfully changed her career path to offer great insight into how to set short and long-term career...


014: 5 Experts 5 Insights - Part One

Today’s podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what they’ve learned, the importance of these discoveries, and how others can implement these ideas. Aly Tsourounis, the first interviewee, started Hank PR over a year ago and specializes in consumer PR. She has also worked in PR for nine years. I also speak with Erin Richard of Hype PR, which...


013: Maternity Leave and your PR Career

Today’s podcast is about navigating maternity leave and your PR career and is cohosted by Jordana Wolch from Environics Communications in Toronto. It takes a village to raise a child and it takes a team to launch a PR campaign – so motherhood has a lot in common with PR. But adjusting to your new role as a mother and your role as a PR professional can be a challenge – I’ve heard toddlers are the most demanding clients! So we asked 15 PR Professionals who have had one or multiple maternity...


012: How To Be A Compassionate Leader

On today’s episode, I sit down with Emotional Wellness Coach, Barbara Erochina, about creating a compassionate workplace. The issue of compassion has risen to the forefront as new research suggests that compassionate workplaces increase employee satisfaction and loyalty. We discuss ways to be a compassionate leader and how to create an office environment where compassion encourages high performance and innovation. Barbara combines psychiatric studies with life-coaching techniques to help...


011: Pop For Politics Creating a Political Brand with Music

On today’s episode, my guest Lorna Freeman and I discuss the strategic role music can play in public affairs. Lorna is an Account Director at Environics Communications in Toronto, working in branding strategy and has incorporated music in her campaigns for years. Music and song has been used strategically in US presidential elections since the campaign of John Adams in 1800. Using music effectively can be a great PR tactic, but using it incorrectly can backfire and even cause legal issues....


010: I'm With Her...Logo

The format for today’s minisode is a little different than usual; I have decided to forgo inviting a guest and instead will briefly discuss the 2016 US Presidential Election from a graphic design perspective. It should be noted that this episode contains some explicit content (we are dealing with Trump here) so consider this warning and listen at your own caution! Today, I get into the current presidential election from the perspective of graphic design; namely, I discuss campaign logos...


009: How to Come Back From a Burn Out

On today’s podcast, I have the opportunity to speak with blogger and social media consultant, Lizzie Benson. Together, we discuss feeling burnt out from work; why it happens, how to prevent it and how to come back after a burn out. Lizzie is an active blogger and owner of OctoberJune.com and blogs extensively. She is also a freelance social media consultant and understands what it is to be burnt out. As such, she has developed techniques to help avoid the stress and frustration of...


008: Dealing with Rejection in PR

Today, I welcome back Kamara Toffolo to discuss the cringe-inducing issue of rejection. Rejection is something we all face in both our personal and professional lives. During our conversation, Kamara finds a positive way to spin rejection and how it can be beneficial to creating better work. As a career coach, Kamara knows the right steps to getting what you want out of your job. Every day, she helps her clients dare to not only work differently, but pursue what they love. With all her...


007: 5 Tips for Effective 1:1 Management Meetings

Today’s episode is a special one for me, as I get to speak with my former boss from P&G Canada, Melissa Karis. The two of us discuss one-to-one meetings and how important they are to creating positive office culture and advancing projects. Melissa is the Director of Beauty Communications and leads the development and execution of PR programs for P&G’s health and beauty brands. In her time at P&G Melissa has participated in over TWO THOUSAND 1:1 meetings and knows from experience how these...


006: 5 Questions to Ask a Perspective Client

In this episode of the Pitching PR Podcast, we chat about the five key questions you should be asking all your prospective clients – even before you agree to the first meeting! My guest today is Rhonda Page, a veteran business developer who now coaches agencies and freelancers on building and growing their business. Through her experience Rhonda understands the frustration and stress that comes with wasting your time on prospective clients who don’t pan and how to spot those that will...