Rookie Designer Podcast

Carl shares a situation that came up with his business and one that he talked with Jake about to get some advice. What to do when an estimate and an invoice from a vendor seem to be way off, even if it's in your favor. We are definitely curious to hear from our listeners on this topic. Just before that we hit on some design news and finish up with our Rookie Recommendations for the week. Design News: Why Gillette's New Ad Campaign Is Toxic (https://www.forbes.com/sites/charlesrtaylor/2019/01/15/why-gillettes-new-ad-campaign-is-toxic/#4a4c2ed65bc9) Canadian fraudster foiled because he used the wrong font (https://nationalpost.com/news/canada/canadian-fraudster-foiled-because-he-used-the-wrong-font) There's a new Ghostbusters Movie Coming In 2020 (https://www.wired.com/story/new-ghostbusters-movie-2020/) Rookie Recommendations: My Morning Routine (Book) (https://amzn.to/2szc9k9) Free Weekly Schedule Template and Time Blocking Tips (https://conversionminded.com/time-blocking/) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Jake and Carl close out 2018 talking about goals. They touch on some of the surprising articles that talk about how you should NOT set goals. While they both kind of disagree with this idea, it's always good to look at a different perspective. Couple of good design news items and of course they finish up with their Rookie Recommendations. Design News: Hospitality’s the special sauce in Stoneham’s newbie, Nobility Hill (https://www.bostonglobe.com/metro/globelocal/2018/12/21/hospitality-special-sauce-stoneham-newbie-nobility-hill/aUTpRiV43gHCgBdDm3erUM/story.html?fbclid=IwAR1UMumKwSbZGDszYIB9LmdB6sIxesDPpRLi9cufDfuu5DRnj1LGCHknAuQ) Optician Sans is a font that completes the eye test chart alphabet (https://www.dezeen.com/2018/12/19/optician-sans-font-design-anti/) Rookie Recommendations: Carl - Harry's Razors (https://www.harrys.com) Jake - Spider-Man: Into the Spider-Verse (https://www.imdb.com/title/tt4633694/) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Carl and Jake talk about the importance in gratitude when it comes to running their creative businesses. Being thankful for good clients, great projects, and the strides made are just some of the areas they touch on. They also speak about how important it is to be patient when you are starting out with your creative business. A couple of news items and of course Rookie Recommendations for the week. Design News: 2019 Digital Trends - Adobe & eConsultancy (http://www.surveygizmo.com/s3/4708888/na7?trackingid=2SLRC7DC&mv=email) Pantone Color of the Year: Living Coral (https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019) Rookie Recommendations: Jake - Pantone Color Finder (https://www.pantone.com/color-finder) Carl - Urban Axes (https://urbanaxes.com/) & Pantone Game (https://amzn.to/2Pq7Roh) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Jake and Carl talk about how it is to be a designer who sometimes is merely a tool for a client. This doesn't necessarily have to be a bad thing but it is something a lot of designers struggle to deal with. As creatives we take a lot of pride in the creative work we do and it's important not to let those feeling get in the way of the relationships with clients. However, sometimes a client isn't the best fit and you have to be willing to address that. At the same time, sometimes you just have to be a tool for your client. Throw in a couple of interesting news items and Rookie Recommendations and you have episode 180! Design News: An Interview With SCAD President Paula Wallace (http://gdusa.com/top-stories/an-interview-with-scad-president-paula-wallace) Making his mark: Lisbon street artist (https://www.cbs.com/shows/cbs-sunday-morning/video/wLo0wRCMUvuwAywrR50ifgF7Yk8B9Vel/making-his-mark-lisbon-street-artist-vhils/) Rookie Recommendations: Carl - Magic: The Gathering Arena (https://magic.wizards.com/en/mtgarena) Jake - Spies in Disguise (https://www.youtube.com/watch?v=C5YeOc0N6Ao) & Missing Link (https://www.youtube.com/watch?v=CS2LrReG0pk) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Carl and Jake get together this Monday morning to record their latest episode. Carl has some interesting insight about an article stating people are dying sooner due to having less trust and Jake talks about an upcoming Disney documentary. They then jump into Carl's topic Happystance. This is when a big, killer, well paying project almost seems like it fell right in your lap. They both share stories of Happystance just from this past week. Lastly they close out with their Rookie Recommendations for the week. Design News: Declining Trust Among Americans May Be Sending Many To Grave Sooner - Study Finds (https://www.studyfinds.org/declining-trust-americans-sending-grave-sooner/) Disney Developing 'Ink & Paint' Documentary Series (https://www.cartoonbrew.com/disney/disney-developing-ink-paint-documentary-series-164845.html) Rookie Recommendations: Carl - Fisher Video Productions (Wedding and Commercial Videography) (https://www.fishervideoproductions.com/) Jake - Adobe MAX Keynote Day 1 (https://www.youtube.com/watch?v=KzMMbTNKc5k) Adobe MAX Keynote Day 2 (https://www.youtube.com/watch?v=XPVrATNEyRQ) Adobe MAX Sneaks (https://www.youtube.com/watch?v=xYUbyR2qalg) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Jake and Carl head into episode 178 without much of a topic on deck and decide to see what come up in conversations. They start off with some interested design news from Weight Watchers and a pretty crazy story about some Banksy artwork. Then it's on to see where things take them. Jake shares an interesting story about a video project he has been working on and it leads to a discussion about when things changes mid-project. Lastly they cover their Rookie Recommendations for the week. Design News: Weight Watchers changing name to focus on wellness, not dieting (https://www.reviewjournal.com/business/weight-watchers-changing-name-to-focus-on-wellness-not-dieting/) Sotheby's Gets Banksy'ed at Contemporary Art Auction in London (https://www.sothebys.com/en/articles/sothebys-gets-banksyed-at-contemporary-art-auction-in-london) Rookie Recommendations: Carl - Dunkin Harpoon Coffee Porter (https://news.dunkindonuts.com/news/dunkin-and-harpoon-brewery-launch-a-new-taste-for-fall-harpoon-dunkin-coffee-porter) Jake - MeetUp.com (https://www.meetup.com/) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

What is one of the most popular phrases from Hitchhikers Guide to the Galaxy? Don't Panic! Jake and Carl talk this week in episode 177 about how this simple phrase relates to business. They share a couple of stories related to not panicking while running their design businesses. It's important to look at the big picture and to keep a level head no matter what happens. Carl has some interesting news about the Dunkin' Donuts brand and Jake shares news about an upcoming Adobe conference. Lastly they share their Rookie Recommendations for the week. Previous Episodes Referenced Rookie Designer 168 - Ostrich Eggs and Chicken Eggs (https://www.rookiedesigner.com/rd168) Rookie Designer 176 - Moving On (https://www.rookiedesigner.com/rd176) Design News: Dunkin' Donuts is dropping the 'Donuts' from its name, despite the fact it helped invent the word 'donut' (https://www.businessinsider.com/dunkin-drops-donuts-but-invented-word-2018-9) Adobe Summit 2019 (https://summit.adobe.com/na/) Rookie Recommendations: Jake - Short Film: Alike (https://www.youtube.com/watch?v=kQjtK32mGJQ&feature=youtu.be) Carl - The Hitchhiker's Guide to the Galaxy | Netflix (https://www.netflix.com/title/70021632) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Carl and Jake are back this week with episode 176. They discuss how to deal with and move on from clients and contracts that aren't fitting your business anymore. Sometimes it's a tough situation and they discuss some ways to help make the transition easier for everyone. Sprinkle in a little design news and stay until the end for the Rookie Recommendations. Remember Everyone's a Rookie Before They're An AllStar. Design News: California's Attacks on the Gig Economy End Up Hurting Neighborhood Barbers, Tattoo Artists (https://reason.com/blog/2018/09/10/californias-attacks-on-the-gig-economy-e) Wolves football club unveils new visual identity featuring 3D wolf head (https://www.dezeen.com/2018/09/16/wolverhampton-wanderers-wolves-football-club-rebrand-3d-wolf-head/) Rookie Recommendations: Jake - DFS Full Color (https://www.dfsfullcolor.com) Carl - Warhammer 40k: Kill Team (https://warhammer40000.com/kill-team/) - Exploding Kittens (https://amzn.to/2zn6fqM) - NSFW Exploding Kittens (https://amzn.to/2QPGPIP) - Imploding Kittens (https://amzn.to/2QPGPIP) - Bears vs Babies (https://amzn.to/2PR7KTg) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Jake and Carl bring you episode 175 this week when they talk about ways to combat boredom. Routines can sometimes cause things to be less than exciting, so it's important to change things up a bit. They share an article talking about how to do so at work but inject their own tips related to working on their own. There are a couple of interesting design news items and lastly they have a bit of a twisted added for the Rookie Recommendations. Article Inspiration: Ways for Creative Professionals to Combat Boredom at Work (http://www.howdesign.com/work-life/bored-at-work-8-ways-to-combat/) Design News: More Companies dropping College Degree Requirement for New Hires (https://www.foxbusiness.com/personal-finance/more-companies-dropping-college-degree-requirement-for-new-hires) The New York Times vs. Batman… and All Other Comics (http://www.printmag.com/comics-and-animation/new-york-times-superhero-batman-50/) Rookie Recommendations: Jake - Black Bottle Blended Scotch Whisky (https://www.thewhiskyexchange.com/p/429/black-bottle) Carl - Glen Moray 12 Year American Barrel (http://www.glenmoray.com/whiskies/elgin-heritage-collection) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Carl is back to cohost with Jake for episode 174. They start off catching up on how Carl's wedding and honeymoon to Scotland went. Then they jump into their main topic which ties back to what Carl learned about distilling Scotch. He uses the process as an analogy related to creating an effective logo. It's a very interesting analogy. Then to close out the show they give their Rookie Recommendations of the week. Design News: NYIAD Introduces Online Graphic Design Certification Course (https://www.prweb.com/releases/nyiad_introduces_online_graphic_design_certification_course/prweb15654607.htm) Affinity Publisher: First Look (https://creativepro.com/affinity-publisher-first-look/) Affinity Publisher Beta Release (https://affinity.serif.com/en-us/publisher/) Rookie Recommendations: Jake - Bombas Socks (https://bombas.com/) Carl - Loomatix Color Grab (http://www.loomatix.com/) & Adobe Capture CC (https://itunes.apple.com/us/app/adobe-capture-cc/id1040200189?mt=8) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Jake welcomes guest co-host Tauhgnee to the episode to sit in while Carl is off in Scotland enjoying his honeymoon. They cover a few design news items and then jump into the main topic. Taughnee has figured out how to use Pinterest to promote her business very effectively. They discuss how she uses the platform and what suggestions she has for someone just starting out using Pinterest. Lastly they both give their Rookie Recommendations for the week. The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com Design News: Coca-Cola goes into the red with a brand new redesign (https://www.digitalartsonline.co.uk/news/graphic-design/coca-cola-goes-into-red-with-brand-new-redesign/) Ever Better: Refreshing the Evernote Brand (https://medium.com/taking-note/ever-better-refreshing-the-evernote-brand-f3f28ff12a88) How One Millennial Graphic Designer Built A Business That Broke $2 Million (https://www.forbes.com/sites/elainepofeldt/2018/07/28/how-one-millennial-graphic-designer-built-a-business-that-broke-2-million/#85332a74f4f1) Rookie Recommendations: Jake - CreativeLive Podcast Week (https://www.creativelive.com/podcasting-week-2018?autoplay=true&via=my-classes-freeform_4) Taughnee - NinjaFace.ninja (https://fontface.ninja/) Special Guest: Taughnee Golubović.

This week Jake tackles the topic of job security. He talks about how the job market drastically changed around 2000 and explains why. While many feel safer working for someone else it may not always be the case. Jake relates working for an employer to owning your own business and how it's important to think about diversifying your income. It's not about discouraging you from working for someone else and feeling secure, it's about thinking about how to protect yourself in todays business market. He covers a couple of design news items from Adobe and finishes up with his Rookie Recommendation for the week. Design News: Adobe Max Keynote Speakers (https://max.adobe.com/speakers/) Adobe adds 665 fonts to Creative Cloud (https://www.creativebloq.com/news/adobe-adds-665-fonts-to-creative-cloud) Rookie Recommendations: Jake - GoodSync (https://www.goodsync.com/lp?frm=gsp-015&affid=rd018) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Remember to follow the instructions given in the podcast to win one of three copies of her book! Winner will be announced in the next few weeks.

This week Jake and Carl discuss how important it is to say no as a creative and business owner. It can be a difficult thing to do but sometimes projects and clients aren't a good fit. They discuss some of the situations where they have had to say no and explain what helped them make that decision. Throw in a couple design news items and this weeks Rookie Recommendations and you got yourself episode 171. Design News: These designers have reimagined the 'wheelchair symbol' to include invisible disabilities (https://www.digitalartsonline.co.uk/news/graphic-design/these-designers-have-reimagined-wheelchair-symbol-include-invisible-disabilities/) Enter GDUSA’s 55th Anniversary American Graphic Design Awards™ (http://gdusa.com/top-stories/2018-american-graphic-design-awards) Rookie Recommendations: Carl - Fodor's Essential Scotland (Travel Guide) (https://amzn.to/2vhZS5x) Jake - Opt-Out Life Podcast (http://optoutlife.com/) BS Flag Sometimes you just have to pull out the good ole BS Flag when you are dealing with someone. We think every designer should have one of these. https://uploads.fireside.fm/images/0/0872b33f-2d39-4396-b721-e6f696d6e6e3/z18OHNKf.png The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Remember to follow the instructions given in the podcast to win one of three copies of her book! Winner will be announced in the next few weeks.

This week Carl and Jake discuss how they each learned to become graphic designers. One going to school and the other learning from hands on experience. This has been a hot button issue for ever among the creative community. They discuss the pro and cons of both situations. They also discuss alternative education methods that are becoming more and more popular. Jake has a bit of a crazy news item to share and they end with their Rookie Recommendations for the week. Design News: Adobe will reportedly bring the full Photoshop to the iPad (https://www.theverge.com/2018/7/13/17567886/ipad-photoshop-release-date-apple-photo-editing-adobe) Japanese company uses armpit advertising to one-up competition (http://lifestyle.inquirer.net/300797/japanese-company-uses-armpit-advertising-one-competition/) Rookie Recommendations: Carl - Dr. McGillicuddy's Intense Butterscotch (https://drmcgillicuddy.com/) Jake - Graphic Means (http://www.graphicmeans.com/) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Eps 169 (www.rookiedesigner.com/rd169) Remember to follow the instructions given in the podcast to win one of three copies of her book! Winner will be announced in the next few weeks.

This week Carl and Jake are really excited to bring on Taughnee Golubović from Endeavor Creative (https://endeavorcreative.com/) for an interview. We have been really good friends and fellow creatives for many, many years. Taughnee shares a bit of her journey to get to where she is as a creative and also how she went from living in Alaska to living in Croatia. She also talks about how that effected her business and what she had to do to really change things up with her business to get it growing again. Her business adventures are what have inspired her new book Client Attraction Mindset (https://endeavorcreative.com/shop/). Be sure to listen to the whole episode so you can find out how you can win one of three copies of Taughnee's new book. We have a special set of tasks and will be randomly picking individuals from those who follow the steps. This is a $47 value for FREE! Find the book, Client Attraction Mindset here: https://endeavorcreative.com/shop/ (https://gumroad.com/a/212644979) Speical thanks to Taughnee from Endeavor Creative (https://endeavorcreative.com/) for taking the time to hang out with us and discuss her business, her adventures, and most importantly talk to us about her new book! Be sure to check out Taughnee online at www.EndeavorCreative.com (https://endeavorcreative.com/) and like her Facebook page at www.facebook.com/endeavorcreative (https://www.facebook.com/EndeavorCreative/). Special Guest: Taughnee Golubović.

This week Carl and Jake talk about why it is important not to rely on a single large client and why it's important to have a variety of clients. They talk about their own client diversification from small to large, from long term contracts to single small projects. Jake brings some interesting news from software company Serif about their Affinity programs. Lastly they both bring their weekly Rookie Recommendations. Design News: Graphic Design App 'Affinity Designer' Launches for iPad With Apple Pencil Support (https://www.macrumors.com/2018/07/11/affinity-designer-launches/) Affinity Publisher is coming (https://affinity.serif.com/en-us/publisher/) Rookie Recommendations: Carl - Travefy App (https://travefy.com/trip-plans-app) Jake - Business Wars Podcast (https://wondery.com/shows/business-wars/)

Jake and Carl discuss this week how they handle working on the road. Whether it's just the need to get out of the normal office for a change of pace or a weekend away or maybe even a longer vacation such as a honeymoon. They share some tips and what they do themselves to make sure everything runs smoothly. Jake talks about some design news related to logo design and both hosts share their Rookie Recommendations for the week. Design News: 2018 LogoLounge Trend Report (http://gdusa.com/logolounge-2018) Rookie Recommendations: Carl - Futur - My First Design Portfolio (https://youtu.be/hqYIe5Y76oY) Jake - Waze App (https://www.waze.com/)

This week Carl and Jake talk about their process when it comes to referrals. Both are in BNI (Business Networking International) and firmly believe in Referral Networking. They talk about some of the steps they take to qualify referrals and what some of the red flags are when it comes to referrals. The biggest items they cover is what is the difference between a referral and a lead. They also get into some design news and lastly they give their Rookie Recommendations for the week. Design News: Labatt to feature Lake George (https://poststar.com/blogs/adam_colver/blog-labatt-to-feature-lake-george-on-cans-for-summer/article_d1de14a0-67bf-567e-9235-d585ad304ea7.html?utm_medium=social&utm_source=facebook&utm_campaign=user-share) Adobe Spark on Android (https://spark.adobe.com/make/android-beta/) IGtv (Instagram TV) (https://techcrunch.com/2018/06/20/igtv/) Rookie Recommendations: Carl - Together Is Better: A Little Book of Inspiration (https://amzn.to/2tuw9Vk) Jake - InDesignSecrets.com (https://indesignsecrets.com/)

This week Jake and Carl talk about what is like for them each to work from home as soloprenuer designers. They cover a lot of the pros but also cover some of the cons associated with being someone who works from home. While they both enjoy the ability to do so, they also know they need to be sure to get out and not become too isolated. There are a couple of interesting news items and the weekly Rookie Recommendations. Design News: IHOP says it's changing name to IHOb. Huh? (http://money.cnn.com/2018/06/06/investing/ihop-ihob/index.html) What It’s Like To Be A Legally Blind Illustrator And Graphic Designer (https://www.huffingtonpost.com/entry/legally-blind-illustrator-designer_us_5b19589ce4b09d7a3d6fe7fa) Keith's Website (http://www.keithrosson.com/) Rookie Recommendations: Carl - Naked Sales (https://amzn.to/2sStzYF) Jake - 344 Questions (https://amzn.to/2JE0CKB)

This week Carl and Jake jump on the mics without much planned for a topic. Carl shares a couple of situations he has come across and they discuss how to handle them, what can be learned from them, and how to prevent the situations from repeating themselves in a bad way. With no plan in place, they were pleasantly surprised how smoothly things went and that they came out with a pretty good topic. Jake shares some interesting design news around the new HuffPost logo and Carl puts a twist on Rookie Recommendations. Design News: Street Artist Uses Awesome Spray Paint Skills To Unveil HuffPost’s New Logo (https://www.huffingtonpost.com/entry/huffpost-logo-jody-thomas-street-art_us_59019090e4b0026db1de2c71) Rookie Recommendations: Carl - He is looking for printers to use for wedding products. Shoot him an email at show [at] rookiedesigner.com Jake - Pantone Color Books (https://www.pantone.com/color-systems-graphics)