The REAL Podcast with Frazier

Stop talking about rate and cost because consumers don't care about cheaper as much as they care about value! On this episode, I go over my PAL framework and how you can interrupt the pattern with this prospect conversation strategy. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Jimmy Hobson at UMortgage Event: Next Level Live Dream 100: Apply Today! Subscribe to the LFG! Newsletter

Create an unfair advantage by taking the opportunity to do what most of your competitors will do; personal and professional investment. The market may be tough, and there are no guarantees. But one thing I can guarantee is that not investing in yourself and inaction will almost lead to certain failures. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Jackie Dunlap, President & Trainer at The Mortgage Calculator Buy this Book: Selling in a Crisis Book - Jeb Blount And this Book, too: Motivation Myth TAG 2023: FREE VIP Tickets Subscribe to the LFG! Newsletter

Negative self-talk is the fast track to failureville my friends. You need to make sure your mindset is one of expecting to win, choosing what's hard and surrounding yourself with other winners. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Brian Vieaux, President of FinLocker Buy this Book: Selling in a Crisis Book - Jeb Blount TAG 2023: FREE VIP Tickets Subscribe to the LFG! Newsletter

I'm sorry, but nobody is coming to save you. You can't wallow on the bad breaks and the challenges, but instead focus on what you can do RIGHT NOW to help your business. In this episode we focus on being in the moment, taking action now, gaining perspective and accepting responsibility for your life and where you want to go. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: David Paul Koch of Iron Bank Mortgage powered by UMortgage Buy this Book: Selling in a Crisis Book - Jeb Blount Subscribe to the LFG! Newsletter

On this episode EPM President & CEO Eddy Perez joins Frazier to talk about EPM's new event TAG and what The American Gift means to him in 2023. Presented by: leadpops Event Registration: TAG 2023 Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Kerry Cole @ EPM Wholesale Newsletter: LFG!

When business is abundant the lines get blurred between top producers and those who are mediocre. Units are units and volume is volume. But when the market contracts mediocrity gets exposed and this is where the real top producers stand out. But what makes top producers head and shoulders above the rest? Listen to this episode to find out. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Chasity Graff @ LA Lending Buy this Book: Selling in a Crisis Book - Jeb Blount Newsletter: LFG!

2020 and 2021 were years of abundance, but now is a market built for the strong loan originator. In this episode Frazier will be highlight Jeb Blount's new book Selling in a Crisis as it related to selling in this bear market. Rise & Survive is about separating the strong from the weak. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Fredo Rivera of RDT Mortgage Buy this Book: Selling in a Crisis Book - Jeb Blount Newsletter: LFG!

The REAL Podcast is presented by leadpops. On this episode Dawar Alimi, CEO of Lender Price, joins me to talk about how your legacy tech could end up putting you in a Southwest Airlines type of failure. Dawar also talks about how 2023 will decide winners and losers, along with how a perfect solution is never perfect until you work hand in hand with your clients. Takeaways: 2022 was a tough year for a lot in our industry, but 2023 will determine who is positioned for the long-term. You may think everyone knows what you do and your value prop, but in reality they don’t. Once you have one success, you will find that you will get others. You may think you have the perfection solution, but only by working directly with partners will you understand what is missing. You never want to use the term “customers” with credit unions. Pricing Engines were introduced in the mid-90s. The bill will eventually come due when you continue to put off updating your legacy systems. You need to know what to do to embrace technology in 2023. Quotes “I think 2023 will be the year that determines who the winners and losers are.” “The hardest thing for us to do was to get the first large bank.” “We thought that we had an end to end product that satisfied everything that these large institutions needed from a pricing engine. We quickly found out that there was so many things that were missing.” “When you’re a startup, you think you have everything until you start working with your first big client and then you get humbled.” “The largest credit union in the nation uses our solution.” “When your tech is legacy, it is what it is.” “If you continue to wait and don’t have a plan to update your technology, then at some point in time you are going to be Southwest.” “Lead with optimism.” Go to LenderPrice.com for more information. Shout out to Next Level Loan Officers for being a great partner of the podcast.

On this episode we continue the Leading Lenders series with Dawar Alimi of Lender Price, where we talk about the evolution of technology in the mortgage industry. Dawar discusses why legacy services can't compete with more agile solutions and why R&D should be a part of every vendors strategy. Key Takeaways: You’re not really cloud unless you were designed for the cloud. Most tech projects fail simply because the implementation piece is largely ignored. Legacy systems are not as resilient as those build on modern architectures. Moving from the data center to AWS does not mean you are a cloud solution. The people cost is driving automation, AI, and machine learning.

On this episode Frazier talks about what LOs need to do to set proper expectations with Lead Generation. Frazier talks about the mistakes LOs make and where they can find success with Lead Generation. LeadPops Webinar: https://frazier.link/leadpops-webby Join my Text Community: (404) 924-8825 This webinar is presented by: LeadPops Podcast Partners: Lender Price, Victorian Finance, and Next Level Loan Officers

On this episode Frazier talks about why your renter memes are missing the mark and could actually be hurting your brand. Frazier goes into how you can be effective with your rent vs buy content that will lead to having conversations with prospects. Shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let’s roll!

On this episode best selling author, entrepreneur, speaker, sales & marketing expert, Chris Smith joins me to talk about the 2nd edition of his world famous marketing book, The Conversion Code. This book was the bible for my consumer direct marketing and I can tell you that it was gold! Make sure to listen to the full episode for your chance to win a Free copy. I am already three chapters in and I can tell you will want this book! Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

M good friend Julian Sado, EVP of Learning & Development at EPM joins me for a nice and candid conversation about neuroscience, having a mindset of change, and not falling into the sheep mentality. Learn why this is the best year ever for opportunity. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

On this episode, Brianna Harris, CEO of EAT Social Marketing joins Frazier to talk about creating marketing content for Loan Officers that actually works. Brianna dives deep into her process to help Loan Officers cultivate content that will create engagement and authenticity to their audiences. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

Today I am throwing on a replay of a next level call I did from earlier in the week where I talk about the new era of social marketing and whether you should or shouldn’t hire a social media coach. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

On this episode we have the mortgage wrap replay with Shane Kidwell where we talk about why this is the best time for Loan Officers who want to go all-in on building a booming business during a busted market. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

On this episode I am excited to have Dan Rawitch join me to talk about the markets, where rates are probably going, and what loan officers should do about it. You will NOT want to miss this one. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let’s roll!

On his episode, Frazier discusses the REAL reason why some lenders and loan officers are failing in this new market. It has everything to do with your brain!

On this episode of the Real Estate and Lending Podcast, we talk about how Zillow's shuttering of their iBuyer program is a GREAT opportunity for Real Estate & Mortgage professionals.

On this episode Eric Skates, CMO of EPM along with Sean Alexander of The Model Trainers join me to talk about enhancing your culture through fitness and mental toughness during the era of working remotely. Eric talks about EPM+ and how that was created to enhance the company's culture as EPM embraces having a distributed workforce. Link from the episode: http://go.equityprime.com/getfit