The Evolving Media Podcast-logo

The Evolving Media Podcast

Arts & Culture Podcasts >

A podcast on how media is evolving for storytellers, creators and producers.

A podcast on how media is evolving for storytellers, creators and producers.
More Information




A podcast on how media is evolving for storytellers, creators and producers.




Episode 009: Revisiting the Narrative Reversal - a talk with Jeff Gomez

"It’s still the most rare thing in the world, to be genuinely heard, to be listened to… and that’s at the core of any fandom." My guest for this episode is Jeff Gomez of Starlightrunner Entertainment, with decades of experience of creating storyworlds and narratives for ventures big and small, and one of the main champions of the Collective Journey storytelling model. Join us for a discussion about embracing the narrative reversal, i.e. what can we do, what should we do and why should we...


Episode 008: Artificial intelligence and storytelling - a talk with Lance Weiler

Lance Weiler has been exploring the frontiers of storytelling for decades in his many projects. Last year the project "Frankenstein A.I. - a monster made by many" launched, a "immersive theatre, installation and collaborative storytelling" project using "AI, IoT, Projection Mapping, Algorithmic visual, audio and movement systems". AI might be intriguing, alien, perhaps even scary to approach, especially from a storytelling angle. But as we discuss in this episode, now is the time to explore...


Episode 007: The art of engaging audiences early on - a talk with Tomas Lindh

My guest for the seventh episode of The Evolving Media Podcast is Tomas Lindh, executive producer for development and online at Swedish public service broadcaster SVT. Tomas has created numerous projects and shows in Finland and Sweden and reached a global audience with the documentary project "Breaking the Cycle" in 2017. We'll be discussing the changing role of public service, of creators and producers and of audiences, and look at where we hopefully might be heading. Strap in! The...


Episode 006: Revisiting Gen Z - a talk with Sandra Lehner

I'm thrilled to have Sandra Lehner back on the podcast, to talk more about Generation Z. It's a creative, caring, sometimes conservative but always expressive generation, and working for and with them as a content creator is a challenge. In this episode we dive into Gen Z, what the best examples of storytelling for that particular generation we've seen over the past year, what we need to keep in mind when working with creators from this generation and a lot more. Have a listen and a...


Episode 005: E-sports, streaming, gaming and the lessons the world of media can learn - a talk with Angela Natividad

The world of e-sports, streaming and gaming is a fascinating one from a lot of different angles, the ones of audience outreach, engagement and interaction not least. Joining me for this episode is Angela Natividad, co-founder of Hurrah , the first creative agency that is 100% devoted to e-sports. We talk about all (or at least many :) ) things e-sports and what we all can learn from the people active in that field. Music used in the episode: Chris Zabriskie: Readers! Do You...


Episode 004: The changing world of Documentary Filmmaking - a talk with Jan Rofekamp

The world documentary filmmaking is facing some challenging times when it comes to financing, production as well as distribution. The old models for all of these areas are still in effect, but they no longer fully answer to the needs documentary filmmakers have today. Not to mention the rapidly changing habits of the audience and the need to adequately address these. My guest for this fourth episode of the Evolving Media Podcast is Jan Rofekamp, founder and CEO of Films Transit and a person...


Episode 003: Addressing the Collective Journey and the Narrative Reversal - a talk with Jeff Gomez

Jeff Gomez from Starlight Runner Entertainment has a wealth of knowledge when it comes to creating stories and story worlds that resonate with and engage audiences. Lately Jeff's been championing the theory of a Collective Journey slowly taking over the role that the traditional Hero's Journey has occupied in the narratives of different media properties. In this talk we'll dive into the Collective Journey more and take an in-depth look at the Narrative Reversal - i.e., what do you do if and...


Episode 002: Reaching the right audience on the right platform - a case study with Mike Monello

Mike Monello of Campfire NYC has an extensive track record of creating content that millions of people engage with, often as additions to already successful titles such as Westworld, Game of Thrones, Sense8 etc. Their latest venture, however, sees them starting out pretty much from scratch - with a horror-genre drama podcast. Well be spending Episode 2 of The Evolving Media Podcast talking about the podcast series "Video Palace", what their strategies were and how these strategies are...


Episode 001: The Art of Reaching Generation Z - a talk with Sandra Lehner

The inaugural episode of this podcast is a talk with Sandra Lehner, whom I had the pleasure of moderating a talk for at the Leipzig Networking Days, invited by Documentary Campus. In this episode we'll take a look at Generation Z - who they are, what their media habits are and how traditional media producers can hope to reach and engage with them. Feel free to comment or drop an email over at simon.staffans(at)! Thanks for listening!