The Failed Experiment

A Bakersfield, CA native, Kyle Crabb is a filmmaking within the motocross industry. Most recently, Kyle released his long form passion project on YouTube entitled, YOUNG BLOOD, which highlights the amateur motocross scene. It's a modern twist with old school sensibilities. Essentially, think a modern day version of Mini Warriors. In today's episode with Kyle, we dive into his years growing up in Bakersfield, CA, struggling with a speech impediment, how and why he got into filmmaking, cleaning pools, the mental and emotional battles he fought trying to figure out how to make a go at a career in the motocross industry, the inspiration for YOUNG BLOOD, getting away from the Instagram 9x16 trap, taking a chance on making a long form film, and so much more. This was a great conversation with an individual that decided to throw caution to the wind and make a long form piece. And, a long form piece that truly maybe the best thing done since the original Mini Warriors films of the late 1990s. If you haven't already, you can watch Kyle Crabb's film, YOUNG BLOOD, below and I hope all enjoy this conversation with somebody he took a chance on himself. The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Watch YOUNG BLOOD: https://www.youtube.com/watch?v=xUFYkqEQMMI&t=30s Follow Kyle Crabb on Instagram: https://www.instagram.com/kcrabb223/ Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Originally from the Thousand Oaks, CA area, Corey Martin is a Los Angeles County firefighter who is married with two children. Corey grew up riding and racing motocross with aspirations of racing professionally. However, injuries hindered that goal and, eventually, he found his way to becoming the transport driver for the TLD/Red Bull racing team during their tenure with Honda and KTM. In today's episode, we dive into Corey's early years of racing motocross, the journey to becoming a transport driver for the TLD/Red Bull racing team, how and why he decided to transition into a career as a firefighter with L.A county, the mental health aspect of the job, some wild stories about fighting fires, dealing with a gang member shooting, and so much more. This was a rad conversation with a genuine human, and I am very thankful that Corey was so transparent in sharing his ebbs and flows within the fire service and navigating some challenging times because of the things he sees and deals with on a daily basis. I hope all with enjoy this conversation and walk away with some new perspectives about the fire service and Corey's story. The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow Corey Martin on Instagram: https://www.instagram.com/coreyjustcruisin/?hl=en Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Allie Anderson is a stand-up comedian based in Los Angeles, CA. A Las Vegas, NV native, Anderson grew up with a very unique family dynamic that spilled into a very unique academic career where Harry Potter Club was the biggest club on campus. Yes, seriously. Today, we dive into Allie’s upbringing with a father who had wild conspiracy theories and identified as a sovereign citizen, how she eventually found her way to California and comedy, her first time performing comedy and forgetting her set and running off stage, to eventually performing at the historic Comedy Store in Hollywood, CA, her writing process, free speech and cancel culture and how it affects the state comedy, her influences and so much more. This was truly a fascinating and transparent conversation with a kind human and one of my personal favorites. I hope all enjoy this episode and will get watch Allie perform at their local comedy club in 2024 and beyond. The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow Allie Anderson on Instagram: https://www.instagram.com/allie_anderson96?igsh=NzBmMjdhZWRiYQ== Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Oliver Keenan-Lyu is a musical composer and audio engineer currently based in Scotland with his wife and son. Oliver has been working as a professional musical composer since 2013, working for brands such as Red Bull, American Honda, Dunkin' Donuts, Jennifer Lopez, Volvo, and more creating music for all kinds of unique projects. However, many may know Keenan-Lyu from his work on The Spectrum Series, which was a docu-series that I directed, shot and edited. Oliver was responsible for almost all of the music in that series, as well as sound mastering and sound design. In today's episode, we dive into Oliver's time in school, growing up in London, moving to Scotland, AI, working on The Spectrum Series, writing music for Premium Beats, his process for writing music, and so much more. The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow Oliver Keenan-Lyu on Instagram: https://www.instagram.com/ryanbmarcus/?hl=en Oliver Keenan-Lyu’s Portfolio: https://oliverkeenanlyu.com/ Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Ryan Marcus is an award-winning director, filmmaker, and editor based out of the Orange County, CA. Originally with ambitions of becoming a professional skateboarder, Ryan eventually found his way behind the camera and a job at the iconic 411 Video Magazine. After his tenure at 411, Ryan moved onto DVS where he was responsible for one of the most progressive and forward-thinking motocross commercial ever done in the sport entitled, DVS Flux, with the GEICO Honda team. Eventually, Ryan spent 10+ at Fox as the head of their video department, producing, directing, shooting, and editing projects such as Alway5 with Ryan Dungey, RISE ABOVE with Ken Roczen, Deadman Walking with Justin Mulford, and much more. Now, Ryan is heading up a new studio project at Skullcandy where they are giving back to creatives with a very unique (and free) creative space called Skullcandy Studios in Costa Mesa, CA. For all my creatives out there, this is a must listen. Ryan Marcus shares so many wonderful stories about his experiences in the skate and moto industries, his strengths and weaknesses, and so much more. Ryan is a true creative through and through and I hope all enjoy this conversation. Also, visit us on Patreon for a bonus episode with Ryan where we breakdown his project with Ryan Dungey, Split Decision, where he made Ryan Dungey's KTM 450 disappear while going through set of Supercross whoops. Yes, I am serious. The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow Ryan Marcus on Instagram: https://www.instagram.com/ryanbmarcus/?hl=en Ryan Marcus' Portfolio: https://www.ryanmarcus.com/ Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Ryan Holliday is the team manager Team Green Kawasaki. Team Green Kawasaki is the most prestigious amateur support program within the sport of amateur motocross racing. Throughout the decades, Team Green has been responsible for the success of athletes such as Ryan Villopoto, Jeremy McGrath, Ricky Carmichael, James "Bubba" Stewart, Jeff Emig, David Bailey, and more. In today's episode, we dive into Holliday's background: growing up in Pittsburgh, PA, wanting to be a photojournalist while working at Racer X in the early 2000s, to how that transitioned into working for the AMA and eventually joining Team Green Kawasaki. For all my moto fans out there, this is a must listen. Holliday shares some wonderful stories about working alongside Mitch Payton, having his eye on the Lawrence brothers, not being able to sign Levi Kitchen several years earlier, and much more. You can also check us out on Patreon for a bonus episode breaking down the ALL IN episode I shot with Holliday. The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Watch ALL IN w/ Ryan Holliday: https://www.youtube.com/watch?v=foWFaZAuZU0https://www.youtube.com/watch?v=Dar_Oo-CGuI Follow Holliday on Instagram: https://www.instagram.com/ryanholliday/ Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Yakov Olivarria is a film director currently residing in Riverside, CA. The writer and director of the award-winning short film, Benny Bill, Yakov opens up about the journey to write the script, and then hiring and casting the film. We also dive into his thoughts on film school as he is currently in his sophomore year of higher education with an emphasis on film, the struggles of indie-filmmaking, and so much more. Yakov's short film, Benny Bill (which I was the cinematographer on), is now available on YouTube to watch for free. Link provided below. For all my aspiring film directors and creatives, this is a must listen from somebody that is young, in the trenches trying to make films, while also attending film school. This was a wonderful conversation with some wonderful insights and stories for all creatives. Watch Benny Bill: https://www.youtube.com/watch?v=foWFaZAuZU0 Follow Yakov on Instagram: https://www.instagram.com/yakovolivarria/ The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

From Whittier, CA, 21-year-old Jake Isaac is a professional Supercross and motocross race mechanic for the factory TLD/Red Bull/GasGas Racing team, spinning wrenches for Pierce Brown. Prior to landing his current job with TLD/Red Bull/GasGas, Isaac was working with Derek Drake on the small, satellite team, Bar-X Suzuki. In today's episode with Jake, we dive into his early years growing up in Whittier, CA, his flat track racing career winning junior national championships, how he discovered his love for working on motorcycles, a school project he did about the factory Kawasaki team, a hilarious story about an interview he had with Pro Circuit Kawasaki's Mitch Payton, how he finally got his opportunity as a race mechanic for Derek Drake, transitioning over to the TLD/Red Bull/GasGas team, and so much more. This was such a fun and insightful conversation with a very charismatic and outgoing human. Jake is very candid in sharing his perspective on life, the ebbs and flows of how he got to where he is today, and so much more. For anyone looking for a job in the dirt bike industry, especially how to become a factory race mechanic, this episode is for you. I hope all enjoy this one! Follow Jake Isaac on Instagram: https://www.instagram.com/jakeisaac16/ The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Originally from Budds Creek, MD, Kenny Day now resides in Southern California, working at Fox Racing as the Pro Athlete Manager. Kenny works alongside athletes such as Christian Craig, Adam Cianciarulo, Ken Roczen, Max Vohland, and the entire Pro Circuit/Kawasaki team. However, prior to his position at Fox Racing, K-Day was working at Aplinestars and also Traders Racing before A-Stars. In today's episode with K-Day, we dive into his early years in Maryland and growing up at Budds Creeks, the Amish community, his attempts to qualify for the outdoor nationals and a handful of Supercross races, working in manholes, being a mechanic and then team manager for the Traders Racing team, the highs and lows of the race team, his time at A-Stars, the opportunity at Fox Racing, exactly what his job entails at Fox Racing, and much more. K-Day is truly a kind soul with some wonderful insights about his journey and never giving up on yourself. I thoroughly enjoyed our conversation that covered such a wide array of topics and insights. I hope all enjoy listening as much as I did having this conversation. Follow Kenny Day on Instagram: https://www.instagram.com/kdayinthelife/?hl=en The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

A New Jersey native, Tom Journet is a content creator within the professional Supercross and motocross world. Tom got his start with vurbmoto before helping to start Evergood Co. From there, Tom went onto handle all of the filming needs for Team Fried (Jason Anderson's creative outlet). Today, Journet is working for Racer X Illustrated as well as Hunter and Jett Lawrence creating weekly video content creation for Web and social. In today's episode with Tom, we dive into his early years growing of growing up in New Jersey, originally shooting music videos, wanting to become a teacher, how he got into filming dirt bikes, working for vurbmoto, Evergood Co., Team Fried, as well the mental health aspect of the creative world, the struggles of social media, and so much more. This was a rad conversation with an individual many look up to in the moto filmmaking/content creation world, and it was a pleasure hearing Tom's journey, struggles, and longterm goals. I hope all enjoy. Follow Tom Journet on Instagram: https://www.instagram.com/filmguytom/ The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Born and raised in Seal Beach, CA, Katie Hayes is a public school teacher working in the Southern California school system with an emphasis in special education. She has been teaching for 10-years. Originally, she started teaching in private schools; however, she eventually transitioned into teaching in the public school system. In today’s episode with Katie, we dive into her childhood and what it was like growing up attending private school as a student, how and why she decided to become an educator, why she transitioned from private to public, the issues with the current education system, the cons of sending children home to do homework, the effects home life can have in the classroom for a student, the lack of resources in lower income communities, why not all children are made to be test takers, why she chose special ed, challenging parents, and much more. I am probably not suppose to openly say I have a favorite episode of the podcast. But, I will say that his particular episode, similarly to episode 16 with police lieutenant, Kelli Crigler, is up there as a top favorite for me. The topic of education in the United States is very interesting for me (especially since I was a shit student with learning disabilities), so to be able to sit down with Katie and dissect the “how’s” and “why’s” of the education system and all that she has to do day in and day out in the classroom was very interesting. And, Katie was very candid and open in sharing her 10-years of experience in the classroom. Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/new Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Ricki Bedenbaugh is a professional cinematographer based in Southern California. Originally born in Tennessee before moving down to Florida, Ricki grew up in the skateboarding world with dreams of becoming a professional skater. While Ricki didn’t end up as a professional skater, he did end up as a professional cinematographer in the skate world. Ricki has been apart of some of the biggest skate parts in the industry, working at 411videomagazine, and is also responsible for shooting two of the biggest kickflips ever done in skateboarding: that of Dave Bachinsky at El Toro and Ryan Sheckler at the Costco Gap. We dive into all of this, plus Ricki’s transition out of skating and into the dirt bike world working for Fox Racing and shooting projects with Adam Cianciarulo, Josh Hansen, Ken Roczen, Hunter Lawrence, Jett Lawrence, along with the struggles of learning a new action sport that wasn’t skating, his new freelance career and working with Sony Cine on the new movie, Gran Turismo, to shoot the Sony Venice 2 with the Rialto 2 in action. This episode has a lot of rad stories, insights, and laughs about Ricki’s long and very impressive career behind the lens. And, it’s all thanks to the skateboard. This was a fun one and hope all enjoy! View Ricki’s portfolio: https://www.keeponpushin.com/ Follow Ricki on Instagram: https://instagram.com/rickithedude?igshid=MzRlODBiNWFlZA== The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

A Huntington Beach, CA native, Sean "Borky" Borkenhagen, is a former professional Supercross and motocross athlete now working full-time with Kawasaki Motor Corporation in Tech Services. Borky is a longtime friend (we grew up riding and racing together), and this conversation was a lot of fun being able to walk down memory lane and hear his journey. We dive into his Huntington Beach, CA roots, his amateur career, winning a Loretta Lynn's championship in the 250 B class circa 2006, earning factory support from American Honda Motor Co., suffering an almost career ending injury shortly thereafter, landing a ride with the Red Bull/TLD/Honda race team, and so much more. Borky maybe one of thee, if not thee kindest soul to ever race Supercross and motocross at the levels he did. And, while he admits he didn't achieve certain goals in his professional racing career, he was able to walk away from racing on his own terms and find a career he loves with the Kawasaki Motor Corporation. Follow Sean Borkenhagen on Instagram: https://www.instagram.com/seanborkenhagen/ The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow The Failed Experiment on Instagram: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling on Instagram: https://www.instagram.com/kylecowling/ Support the Show.

Fun fact. After recording this episode with Stu Alfano, he was shortly thereafter promoted to Art Director at 100%. Maybe we need a part two with Stu to talk about the promotion and what the role of an art director entails? Not a bad idea. Anyways, I digress... Originally a North Carolina native, he eventually made his way out to Southern California (specifically San Diego, CA) to chase an internship opportunity with Nixon. After a summer of beach life in Encinitas, CA and interning at Nixon, Stu made his way back home before again making a full time move to San Diego, CA. This time, with only a one-way ticket, a duffle bag of clothes, and nothing else. Yes, it worked out for him. We dive into Stu's journey from the east coast to the Whale's Vagina of San Diego, CA (per Ron Burgundy), almost working for a skateboarding company before the opportunity at 100% came about, living on a couch, having no method of transportation, no clothes other then what was packed in his duffle bag, and how he made his dreams and passions a reality despite the struggles that laid in front of him. Stu is an incredibly talented designer (now art director), stills photographer, and one of the most low key humorous humans I have ever met. For all my creative friends out there, this is a wonderful listen about pursing your dreams and not giving up despite the lack of necessities in the moment. Follow Stu on Instagram: https://www.instagram.com/stoo/?hl=en View Stu's portfolio: https://www.behance.net/stuart_alfano Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/new Follow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling: https://www.instagram.com/kylecowling/ Support the Show.

A Boston, MA native, Allison Keddie is a former private school and public school educator. Working in the education system for six years, Allison’s emphasis was within the special ed area of education. However, after six years in the education system, she walked away from her career to pursue her dreams of becoming a professional stills photographer. In today’s episode with Allison, we dive into her journey to the education system, the good, bad, and ugly of that world, why she walked away from it to pursue a career as a creative, her passion for still photography, how being in the early stages of her photographic career is going, her accomplishments, goals, and struggles of living in the creative space amongst much more! It was a lot of fun to sit down with Allison and hear the journey and also her perspective of the creative space as she’s only been in it since 2019. I hope all enjoy her insights and, if you don’t already, give her a follow on Instagram and view her work. She’s got an incredible eye and a bright future ahead of herself. Follow Allison on Instagram: https://instagram.com/allisontulkphotography?igshid=MzRlODBiNWFlZA== Visit Allison’s Portfolio: https://www.allisontulkphotography.com/ Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/new Follow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling: https://www.instagram.com/kylecowling/ Support the Show.

Kelli Crigler is a Police Lieutenant working within the Southern California area. Kelli has been a police officer for 18-years; two of those years as an unsworn police officer aide. For almost the last four years of her career, she’s been the Police Lieutenant of her current department. This episode is a big one. We dive into everything from Kelli’s early years growing up, childhood trauma and removing her mom from her life, to how and why she became a police officer, and the struggles of women in law enforcement (especially one in command). We also dive deep into the poor light shined on law enforcement because of excessive use of force, the defunding of police departments, how officers can change their public perception, over populated prisons, community policing, budget cuts, and so much more. Regardless of your viewpoints on police officers and policing within the United States, I hope all will give this entire episode an unbiased listen to hear directly from an individual that has been on the front lines as a police officer for nearly 20-years. I wanted this episode to be as unbiased as possible and, hopefully, the questions and conversations had here can shed some perspective on policing and how both sides (civilians and officers) can improve the relationship and close the divide. Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/new Follow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling: https://www.instagram.com/kylecowling/ Support the Show.

A high desert rat from Hesperia, CA, Kris Keefer is a former professional Supercross and motocross racer who is now working as a full-time test rider in various capacities. At his company, Keefer Inc, he tests motorcycles and products within the dirt bike world and does editorial and video reviews for the consumer. He is also a podcast host of the Rocky Mountain ATV/MC Keefer Tested podcast where he tests bikes, gear, accessories, and hard parts, as well as a test rider for different motorcycle manufactures where manufactures hire him to do private testing on not yet released dirt bikes to help the brand improve overall performance. In today's episode, Keefer dives into his formative years as a kid growing up in the high desert, being bullied at school, taking care of his ailing mother, how he got into riding and racing dirt bikes, not riding his first-ever Supercross race until he was 27-years old, leading the heat race at Anaheim 3 in 2004, mental health, how working for Yamaha Motor Co. destroyed his marriage, realizing it was time to walk away from his editorial roots at Dirt Rider, testing the Alta, the electric bike movement, our fandom of Tom DeLonge and Angels & Airwaves, and many laughs and off the rail stories. Keefer is one of the good guys in the dirt bike industry, and our conversation was illuminating, honest, genuine, and filled with insights and wonderful stories I hope all that are passionate about the motocross industry will enjoy. Follow Kris Keefer: https://www.instagram.com/kkeefer120/ Visit His Web site: https://www.keeferinctesting.com/ Listen to his podcast: https://podcasts.apple.com/us/podcast/rocky-mountain-atv-mc-keefer-tested/id1245516386 The Failed Experiment on Patreon: https://www.patreon.com/TheFailedExperiment Follow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling: https://www.instagram.com/kylecowling/ Support the Show.

Originally from Tucson, AZ, Mike Williamson is a gaffer/chief lighting technician (CLT) working in Hollywood, CA on commercials and music videos. After graduating from the University of Nevada Las Vegas, Williamson made the move to Los Angeles, CA to pursue his dreams of working in the film industry. Since making the move, Williamson has worked with clients such as Apple, Captain Morgan USA, Urban Plates, Honda Motor Co, along with artists such as Lady Gaga, Nicki Minaj, Tom Morello of Rage Against the Machine, Wiz Khalifa, and more. In my conversation with Williamson, we dive into his early years growing up in Tucson, AZ and wanting to get out of a city that had nothing going for it by way of filmmaking, how and why he fell in love with lighting and wanting to become a gaffer, the ebbs and flows of working as a freelance filmmaker, advice for up and coming gaffers, working with high level musicians and artists such as Lady Gaga and Tom Morello, the not so sexy business side of things when it comes to buying gear and doing your taxes, being a kind person, working on car commercials, having interests outside of work, and a whole host of other topics. This was a lot of fun and Mike is truly a good dude, working his ass off in Hollywood. Selfishly, I hope we are able to work together again soon because he brings good energy and a rad attitude to set, which is half the battle. Follow Mike Williamson: https://www.instagram.com/mikewilliamsoncinema/?hl=en View Mike’s portfolio: https://www.sleeplessformat.com/ Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/new Follow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling: https://www.instagram.com/kylecowling/ Support the Show.

David Pingree is a former professional athlete, racing Supercross and motocross from 1993 to 2003. Pingree rode for Splitfire/Pro Circuit/Kawasaki, Primal Impulse Suzuki, factory Red Bull/KTM, and MotoWorld Suzuki before transitioning into the editorial life for Racer X Magazine. A multi-time Supercross race winner, Pingree was a title threat throughout a majority of his career. Most notably, the 2000 125 West Coast Championship, where he fell two points shy of the championship to Shae Bentley. In this episode, we dive into aforementioned 2000 SX season, and Pingree recalls the race that truly cost him the championship (probably not the round you think it would be), his transition out of racing and into the editorial world, joining the fire service, starting the Whiskey Throttle Show podcast, the struggles of running a media site in a world dominated by social media, and much more. Follow David Pingree: https://instagram.com/davidpingree101?igshid=MzRlODBiNWFlZA== Subscribe to The Whiskey Throttle Show: https://podcasts.apple.com/us/podcast/the-whiskey-throttle-show/id1446241727 Follow Whiskey Throttle Media: https://instagram.com/whiskeythrottlemedia?igshid=MzRlODBiNWFlZA== Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/new Follow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling: https://www.instagram.com/kylecowling/ Support the Show.

Originally from Glendora, CA, Ryan Cooley is an account director, producer, and business owner of The Medium Creative Group, a creative agency specializing in still photography, video production, graphic design, Web design and more. Based in Costa Mesa, CA, Cooley and co-owner of the MCG, Luis Rodriguez works with clients such as Red Bull, Nike, American Honda, Toyota, Schwinn, Brixton, Cannondale, and more. However, before the MCG was birthed, Cooley got his start in the motocross industry working at TransWorld Motocross Magazine as associate editor and then managing editor from 2003 to 2008. Cooley, Garth Milan, and Luis worked together at TWMX, building the magazine into the most creatively iconic and powerful publications within the motocross world. The three of them eventually parted ways from TWMX to start The Medium Creative Group. And, Cooley shares the journey at TWMX and why and how the MCG came to fruition. For anyone in the creative world or looking to start their own agency, this is a great listen for you. Cooley candidly opens up about the trials and tribulations of operating and owning a small business in the state of California, keeping up with the trends, wearing many different hats on set, as well as diving into the early years of TWMX, his first-ever assignment for the magazine, and more. Visit the MCG Portfolio: https://themediumcg.com/ Follow the MCG: https://instagram.com/themediumcg?igshid=Y2IzZGU1MTFhOQ== Support The Failed Experiment: https://www.buzzsprout.com/2156809/supporters/new Follow The Failed Experiment: https://www.instagram.com/_thefailedexperiment/ Follow Kyle Cowling: https://www.instagram.com/kylecowling/ Support the Show.