Whiskey & Wisdom

Whiskey Wisdom Podcast: Featuring Amanda Wilcox - The Uncensored Nurse Join co-hosts Chris Kellum and Tyler on the Whiskey Wisdom Podcast as they sit down with special guest Amanda Wilcox, a registered nurse and Instagram influencer known as 'The Uncensored Nurse.' In this episode, Amanda shares her fascinating journey of transitioning from traditional nursing to embracing functional medicine during the COVID-19 pandemic. She talks about her viral Instagram success, life-changing health revelations, and even the humorous challenges of sourdough baking. The conversation also delves into her experiences at the January 6th rally, conspiracy theories, and the importance of ingredient awareness. Get ready for an insightful and entertaining discussion filled with personal anecdotes, practical advice, and some unexpected twists! 00:00 Introduction and Guest Introduction 00:37 Amanda's Background and Move to Wilmington 01:50 Building an Online Presence 02:56 The Uncensored Nurse and Social Media Challenges 06:43 Journey into Functional Medicine 25:04 Health and Wellness Tips 33:31 Local Restaurant Favorites 34:01 Podcast Origins and Food Talk 35:41 Functional Medicine Discussion 38:19 Discovering a Wellness Shop 43:27 Airbnb Ventures and Unique Stays 57:23 Conspiracy Theories and Viral Content 01:04:43 Unpopular Opinions and Final Thoughts

Discovering Hidden Gems in American Whiskey with Blind Barrels! In this captivating episode of the Whiskey Wisdom Podcast, co-hosts Chris Kellum and Tyler Y. are joined by Bobby DeMars, the founder and CEO of Blind Barrels. Bobby delves into the journey of creating Blind Barrels, a unique subscription service for small American craft whiskeys. Learn the intricate legal hurdles faced, the importance of blind tastings, and the meticulous process behind curating each quarterly release. Bobby also shares insights into his passion for connecting whiskey enthusiasts and the burgeoning craft whiskey scene. Don't miss out on this engaging discussion that amplifies the essence of discovery and education in the world of fine spirits! 00:00 Introduction to the Whiskey Wisdom Podcast 00:04 Meet Bobby from Blind Barrels 02:31 The Origin of Blind Barrels 03:31 Navigating Legal Challenges 05:13 Craft Distilleries and Unique Whiskeys 10:02 Gamifying the Whiskey Experience 11:52 Subscription Details and Expansion Plans 13:04 Challenges and Opportunities in the Industry 18:31 Navigating State Regulations 20:42 Southern California Barrel Picks 20:59 The Special Barrel from Southern Star 22:11 Pricing Philosophy and Member Satisfaction 23:08 Best Practices for Tasting 24:25 Upcoming Lineup and High Proof Whiskeys 25:37 Whiskey Tasting Tips and Preferences 31:47 Curating the Perfect Whiskey Experience 32:14 Challenges and Success in the Whiskey Business 33:47 The Importance of Community and Sharing 39:05 Final Thoughts and Future Plans

Top Leadership Mistakes: Insights with Coach Reggie In this episode of the Whiskey and Wisdom podcast, host Chris Kellum and co-host Tyler Yaw welcome back popular guest Coach Reggie, who brings tequila this time to discuss key leadership and management insights from his extensive coaching experience. The team explores 11 common mistakes that leaders often make, such as lack of vision, poor communication, ignoring core values, and failing to develop their team. Reggie also touches on the importance of self-care and staying passionate and focused as a leader. The discussion is infused with anecdotes, practical tips, and the value of structured master classes for business growth. They also talk about Reggie's push for broader impact beyond just CEOs to all members of an organization, wrapping up with advice on seeking input, learning, planning, and acting for success. 00:00 Introduction and Welcome 00:27 New Studio Space Announcement 01:01 Tequila Tasting with Papa Reggie 02:31 Leadership and Business Coaching 04:01 Sales Training Insights 07:10 Management Training and Challenges 13:24 Top Leadership Mistakes 43:43 Understanding Different Communication Styles 44:44 Mistake #5: Not Developing the Team 47:14 Mistake #6: Not Seeking Input 57:53 Mistake #7: Lack of Accountability 01:01:43 Mistake #8: Lack of Delegation 01:03:24 Mistake #9: Lack of Self-Care 01:06:05 Mistake #10: Lack of Passion 01:07:14 Mistake #11: Lack of Focus 01:10:00 Conclusion and Final Thoughts

Exploring Local Spirits: Liberty and Plenty Welcome to the Whiskey and Wisdom podcast! Hosts Chris Kellum and Tyler interview Evan Kuck, the Eastern Territory Sales Manager for Liberty and Plenty Distillery based in Durham, NC. In this episode, Evan shares the story behind the distillery, their unique bourbon resting process, and the variety of spirits they produce, including their popular grapefruit vodka, chai spice rum, coffee rum, and gin. Recorded at the Kent Station Studio, the conversation delves into the importance of local support, seasonal drinking preferences, and expansion plans. Get the inside scoop on Liberty and Plenty's product lineup, their future in North Carolina's spirits market, and Evan's journey into the industry. Cheers! 00:00 Welcome to Whiskey and Wisdom 00:18 Meet Evan Cook from Liberty and Plenty 01:09 Tasting the Honey and Fig Bourbon 04:41 Discussing Bourbon and Rye Preferences 13:04 Exploring Liberty and Plenty's Spirit Range 17:47 Liberty and Plenty's Expansion Plans 20:27 The Rise of Local Spirits in North Carolina 22:56 Introduction to Cook's Mill Bourbon 23:22 North Carolina's Whiskey Evolution 24:24 The Importance of Patience in Distilling 26:00 Durham's Distillery and Local Connections 27:26 Promoting Local Spirits in North Carolina 29:13 Supporting Local Producers 30:26 Experiences with Local and Non-Local Beverages 32:11 Journey into the Spirits Industry 34:31 Liberty and Plenty's Cocktail Bar 37:04 Future Plans and Community Support 38:03 Conclusion and Final Thoughts

Journey back to the 18th century as we explore the origins of Buffalo Trace Distillery, from Native American trails to one of the most iconic bourbon producers in the world. Discover the pivotal moments and key figures like Edmund Haynes Taylor, Jr. and Albert B. Blanton, who shaped the brand's storied history. Learn about the distillery's resilience during Prohibition, their innovative techniques, and the legendary bourbons that put Buffalo Trace on the map. Whether you're a seasoned whiskey enthusiast or new to the world of bourbon, this episode untangles the rich tapestry of Buffalo Trace's past, present, and future. 00:00 The Untamed Beginnings of Kentucky 00:32 The Rise of Buffalo Trace Distillery 01:29 Prohibition and Survival 04:35 The Resurgence of Buffalo Trace 05:17 Exploring Buffalo Trace's Legendary Bourbons 11:08 The Art and Science of Bourbon Making 13:56 Buffalo Trace in the Modern Era 15:00 The Cult of Pappy Van Winkle 15:57 Preparing for the Future

Whiskey and Wisdom Podcast: A Journey of Personal Growth and Health In this episode of Whiskey and Wisdom, co-hosts Chris Kellum and Tyler Yaw Welcome back Angela Thorne, one of their few returning guests. Together, they discuss Angela's journey over the past year, including her decision to step back from her roles at Rodan and Fields to refocus and her eventual move to Abbott Vascular. She also shares her experience with a new skincare venture, Oliveda, and how it has shaped her health journey. Angela discusses Healing House, a community project she co-founded to network and support women on health journeys. The conversation explores her passion for travel, personal growth, and how she balances her career with intentional and healthy living. 00:00 Introduction and Guest Welcome 01:55 Catching Up with Angela Thorne 03:44 New Business Ventures and Personal Growth 09:37 Health Journey and Discoveries 17:01 Healing House and Community Building 24:55 Travel Stories and Future Plans 29:23 Stranded Abroad: A Travel Nightmare 29:36 Exploring Work Visas and Travel Opportunities 30:50 Survivor and Reality TV Show Discussions 31:03 The Intriguing Game of Traders 33:45 Travel Tales and European Adventures 35:03 Health Standards and Nutrition Differences 37:30 Personal Health Challenges and Detox Stories 41:49 Reflections on Success and Intentional Living 48:13 Trivia Nights and Fun Facts 50:34 Final Thoughts and Social Media Shoutouts

Revolutionizing Water: Pure Tide's Mission to Combat Plastic Pollution Welcome back to the Whiskey & Wisdom Podcast! In this special episode, hosts Tyler Yaw and Chris Kellum are joined by guest Tyler Williams, founder of Pure Tide Water. They discuss the inspiration behind Pure Tide, a company dedicated to providing premium, plastic-free drinking water through a glass bottle delivery service. Tyler Williams shares his journey from working in corporate IT to launching this environmentally-conscious venture. The conversation covers the harmful impact of microplastics and PFAS in bottled water, the challenges of the existing water bottle industry, and how Pure Tide aims to make clean, high-quality water accessible and affordable. They also explore Pure Tide's innovative business model, which emphasizes local operations and sustainable practices. Tune in to find out how Pure Tide plans to reduce plastic waste and offer a healthier alternative for consumers. 00:00 Welcome and Introductions 01:05 Tyler Williams' Background 01:35 The Birth of Pure Tide Water 02:38 The Milkman Concept 03:19 Challenges with Plastic Bottles 04:41 Nostalgia and Human Interaction 07:33 Water Industry Insights 12:34 Pure Tide Water's Business Model 15:41 Future Plans and Market Research 23:49 Mineral Profiles in Water 24:19 Transparency in Water Testing 24:42 Custom Mineral Blends for Performance

Kombucha Chronicles with Cody Strickland: From MrBeast to World Records In this episode of Whiskey and Wisdom, co-hosts Tyler Yaw and Chris Kellum welcome special guest Cody Strickland. Cody, known for his incredible streak of chugging kombucha for over 844 days, shares his journey into kombucha and its health benefits. The trio discusses Cody's unexpected path to fame, including his appearances in numerous MrBeast videos, and his participation in the Beast Games. Cody also delves into his personal life, including his career in delivering groceries, running an e-commerce store, and his inspirational weight loss journey. The episode culminates in a live kombucha chug to commemorate Cody's 151st consecutive day. This is an episode filled with fascinating stories, healthy living tips, and an inspiring message about perseverance and embracing life's opportunities. 00:00 Welcome to the Whiskey and Wisdom Podcast 00:17 Meet Cody: The Kombucha King 01:06 The Journey to Kombucha World Records 04:50 From Kombucha to Mr. Beast: Cody's Adventures 12:04 Life Beyond the Screen: Cody's Day-to-Day 19:23 The Benefits of Kombucha 21:00 Kombucha and Health: Personal Experiences 21:55 Secret Trip to Canada: Challenges and Adventures 22:16 Life in the City: From Vegas to Canada 22:42 Building Alliances and Friendships 26:35 The Beast Game: Strategies and Surprises 28:25 Forming Bonds: Connections Beyond the Game 37:00 Reflections on Reality TV and Future Plans 41:12 Supporting a Cause: Creatine Deficiency Awareness 42:50 Kombucha Chug Challenge: Day 151

Life's Challenges and Transformations with Leigh Roberts | The Whiskey & Wisdom Podcast Join hosts Tyler and Chris as they sit down with special guest Leigh Roberts. In this episode of The Whiskey & Wisdom Podcast, Leigh opens up about her personal journey, reflections on identity, and experiences that have shaped her into the person she is today. From discussing the importance of surrounding oneself with the right people, to her transformative health struggles, and her quest for growth and self-improvement through the 75 Hard challenge, Leigh's story is sure to inspire. Tune in for an insightful and heartfelt conversation about life, faith, and personal development. 00:00 Introduction and Guest Introduction 00:28 Mocktails and Drinks Discussion 02:18 Personal Background and Career 03:44 Defining Success and Yearly Goals 11:00 Life Changes and Personal Growth 16:25 Health Scare and Spiritual Awakening 27:33 Reflection and Wisdom 36:18 Lightening the Mood with Silly Questions 36:55 Parallel Lives and Volleyball Memories 38:33 Fitness and the 75 Hard Challenge 38:57 Healing Through Books and Faith 47:03 Reflecting on Church and Personal Growth 48:42 Embracing Uniqueness and Overcoming Challenges 50:44 Advice to Younger Self and Final Thoughts 54:27 Social Media and Future Plans

How To Network at the Bar Without Being AWKWARD

Art and Inspiration with Whitney Futrell: Exploring Motherhood, Creativity, and Community In this episode of the Whiskey and Wisdom podcast, co-hosts Chris Kellum and Tyler welcome special guest Whitney Futrell, an accomplished acrylic artist known for her figurative work focusing on womanhood and motherhood. Whitney shares her journey from teaching middle school to becoming a full-time artist, the therapeutic role of art in her life, and her unique approach to color and design. The conversation also delves into her collaborations with other local artists and businesses, her favorite installations, and her future goals. Tune in for an inspiring discussion on creativity, community, and the power of art. 00:00 Welcome and Introductions 00:18 Small World Connections 00:55 Whiskey Choices and Cocktail Talk 02:36 Journey into Art 05:24 Artistic Style and Inspirations 11:32 Teaching and Group Lessons 21:25 Art Installations and Future Goals 22:37 Artistic Beginnings and Collaborations 23:25 The Perfect Match: Art and Venue 25:09 Expanding Horizons: New Projects and Goals 26:26 Collaborations and Community 33:51 Personal Stories and Inspirations 35:51 Reflections and Future Aspirations 38:50 Concluding Thoughts and Farewells

Achieving Health and Wellness with Jason Sani | Whiskey Wisdom Podcast Join cohost Tyler and Chris on the Whiskey Wisdom Podcast as they welcome special guest Jason Sani. In this episode, Jason shares his 15+ years of experience in the health and fitness industry, discussing his journey from medical sales to becoming an online nutritionist and coach. Learn about the importance of community, consistency, and accountability in achieving health goals. Jason also shares practical tips for New Year's resolutions, how to get started with walking, and the value of hiring a coach. Tune in for an inspiring conversation filled with actionable advice to help you become the best version of yourself. 00:00 Welcome and Introductions 00:13 Today's Drinks: Paper Plane and Tuxedo Martini 02:07 Guest Introduction: Jason Sani 03:18 Jason's Journey into Health and Fitness 07:16 Early Career and Business Ventures 17:16 Transition to Online Coaching and Social Media 19:49 New Year's Resolutions: Tips for Success 29:11 Addicted to Feeling Good 30:17 The Power of Consistency 30:51 Inspiration from High Performers 33:14 The Value of Online Coaching 36:45 Building a Holistic Health Community 43:03 The Importance of Walking 46:17 Defining Success and Taking Action 52:20 Final Thoughts and Where to Find Me

Whiskey Wisdom Podcast: Growing Your Business with Social Media Expert Nick Rizzo In this episode of the Whiskey & Wisdom Podcast, co-hosts Tyler Yaw and Chris Kellum welcome Nick Rizzo, a social media and video marketing expert. Nick shares his journey from studying exercise science to diving into video content creation. Discover how Nick helps local service businesses grow through effective social media strategies, the importance of empathy and understanding your customer, and the power of retargeting ads. Nick also discusses the significance of taking consistent small steps toward success and his future goals of building a strong team to provide the best client experience. Tune in for valuable insights on growing your business through social media. 00:00 Introduction and Guest Welcome 01:11 Nick Rizzo's Background in Video and Social Media 02:22 Transition from Personal Training to Videography 03:31 Freelancing and Early Career Hustle 04:34 Moving to Virginia Beach and Career Growth 05:23 Full-Time Content Creation in Wilmington 06:40 Working with Service-Based Businesses 09:06 Marketing Strategies and Client Collaboration 14:11 Importance of Retargeting Ads 17:15 Testing and Ad Creation Process 19:43 Navigating Ad Fatigue and UGC Trends 20:14 Standing Out in a Saturated Market 21:12 Developing Effective Marketing Frameworks 22:36 The Importance of Resonating with Your Audience 24:50 Choosing the Right Editing Tools 27:44 Building a Strong Team for Business Growth 30:40 Overcoming Challenges in Video Marketing 34:28 Personal and Client Success Metrics 36:59 Advice for the Younger Self 40:56 Final Thoughts and Contact Information

Scaling Small Businesses: Insights from Mike Farnetti of Daringhouse | Whiskey and Wisdom Podcast In this episode of the Whiskey and Wisdom podcast, co-hosts Chris Kellum and Tyler Yaw chats with Mike Farnetti of Daring Haus about the journey of growing small businesses through finance, operations, marketing, and branding. Mike shares insights on his transition from a corporate finance career to co-founding Daring Haus with his wife, Sasha. They discuss the challenges and rewards of helping small businesses scale, the importance of holistic business advisory, and the personal motivations behind their work, including finding a work-life balance. Tune in to hear about Mike's experiences, his advice for entrepreneurs, and the unique approach of Daring Haus to business growth. 00:00 Welcome and Introductions 01:18 Mike Farnetti's Background and Business 03:02 Challenges and Rewards of Small Business 07:54 Balancing Family and Business 11:59 Finding and Working with Clients 18:26 Challenges of Implementing Change in Small Businesses 18:55 Balancing Expertise and Client Expectations 19:25 The Importance of Education in Business Consulting 20:20 Scaling a Business: Mindset and Delegation 21:38 Navigating Client Relationships and Industry Insights 29:08 Defining Success in Business and Personal Life 31:09 Lessons from the Restaurant Industry 33:07 Barbecue Talk and Personal Reflections 34:48 Closing Thoughts and Future Goals

Boombalattis: The Sweet Journey of Wes & Kristen Bechtel | Ice Cream Innovators Join hosts Chris Kellum and Tyler Ya2w on the Whiskey & Wisdom podcast as they interview Wes and Kristen Bechtel, the passionate owners of Boombalattis. Discover the story behind Boombalattis, an ice cream brand in Wilmington with multiple locations and plans for expansion. Wes and Kristen share their experiences running the business, dealing with challenges, and their creative process for developing new flavors. Learn about their company's commitment to the well-being of their employees and their strategies for marketing and growth. The episode also delves into their award-winning ice cream, charitable collaborations, and future plans. This engaging conversation provides a sweet glimpse into the world of ice cream entrepreneurship. 00:00 Welcome and Introductions 00:14 Meet the Owners of Boombalattis 00:59 Expansion and Challenges 05:09 The Ice Cream Business Journey 10:52 Employee Stories and Retention 16:02 Seasonal Flavors and Marketing 29:50 Community Engagement and Events 32:30 The Ice Cream Association 33:09 Membership and Travel Plans 33:34 Ice Cream Leadership Session 34:38 Marketing and Brainstorming 35:21 Fun Facts About Vanilla and Eggnog 40:58 Favorite Ice Cream Flavors 50:32 Ice Cream Awards and Vegan Options 56:43 Reflections on Success and Growth 01:02:44 Social Media and Shipping

The Inspirational Journey of Justin Powell | Whiskey & Wisdom Podcast In this episode of the Whiskey & Wisdom Podcast, co-hosts Tyler and Chris Kellum welcome special guest Justin Powell. The discussion kicks off with a unique take on an old fashioned cocktail and then delves into Justin's incredible life story. Justin recounts his experiences living in different countries, his transformation from a young poet idealist to a marketing professional, and real stories about fatherhood, personal growth, and the Every Dad Project. Tune in for insightful takes on life, faith, and the challenges of being a modern father. 00:00 Introduction and Guest Welcome 00:11 Discussing the Old Fashioned Cocktail 01:10 Nonprofit Episodes Recap 02:23 Justin's Background and Family Life 04:13 Life in Europe and Nonprofit Work 06:33 Transition Back to the U.S. and Career Shift 11:31 Moving to Wilmington and COVID Challenges 20:02 Reflections on the American Church 30:24 European Adventures and Catalonia's Independence 36:09 Transitioning from Church to Marketing 43:01 The Rise of Fractional Executives 50:16 The Every Dad Project 56:54 Reflections on Fatherhood and Success 01:00:53 Looking Back: Advice to My Younger Self 01:05:01 Final Thoughts and Farewell

Discovering the Impact of Upper Foundation: Holistic Health & Nonprofit Insights Join hosts Chris Kellum and Tyler on the Whiskey and Wisdom podcast as they dive deep into the mission and transformative work of the Upper Foundation with their special guest, Wendy Marsh. Wendy, who stepped into the role after being inspired by founder Sarah Auld, shares the journey and vision of Upper Foundation—a nonprofit committed to bridging the financial gap for holistic healthcare services. Learn about the organization's transition from Health Possible to Upper Foundation, their unique approach to charity care, and the crucial role of community support and donations. Whether you are a potential donor or someone seeking alternative wellness solutions, this episode provides valuable insights into how Upper Foundation is making a significant impact in local communities. 00:00 Introduction and Monthly Theme 00:30 Meet Wendy Marsh and Upper Health Foundation 02:01 Understanding 501(c)(3) Nonprofits 02:58 Upper Foundation's Mission and Services 07:02 Personal Journey into Holistic Health 09:36 Marketing and Outreach Challenges 15:55 Fundraising and Community Engagement 17:43 Joining the Board: Process and Fit 18:08 Building Relationships in Business 19:06 The Importance of a Nonprofit Board 20:44 Volunteers vs. Fundraising 23:36 Community Support and Small Donors 26:08 Balancing Passion Projects and Full-Time Jobs 28:03 Defining Success and Community Impact 29:12 Encouraging Self-Advocacy in Healthcare 31:39 Connecting with Upper Health 33:59 Conclusion and Final Thoughts

Helping the Literacy Crisis In the Cape Fear Whiskey and Wisdom Podcast: Yasmin Shaw Tompkinson & Cape Fear Literacy Council Join Tyler and Chris as they sit down with Yasmin Shaw Tompkinson, Executive Director of the Cape Fear Literacy Council. Learn about the personalized education initiatives of the Council, aimed at helping adults transform their lives through improved literacy and education. Discover how specific reading strategies can aid those with dyslexia, the importance of tailored learning methods, and the profound impact of volunteer tutors. Yasmin shares insights into the organization's mission, goals, volunteer opportunities, and the broader implications of literacy on community well-being. If you're looking to get involved this season, this episode provides all the information on how you can make a difference. 00:00 Introduction and Nonprofit Series Announcement 00:35 Whiskey and Drink Preferences 01:59 Guest Introduction: Yasmin Shaw Tompkinson 05:16 Cape Fear Literacy Council Overview 10:41 Personal Stories and Impact of Literacy 18:29 Volunteer Training and Commitment 25:34 Celebrating 40 Years of Literacy 26:08 The Literacy Challenge in Numbers 28:01 The Joy and Struggle of Reading 28:27 Navigating Language Barriers 31:28 Community Support and Success Stories 35:12 How You Can Help 39:14 The Importance of Adult Education 43:10 Fundraising and Sustainability 48:56 Final Thoughts and Contact Information

Nonprofits and Community Support with Alex Richardson | Whiskey and Wisdom Podcast Join us in this episode of the Whiskey and Wisdom Podcast as we welcome back Alex Richardson to discuss the Fourth Trimester Mission, a nonprofit dedicated to supporting pregnant and new mothers in Wilmington and Southeast North Carolina. We delve into the importance of maternal health, the value of postpartum doulas, and the various events and fundraising campaigns organized by the Fourth Trimester Mission. Alex shares her personal experiences and the impact of the nonprofit in the community, while we enjoy a refreshing gin cocktail. Tune in to learn about the resources available for new moms and how you can support this vital cause, especially during the holiday giving season. 00:00 Welcome and Introduction 00:10 Introducing Alex Richardson and Nonprofit Month 00:16 Discussing Fourth Trimester Mission 03:38 Personal Experiences and Challenges 05:01 The Importance of Doulas 09:11 Men's Involvement and Support 13:00 Upcoming Events and Fundraising 20:29 Cutting Down on Subscriptions 21:16 Nonprofit Donations and Impact 22:47 Challenges of Running a Nonprofit 24:29 Upcoming Events and Fundraisers 28:13 Volunteering and Community Support 32:59 Final Thoughts and Reflections

Carolina Collective Launch Part 2: Social Media Strategies for Local Businesses In this episode of the Whiskey and Wisdom Podcast, co-hosts Brittany Lineberry and Leah Norman continue their discussion from the Carolina Collective Launch event. They dive into the challenges business owners face with social media, including consistency, authenticity, and community engagement. Leah, who runs Topsail Talk on Instagram, shares her experiences and tips on promoting local businesses, engaging with the community, and maintaining a real presence online. The conversation highlights the importance of collaboration, supporting other businesses, and leveraging social media strategies to grow your brand. Tune in for practical advice and inspiration to elevate your social media game. 00:00 Introduction to the Carolina Collective Launch Event 00:13 Challenges of Social Media for Business Owners 00:50 Spotlight on Leah Norman and Topsel Talk 04:06 The Importance of Community Presence 11:48 Effective Social Media Strategies 15:22 Balancing Authenticity and Presentation 16:57 Consistency in Social Media Presence 17:27 Engagement and Interaction Strategies 21:16 Outsourcing Social Media Management 27:57 The Importance of Consistency and Accountability 31:06 Closing Remarks and Community Invitation