2 Regular Guys Talking Decoration and Personalization

This week on the 2 Regular Guys Podcast, Terry, Aaron, and Erich return to continue the conversation on one of the most critical topics in our industry - education. As we dive deeper into where the gaps are forming, we’ll explore the risks of pulling back on training, the rise of self-service content, and the challenge of navigating misinformation. We’ll also break down what’s working, what decorators are actually responding to, and whether paid education is replacing the bundled training that used to be standard. Finally, we’ll share our predictions and hopes for the future of industry education, along with a call to action for both vendors and decorators to build something better. If you care about learning, growing, and helping our industry thrive, this episode is for you. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/0TyeDtuJZyc Dad Joke Terry: A Japanese gardener asked me what I knew about bonsai trees I said, “Very little.” Education Gaps Gaps and Growing Pains Examples of pullbacks in vendor training (e.g., Epson no longer requiring dealers to train buyers) The YouTube Dilemma: “Go find it online” isn’t a substitute for structured education The Misinformation Trap: How can decorators tell what’s good advice vs. outdated or flat-out wrong? Share a few real-world examples of common bad info out there The difference between information and transformation Audience Question: What kind of education has helped YOU most in your journey? What’s Working – and What’s Not What types of education decorators are responding to today (short-form? long-form? workshops? live events?) What’s falling flat (outdated manuals, generic videos, poorly produced content) Are decorators willing to pay for training when it’s no longer included with equipment? The rise of community-based learning (e.g., masterminds, peer groups, coaching programs) Mentorship and how that’s playing a growing role in skills transfer What’s Next for Education in Our Industry? Where do we see things going? More hybrid models? AI-driven personalization? (Custom GPTs) More vendor-owned education platforms? How can vendors build loyalty by reinvesting in training and support? Collaboration: What can shops, educators, and suppliers do to push the industry forward together? Call to Action: What do you want to see next in industry education? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/PAJXRM_yA4U OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD

This week on the 2 Regular Guys Podcast, Terry, Aaron, and producer Erich Campbell dive into understanding if decorators are truly being educated or just consuming content. We believe that after 13 years of carrying the flag for education, the industry as a whole is agreeing with us. With vendors ramping up their online videos, social posts, and expert partnerships, it feels like the tide is turning. But is this content really moving the needle for decorators? Or is the shift away from hands-on, in-depth training leaving some folks behind? We’ll explore how vendor education has evolved since our show began, where it’s headed, and why some companies are pulling back just as others are stepping up. Whether you’re a decorator trying to level up or a vendor wondering how to better serve your customers, this episode is packed with honest takes and practical insights. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=XEAQtHY11TI Dad Joke Terry: Don’t you think it’s a shame nothing is built in the USA anymore? I bought a TV yesterday that said: “Built in Antenna”. I don’t even know where that is! Education versus Content 1. Opening Segment – Setting the Stage Why this topic matters right now (What we’re seeing in the industry) Quick welcome from Terry, Aaron, and Erich Shoutout to the 13 years of advocating for education 2. The Evolution of Vendor Education How vendor-driven education has changed over the past decade From manuals and in-person training → to webinars, YouTube, Reels, etc. Examples of companies stepping up: Partnerships with educators, influencer training, vendor events Is it education or marketing disguised as education? 3. Hands-On Training vs. Self-Service Content Discussion: What are decorators actually retaining and applying? The power of in-person training (real-time feedback, hands-on practice, deeper learning) The pros and cons of self-serve content (videos, PDFs, online communities) When is one better than the other? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Summit of Success - April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota DAX Nashville Farm Bureau Expo Center, Lebanon, TN - May 9-10, 2025

This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack in Ohio—a business owner who has built a thriving B2B apparel decorating business through smart strategies, intentional networking, and a focus on client success. Angie shares practical insights into identifying your ideal customer, setting up “yes” conversations, and avoiding common pitfalls in business-to-business sales. Whether you’re just starting out or looking to grow your B2B client base, this episode is packed with real-world advice you can apply immediately. Tune in live, bring your questions, and get ready to rethink your sales approach! Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/JT_1gOK5kuQ Dad Joke Terry: What do you call a detective who solves all his cases by accident? Sheer Luck Holmes B2B Sales Strategies Aaron: Let’s welcome in Angie Meese with That Shirt Shack. Angie, we don’t do the formal bios anymore. We like our guests to tell us a little about yourself and how you found your way to our industry. Terry: Diving right into our discussion of B2B sales strategies, What types of businesses have been the best partners for you—and how did you find them? Aaron: How do you set up “yes” conversations with new clients, and what does that look like in your process? Terry: What marketing tools or platforms have worked best for reaching and engaging business clients? Do you use samples, social media, or content to showcase what you offer B2B customers? Aaron: What would you say is the biggest mistake B2B decorators make? Terry: Lots of changes in the industry over the past few years. Look into your crystal ball and tell us what you see in the future. Aaron: Let’s wrap up with a golden nugget of advice you can share with your fellow decorators here today. If you could leave us with the most important bit of information you have, what would that be? Terry: Angie, how can our listeners reach out to you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/jM2ELqf9E50 OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Summit of Success - April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota DAX Nashville Farm Bureau Expo Center, Lebanon, TN - May 9-10, 2025 Fast Track Your Success: Halve The Time to Achieve Your G...

With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, create more market share, and position yourself for long-term success. Whether you're feeling the impact or looking for ways to stay strong, this episode is packed with insights to help you thrive in any market condition. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/5czuWkYJ_O0 Dad Joke Terry: Why do scuba divers fall backwards out of the boat? Because if they fell forward they’d still be in the boat. Growth Strategies 1. Quick Recap of Last Week’s Discussion Recognizing the Reality of the Market: Slow trade shows, businesses holding back, economic uncertainty. Why Tough Times Create Opportunities: Many businesses retreat, creating openings for those willing to innovate. Mindset Shift: Instead of panic, focus on strategy, adaptability, and problem-solving. 2. Strengthening Your Business & Gaining Market Share Learning from Past Downturns (2008, COVID, etc.) – Who survived and why? Cutting the Right Costs vs. Cutting Yourself Off at the Knees – Smart spending, not just slashing budgets. The Power of Niching Down – Becoming the go-to expert in your space. Strengthening Customer Relationships – Value and education over price wars. Brand Differentiation – Standing out when competitors cut back. Leveraging Content & Storytelling – Building loyalty even in uncertain times. 3. Positioning for Long-Term Success Investing in Efficiency: Automation, training, and refining processes. (Investing your time too!) Smart Marketing in a Downturn: Where to spend and where to cut back. Collaboration Over Competition: Finding strategic partnerships. Adaptability & Innovation: How the most successful businesses stay ahead. 4. Actionable Takeaways: What Listeners Can Do Right Now Evaluate & Improve: Where can your business pivot or optimize? Keep Learning: Investing in education to stay ahead. Build Your Network: The power of connecting with industry peers. Find Small Wins: Incremental improvements lead to big growth. Mindset Shift: Now is not the time to retreat—it’s time to plan and act! The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/ia5g62zO_sw OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16.

With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, create more market share, and position yourself for long-term success. Whether you're feeling the impact or looking for ways to stay strong, this episode is packed with insights to help you thrive in any market condition. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/D-1LMvVCT5s Dad Joke Aaron: You think gas and electric bills are expensive? Have you seen chimneys? They are through the roof! Challenges to Opportunities 1. Setting the Stage: What’s Happening in the Industry? Overview of recent trade show performance (Irving, DAX, Long Beach, etc.) Economic uncertainty and its impact on business investment Mergers & acquisitions – What do they signal about the industry’s direction? Customers hesitant to buy – what’s causing the delay? (TikTok situation, economy, AI, and market shifts) Signs we’re seeing Trade show attendance Trade show purchase slowdown But is this translating to the end consumer slowing down too? Is this a self-created downturn based on nothing more than caution… feelings? 2. Why Tough Times Breed Innovation and Disruption History repeating? Similar patterns from 2008 Businesses that pivot and innovate often emerge stronger Examples of companies that have successfully adapted in past downturns What decorators can learn from other industries 3. How to Stay Strong and Create More Market Share Handling downturns like 2008, Covid, etc. Businesses that were already hanging by a thread are the first to go Tighten your belt, look at your spending The power of niching down – becoming the go-to expert Strengthening customer relationships through value and education Brand differentiation – Standing out when competitors cut back Leveraging content and storytelling to build brand loyalty 4. Positioning Your Business for Long-Term Success Investing in efficiency: Automation, training, and better processes Smart marketing during downturns – Where to spend and where to cut back Collaboration over competition – Finding strategic partnerships Adaptability – The key to long-term survival in any industry 5. Actionable Takeaways: What Listeners Can Do Now Mindset shift – Why now is NOT the time to panic, but to plan and act Evaluate your business – Where can you improve or pivot? Invest in education – Keep learning and stay ahead of trends Connect with industry peers – Build support networks and collaborations

We’re continuing our review of Niche Markets from our look back at episode 200 with a jump forward. This week, Terry and stand in Erich Campbell will share some new niche markets making the scene, share their insights on the practice of focussed marketing, and likely tell some stories about sales. Join us as we revisit, rethink, and refresh some of our past ideas while discussing how today’s technology and trends impact niche market opportunities. Plus, we’d love to hear from YOU—what niche markets are thriving in 2025? Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=HxlZWii_1P8 Dad Joke (I have a decorated apparel joke today) Terry: Did you know if you turn a canoe over you can wear it as a hat? Yeah, because now it’s cap-sized (BAMMMMM!!) Niche Markets Looking Ahead Terry: Here are some new niche markets that have emerged or expanded significantly since 2017, driven by industry trends, technology advancements, and post-COVID shifts. Thanks Aaron for starting this list for us. Terry: Subscription Box Apparel The subscription box industry has exploded, with niche-focused boxes for everything from pet lovers to eco-conscious consumers. Offering exclusive, limited-edition apparel as part of a subscription model can create ongoing revenue. DTG & DTF printing makes it easy to produce small, unique runs with full-color designs. Larger runs once you’re established may lend itself to screen printing or more commercial DTF. I know of one company with a subscription list of 13,500 shirts a month. Is the market saturated? I don’t know? How great are your graphics and ideas?? Erich: Creator & Influencer Merch Social media influencers and content creators need their own branded merchandise, but many don’t want to manage bulk inventory. Print-on-demand services powered by DTG and DTF allow creators to launch merch lines with no upfront costs, capitalizing on trends instantly. (We’ve also seen the rise of creators leaning on traditional apparel decorators because of their desire to control garment and print/embellishment quality - amb3r creative - Mention phil defranco?) Terry: Remote Work & Digital Nomad Apparel With more people working remotely, there’s demand for comfortable, branded apparel that reflects the remote lifestyle—fun slogans, community-based branding, and hybrid work culture themes. Think “Zoom Call Champion” hoodies and “WFH Crew” tees. Van Life, RV Life ← perfect customer who doesn’t have the ability to do their own fulfillment Erich: E-sports & Gaming Communities Competitive gaming and streaming platforms (like Twitch and YouTube Gaming) have exploded, creating massive communities around games and streamers. Custom esports team jerseys, streamer merch, and event-based apparel are in high demand. DTF allows for detailed, vibrant designs perfect for gaming aesthetics.

We’re diving into the archives for Episode #586! This week, Terry and Aaron take a trip back to April 7, 2017, Episode #200, where they shared 200 Niche Markets for garment decorators. A lot has changed since then—COVID reshaped businesses, new trends emerged, and DTF printing disrupted the industry—so how do those niche markets hold up today? Which ones are still goldmines, and which have faded away? Join us as we revisit, rethink, and refresh some of our past ideas while discussing how today’s technology and trends impact niche market opportunities. Plus, we’d love to hear from YOU—what niche markets are thriving in 2025? Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=flwGcSFhBR4 Dad Joke Aaron: Be patient with geologists. They have their faults. Niche Markets Aaron: Terry we got in the way back machine and went back to 2017. https://www.2regularguys.com/200-niche-markets/ This was a little bit of a play on a seminar you were teaching at the time called 52 niche markets in 52 minutes, and we had some fun with the fact, we all know you didn’t get to 52. Since it was our 200th episode back then we wanted to celebrate. We were talking about the show for today, and we have not done a Niche show for a while. Terry: Yes, so we thought it would be good to look back at some of those niche ideas and discuss any updates, changes or new perspectives on them based on what has happened in 7 to 8 years. 2 things happened since this list was compiled - Covid and DTF transfers. 1. Marijuana Dispensaries Legal cannabis markets have expanded significantly since 2017, making branded apparel a huge opportunity. Dispensaries now focus more on lifestyle branding, and DTF has made it easier to produce vibrant, small-batch designs. 2. Event Staff With live events making a strong comeback post-COVID, there’s a resurgence in demand for event staff shirts. DTF allows for quick, on-demand customization. 3. Promotional Products Distributors With businesses prioritizing brand awareness more than ever, high-quality, low-minimum promotional apparel has become essential. DTF makes it easier to fulfill small orders without screen setup costs. 4. Bachelor/Bachelorette Parties Social media and custom experiences have driven demand for unique, high-quality event wear. DTF allows for intricate, full-color designs, making this a hot niche. 5. Fishing Charters Outdoor recreation saw a huge boost during the pandemic. Charter companies increasingly look for apparel that enhances the customer experience, and DTF makes printing on demand for customers easy. 6. Corporate Awards & Recognition Wear Employee engagement has evolved, with many companies using branded gear for retention and team-building, especially for remote workers. Short-run customization is easier than ever with DTF. 7. Boutique & Resort Wear

In this episode, Terry and Erich are joined by digitizer and educator Ramona McKee of Quick2Stitch.com as they discuss movements in manpower, machinery, and the way we manage people and production in the world of machine embroidery and apparel decoration. Join us and discuss how your shops are getting decoration done in the current market and how you check in and navigate changes. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/IDn6T1cueyk Dad Joke Terry: Just before I die I plan to eat a whole bag of unpopped popcorn That should make the cremation a little more interesting Embroidery Erich: First, let’s bring in our special guest! Ramona- thank you for joining us! For those few in the audience who don’t know you already, what don’t you let us know a little about how you came to be in the business of embroidery? Terry: Like Erich and I, you were recently at the Impressions Expo show this January- Did you see anything in the way of equipment or supplies that really caught your eye? What was new and interesting about the offerings there? Erich: I found that there was a higher emphasis on assistive tech and automation. How do you feel it fits into production as far as the kind of customers you serve as a digitizer? If you don’t mind me asking, who is your sort of ‘ideal’ digitizing client? Terry: Erich may have mentioned that you attended a couple classes at the trade shows - How was your experience with embroidery education at Expo? What do you think the attendees in general felt about what’s on offer? Erich: As a digitizer-for-hire, do you find more people wanting to get involved with digitizing and/or design work for embroidery, or are decorators you’ve worked with recently largely looking to just get the files and get stitching? Terry: As a solopreneur, you have to wear all of the hats in your business; do you find that there are a lot of folks doing the same among your clients, or are you dealing with departments/teams in larger companies? What’s been the trend with the folks you serve? Erich: Let me quickly plug your weekly show; Coffee and Conversation, streamed every Saturday- As someone who consistently creates educational content, what are people currently asking you to cover. Let me ask you a bit of tongue in cheek follow up - is what they ask for what you think they actually need? Terry: How do you think the embroidery and the overall decoration community has changed in the time you’ve been a part of it and moreover since you’ve had your show? Erich: I’m going to put you on the spot for one last 2-part question; What’s the most critical problem you think we are facing for the future of embroidery? Second, what one recommendation do you have for embroiderers out there who are looking for that next step? Terry: Where can folks find out more about you and your services? The Secret Sauce

It’s Valentine’s Day, and we’re feeling the love—for this industry, for our businesses, and for all of you! This week, we’re not only sharing what we love about the garment and product decorating world, but we’re also kicking off Season 13 of the 2 Regular Guys Podcast! From the creativity and innovation to the incredible community that makes this industry special, we’re celebrating everything that keeps us coming back week after week. But this show isn’t just about us—we want to hear from you! Join us live and share what you love about your business, your craft, and this amazing industry. Let’s start the next chapter of 2RG with appreciation, positivity, and a whole lot of passion! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=zD1yTT1Lfbc Dad Joke Terry: What did the salt say to the pepper on Valentine's Day? Oooh baby, baby. Baby, baby. (You have to be from the 80’s to get that one. Salt-n-Pepa, look it up.) Love of the Industry Why is it Hotel California? Terry: What I tell my classes about staying in the industry. The best people are in this industry Ease of entry - low initial investment compared to many businesses The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://www.youtube.com/watch?v=pnNyMr73DIk OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Kansas City KCI Expo Center, Kansas City, MO - February 21-22, 2025 Fast Track Your Success: Halve The Time to Achieve Your Goals - February 21, 2025 at 2 PM How To Master Pricing: Pricing For Profit - February 22, 2025 at 12:30 PM Graphics Pro Expo Irving, TX - March 6-8, 2025 Impressions Expo Atlantic City, NJ - March 20-22, 2025

Big moves are happening in the garment decorating industry! This week, we kick things off with Tyler Dummett, President of Workhorse Products, as he joins us to discuss the strategic merger between Workhorse Products and Lawson Screen & Digital—what it means for their customers and the industry at large. Then, in the second half of the show, Terry and Aaron dive into the broader impact of mergers and acquisitions in our space. Are these moves expanding opportunities and driving innovation, or are they simply bailouts for struggling businesses? Join us as we break down what’s happening behind the scenes and how it might affect your business moving forward! Don’t miss this insightful discussion—tune in live and share your thoughts! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=pO_7qlLdwCs Dad Joke Terry: Mountains aren't just funny… They’re hill areas (Hilarious) Mergers Aaron: Tyler, welcome to the show. To my recollection, this is the first time we have been able to host you. Thanks for being here. Can you start by giving us a little background on you and your path to the industry? Terry: So the big news we have you here to share is the announcement of a merger with Workhorse and Lawson. What led to the decision for Workhorse and Lawson to merge, and what excites you most about this partnership? Aaron: What changes (if any) can Workhorse and Lawson's customers expect in terms of product lines, customer service, or overall experience? Aaron: Mergers can spark concern about company culture shifts. How do you plan to maintain the unique strengths and values that both Workhorse and Lawson bring to the industry? Terry: Before we let you go, looking ahead, where do you see the screen printing and digital printing industry going, and how does this merger position Workhorse and Lawson for the future? Our discussion Why mergers and acquisitions? (Positive) Expand markets and footprint (Negative) Bail out a struggling entity The US Screen experience The “stronger together” line… there’s always another reason Why Are Mergers & Acquisitions Happening Now? Market Expansion & Growth: Companies are consolidating to strengthen their market position, offer a wider range of products, and expand their reach. Technology & Innovation: Many M&As are aimed at leveraging new technologies to stay competitive, like Epson acquiring Fiery for its digital workflow expertise. Supply Chain & Distribution Efficiency: Companies are merging to improve logistics, reduce costs, and streamline operations. Financial Stability & Risk Reduction: Some M&As help struggling businesses stay afloat while others allow successful companies to scale faster. Talking Points: What does consolidation mean for small and mid-sized decorators? How does competition change when major players merge? Can M&As lead to innovation,

This week, we’re joined by Cris Saunders and Greg Farmer from Insta Graphic Systems to explore the key factors for DTF transfer success. We’ll discuss how to streamline production, avoid bottlenecks at the heat press, and why quality still matters even with outsourced transfers. Plus, we’ll cover the current limitations of DTF and how businesses can adapt for long-term success. Whether you’re printing in-house or outsourcing transfers, this episode will provide valuable insights to help you get the best results. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/ov4NN7ll_V8 Dad Joke Terry: What did the scientist say to his girlfriend on Valentine’s Day? I think of you… periodically DTF Outsourcing Success Aaron: Welcome to the show, Cris and Greg! We don’t do long bios here—so tell us a little about yourselves and how you got into the industry. Terry: Most of our listeners know Insta as a heat press manufacturer (or maybe that’s just me). Let’s start there. Aaron: But you’re clearly more than that. I know you’ve been involved in screen print transfers, but talk to us about Direct-to-Film production. How did that come about and how’s it going? Terry: With every trade show there are more DTF machines, and around every corner more DTF film decorators vying for our business. What separates one DTF transfer provider from the next? Aaron: There are two parts to this equation. There’s the transfer, and there’s the heat press. Terry and I are going to take a break from standing on the BUY A GREAT HEAT PRESS soap box and let you take a stab at it. Terry: OK, we’ve got a great heat press and a great transfer. How do we make this job more efficient? Aaron: DTF transfers are known for their versatility, but are there still limitations when it comes to substrates or applications? What advancements are being made to address those challenges? Terry - Dan - Do you have plans for more automated carousel-type heat presses? Terry: Do you advise customers to start by outsourcing your transfers, or taking the plunge into a DTF printing system? When’s the best time to make the switch? Aaron: We’ve covered a lot, but let’s look ahead. What does the future hold for DTF technology, and where do you see it evolving in the next few years? Terry: ISS Long Beach from them… For those interested in learning more or working with Insta, where can they connect with you? LB Shoutout Lenny Huiras with Vital Signs NW in Oregon Show review Some industry merger rumors floating around the show and the internet lately. One of the key players will join us at the top of the show next week to give us the facts. Stay tuned on the who, what and why. As always, saw lots of familiar faces which is a high point for most of us trade show carnies Busy but not overwhelming A deficit of buyers outside Southern California

This week, we welcome two prominent industry leaders, Dave Leskusky, President of Printing United Alliance, and Tim Andrews, President & CEO of ASI, to discuss the future of their organizations and the industry as a whole. We'll explore their outlook for 2025, the ongoing partnership between Printing United Alliance and ASI, and how this collaboration is shaping the future of decorators and promotional product suppliers. Plus, we’ll dive into exciting updates, including the newly launched ASI ESP+ Stores e-commerce solution and the Printing United Alliance’s Promo Impressions e-newsletter. Don’t miss the conversation about the 2026 ASI Distributor Marketplace at PRINTING United Expo in Las Vegas, an innovative "show within a show" that’s set to redefine the industry landscape. Tune in for valuable insights and actionable updates to stay ahead in your business! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=jE7D1t4J1Fk Dad Joke Aaron: I have a fear of speed bumps, but I am slowly getting over them. Printing United Alliance and ASI Welcome back to the show Dave Leskusky, President of Printing United Alliance and Tim Andrews, President & CEO of ASI. Thank you both for spending some time with me today. I got to talk to you both briefly back in November. But for anyone who missed that or just as a recap, can you both tell us a little about you and your organization? Tim, I’d like to start with you… Dave, how about you? Tim, being an apparel podcast, some of our Regulators might not be as familiar with ASI as they will be after this. But I’d like to start off talking a bit about the promotional products industry. In a blog you wrote recently you noted that the “industry achieved a new sales record in 2024”. What is your outlook for 2025 for the promo products industry, and why? Dave, lets talk Printing in 2025 for a moment. Your research team at Napco highlighted some details at last year's Vegas event about the print industry in their State of the Industry report. A stat that stood out to me was “68.8% of respondents have diversified beyond their primary printing segment.” So far in 2025 what are you all seeing as highlights or innovations we can expect in 2025. Tim, speaking of innovations I read that ASI recently launched the ESP+ Stores e-commerce solution.Tell us about that and how apparel decorators might be interested in learning more. https://programs.asicentral.com/stores?&utm_campaign=stores_press_release Dave, as you all see your members diversify, this partnership here seems to have led to some diversification for you all as well. What can you tell us about 'Promo Impressions' e-newsletter. Does this bring printing and promotional products closer together, and what content can subscribers expect? Tim we talked a little about this last time, but lets discuss again, how does ASI’s partnership with Printing United Allia...

Join us this week as we welcome Patrick Ali, Lead Educator and Product Developer at Siser North America, for an inside look at one of the most recognized brands in heat transfer vinyl and beyond. Patrick shares Siser’s journey from its early days to becoming an industry leader, highlighting the company’s innovative strides in sustainability and product development. We'll explore what’s next for Siser, how listening to customers has fueled their growth, and what decorators can expect in the future of heat transfer technology. Plus, Patrick gives us a behind-the-scenes look at Siser’s REGGIE Award-winning sustainable product and why eco-friendly solutions matter now more than ever. Tune in for valuable insights and industry trends that can help your business grow! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=LviBlcwdRa4 Dad Joke Aaron: I tried to make a reservation at the library… Unfortunately, they’re completely booked. Future of Apparel Decoration Aaron: Patrick, we did away with the stale bios a year ago. Instead, tell us a little bit about yourself and how you found your way into the industry. Terry: Along those lines, talk to us about Siser. Start with where Siser got its start. Aaron: What do you see as the reasons for Siser’s growth in the industry? Terry: When people think Siser, other than thinking “I didn’t know that’s how you say it”, they think HTV. What does the future hold for that segment of our industry? Aaron: Let’s talk about sustainability. You won the most recent REGGIE Product of the Year. Tell our listeners what that meant to you, and more specifically about that product. Terry: Sometimes we like to polish the crystal ball and ask our guests what they think the future holds for our industry as a whole. Aaron: What have we missed when it comes to Siser? Anything else to add before we let you go? Aaron: Tell our listeners where they can find you and Siser. Note: You can Find me at Patrick_siserna (https://www.instagram.com/patrick_siserna/) on Instagram and Siser at Siser North America on all social platforms. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://www.youtube.com/watch?v=YZS3KONRlEg OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any ...

The tradition continues! Join the 2 Regular Guys as they unveil their highly anticipated "10 Things We Want for the Decorating Industry in 2025" list. In this annual episode, Aaron and Terry will share their hopes and aspirations for the future of garment and product decoration. From must-have innovations to game-changing ideas, they’ll cover the trends and changes they’d love to see shape the industry in the coming year. And as always, this isn’t just about their ideas – we want to hear from YOU! Join the live conversation and share your wishes and predictions for 2025. Let’s dream big and work together to create a better, brighter future for our industry! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=X1MMHs5bYZo Dad Joke Terry: What’s a spider’s New Year's resolution? In 2025, to spend less time on the web 10 Things We Would Like to See in 2025 What We Were Looking for in 2024 Terry: Among manufacturers and distributors I would love to see more ongoing training and support. I think we banged on this drum many times in the past, but if possible I think it got worse in 2023. What I’m talking about is the fact we are not selling and buying just equipment, we’re selling and we’re buying technology that requires proper training and ongoing support. Why do I think it got worse in 2023? Just the sheer number of new resellers in the DTF marketplace. And too many of their customers are left high and dry by their dealers. Do better in 2024 manufacturers and dealers! Unfortunately, it’s gone in the opposite direction with some companies. (613 Originals) Aaron: Support for grassroots programs. First I just want to shout out the support I have been getting for SkillsUSA. Epson, Conde, Craft Express, Stahls, Sewingmachine.com, Artesprix for providing the prizes. David, Nick, Stephanie, Sandy, Ann, Richard, Kristin, and Mark for their help and being the judges. Also shout out to Mimiki for their support and Insta Heat Presses for their help already in 2024. Those kids are blessed to have that support, but I think we need to be greedy. These kids are our future customers, employees and maybe even bosses. Do we want uneducated and unsupported kids, or do we want to nurture them? The local schools need more support, the state competitions need more support. Open your shop to a school. Looking at the major sublimation distributors. Outside of Conde, there are notable names missing from the list. It's not about competition, it's about building our future. And it's not just SkillsUSA. There are other programs or just locally in your community. - Big shoutout to Stahls for their programs and support Terry: Maybe garment decorating is really high school and cliques happen naturally no matter what we do. And of course, we are drawn to like-minded people. Everyone wants to belong to something bigger and be accepted. But when the industry cliques are tasked with ed...

Get ready to hit the ground running in 2025! In this annual planning episode, Terry and Aaron share fresh, unique strategies to help you prepare for your most successful year yet. As planning geeks, they’ll guide you through actionable ideas to improve your processes, set impactful goals, and elevate your business in the new year. From reviewing 2024's lessons to implementing innovative tools and forward-thinking strategies, this episode is packed with insights to inspire growth and change. Whether you’re fine-tuning your current plans or looking for creative new ways to push forward, this is a show you don’t want to miss! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/f9YFuamBUzg Dad Joke Why was the letter E the only letter to receive a gift from Santa? The rest of the letters were Not-E (Naughty) Thanks, Ramona McKee Bonus: During Christmas, there are only 25 letters in the alphabet Yep, No L (Noel) Planning for 2025 Last year… Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond? What did you learn about you… about your business? Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship? Diversify your technology Diversify your customer base Aaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term, but a requirement to a lot of our markets. The buyer has increased awareness and demand for eco-friendly and ethically produced apparel. Understanding what that truly means to your customers is crucial. Sourcing sustainable materials Reducing waste Adopting eco-conscious production methods. Terry: It’s time to implement 52/15 Training. A new year and a new approach to education in your shop. What it’s about… Best-trained staff in your market Don’t know where to start? Go into the 2RG archives and use the Secret Sauce videos. Aaron: Customer-Centric Approach: I believe 2024 is going to be a good year, but I think it is also going to be a cautious year. Election year, lots of unrest in the world. Decorators must make decisions based on their unique business foundation. Decorators need to be very clear about what their reason and values are, who exactly their ideal customers are, and what specific internal challenge they can solve for their ideal customers. So take some time to look at how you interact with your ideal client. Do your services really meet their complete needs? What processes or “ways we have always done it” need to be changed? What policies need to be rewritten to make sure they focus on what is in it for the customer? Terry: Take a look back at your 2023 expenses. Compare them with 2022, and beyond, maybe your last healthy year before covid.

It’s that time of year again—the 12th Annual REGGIE Awards are here! Join us for this special episode as we announce the winners of the 2024 REGGIE Awards, celebrating the people, businesses, and innovations making a difference in the garment decorating and personalization industry. This is more than just an awards show; it’s a celebration of the passion, creativity, and hard work that drive our industry forward. Tune in for heartfelt acceptance speeches, a look back at this year's highlights, and plenty of fun as we honor the best of the best in our community. Who will take home the coveted REGGIE this year? Don’t miss it! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=r5-qGkPub08 Dad Joke Aaron: Why was the Christmas tree so bad at knitting? Because it kept dropping its needles! 2024 REGGIE Awards Tell us what winning this award means to you. Do you have a single piece of 2025 advice for decorators who are listening right now? 2024 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. Vastex PTF-100 Powder ShakerPrintGRIPSiser Compostable PureHT - WINNER 2024 Customer Care Spotlight Award - This category is all about recognizing a company, and if applicable, a specific individual within that company, who has shown exceptional customer service in our industry. It's about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there's a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations. Vik Patel from Craft ExpressRoy Huseman from Equipment ZonePRINTING United AllianceEric Knight from Geo KnightJoseph Eric from The Magic Touch - WINNER 2024 Industry Education Excellence Award - This category recognizes the best teacher or online education source that helps people learn in our industry in 2024. It's for those who love to teach and share knowledge, not sell things through their talks or posts. The award is open to amazing teachers and online spots like podcasts, blogs, video channels, virtual events, and training sessions that make learning fun and easy. Laurie DonovaniLEARNING+Erich CampbellJay Busselle - WINNERTerry Combs 2024 Decorator's Hub Trade Show Award - This category aims to honor an in-person event that significantly benefited, educated, and fostered networking within the decorator's community in 2024. It's about applauding the event that offered a robu...

This week, we're thrilled to welcome Karis Copp of Karis Copp Media to the show! As a seasoned PR expert working with industry leaders like the Printing United Alliance, Karis will guide us through the evolving world of public relations in today’s digital landscape. Learn how to harness PR to grow your business, discover best practices, and uncover common missteps businesses make with their PR strategies. Whether you’re looking to amplify your brand, improve communication, or rethink your approach, this episode is packed with actionable insights to help you stay ahead. Don’t miss it! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/wf1N41jFToc Dad Joke Terry: In Germany they even have a sausage made completely from other sausages They call it the wurst of the wurst Public Relations Terry: Welcome in, Karis. We are always excited to have new guests. When we are on episode 576 it doesn’t always happen. Tell us a little about you and how you came to be doing what you do and are associated with the garment decorating and printing industry. Aaron: Can you make sure that we are clear on what exactly is public relations? How does it differ from marketing or advertising? Terry: What are some common misconceptions businesses have about PR, especially in industries like printing and apparel decoration? Aaron: How has public relations evolved in the digital age, and what new opportunities does this shift for our listeners? Terry: Let's talk PR strategy. How can our listeners leverage it effectively? Aaron: What advice do you have for businesses looking to get started with PR but are not sure where to start? Terry: In an age where customer reviews and online comments can make or break a business, how can PR be used to manage and build a positive reputation? Aaron: How can companies effectively measure the success of their PR efforts in a way that ties back to business growth? Terry: Are there any trends in PR that you think businesses in our industry should pay attention to in the coming years? Aaron: What specific PR opportunities or challenges do you see for the printing and apparel industries, and how can businesses stand out? Terry: How can our listeners connect with you, learn more about what you do, and utilize your services? kariscoppmedia.comLinkedin: Karis Copp (personal) and Karis Copp Media (company page)Instagram: kariscoppmedia The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry,

BONUS PODCAST - This episode dives into the key takeaways from Aaron Montgomery's The FUNdamentals of Business Success, with insights on building a business that's not just profitable but deeply fulfilling. Explore the three-phase framework—Plant, Prepare, and Pollinate—and actionable advice on clarity, mindset, teamwork, and the power of storytelling. While this episode was AI-generated, the wisdom shared is 100% authentic and ready to inspire you on your entrepreneurial journey. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment https://youtu.be/0DT7GxTcNeE The Fundamentals of Business Success Discover practical strategies to align your values, set achievable goals, and streamline your operations while maintaining balance and fulfillment. Learn how small, consistent actions can lead to extraordinary results. To grab a copy of the book and take your next step toward success, visit OSG.link/BizBook. Let us know: What resonated most with you? Let’s grow together! Discover the Fundamentals of Building a Business You Love In this episode, we explore The FUNdamentals of Business Success by Aaron Montgomery, a transformative guide for entrepreneurs who want more than just profits—they want a business they genuinely enjoy running. Through engaging discussion and practical examples, we break down Montgomery’s innovative framework of Plant, Prepare, and Pollinate, designed to help business owners build solid foundations, stay aligned with their values, and achieve long-term growth. We delve into why understanding your “why” is crucial, how to set actionable goals with the MTO (Minimum, Target, Outrageous) framework, and the importance of shifting from just “goal-setting” to “goal-getting.” Plus, we tackle common entrepreneurial challenges like pricing your services effectively, streamlining operations, and crafting a marketing strategy that aligns with your ideal customer. This episode isn’t just about strategy—it’s about mindset. Learn how to conquer fear, embrace clarity, and find fulfillment in your work, all while balancing the demands of running a business. We also share how to foster supportive teams, build strong networks, and continuously improve through small, consistent steps that create extraordinary results over time. Whether you're just starting out or looking to realign your business, this conversation will inspire you to think beyond the numbers and reconnect with the joy of entrepreneurship. Tune in for actionable insights, motivational stories, and tools to help you build not just a profitable business, but one that reflects your unique values and purpose. To grab a copy of the book and take your next step toward success, visit OSG.link/BizBook. OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.

This week, we’re joined by Laurie Donovan, a Sawgrass Brand Ambassador and sublimation expert, to discuss how decorators can successfully transition to Sawgrass’s new software suite before the CreativeStudio legacy software sunsets on February 1, 2025. Laurie shares her deep knowledge and practical advice on embracing the change without disrupting your business, especially during the busy holiday season. Beyond discussing the software, Laurie offers actionable insights into maximizing efficiency, overcoming common challenges in the sublimation workflow, and enhancing your creativity. Whether you’re a Sawgrass user or simply interested in staying ahead in the sublimation space, this episode is packed with value for all decorators! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/a9sZVk7EvHw?si=MzBNaMPZohQF8eL2 Dad Joke Aaron: Have you ever heard of a shovel? It was a groundbreaking invention. Software Updates Aaron: Hi Laurie, you know the drill. Tell our listeners a little about yourself and your journey in this industry. Terry: So there have been some name changes at Sawgrass. Tell us about that. Aaron: So what’s new with these programs that weren't a part of the previous versions? Terry: For decorators who aren’t currently using Sawgrass software, are there lessons from this transition that could apply to managing changes in other software or workflows? Aaron: How can decorators ensure consistent color accuracy across different products and substrates?https://www.youtube.com/@SawgrassInk - In Depth color lessons on managing color in print utility Terry: Why did this move to new software need to happen? Aaron: Can you share some success stories or feedback from early adopters of the new Sawgrass software? Terry: How can decorators troubleshoot common sublimation issues like ghosting, banding, or fading prints? Sawgrass users can get assistance with troubleshooting any issue in my FB group https://www.facebook.com/groups/sawgrassusersgroup Aaron: What are some innovative or unique ways decorators can use sublimation to stand out from competitors? Terry: What are some tools or resources you recommend for decorators looking to improve their sublimation designs? Aaron: How can our listeners sign up to a workshop? Link to the registration on Once Hub https://go.oncehub.com/lauriedonovanworkshop Link to Follow me on FB https://www.facebook.com/LearningSublimationwithLaurie The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated app...

Join us this week as Tim Howe and Jed Seifert discuss their guidebook, INKclusivity: Company Benefits of Disability Inclusion & How-to Implementation Guide for the Print Industry. Learn how embracing disability inclusion can transform workplaces, break down stigmas, and boost company culture, retention, and performance. This episode offers practical insights for creating an inclusive, supportive environment that empowers all employees. A must-listen for those ready to make meaningful changes in their business. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/6zCGwCWgQvc Dad Joke Terry: Did you know someone stole my identity? Yeah, they sent it back with a $100 bill and a note that said, “Sorry man, hope things get better for you.” Disability Inclusion Terry: Welcome in! We are excited to talk to you guys about your new book - INKclusivity. We don’t do bios… Can each of us quickly share a little about who you are? (Throw to each) Aaron: At PRINTING United Expo in September you released and shared INKclusivity during a panel discussion. I was fortunate enough to be sitting in the front row (Sorry about the crying) What was that experience like, and what kind of reactions or feedback did you get? (Jed then Tim) Terry: While writing INKclusivity, what was one of the most surprising things you realized about disability inclusion? You both live this daily so taking a big-picture perspective must have given you new realizations. (Tim then Jed) Aaron: Are there any stories or case studies shared in the book that stand out to you as particularly impactful or illustrative of the book’s message? Terry: Even since you started sharing this mission, Jed, have you received any feedback from companies who have started implementing its principles? Tim - How about you guys, any stand our implementers for you? Aaron: If you were to add another chapter to INKclusivity today, based on what you've learned since its publication, what would you include? Terry: What challenges did you encounter during the writing process, particularly when discussing complex topics like legal considerations and compliance for disability inclusion? Aaron: I know we have had a chance to share some of these details in a couple of our previous conversations Jed, but for listeners who missed those, can you each share some of the key benefits a company might see when hiring people with disabilities? Tim - Let's start with you. Jed - How does this impact culture and productivity? 2018 - Patrick https://www.2regularguys.com/spectrum-designs-a-non-profit-with-a-high-purpose/ 2022 - https://www.2regularguys.com/disability-inclusion/ 2023 - https://www.2regularguys.com/inclusion-initiative-update/ Terry: Again we know we have covered these things previously, but it is worth sharing again. What are some of the most common misconceptions or stigmas around hiring people with disabi...