2 Regular Guys Talking Decoration and Personalization

This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack. She is a blank apparel enthusiast turned DTG and DTF print pro who’s redefining custom printing with creativity and speed. Angie shares what’s working now in apparel marketing, why not all blanks are created equal, and how to match the right print method to your project. Plus, she dives into the often-overlooked role of packaging and shipping in building loyal customers. Whether you’re just starting or scaling your custom business, Angie brings real-world strategies to help you pick the right products, print with confidence, and keep customers coming back. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/d5EJLrTEht8 Dad Joke Aaron: I was on a diabetes awareness site, and it asked me if I accepted cookies. Is that a trick question? Blanks to Bold Prints Aaron: Tell our listeners a little about yourself and your journey in the industry. Terry: Over the past year, what changes have you noticed in how custom apparel businesses are marketing themselves effectively? Aaron: Where are you seeing the best ROI right now—email lists, vendor markets, local collaborations, or something else? Terry: How have platforms like Instagram Reels and user-generated content shifted the way you reach and engage customers? Aaron: What’s your process for helping customers choose the right blank apparel for their project? Terry: Can you share an example where the wrong blank choice caused issues and what you learned from it? Terry: How do you explain the differences between DTG and DTF to customers who don’t know the technical side? Aaron: What are some misconceptions people still have about these print methods? Terry: Why do you think packaging plays such a big role in branding and repeat orders?Aaron: If a new decorator came to you today asking, “What’s one piece of advice that will save me headaches down the road?”—what would you tell them? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/aT5cmkX-ejc OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Meadowlands, NJ - September 12-13, 2025 Impressions Expo Dallas, TX - October 2-4, 2025 Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else - - October 3,

Marketing today can feel overwhelming with endless platforms, ads, and tactics pulling you in different directions. This week on 2 Regular Guys, Terry sits down with Aaron to unpack an uncommon approach to marketing that cuts through the noise. The conversation is based on a seminar Aaron was scheduled to give at GPX Long Beach before GPX shifted away from real education and toward sales-driven sessions. Instead of chasing every new trend or burning out on busywork, you’ll discover a framework that helps small business owners simplify their message, attract the right customers, and build momentum with confidence. Whether you feel stuck, inconsistent, or just tired of guessing, this conversation will show you a clearer path to marketing better in 2025 and beyond. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/n08jct2a0Es Dad Joke Aaron: I saw a gentleman yesterday pulling aluminum cans out of the dumpster and he was crushing them. It was so depressing. (Soda Pressing) Better Marketing Strategies You were scheduled to present this seminar at GPX Long Beach, but GPX pulled back from education. Can you share a little about what happened there and why you still wanted to bring this message to people? GPX made a decision after I announced working with APAS to terminate their commitment to bring me out for shows as education. They wanted APAS to pay for the time, and that is not what this is about: trying to sell someone something. I respect their choice, but here’s the thing: small business owners are craving real strategies, not product demos disguised as classes. I felt strongly that this message still needed to be shared, so instead of leaving it behind, we’re bringing it right here to the 2 Regular Guys. You’ve been working with small business owners for nearly 30 years. Why do you think so many still feel overwhelmed or stuck when it comes to marketing? Most education, when it comes to marketing, focuses on the strategies. That's great when people have a foundation, but most small businesses don’t, so for them, marketing feels like a moving target. There are so many options—social media, email, ads, networking, SEO now AI, and they are all changing daily. People end up dabbling here and there but never feeling confident. And the reality is, it’s not that they’re bad at marketing. It’s that they don’t have a clear plan or foundation. That’s what leads to inconsistency and frustration and what feels like wasted time and money on marketing. So what is the answer? How can we all market better in 2025 and beyond? The way I’ve simplified it is by focusing on three core elements that every business can apply, no matter its size or industry. It’s not about copying someone else’s exact formula. It’s about having a framework that works for you. And once you see it, marketing becomes much less about overwhelm and much more about consistency and connection. In the seminar, I call it our marketing superhero plan and it is 3 simple C’sCLARITY – Define WHO you serve and WHY they should choose you. I have borrowed a saying that I like to use to remind myself of how important this is. “When you try to be all things to everyone, you end up becoming nothing to no one.” Who specifically is your ideal customer? Get crystal clear on your ideal customer and what they truly need, not what you sell.CONNECTION – Shaping how you market and going away from marketing being about selling, but instead about awareness that builds trust and relationships.

This week on the 2 Regular Guys Podcast, we're joined by Nick Gawreluk of Print Profit for a deep dive into the real math behind profitable printing. Pricing your products the right way is the key to staying in business and winning more jobs. We’ll break down common pricing myths, overlooked cost factors, and how to think differently about value and margin. Practical insight you can use to grow your bottom line. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/DeE8B982PwY Dad Joke Terry: I’m sharing the dad joke telepathically today Yeah, so if you think of something funny, that was me Smarter Profit Strategies Aaron: Let's dive right into pricing. What do most printers misunderstand about costing their work? Terry: What’s a common pricing formula or approach you see decorators using that actually puts them at risk? Aaron: Can you walk us through what a profitable job looks like vs a break-even one? Aaron: What should decorators consider besides just time and materials when pricing? Terry: What are the hidden “profit leaks” you see over and over again? Aaron: I know you typically work with larger shops, but for small shops or solopreneurs heading towards your ideal customer demographic, how can they begin thinking like profitable businesses? Terry: Have you seen any shifts in how successful shops are adapting pricing strategies in today’s economy, with supply costs, inflation, etc.? Aaron: What do you say to the shop owner who thinks they’re too busy to stop and figure out all their numbers? Terry: How can people learn more about what you do and follow you to connect? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/pwVa_erOBUA OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Long Beach, CA - August 21-23, 2025 Graphics Pro Meadowlands, NJ - September 12-13, 2025 Impressions Expo Dallas, TX - October 2-4, 2025 Cutting Through the Noise: Finding Success in the Wild West of DTF - October 2, 2025 at 9:00 AM - 10:15 AM Printing United Orlando, FL - October 22-24, 2025 Chaos to Clarity: The Mindset Shift That Transforms Everything - October 22, 2025, at 12:00 PM - 12:50 PM The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead - October 23, 2025 at 3:00 PM - 3:50 PM

This week, we’re joined by Theresa Hegel and C.J. Mittica from ASI Media to explore the findings from the latest Counselor State of the Industry report. As key editors behind the issue, they share valuable insights on how the promotional products industry is navigating challenges like tariffs, shifting client expectations, and project delays, while still showing resilience and optimism. We’ll also dive into trends around AI adoption, sustainability, and the growing interest in Made in USA products, giving listeners a clear snapshot of where the industry stands and what’s coming next. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/1BNKlQWhxZE Dad Joke Terry: Did you hear about the guy who fell into the upholstery machine? It’s OK. He’s fully recovered. The Real State of the Industry Aaron: Welcome to the show. Theresa is a regular on the show, but CJ, tell us a little about yourself and your journey into the industry. We’re looking forward to talking Counselor State of the Industry report again this year. Terry: We got a little “inside baseball” on the report, so our questions will reflect that. What’s the biggest theme that emerged from this year’s Counselor State of the Industry report? C.J./Theresa: The struggles of promo industry companies in the first half, but also the resilience they’ve shown in navigating issues like tariff challenges and the optimism that companies have for the rest of the year. Aaron: Something that hasn’t come up in a major way in previous reports, what’s been the impact of tariffs? C.J./Theresa: Our most recent ASI Research data shows that the vast majority of promo distributors are still concerned about tariffs, but it’s shifting from very concerned to somewhat concerned. Also most distributors and suppliers have raised their prices, and inventory shortfalls are expected. Terry: Your study the past two years has measured the scope of negative attitudes about promotional products. What does the data say this year? C.J./Theresa: 31% of distributors are concerned that clients are developing negative attitudes toward promo products, up from 23% last year. Choosing thoughtful, quality products and prioritizing sustainability can ease those concerns. Terry: Let's Go Sew with Joanne Banko - I’m a big fan of consumables like experiences or food. Would be interesting to hear creative ways to customize that with swag :-) David Hanes - With the promo industry having “distributors”, have you noticed the fast growth of “print on demand” (distributors) for the apparel industry? Aaron: Are you seeing a shift to Made in USA manufacturing? C.J./Theresa: Made in USA suppliers performed very well in the first half of the year and are reporting greater interest, and distributors are reporting greatest interest among clients. The vast majority of promotional products will still be manufactured overseas, but a select group of companies have been reshoring production to the U.S. Terry: AI has become very big, and the State of the Industry survey asked companies about their AI usage. What did you find out? C.J./Theresa: Only a quarter of promotional products distributors compared to two-thirds of suppliers use AI. Writing copy is the most common use, followed by creating images, writing proposals, and offering customer service. Aaron: Your report shows half of promo distributors feel projects are taking longer. Why is that the case? C.J./Theresa: Stricter requirements from corporate clients are making the bid pro...

This week, Terry Combs is joined by special guest host Erich Campbell for a timely conversation about Production Training in the Digital Age. As training demands grow and time becomes more limited, the guys explore how shops of all sizes can take advantage of digital tools, from structured video libraries to AI-assisted learning, while still honoring the hands-on experience our industry requires. Whether you're onboarding new employees, improving consistency, or just trying to stop repeating yourself, this episode is packed with real-world ideas, honest discussion, and new opportunities for smarter, more scalable training. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/UaFIGx_Aisw Dad Joke Terry: What did the janitor say when he jumped out of the closet? SUPPLIES!! Smarter Training and Education Let’s talk training in general to start Most people do little to no training. “Watch what I do.” “Watch what she does.” Why do owners and managers do limited training? There’s no time for training… you manage the business in crisis mode, daily They’ll take my double secret methods and techniques to the competition They’ll steal my ideas and go into competition with me Another option for training may not be the end-all-be-all if you’re not of a training mindset What’s reality? The more you invest in training, the more likely that person will want to stay with you The more you invest in training, the more efficient you’ll be, and the better product you’ll produce Most employees rarely want to change jobs if they don’t have to, so if you have a great work environment, they want to stay The bottomline truth, “I don’t know where are how to start.” What is the new opportunity with digital training? Some of us aren’t the best at structuring training in our own businesses Recorded training can get us started and stay on track with a structured format Can we turn training over to the internet? Hands on is still a part of the picture People who come to my screen printing classes who tried to start their business with YouTube training You still need to interact on the content as well. Showing them doesn’t mean they understand how it translates to your company. Onboarding new employees No matter the size of your company, time is at a premium. If you can use digital training for some part of this process, everyone is ahead. 52/15 Training Let’s talk ongoing training Using 2RG Secret Sauce If you’re not comfortable doing this training yourself, digital training may be your salvation Building a library of digital content A large well known company in the industry uses Aaron and my DTG training class available through Printing United Alliance for all their employees.Trade show: “I feel like I’ve been talking with you all week.” Rather than training binders, you’ll have training links. Recording your own content The next time you onboard a new employee, think about recording some or all of it while you're going over the information. When you’re doing any training (like you should be now) record and edit it as a training tool. Ever invite any of your vendors to come into your workplace to train on their products or services? They’ll do that, you know. Record it for future use. Using AI in the training process AI is making the both the creation of training materials and the capture of trainable tasks easier and more accessible Tools for digesting and creating training regimens ...

This week on the 2 Regular Guys Podcast, Terry turns the tables and interviews Aaron about how decorators can stop spinning their wheels and start building a business that actually works for them, not the other way around. Whether you’re just starting out or feeling stuck in survival mode, you’ll walk away with clear, actionable ways to gain control of your time, money, and direction. Aaron breaks down the five foundational areas every business owner will get tremendous value by focusing on, how to avoid common planning mistakes, and why even 30 minutes of intentional strategy can transform your entire shop. No fluff, just real talk and proven tools to help you create a business you’ll love showing up for every day. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/rBy9HL5PzOU Dad Joke Terry: I told the nurse I was bitten by a wolf, and she said, “Where?” Aaron: Where? No, a regular wolf. Business Planning You and I are both a little obsessive about planning, but in your business, you have seemed to really take the charge of encouraging people to a whole new level. Tell us about that. We hear a lot about hustle and scale, but you teach something different. What are some of the common misconceptions around business planning, and what are the signs a decorator is just winging it? What would you say to the decorator who’s afraid that writing a business plan will lock them into something rigid? How does mindset play a role in this kind of planning? Isn’t a plan just about goals and numbers? What are some key areas a business owner might want to focus on in their plans? Let’s talk time — how much time does someone need to invest to start seeing results from a real business plan? What kind of changes do they usually see after they go through your planning process? If someone’s listening right now and wants to get started — what’s the first step they can take today? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/DPGpzQS3214 OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN - August 1-2, 2025 Fast Track Your Success: Halve The Time to Achieve Your Goals - Friday, Aug 01, 2025 at 2 p.m. - 3:15 p.m. How To Master Pricing: Pricing For Profit - Saturday, Aug 02,

This week on the 2 Regular Guys Podcast, we’re joined by Anthony Schmitt, a full-time firefighter who turned a side hustle into a fast-growing screen printing business, Gladiator Graphics. Starting with a Silhouette Cameo in 2018 and leveling up through hands-on training (shoutout to Terry’s class!), Anthony now runs an automatic print shop approaching half a million in sales. We’ll dive into how he juggles firefighting and entrepreneurship, the unconventional strategies that have fueled his growth, from Google reviews and metal business cards to a mobile print bus and a podcast. Plus the lessons he’s learned along the way. Whether you’re just getting started or looking for new growth tactics, this is an inspiring and practical episode you won’t want to miss. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/sgpNcGmFV5M Dad Joke Aaron: A friend of mine got kidnapped by a group of mimes. They did unspeakable things to him. How to Build a Screen Printing Shop Aaron: Anthony, welcome to the show! Before we dig into your current success, take us back. What was the tipping point that made you go from casual creator to full-on garment decorator? (Terry: Take your time on this. Don’t leave any detail out!) Terry: A lot of our listeners are juggling a day job and a side hustle just like you are. What’s your real-world advice for staying focused and making meaningful progress without burning out? Aaron: You’ve gone from YouTube deep dives to hands-on training. For someone standing at that same fork in the road, how do you decide what’s worth your time and money? Terry: Every journey has speed bumps. What were some of the biggest mistakes or missteps that helped shape how you run your business today, and what would you tell others to avoid? Aaron: On the other side of our commercial break, let’s talk about some steps to success. Aaron: Let’s flip to the wins. You’ve done some things that moved the needle, like creative outreach. What’s worked best and why? Terry: Tell us about your (idea for?) podcast. How did that come about, and how has it helped your business or community connections? Aaron: One of the coolest things you’re doing is mobile printing with a converted transit bus — seriously, that’s next-level. Walk us through how that works and what kind of impact it’s had. Terry: We always ask for one golden nugget. What’s the one mindset, habit, or strategy that you believe more decorators need to adopt right now? Terry: Where can our listeners connect with you, learn more about Gladiator Graphics? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/S9hAPyMR6HY OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.

This week on the 2 Regular Guys Podcast, we’re diving into the evolution of sublimation with industry educator and Sawgrass Brand Ambassador Laurie Donovan. The rise of hybrid decoration, combining traditional sublimation with new materials and techniques, is opening the door to products and partnerships that were previously off-limits. Whether you’re a veteran decorator or just exploring your options, this episode will break down how hybrid sublimation works, where it fits into a broader production strategy, and how decorators can leverage it. From cotton to wood to uncoated ceramics, we’ll explore what’s possible and what’s practical as sublimation technology enters a new era. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/V21GSyC-cHU Dad Joke Terry: 4th of July joke from Kim Johnson What do you call a duck that bursts into flames? FIRE QUACKER!! Hybrid Solutions Terry: Hi Laurie. Share with our listeners a little bit about your journey in this industry. Terry: Let’s define “hybrid decoration.” What exactly are we talking about? Aaron: Why is now the moment for hybrid to become part of the mainstream conversation? Terry: What substrates are we talking about here? Aaron: This option is more expensive than other Sawgrass systems. What is the justification for the higher price? care.sawgrassink.com Terry: Give us an example of how you’ve used this system for an actual customer. How did you solve a problem for them? Aaron: How do you think this changes the conversation around "sublimation is dead"? Terry: If you already have a Sawgrass printer, can you convert it to Versiflex inks? Aaron: How can our listeners find out more? www.sawgrassink.com https://www.facebook.com/LearningSublimationwithLaurie https://go.oncehub.com/lauriedonovanworkshop The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/DhKt_yMrnKU OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN - August 1-2, 2025 Fast Track Your Success: Halve The Time to Achieve Your Goals - Friday, Aug 01, 2025 at 2 p.m. - 3:15 p.m. How To Master Pricing: Pricing For Profit - Saturday, Aug 02, 2025 at 12:30 p.m. - 1:45 p.m. Graphics Pro Expo Long Beach, CA - August 21-23, 2025 Graphics Pro Meadowlands,

This week on the 2 Regular Guys Podcast, we’re joined by decorated apparel legend Johnny Shell, Principal Analyst for Textile & Apparel Printing Services at Keypoint Intelligence. With nearly 40 years in the industry, Johnny brings unmatched insight into the current state of apparel decoration. We’ll explore where the market is shifting, which technologies are truly moving the needle (and which are just hype), and how small to mid-sized decorators can keep up with rising demand for customization, speed, and sustainability. Whether you're looking to adapt, invest, or gain a competitive edge, this conversation will give you the clarity and strategic takeaways you need to thrive in today’s evolving print landscape. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/-mgcsYoFImU Dad Joke Terry: My 4 year old granddaughter made me realize I might have a road rage issue. She was riding in my shopping cart at the grocery store and yelled at the shopper in front of us, “Pick a lane, jerk!” Where Apparel Decoration is Headed Next Aaron: I’m sure all of our listeners know you, Johnny, but tell us a little about Keypoint Intelligence. Terry: You’ve been in the decorated apparel space for nearly four decades. How have you seen the industry evolve, and what would you say are the most pivotal shifts happening right now? Aaron: With your finger on the pulse of this industry, where do you see technology making the biggest impact today, and which innovations are being overhyped? Terry: How are decorators, especially small and mid-sized shops, adapting to the demands of customization, speed, and sustainability? Aaron: You’ve often spoken about market signals. Can you share where you see demand trending, both in product types and in printing methods? Terry: If a listener walks away from today’s episode with one strategic insight, what do you hope it is? Aaron: How can our listeners find you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/XcWWy0EGj2U OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN - August 1-2, 2025 Fast Track Your Success: Halve The Time to Achieve Your Goals - Friday, Aug 01, 2025 at 2 p.m. - 3:15 p.m. How To Master Pricing: Pricing For Profit - Saturday, Aug 02,

This week on the 2 Regular Guys Podcast, we’re joined by Adrienne Palmer and the team from Fabric.ink to talk shop ownership at a deeper level. Beyond revenue goals and the daily grind. We’ll unpack the real struggles that keep decorators stuck, and the shifts needed to grow with intention. From building financial stability to gaining back control of your time, we’re asking the hard questions. What actually moves the needle in today’s print shops? What tools, habits, and mindset changes separate growth-focused owners from the rest? If you’ve ever felt buried in production or unsure what “growth” really means for your business, this episode is for you. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/i9hugEvCF2k Dad Joke Terry: (Aaron shared this one.) How does a sunflower ride a bicycle? With its Petals Growth Strategies Terry: We want to welcome into the show today, Fabric co-founders Steven Farag and Bruce Ackerman. Bruce, tell us a little bit about your journey in the industry. And Steven, you’re up. Erich: What do you think causes most print shop owners to plateau after a few years in business? Terry: Many shop owners got into this business for freedom, but end up chained to it. What are a few first steps to reverse that? Erich: How can owners begin shifting from being 'doers' to being strategic leaders, even if they’re still small? Terry: What’s a common bottleneck or fire drill in most print shops that could be solved with a simple system or process? Erich: If someone listening only has 5 hours a week to work on their business (not just in it), what should they focus on first? Terry: How do you help owners get clarity when they’re overwhelmed with too many ideas or directions to go? Erich: What’s one habit you see successful shop owners adopt that changes everything for them? Terry: What one golden nugget of advice would you give a business owner today? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/5qKhUhSzpSc OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Indianapolis, IN - June 19-21, 2025 Marketing Better in 2025: Grow Profits with Clarity and Connection - June 21, 2025 at 11 AM DAX Twin Cities Hilton Doubletree, Bloomington, MN - August 1-2, 2025

This week on the 2 Regular Guys Podcast, we welcome Jared Barbosa from Heat Press Nation to set the record straight. Sublimation is alive and well. With rumors swirling that sublimation is fading, we’ll explore what’s really happening in the marketplace. Jared brings a front-line perspective from one of the most trusted names in the industry. From product trends and customer behavior to HPN’s support of SkillsUSA and the next generation of decorators, this episode dives into why sublimation still has a strong foothold and what the future holds. Whether you’re just starting or scaling your sublimation business, you won’t want to miss this conversation. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/UWACgyijiC0 Dad Joke Aaron: It’s my first week at the bicycle factory. They’ve already made me the spokes person. (Thanks to Marcia and James) Sublimation in 2025 Terry: Welcome to the show. Give us a little background on you and your path to the industry. Aaron: Jared, I want to dive right in the deep end here. We’ve heard folks say “sublimation is dead” because of all the attention DTF is getting. What’s your take on that? Terry: With so many printing options out there, DTF, sublimation, UV, screen print, how should decorators decide what’s right for them? Aaron: For someone who’s thinking about getting into sublimation, or maybe coming back to it, what would you say makes it still such a strong option? Terry: From your perspective, what’s changed most in sublimation equipment over the years? Aaron: How does someone know if sublimation is right for their business, or if it’s time to branch into another method like DTF or UV? Aaron: Where do you see sublimation going in the next couple of years, and what products are still growing? Terry: To wrap it up, what’s one piece of advice you’d give to decorators trying to figure out the best path forward for their business right now? Aaron: Thank you so much for being here with us. How can people connect with you and learn more about Heat Press Nation? Links Main Website: www.heatpressnation.com Free Weekly Classes: https://heat.press/class HPN YouTube: www.youtube.com/heatpressnation Sublimation Video Playlist: https://heat.press/subplaylist HPN Instagram: www.instagram.com/heatpressnation My Brand Instagram (not HPN): www.instagram.com/Tuesdays_Best Grandview Research Report on Global Dye Sublimated Apparel Market Grandview Research North America Dye Sublimated Apparel Market Size & Outlook The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/MzRyrb99nZ8 OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Ch...

It’s our 600th episode! And what better way to celebrate than with Spencer Cenrnoff of Limitless Transfers, a two-time DTFPrinting.com Award Winner and standout in the world of Direct-to-Film (DTF) printing. We’re diving into Spencer’s journey. From how he got started to building an award-winning DTF transfer business. We’ll also break down what’s driving the explosive growth in the DTF market, what decorators need to know to succeed, and what’s next for the technology and the industry. Whether you’re deep in the DTF world or just DTF-curious, this milestone episode is packed with practical advice, inspiration, and a few golden nuggets you won’t want to miss. Join us as we celebrate 600 episodes of educating and elevating the decorating community! Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/AcadifnDm4o Dad Joke FROM OUR GUEST! Why did the screen printer go to the doctor's office? He couldn't stop cracking up and needed to be cured. Award Winning DTF Printer Aaron: Welcome into the show, Spencer. Tell us a little about yourself and how you found your way into the industry. Terry: I was at an event here in Phoenix where you won an award recently, and your 2nd DTF award! Tell us about that. Aaron: Let’s start with the “big picture". What do you attribute the huge growth of DTF decorating and where do you think the industry is going? Terry: How about your specific business? What do you feel the future holds as to technology and beyond? Terry: For our listeners on the sidelines and thinking about this business, what’s your take on diving in with an equipment purchase, or starting by jobbing out your DTF transfers? Terry: Are there some downsides you see to DTF printing and the process? Or the end product? How about any downside to what you see being produced by DTF contractors that isn’t necessarily “award contenders"? Aaron: For 13 years, 2RG has done an annual show on what we would like to see in the coming year. What innovations would you like to see in the DTF world in the coming year, and beyond? Terry: What’s one golden nugget of advice you would give to other DTF decorators, or people thinking about taking the plunge into this marketplace? Aaron: How can our listeners reach out to you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/e43KVyzl3ps OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell

This week on the 2 Regular Guys Podcast, we’re teaming up with Cassie Green and Kristine Shreve, co-hosts of the brand new Threads of Change podcast by Apparelist, to bring you a powerful collaborative episode. Together, we’ll explore the intersection of mental health, gratitude, and self-care in the decorated apparel industry and beyond. Our special guest is Kylene Montgomery is a vocational rehabilitation counselor, certified Success Principles trainer, yoga instructor, and author of The Gratitude Shift: A Simple Path to Find More Peace and Joy. We’ll have an honest conversation about how gratitude can be a transformative tool for navigating burnout, building resilience, and supporting the well-being of yourself and your team. Whether you're a shop owner, creative, or industry pro, this episode offers a fresh, thoughtful perspective on how taking care of yourself is just as essential as taking care of business. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/6Ll5OlW632Q Dad Joke Aaron: Why can’t you trust an atom? Because they make up everything. The Gratitude Shift Aaron: Let's welcome in the Threads of Change Co-Hosts first, Cassie Green and Kristine Shreve. Thanks for being here with us. Before we grab Kylene, can you guys give us a quick overview of the Threads of Change? Cassie: I put out a brainstorming call to my editorial advisory board quite a while back, asking them to send me topic ideas and things that the Apparelist should be covering. Kristine came back to me with this idea that there really isn’t a lot of discussion in the industry about topics like mental health or being a minority in the industry. Of course, groups like UNITE Together exist that are helping change the rhetoric, but we really wanted to bring these conversations to the public sphere. Kristine: Additional thoughts - how we met and started our brainstorming on how the podcast came to be Back and forth about our goals with the podcast, but then let’s bring the conversation back to Mental Health Awareness Month. Cassie: Our May guest is Amanda Delaney of Logomark, and she’s been openly discussing mental health for quite some time, so we felt it was perfect for Mental Health Awareness Month. Terry: Where can people tune in and learn more about the podcast? Lives on the Apparelist website here: https://www.apparelist.com/podcast/. Cassie: You do a lot of work in the health and wellness space: you’re a yoga instructor and I’ve listened to a few of your curated meditations. Can you tell us about your journey into this world and specifically into mental health? Kristine: What value do you think it brings to talk openly about mental health? Cassie: One of the things we talked about with Amanda is whether or not you have to share your personal story. How does each person’s experience with mental health differ, and why don’t we always have to share it? Kristine: Kylene, as a mental health and wellness advocate, what’s your experience been like leading conversations and being the one who’s more in the “public eye”? Cassie: I read your and Aaron’s book, The Gratitude Shift. Another topic we talked with Amanda about in Threads of Change May is the fact that there are resources like this out there, from books like yours up to professional help. How do you see resources like your book serving as a positive way to help others? Kristine: As you’ve gone through this journey of exploring and educating in the mental health and wellness space,

This week on the 2 Regular Guys Podcast, we’re joined by Lon Riley. A seasoned expert in UV printing and manufacturing workflow innovation. Whether you’ve never touched a UV printer or are curious how it might fit alongside your current technology, this episode is for you. We’ll break down what UV printing is great for (and what it isn’t), explore how digital decorators can streamline their operations, and talk about the trends shaping the future of efficient, on-demand production. Plus, Lon brings insights on U.S.-based manufacturing, automation, and how to think smarter about your print processes, no matter the decoration method. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=BJ4LBy-STjU Dad Joke Terry: My neighbor has identical twins named Amal and Juan, but their mom only carries one baby picture in her wallet Aaron: Why does she only carry one baby picture? Because if you’ve seen Juan, you’ve seen Amal UV Printing and Workflow Innovation Aaron: Welcome to the show, Lon. Tell us a little about how you got into the industry and where you are today. Terry: I think traditionally, people would think of our podcast as one for t-shirt printers. Our listeners (Regulators) do cover a broad spectrum, but for anyone unfamiliar, can you explain UV printing technology to our listeners? Aaron: What are the ideal applications for UV printing, and are there scenarios where it's not the best fit? Terry: How can UV printing complement other decoration methods like screen printing or embroidery in a shop's offerings? Aaron: What are some common challenges print shops face when integrating new technologies, and how can they overcome them? Terry: What role does automation play in modern print shops, and how can businesses start implementing it? Aaron: How do you see the future of on-demand manufacturing evolving, especially concerning UV printing? Terry: What advice would you give to a print shop considering diversifying their services with UV printing? Aaron: Looking ahead, what innovations or trends in UV printing and workflow optimization are you most excited about? Aaron: Where can our listeners learn more about your business and connect with you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://www.youtube.com/watch?v=6lqp7GL4sNs OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell

This week on the 2 Regular Guys Podcast, we’re joined by Jay Busselle from the Branded Merch Network and Theresa Hegel from ASI to discuss a topic that deserves more attention across the industry—sustainability. We’ll explore why so many leaders in our space are dedicating serious time and energy to creating sustainable solutions and how these efforts go far beyond a single event. Along the way, we’ll highlight the upcoming Why It Matters: Sustainable Merch Summit and what attendees can expect from this free, virtual experience. Whether you’re a solo decorator or running a large production shop, this conversation is packed with insight into why sustainable merch isn’t just a trend, it’s a necessary shift for the future of our industry. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=mwwvG5PgRxc Dad Joke Aaron: Terry, I know we are known for our world famous Dad jokes, but if we could refrain from any about cars please. Terry: Why is that?Aaron: Because they are exhausting. Sustainability Aaron: Welcome to the show today Jay and Theresa. You’ve both been on the show enough times that we don’t need introductions. But I want to dive right into this topic of sustainability. Sustainability is a big buzzword these days. Why is this conversation so urgent for our industry right now, Jay? JAY: Because we’ve run out of time to treat sustainability like a side project. Our industry—promo, print, apparel—is built on physical products. And that means we’re in the hot seat. We can’t ignore how things are made, the resources used to make them, where they come from, or where they end up. More buyers are demanding better answers. More brands want to align their merch with their values. And if we can’t provide answers—or worse, if our answers feel hollow—we lose relevance. This isn’t just about being green. It’s about building trust, staying competitive, and doing business that aligns with people, planet, and prosperity. Theresa and how is this playing out in the promo world? THERESA: I would agree with everything Jay said. I’ve been writing about sustainability in promo for the last three years (www.promofortheplanet.com) and we’re increasingly seeing suppliers step up, by publishing annual impact reports – sharing detailed data about the progress they’re making. There are also more options out there for sustainable products – whether it’s a tote bag with a digital product passport, detailing its sustainable supply chain, notebooks made from certified recycled materials or a reusable water bottle that helps fund ocean cleanups or has some other robust giveback element. (As part of Promo for the Planet, we have a regularly updated list called the Do-Gooders Directory, where we publish suppliers’ and distributors’ giveback programs, corporate social responsibility initiatives and sustainability certifications. … And if you’re not on it, but think you should be, reach out to me at thegel@asicentral.com.) I think we still have a long way to go as an industry – there’s definitely a lot of greenwashing happening, either intentionally or due to lack of education – but we’re heading in the right direction. Terry: Before we get into the upcoming summit, can you both tell us from your vantage points, what are the biggest misconceptions decorators or promo professionals still have about sustainable practices Theresa? THERESA: “Sustainability just means eco-friendly”: We often break it down to the triple bottom line of people, planet and profit.

This week on the 2 Regular Guys Podcast, we welcome Zach Dewhurst of DecoNetwork to explore one of the most powerful growth tools decorators are still underutilizing, outsourcing. Whether it’s contract decorating, wholesale trade partners, or print-on-demand fulfillment, Zach makes the case that focusing on sales instead of production could be the game-changer your business needs. We’ll break down what outsourcing really looks like in today’s market, how to find the right partners, and why it’s especially important for startups and small shops looking to scale. If you're still trying to do it all in-house, you won’t want to miss this practical conversation packed with insights to help you grow smarter, not harder. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/hpzqeXslHeI Dad Joke Terry: Do you know how you can tell you’re getting older? When you have “upstairs Tylenol” and “downstairs Tylenol” Outsourcing Production Terry: Zach, rather than read a canned bio, tell us a little about yourself and how you found your way to this industry. Aaron: Let’s start with the big picture—why do you believe outsourcing is such a game-changer for today’s decorators? How do you recommend finding trustworthy contract decorators or POD partners for someone just getting started? Aaron: What are the most common concerns or myths you hear about outsourcing, and how do you respond to them? Terry: How should decorators price their products when using a contract or POD model while still staying profitable? Aaron: How can outsourcing free up more time or resources for business growth, especially in sales and marketing? Aaron: What’s one piece of advice you'd give to a shop owner who's hesitant to give up control of production but knows they’re stretched too thin?Terry: Where can our listeners connect with you and learn more about the tools and resources DecoNetwork customers have access to? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/hZUd610fSAU OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Nashville Farm Bureau Expo Center, Lebanon, TN - May 9-10, 2025 DAX Chicago Schaumburg Convention Center, Schaumburg, IL - May 30-31, 2025 Fast Track Your Success: Halve The Time to Achieve Your Goals - May 30, 2025 at 2 PM

This week, Aaron Montgomery goes live from the American Print and Supplies Open House. He and Terry will dive into the world of full cut-and-sew apparel decoration. Whether you're curious about offering custom-made garments or wondering how to expand without sewing a stitch, this episode has you covered. We’ll talk about what makes cut-and-sew unique, from design and file prep to pricing and pattern considerations. Learn how to use cut-and-sew as a brand differentiator and how to market it. If you're looking to add high-value products to your line without adding a whole new department, this show is for you. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=40a2AnHCZIw Dad Joke Terry: I love telling Dad Jokes on Cinco de Mayo Yeah, that’s how “eye roll” For our podcast listeners… Cut and Sew POD Aaron: How do you expand your business by just taking orders and cashing the check? Outsourcing can be a great and easy way to boost your revenue. Terry: Outsourcing has been a growth part of the garment decorating industry for a long time. And I know so many decorators who love the idea of taking the order, and then cashing the check. So Aaron, since you already had a scheduled trip to American Print & Supply this week, we thought using them as an example of an outsourced resource. Let’s talk about the pros and cons of this concept. Terry: Let’s start with what you offer customers who want to outsource. Are there services beyond just the printing? Do you do fulfillment? Custom packaging? Private labeling? And what about minimums? Let’s say one of our listeners wants to order an all-over print custom garment. What’s the process? (Show Some of the Videos) Why this topic matters to decorators now (rising demand for custom, differentiation, etc.) Segment 1: What is Cut-and-Sew? Examples of popular cut-and-sew products (jerseys, fashion pieces, uniforms, etc.) (Show Samples) For decorators unfamiliar with the term, what exactly is “cut-and-sew”? What makes it different from print-on-blank apparel? Segment 2: Why Add Cut-and-Sew to Your Business? How it can elevate your brand’s perceived value? Stand out from competitors with custom sizing, colors, and finishes Higher margins and more control over product outcome Segment 3: File Prep & Artwork Setup How should decorators prep artwork differently for cut-and-sew projects? Understanding bleed areas, seams, and alignment Working with vector vs raster files Segment 4: Pricing & Cost Strategy What should a decorator think about when pricing cut-and-sew apparel? Tips for quoting based on quantity, complexity, and material Segment 5: Using Cut-and-Sew to Differentiate Your Brand How can offering cut-and-sew give decorators a competitive edge? Telling your brand story through fully custom products Targeting niche audiences (e.g., sports, fashion, streetwear, events) Segment 6: Marketing Your Cut-and-Sew Capabilities Creating a "Wow!" product demo to get people talking How should a shop promote these services to current and new customers? Social proof, samples, photoshoots - American Print on Demand The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom,

This week on the 2 Regular Guys Podcast, we’re joined by Jeff Bender, the founder of Lion + Owl and author of Apparel Has No Gender. He is going to be joining us to explore the growing trend of texture-rich finishes in apparel. From tactile design elements to purposeful sensory details, decorators are embracing diverse materials and techniques that make garments not just look good, but feel meaningful. We’ll dive into how texture can elevate a design, create a more inclusive and engaging experience for the wearer, and even serve functional purposes for specific audiences. Whether you're experimenting with specialty inks, embroidery, layering, or embellishments, this conversation will inspire you to think beyond the visual and create apparel that speaks to all the senses. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” BELLA+CANVAS, Stakes Manufacturing Join Forces to Support Supply Chain Evolution EventsKonnections: A Simple Gathering Evolves into a Must-Attend Digital Printing Conference Dad Joke Aaron: The difference between a numerator and a denominator is a thin line. Terry: I bet only a fraction of people will understand this. Texture-Rich Finishes Aaron: Welcome Jeff! As we dive in, I’m going to tell my quick(ish) story about how we met and I’d love to hear your side of it. So what took you from that to launching Lion + Owl and stepping into the world of apparel? Terry: What were some of the earliest pain points you noticed in traditional kids’ clothing that you wanted to solve through design? Aaron: From your perspective, why is texture such a crucial part of clothing design, especially for neurodiverse individuals? Terry: Have you had to balance aesthetics with functionality when it comes to texture? How do you approach that creatively? Aaron: What advice would you give to apparel decorators or brands looking to add more sensory consideration into their designs? Terry: Do you see opportunities for decorators to collaborate more intentionally with people designing for inclusion, like your team at Lion + Owl? Aaron: In other industry podcasts, like the Apparelist you’ve spoken about true gender-neutral sizing. How does that tie into your mission of comfort and inclusivity? Terry: What kind of feedback have you received from families and kids who wear Lion + Owl apparel? Any stories that stick with you? Aaron: What’s next for you and Lion + Owl? Any upcoming products or ideas you’re excited to explore? And most importantly, how can people connect and support what you are doing? SHARED LINKS: Jeff’s Book: https://lionandowl.us/products/apparel-has-no-gender Main Lion and Owl Site: https://lionandowl.usBacking for Embroidery to reduce texture: https://www.gunold.com/item/cover-the-back-embroidery-backing-white-20-x-27-yd-roll/ The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/DaRmkKeJCg4 OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time.

This week on the 2 Regular Guys Podcast, we wrap up our 3-part series on education in the garment and product decorating industry. Terry, Aaron, and Erich reflect on what’s working—and what isn’t—when it comes to training, content, and mentorship. Plus, if we were running a shop today, what educational strategies would we put in place? From community learning to paid training models, we explore how decorators can grow their skills and how vendors can support long-term customer success. Whether you're a shop owner, educator, or supplier, this conversation is full of actionable insights and bold predictions about where our industry's learning culture needs to go next. Don’t miss the conclusion of this powerful series! Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/txI1I8MwKCk Dad Joke Terry: What’s the Easter Bunny’s favorite music? Hip-Hop Education in Apparel Decorating What would training look like if you were running a production shop today? Terry Onboarding Meet the new hire early, before the chaos of everyone else arriving Be prepared for them, depending on their job, workspace set up, etc. Lay out their training process EXPECTATIONS Ongoing training - 52/15 Cross-training sessions Erich Disclosure - expectations SOPs - Standard operating procedures Define tasks, Direct Instruction with Experienced Staff, Observed Practice, Direct and Immediate Feedback, and Confirmation. AMP - Autonomy, Mastery, Purpose 10% time - cultivate curiosity and desire to learn. Full-chain Workflow Awareness / Cross-Training New Employee Feedback at all stages Aaron In everything I do, I always start with our Reason SVPs and How That All Ties Everything Together (SBS Episodes) We would all take the VIA - https://oursuccessgroup.pro.viasurvey.org/ Customize Training for Leaning Into Our Strengths Have Staff Lead Training in Their Area Focus on Implementation / Not Just Good Ideas How many books do you read v. how many you implement Audience Question: How is your “training” set up? What do you do for growth? What’s Next for Education in Our Industry? Where do we see things going? More hybrid models? AI-driven personalization? (Custom GPTs) More vendor-owned education platforms? How can vendors build loyalty by reinvesting in training and support? Collaboration: What can shops, educators, and suppliers do to push the industry forward together? Call to Action: What do you want to see next in industry education? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/sWOqSVGwX48 OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen ...

This week on the 2 Regular Guys Podcast, Terry, Aaron, and Erich return to continue the conversation on one of the most critical topics in our industry - education. As we dive deeper into where the gaps are forming, we’ll explore the risks of pulling back on training, the rise of self-service content, and the challenge of navigating misinformation. We’ll also break down what’s working, what decorators are actually responding to, and whether paid education is replacing the bundled training that used to be standard. Finally, we’ll share our predictions and hopes for the future of industry education, along with a call to action for both vendors and decorators to build something better. If you care about learning, growing, and helping our industry thrive, this episode is for you. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/0TyeDtuJZyc Dad Joke Terry: A Japanese gardener asked me what I knew about bonsai trees I said, “Very little.” Education Gaps Gaps and Growing Pains Examples of pullbacks in vendor training (e.g., Epson no longer requiring dealers to train buyers) The YouTube Dilemma: “Go find it online” isn’t a substitute for structured education The Misinformation Trap: How can decorators tell what’s good advice vs. outdated or flat-out wrong? Share a few real-world examples of common bad info out there The difference between information and transformation Audience Question: What kind of education has helped YOU most in your journey? What’s Working – and What’s Not What types of education decorators are responding to today (short-form? long-form? workshops? live events?) What’s falling flat (outdated manuals, generic videos, poorly produced content) Are decorators willing to pay for training when it’s no longer included with equipment? The rise of community-based learning (e.g., masterminds, peer groups, coaching programs) Mentorship and how that’s playing a growing role in skills transfer What’s Next for Education in Our Industry? Where do we see things going? More hybrid models? AI-driven personalization? (Custom GPTs) More vendor-owned education platforms? How can vendors build loyalty by reinvesting in training and support? Collaboration: What can shops, educators, and suppliers do to push the industry forward together? Call to Action: What do you want to see next in industry education? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/PAJXRM_yA4U OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD