You might be wondering what a Digital Marketing podcast has to do with online security. What part of security is SEO, SEM or anything in between. The reality of it is that for all businesses you need to have a look at your security, not just because it's the right thing to do. In fact, security plays a big role in SEO now as Google (for some time) has been saying some websites with forms on them are hazardous!
On top of that the online world is on fire thanks to Europeans being concerned...
Today's episode is all about responding to the mobile first index. We've (SEO People) been talking about getting your website ready for the "mobile 1st" index initiative the Google has. If you're lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before it considers "desktop" sites.
What can you do?
We cover some basic things you can do and luckily there are plugins for most of these things if you're using wordpress. Check out the...
Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet. Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other. Find out how to optimize your profile and be sure to head over to 4rd marketing to see the growth hack that helped us grow our list to 10,000 people.
After helping several businesses this past year several poor marketing tactical choices have been failures. These digital marketing tactics are often based on great overall strategies but the execution is where they fail. Listen this week as we cover what isn't work with Email, Landing Pages, Pop Ups, Your Creative and even Hiring.
As always more show notes can be found at: 4rd Marketing
If you wanted to know one of the biggest missed opportunities for small businesses it's Webinars and Remarketing. Our Guest today, Dan McGaw, should know, he's one of the orginal Growth Hackers from "back in the day." His time with Kissmetrics, Codeschool and the United States state department has brought with it the experience of just making it plain simple for him to explain these otherwise complicated lead generation techniques.
Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business. Mostafa is a NY Digital Marketing master and has worked with Ford, American Express and more.
The biggest need of the small business community isn't often how to generate leads but rather how to actually run their business. Today we talk about the 5 metrics that every entrepreneur and business owner should know.
Today we interview CMO of DG Studios, Robert Indries. Robert, a veteran entrepreneur has built and sold companies and even is a published author in 4 countries. Today he talks about 1 surprising high ROI marketing tactic that you might not have thought about.
Our interview with Zach Goldie, a mechanical engineer turned copywriter turned PPC genius, reveals the 3 keys to PPC success. We talk about how he was able to boost conversion on his pages by making a few tweaks to his google adwords campaign.
Today's lead generation episode focuses on 3 different strategies to get customers online, all from tools that are free or low cost. There's something for everyone today from growth hacking your cold email list to finding your competitor's unhappy customers.
It's conference season again and with new business meetings comes a lot of missed opportunities. While today's episode is less about digital marketing it's still about an "add value" approach to generate opportunities.
Whether you are B2C or B2B you can use concepts from networking to grow your business.