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United States

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English

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Episodes

Why Security Matters To Your Online Strategy

5/22/2018
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You might be wondering what a Digital Marketing podcast has to do with online security. What part of security is SEO, SEM or anything in between. The reality of it is that for all businesses you need to have a look at your security, not just because it's the right thing to do. In fact, security plays a big role in SEO now as Google (for some time) has been saying some websites with forms on them are hazardous! On top of that the online world is on fire thanks to Europeans being concerned...

Duration:00:23:30

How to Prepare For The Mobile First Google Index

5/15/2018
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Today's episode is all about responding to the mobile first index. We've (SEO People) been talking about getting your website ready for the "mobile 1st" index initiative the Google has. If you're lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before it considers "desktop" sites. What can you do? We cover some basic things you can do and luckily there are plugins for most of these things if you're using wordpress. Check out the...

Duration:00:24:18

How To Optimize Your LinkedIn Profile So That Leads Find You

5/8/2018
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Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet. Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other. Find out how to optimize your profile and be sure to head over to 4rd marketing to see the growth hack that helped us grow our list to 10,000 people.

Duration:00:28:23

5 Marketing Tactics That You Do That Don't Work

5/3/2018
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After helping several businesses this past year several poor marketing tactical choices have been failures. These digital marketing tactics are often based on great overall strategies but the execution is where they fail. Listen this week as we cover what isn't work with Email, Landing Pages, Pop Ups, Your Creative and even Hiring. As always more show notes can be found at: 4rd Marketing

Duration:00:28:34

Dan McGaw Teaches Us How To Do Growth Hacking Webinars And Remarketing For Small Businesses

4/26/2018
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If you wanted to know one of the biggest missed opportunities for small businesses it's Webinars and Remarketing. Our Guest today, Dan McGaw, should know, he's one of the orginal Growth Hackers from "back in the day." His time with Kissmetrics, Codeschool and the United States state department has brought with it the experience of just making it plain simple for him to explain these otherwise complicated lead generation techniques.

Duration:00:29:39

Interview W/ Dr. Rob McCleland Covering The 1 Thing That Can Grow Your Business Exponentially

4/17/2018
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Interview with Organizational Leaderhip expert, Dr. Rob McCleland covering the one thing that every business owner should focus on for exponential growth.

Duration:00:45:08

Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business

4/10/2018
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Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business. Mostafa is a NY Digital Marketing master and has worked with Ford, American Express and more.

Duration:00:36:59

4 Key Marketing Strategies That Netflix Can Teach Us

4/3/2018
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Rarely do I learn anything from watching Netflix, but this week we change all that and look at a business that has does a lot right when it comes to digital marketing.

Duration:00:26:37

5 Key Metrics That Every Business Owner Must Know

3/28/2018
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The biggest need of the small business community isn't often how to generate leads but rather how to actually run their business. Today we talk about the 5 metrics that every entrepreneur and business owner should know.

Duration:00:24:06

3 Keys To Internet Lead Conversion - How to Convert Digital Marketing Leads

3/21/2018
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After doing almost 30 episodes on how to generate internet opportunities (leads) We decided to cover how to convert them.

Duration:00:28:15

What Does A CMO say is the best Marketing Tactic For Maximum ROI For Small Businesses

3/14/2018
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Today we interview CMO of DG Studios, Robert Indries. Robert, a veteran entrepreneur has built and sold companies and even is a published author in 4 countries. Today he talks about 1 surprising high ROI marketing tactic that you might not have thought about.

Duration:00:37:36

What Is Growth Hacking - 21 Growth Hacking Techniques

3/6/2018
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Ever heard the word "Growth Hacking" and wondered what it meant. Today's episode covers exactly what Growth Hacking is as well as covering 21 different growth hacking techniques.

Duration:00:32:52

9 Automatic Plans That You Should Implement In Your Business

2/28/2018
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Automation is all the rage right now in conferences and conversations. What are the 9 automatic plans that every business should implement? That's what we cover on today's episode.

Duration:00:27:24

How To Find The Right CRM For Your Business

2/22/2018
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I find that many businesses are flying blind when it comes to having a great CRM. The CRM can really help you double your business and it likely is the thing that makes it easier for you to sell it.

Duration:00:29:29

Pay Per Click 101 Part 2 - How To Set Up Your Ads

2/15/2018
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Part 2 of PPC 101. This week we cover Pay Per Click 101, to help get business owners started generating leads for themselves or at the very least have a better understanding of how PPC works.

Duration:00:32:09

Pay Per Click 101 - How to Get Started Lead Generating With PPC

2/8/2018
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This week we cover Part 1 of Pay Per Click 101, to help get business owners started generating leads for themselves or at the very least have a better understanding of how PPC works.

Duration:00:33:40

3 Keys To Master Lead Generation With Pay Per Click (PPC)

2/1/2018
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Our interview with Zach Goldie, a mechanical engineer turned copywriter turned PPC genius, reveals the 3 keys to PPC success. We talk about how he was able to boost conversion on his pages by making a few tweaks to his google adwords campaign.

Duration:00:41:59

3 Growth Hacks To Build Your Cold Email List And Wow Customers

1/23/2018
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Today's lead generation episode focuses on 3 different strategies to get customers online, all from tools that are free or low cost. There's something for everyone today from growth hacking your cold email list to finding your competitor's unhappy customers.

Duration:00:45:52

5 Killer Tips On Generating Leads Through Podcasts

1/17/2018
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After a year of podcasting I've learned a few things about using it to generate leads. I'm here to share my research and what I've learned long the way to generate opportunities through podcasting.

Duration:00:21:59

How to Network For Leads and Opportunities

1/9/2018
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It's conference season again and with new business meetings comes a lot of missed opportunities. While today's episode is less about digital marketing it's still about an "add value" approach to generate opportunities. Whether you are B2C or B2B you can use concepts from networking to grow your business.

Duration:00:21:45

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