8-Second Branding Podcast

Find out how CEOs and small business owners can increase visibility online with Top SEO Tips for maximizing Search Engine Optimization from Blue 16 Media Founder Gresham Harkless Jr. and 8-Second Branding Podcast Host, Goody PR Founder and 8-Second PR Author Liz H. Kelly. During this educational exchange, Gresham explains how CEOs can overcome the biggest SEO challenges and increase a brand’s organic search results. You will learn how to attract your niche target market to your website and engage them your quality content, products and services. Gresham emphasizes the importance of understanding the psychology of what your customers are searching online, why you should build your long-term SEO strategy like a house, and the importance of the user journey. You will also learn how Gresham does website audits, including a report for Kelly’s Goody PR agency that has red, yellow and green lights for different elements. His Blue 16 Media’s audit evaluates your website’s title tags, meta tags, keywords and more. He also emphasizes the importance of having quality backlinks for SEO from media mentions from public relations campaigns. And lastly, you’ll hear about the importance of Google Analytics for making strategic SEO decisions. For more information on Gresham Harkless, follow @CEOBlogNation or visit CBNation.co and/or Blue16Media.com.

Learn how to get your brand story on TV by listening to this 8-Second Branding Podcast interview with CEO, Founder and Marketer Mariya Palanjian (Roma Leaf and GlobaFly) about how she used Host Liz H. Kelly’s Award-Winning 8-Second PR book to get over $50,000 in publicity from one television interview for her new company, Roma Leaf. While Mariya admits she was hesitant to read another marketing book, she was pleasantly surprised that Liz gave away all her PR secrets with step-by-step instructions, case study examples and templates. Mariya then shares how she used the tips in 8-Second PR to land a feature interview on FOX 11 Los Angeles that was over three minutes, and aired twice. And as a result, the interview led to more media, product sales and more sponsors for her company and Wellness Workshop. The top three things that Mariya found helpful in this public relations book were how to develop “your story, the media hook, and a concise pitch.” Liz profusely thanks Mariya for her kind words, and shares “breaking news” that 8-Second PR has a 2nd edition coming out February 8, 2022 (yellow cover), via Paperback and eBook that includes Mariya’s testimonial and 20 new PR strategies for a post-pandemic world – with the goal to help you get media interviews for your brand and take it to the next level. You can find the updated 8-Second PR 2nd Edition 2022 by visiting 8SecondPR.com. Follow Mariya Palanjian on Instagram @Mariya.with.a.y and @Roma_Leaf or visit https://romaleaf.com.

Learn how to get National Publicity and be a Rich Author versus Poor Author by listening to this 8-Second Branding Podcast interview with National Publicity Summit Co-Founder Steve Harrison and your Host Liz H Kelly (Goody PR Founder, Author “8-Second PR”). During this eye-opening conversation, you’ll find out how to create a timely Media Hook that magnifies and multiplies into many media interviews and revenue streams on both local media and top national TV shows (TODAY Show, Good Morning America, The View and more). Harrison has helped 15,000+ authors get free publicity on TV, radio, print and podcasts. Steve’s also helped launch Mega Bestsellers, including “Chicken Soup for the Soul” (Mark Victor Hansen, Jack Canfield) and “Rich Dad Poor Dad” (Robert Kiyosaki). In addition, Kelly explains that she’s added a new section called “How to be a Great Guest” to the new version of her book, “8-Second PR” (2nd Edition, Feb 8, 2022), and Steve weighs in with his tips for experts. Towards the end, Harrison explains how to be a Rich Author versus a Poor Author. Harrison also offers 3 free tools for authors that you can find at BestsellerPublicityTools.com. The host Liz H Kelly has also been to the National Publicity Summit six times as both an author and a publicist, and highly recommends it! Follow @PublicityGuy and visit https://authorsuccess.com and https://nationalpublicitysummit.com

Do you want to know the secrets for writing an award-winning book and author marketing plan in 2022? Listen to these Author Success Tips in this 8-Second Branding Podcast interview with Award-Winning Author and Goals Strategist Debra Eckerling (The DEB Method and “Your Goal Guide”) and your Host Liz H Kelly (Goody PR Founder and Award-Winning Author, “8-Second PR”, 2nd edition coming soon!). During this fun 2022 new year’s kick-off conversation, Eckerling and Kelly uncover how to set simple book-writing goals to ensure success, write a powerful Marketing Plan in a Book Proposal, and produce a professional, high-quality book that attracts readers, clients and reviews! For more information follow Debra Eckerling @TheDebMethod and your Host @LizHKelly @8SecondPR. http://thedebmethod.com/

Learn how to maximize Instagram business marketing results using their new features with Award-Winning Social Media Strategist and Columnist Michael Guberti and your 8-Second Branding Podcast Host, Goody PR Founder and Author Liz H Kelly. During this educational exchange, Guberti covers the best ways to use Instagram Stories, Carousels, Reels and Advertising Campaigns to increase followers and get more paying customers. Plus, Michael explains how to use the updated e-commerce feature called Sticker Taps (vs Swipe Up). Guberti contributes regularly to the the Westchester & Fairfield County Business Journal, and also started GubertiGiving.com. For more information on our Instagram marketing expert guest, Michael Guberti, visit MichaelGuberti.com

Learn how to get paid speaking gigs by listening to this 8-Second Branding Podcast with Academy4Speakers Founder Toni Caruso and your Host and Goody PR Founder Liz H Kelly. During this fun exchange, Toni explains how speakers can take their target audience through a journey with a powerful brand story that builds raving fans. She emphasizes the importance of identifying Your WHY - plus WHY people should care – and the importance of leaving your audience on a high! Toni also shares her views on whether speakers should use a PowerPoint. Plus, Toni uncovers 5 Things Every Speaker Needs in Place when a speaking opportunity comes up. And to get booked for more speaking gigs, Toni uncovers what to write in a pitch letter to an event chairperson. And you'll learn how to be part of Toni's speakers community and upcoming events. For more speaker tips, visit https://Academy4Speakers.com

Learn How Influencer Marketing has Evolved for Brands and Women in 2021 by listening to this timely 8-Second Branding Podcast interview with Jessy Grossman (CEO of Tribe Monday and Founder /President of WIIM) and your Host and Goody PR Founder Liz H Kelly. Based on being an Influencer Talent Agent and Influencer Marketing Consultant, Jessy explains how brands should get started with a campaign, the difference between working with a celebrity with a TV show versus an influencer in a niche audience with a lot of followers on social media, and why she built WIIM (Women In Influencer Marketing) to create a professional network of women who support each other. You’ll also hear Liz give examples of successful influencer marketing and social good campaigns for Jukin Media (that was just sold to a Reader’s Digest company) and the Sundance Film Festival. Towards the end, you’ll learn alarming statistics about women in business that explain why Jessy is so focused on promoting women. For more information on Jessy Grossman and her WIIM community, visit https://iamwiim.com/

Learn How to Publish and Promote High Quality Books that Win Awards by listening to this timely 8-Second Branding Podcast interview with Carol Starr Taylor (Star House Publishing Founder and The Creative Book Promo Group Co-Founder) and your Host and Goody PR Founder Liz H. Kelly. In sync with the Summer Olympics and over 11,000+ athletes competing for Gold Medals, Carol and Liz talk about how authors can also strive to be recognized as a “Best of the Best” brand. You’ll learn how to produce a top book using a team of professionals, great graphics, promotion budget, marketing plan and book awards – including Carol’s Star House Publishing and new Creative Book Promo (Capitol Book Awards, Readers Book Choice voting, Book Trailers and more.) With 1 million books published in the U.S. in 2020 – and 4,500 books published per day on Amazon, this episode is a crash course in book promotions to help authors “shine” and stand out. For more information on Carol Starr Taylor and her Capitol Book Awards, visit StarHousePublishing.com and CreativeBookPromo.com.

For anyone with a brand to promote, learn How to Maximize Reach with SEO and Social Media Strategy with timely tips from our Marketing Expert Guest Flaev Beatz (We Don’t Play Podcast Host and Artist) and your 8-Second Branding Podcast Host, Goody PR Founder and Award-Winning Author Liz H Kelly. During this exchange, Flaev covers how to develop an SEO Strategy for your brand that includes keywords for your website, content, videos, images and social media marketing (Instagram, Pinterest, YouTube, LinkedIn, Clubhouse) with examples. Flaev also shares his favorite SEO Keyword tools to help you stand out amongst your competition. For more information on the We Don’t Play Podcast and Flaev Beatz’s Work and Play Entertainment company, visit https://playinc.online

Listen to this game-changing conversation about How to Sell Tons of Books on Amazon with AME (Author Marketing Experts, Inc.) CEO Penny Sansevieri on this new 8-Second Branding Podcast episode with your Host Liz H Kelly. As a Best-Selling Author with 18 books and working with thousands of author clients, Penny shares Amazon Marketing success secrets in her book; “How to Sell Your Books by the Truckload on Amazon” (last updated January 28, 2021). You’ll learn about how to use keywords, videos, categories, book promotions – and most importantly your Author Central page on Amazon to increase your search results and book sales. And if you feel overwhelmed, Penny recommends starting with the Amazon details that you can control (your bio, book description, and reviews all impact your rank and search results). To learn more about Penny's books or her book marketing services, email info@amarketingexpert.com or visit https://www.amarketingexpert.com/

To learn how to get TV interviews and be a great guest, listen to this fun and informative 8-Second Branding Podcast interview with Former TV Anchor, Radio Show Host and Realtor Traci Baldwin Mahone with your Host and Goody PR Founder Liz H Kelly. Listeners can learn how to pitch TV reporters, what to say when you call an Assignment Desk, and how to be funny and real as a guest. Traci’s extensive broadcasting career includes being an Anchor, Field Reporter, Assignment Desk Manager, and many radio industry roles. She shares many examples based on her experience working for KFMB (CBS San Diego), WOAI (NBC San Antonio), and KSPR ABC 33 News (Springfield, Missouri) – which included interviewing celebrities, U.S. Presidents and covering major events such as Hurricane Katrina. Traci is currently the Co-Host of News Talk 1590 KVTA’s Girls on the Air – Real Women in Real Estate, which is an ABC Affiliate in Ventura County, California. For more information on Traci Baldwin Mahone, her radio show and real estate, visit https://realestatebytraci.com/

To learn how to be a Thought Leader Brand, listen to this game changing 8-Second Branding Podcast interview with Authority Magazine CEO Yitzi Weiner by Host, Author and Goody PR Founder Liz H Kelly. During this fun exchange, Yitzi explains how he started Authority Magazine, and the process his team has used to interview over 25,000 high-profile entrepreneurs, celebrities, public figures and authors in the past three years. Listeners will hear Yitzi's views on the importance of being an author, and the top three things needed to get a column in a major publication such as Forbes or Inc magazine. You’ll also hear how Yitzi’s Authority Magazine Thought Leader Incubator teaches people how to be the “Interviewer” and is a “bootcamp to become a correspondent” to increase your “authority.” And then, Yitzi shares one thing he wished he knew before becoming a writer and what you can do in 8 Seconds (average attention span of an adult) to positively change your life! Follow @YitziWeiner and visit http://www.yitziweiner.com/about/ AND for more information about your Host, Follow @LizHKelly and/or visit GoodyPR.com/

In sync with Autism Awareness Month (April) and Day (April 2nd), listen to this inspiring conversation about How Autism Influencer and Animator Dani Bowman builds Brand Buzz through Word-of-Mouth Marketing with 8-Second Branding Podcast Host and Goody PR Founder Liz H Kelly. Dani’s goal is to be the Temple Grandin “role model” of her generation by breaking barriers and encouraging others. She started her DaniMation Entertainment company at age 14, and is now working on a PhD. Through social media, Bowman openly shares her life with fans, and often gets 200-400 likes on Facebook posts. Dani also promotes her brand by actively participating in industry events, public speaking, receiving awards, having partnerships, and premiering nine animated short films at San Diego Comic-Con International over the past seven years. As a social entrepreneur, her goal is to reduce the “grim” autism unemployment numbers (90% are unemployed or under-employed, according to the U.S. Bureau of Labor Statistics) by empowering youth with animation skills through her classes and jobs. Dani’s taught 2000+ youth on the autism spectrum and other abilities how to do animation at Joey Travolta’s Inclusion Films summer boot camps and DaniMation Entertainment classes (and taught one-on-one classes during the pandemic, that will continue.) Bowman’s work has been featured in the Los Angeles Times, Animation World Network, OC Weekly, BBC Spotlight Evening News (DaniMation UK) and more. Follow on Twitter @DaniMationEnt on Facebook @DaniMationEnt and visit DaniMationEntertainment.com

In sync with his new book launch, join us for a timely conversation with Jay Samit, Author of “Future Proofing You” (March 23, 2021), Change Agent, Entrepreneur and Disruptor with your Host and Goody PR Founder Liz H Kelly. Listeners will learn why Samit recommends using his “secret sauce” OPM Marketing to maximize results with an example of working with McDonald’s. In addition, Samit explains that he wrote “Future Proofing You” and “Disrupt You” (now in 12 languages) to “Pay it Forward” and inspire others to become successful entrepreneurs. In his new book, Samit shares how he mentored a millennial Vin Clancy to go from being on welfare to a millionaire in under one year. You’ll hear how Vin created a marketing agency using a positive growth mindset and identified his “Superpower.” To empower you, Samit provides tools in his “Future Proofing You” book and workbook to help anyone work remotely and generate wealth as an entrepreneur. Towards the end of this interview, Samit explains how he set up the first TEDx event at USC, the speaker selection process and the importance of storytelling in a TEDx Talk. As someone who has raised hundreds of MILLIONS of Dollars for startups, worked with major brand clients (American Express, Disney, Best Buy, and more), mentored successful entrepreneurs and visionaries (Bill Gates, Steve Jobs, Reid Hoffman from LinkedIn), sells companies to FORTUNE 500 Companies, and transformed pre-IPO start-ups and businesses for three decades, you don’t want to miss this episode. Buy his new book Future Proofing You, follow @JaySamit and visit JaySamit.com.

Join us for a fun conversation about How Former Ford Brand Visionary Scott Monty transforms Big Brands and underdog companies (Ford Motor Company, T-Mobile and more.) Monty discusses brand marketing campaigns, influencer marketing and social media success tips with your Host and Goody PR Founder Liz H Kelly. His focus is on branding storytelling that features “History, Literature and Philosophy,” and he shares his Timeless and Timely Newsletter and Podcast (coming soon). Recently, Monty advised the Biden Inauguration digital team on great ways to teach Americans (Republicans and Democrats) about the history behind Presidential transitions. You’ll also hear innovative ways his teams used creative content, influencer partnerships and a reality TV show called Escape Routes to turnaround Ford Motor Company. As a result, Ford CEO Alan Mulally called Scott Monty a “Visionary.” Towards the end of the show, he breaks down his views on new social media platforms, including Clubhouse, Twitter Spaces, Fireside Chat, along with the power of “audio” for making human connections online. Follow @ScottMonty everywhere, read his Timeless and Timely Newsletter and visit scottmonty.com.

If you want to know how to get booked on TV, radio, print and podcast interviews, listen to this fun conversation about How Top Online Dating Expert, Media Personality and The Perils of Cyber Dating Author Julie Spira got 1500 Media Hits (interviews, quotes and feature stories) with your 8-Second Branding Host and Goody PR Founder Liz H Kelly. You’ll hear public relations secrets for how Spira got major media interviews on the TODAY Show, Good Morning America, CNN, CBS News, ABC News, NBC News, The New York Times, USA TODAY, NPR’s All Things Considered and more. And in-between laughs and stories about their dating books (Kelly started her PR agency after booking 500+ media interviews for her dating book), Spira explains how to develop “provocative” soundbites, build a Media Kit to make it easy for reporters, and why she advises authors to “Just Say Yes” to media invitations, no matter how big the audience. Buy Julie's book, “The Perils of Cyber Dating,” follow @JulieSpira on social media and visit cyberdatingexpert.com.

Join us for a timely discussion about How Top 100 Podcast Host Laura Michelle Powers Leverages PR and recommends promoting your personal and business brand. You'll want to hear the proven marketing strategies in her new book, Rock Your Podcast – How to Launch, Grow and Monetize Your Show” (2021) that she discusses with your 8-Second Branding Host, Author and Goody PR Founder Liz H Kelly. In this fun and educational exchange, Celebrity Psychic, Creative Entrepreneur, and Speaker Laura Michelle Powers shares podcast setup, equipment and promotion tips based on her success hosting 6 podcasts, including the Top 100 Podcast - Healing Powers Podcast. Laura highlights her advice tips in Chapter 9: Leveraging Podcasts to Maximize PR, along with other podcasting resources and tools to amplify your brand. Powers’ work has been featured by NBC, ABC, CBS, FOX, CW, Buzzfeed, and many other media outlets. Buy Laura's Rock Your Podcast Book, follow on Twitter @ThatLauraPowers and visit healingpowers.net.