A Shark's Perspective

When Experience Gets Rebranded Off the Menu What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark’s Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel’s controversial rebrand. Together they unpack the psychology of nostalgia, why customers revolt when traditions vanish, and how brands risk everything when they lean away from what makes them unique. Key Takeaways Protect the Experience – Great experiences create differentiation stronger than any logo. Marketing Can’t Fix Everything – Operations, culture, and service matter more than cosmetic changes. Invest in What Lasts – $700 million spent on logos won’t fix cold biscuits; true growth comes from food, service, and culture. If you want to understand the intersection of branding, psychology, and customer loyalty—this is an episode you don’t want to miss. 👉 If you enjoyed this episode, please share it, leave a rating or review, and subscribe for more conversations on branding, customer experience, and fearless differentiation. Connect with Trey Tucker Website: https://ruggedcounseling.com Instagram: @ruggedcounseling TikTok: @ruggedcounseling Connect with Shark (Kenneth Kinney) Website: https://kennethkinney.com LinkedIn: https://www.linkedin.com/in/kennethkinney Podcast: https://www.kennethkinney.com/podcasts-a-sharks-perspective Speaking: https://www.kennethkinney.com/speaking

Conversation with Koby Hastings, the founder and CEO of both SalesRiver and Leadrilla and a Kentucky Entrepreneur Hall of Fame awardee. Episode on Website

Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals. Episode on Website

Conversation with Jodi Daniels, the founder and CEO of Red Clover Advisors, a boutique data privacy consultancy, a speaker, member of the Forbes Business Council, podcast cohost, and the co-author of Data Reimagined: Building Trust One Byte at a Time. Episode on Website

Conversation with Bruce Scheer, a professional speaker and president of NSA Northwest, a CEO of a consultancy, and the author of “Inspire Your Buyers: Go to Market with a Story That Sizzles”. Episode on Website

Conversation with Shama Hyder, the CEO of Zen Media, a digital age strategist, a bestselling author, and a keynote speaker. Episode on Website

Conversation with Michelle Joyce, the founder of an exclusive speaker management company, Michelle Joyce Speakers, and is recognized by Forbes as a Speaker Industry Expert with more than 25 years of speaker management experience representing top keynote speakers in a variety of industries. Episode on Website

Conversation with Alex Demczak, a speaker, the CEO and Co-Founder of Streamline Books, a former SEC quarterback, and the Wall St. Journal bestselling coauthor of The Sale: The Number One Strategy to Build Trust and Create Success. Episode on Website

Conversation with Phil Mershon, the Director of Experience and the former Director of Events at Social Media Examiner, which produces Social Media Marketing World, a Jazz saxophonist, a former pastor, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. Episode on Website

Conversation with Susan Frew, a professional speaker, the author of Compete on Awesome, Not on Price, and the CEO of Sunshine Home Services. Episode on Website

Conversation with Patrick Henry, the President of Monarchchem, the makers of the ecofriendly herbicide Lonarch, a speaker, a former Nashville songwriter, and a humorist who was featured on the SiriusXM Radio Comedy Channels. Episode on Website

Conversation with Rick Myers, the VP of Sales and Co-Owner at HelloProject, a third party lead source that connects best-in-class contractors with homeowners needing projects completed. Episode on Website

Conversation with Dan Nestle, the leader of communications at Lixil Americas, which is part of a global Japanese company, and he’s also one of the 30+ coauthors along with Mark Schaefer of The Most Amazing Marketing Book Ever. Episode on Website

Conversation with Jay Baer, the author of “The Time to Win: How to Exceed Customers’ Need for Speed” and 6 other best-selling business books, the founder of 6 multi-million dollar companies; an inductee into the professional speakers Hall of Fame, a business growth researcher and advisor, and even a tequila influencer. Episode on Website

Conversation with Sebastian Jimenez, the founder of Rillavoice, a technology company building speech analytics software for the billions of conversations between salespeople and customers in physical commerce. Episode on Website

Conversation with Tim Gard, a certified speaking professional (CSP) and a member of the Speaker Hall of Fame (CPAE) who teaches people to be more resilient and resourceful and coaches businesses on how to enhance productivity and employee enthusiasm. Episode on Website

Conversation with Josh Bernoff is the author of Build a Better Business Book and eight other books. Episode on Website

Conversation with Lisa Leight, the Chief Marketing Officer of Convoso, a predictive dialer and leading cloud-based contact center software for sales and lead generation teams. Episode on Website

Conversation with Dr. Thom Mayer, the Medical Director for the NFL Players Association; the Executive Vice President of Leadership for LogixHealth; Founder of Best Practices, Inc.; the 2018 winner of the James D. Mills Outstanding Contribution to Emergency Medicine Award; nominated to the Pro Football Hall of Fame; named by USA Today as one of the “100 Most Important People in the NFL”; lead a mobile team to Ukraine to train medical personnel; served as the Command Physician at the Pentagon Rescue Operation; served on 3 Defense Science Board Task Forces advising the Secretary of Defense; an author of books including Battling Healthcare Burnout; and the originator of the NFL Concussion Guidelines program. Episode on Website

Conversation with Sylvie di Giusto, an international keynote speaker with 20 plus years of corporate experience in Europe and she is also the author of The Image of Leadership as well as Discover Your Fair Advantage: Leverage Your Unique Selling Points for Work, Business, and Life. Episode on Website