Pattern Shift
Business & Economics Podcasts
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
Location:
Netherlands
Description:
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
Language:
English
Contact:
0641759707
Website:
http://www.ja-wol.com/
Email:
info@ja-wol.com
Episodes
#92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition'
1/17/2025
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Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition.
• Importance of sustainability in textile crafts
• The journey from hobbyist to business owner
• Challenges in competing with online marketplaces
• Insights into marketing and communication strategies
• Personal stories from various artisans at Handwerk Beurs
• The need for community and support among craft business owners
• Emphasis on ethical practices in marketing and customer engagement
• Aspirations for growth and expansion in crafting businesses
• Discussion on the balance between creativity and commerce
• Exploration of unique products that meet modern consumer needs
Welcome to the ad section. Here at pattern shifts. I do not work with sponsors. I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes.
And sometimes in little ads like these.
You'll hear me talk about my community, about my bullet journal workshop, my
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Duration:00:42:56
#91 - A Year in Business and Craft; my Tools for Reflection
12/7/2024
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SUMMARY
Hi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about overcoming self-doubt, and the joy I’ve found in crafting as therapy. Looking to 2025, I’m excited (and a little nervous!) to start a “no-buy year” to encourage mindful consumption. On the business side, I’ll focus on refining what I’ve built instead of chasing the next big thing. Join me for a mix of vulnerability, inspiration, and practical tips as we reflect and grow together.
FULL SHOW-NOTES WITH TAKEAWAYS + LINKS
patternshift.fm
BEST QUOTE FROM THE EPISODE
"Crafting helped me rest without guilt—it felt productive but restorative at the same time."
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Core Focus Compass HERE
Get 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.
This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.
Go to Patternshift.fm and click
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Duration:00:39:19
#90 - Show Yourself: Elevating Your Brand with Professional Photography
11/22/2024
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DOWNLOAD the Photoshoot Checklist HERE!!
SUMMARY
In this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.
We talk about everything from choosing the right photographer and planning your vision, to outfit choices and logistics. I’ll also share how to be authentic in your photos, which is key to building trust with your audience. We discuss how to prepare props, brainstorm locations, and practice poses that work best for your body and brand personality. I also touch on what photo shoot costs can look like and how to work within your budget.
A good photo shoot is an investment in your brand’s image and ultimately in your business growth. So, if you’re ready to take your business photos to the next level, this episode will give you the confidence and clarity to make it happen!
FULL SHOW-NOTES WITH TAKEAWAYS + LINKS
patternshift.fm
BEST QUOTE FROM THIS EPISODE
Get 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.
This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.
Go to Patternshift.fm and click
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Duration:00:41:43
#89 - Is the Fiber Advent Craze Worth It for Small Businesses?
11/11/2024
Send me a Text Message.
In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent calendars that prioritize purpose over trend. If you’re ready to rethink the holiday craze, tune in for some valuable perspective.
FULL SHOW-NOTES WITH TAKEAWAYS
patternshift.fm
GET MAILS HERE!
BEST QUOTE FROM THE EPISODE
LINKS
Ja, Wol communitydownload the 2025 wall calendarDISCOUNT CODEHEREGet 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.
This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.
Go to Patternshift.fm and click
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Duration:00:25:36
#88 - From Trachtenjakke to Ski Pants: Making what you need AND want
10/24/2024
Send me a Text Message.
Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days to finding solace in knitting and spinning, discover how embracing change is an art in itself. The cozy melancholy of the season isn't just a backdrop; it's a catalyst for reevaluating how we express our true selves and connect with others who share our vision.
Ever thought of taking fashion into your own hands, literally? With Caroline's expert guidance, I ventured into the exhilarating world of sewing to craft my ski wear collection. This isn’t just about making clothes; it's a rebellion against fashion industry norms. Picture ski pants with striking pink accents, crafted from repurposed treasures like a yellow raincoat, and plans for a jacket that speaks volumes in leopard-butterfly print. It's a celebration of sustainability and personal empowerment, proving that the joy of creation is often found in the details of what we make for ourselves.
Our podcast community thrives on support and shared journeys. This space is dedicated to those who find their passions in entrepreneurship and creativity, transforming necessities into
Get 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.
This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.
Go to Patternshift.fm and click
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Duration:00:49:59
#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers
10/10/2024
Send me a Text Message.
Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consumerism. Listen as Anna discusses the challenges of starting a business in Germany and the importance of focusing on one's strengths to drive growth. With a partnership with renowned needle producer Addi, Wundersie is gearing up for even greater things.
https://www.instagram.com/anna.allers/
https://linktr.ee/anna.allers
Get 50% off the Business Circle Program this Summer. No live video, no 1:1 sessions and you have to do 4 hours of work each week to see results. If you are willing to put in the work, you get the BCP and a guest pass to the community for only €600,- instead of €1200,-.
This is a very generous offer if I do say so myself and it's not based on scare tactics but a way for me to find out if an evergreen course would work. An experiment. This might be your last chance! www.patternshift.fm
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.
Go to Patternshift.fm and click
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆
☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Duration:01:00:21