AMP UP Podcast with Bryan Earnest and Mark Mathis-logo

AMP UP Podcast with Bryan Earnest and Mark Mathis

Business & Economics Podcasts

The AMP UP podcast delivers straight talk on the latest marketing and fundraising trends and technology from two agency pros.

The AMP UP podcast delivers straight talk on the latest marketing and fundraising trends and technology from two agency pros.

Location:

United States

Description:

The AMP UP podcast delivers straight talk on the latest marketing and fundraising trends and technology from two agency pros.

Language:

English


Episodes

Insight and Direction for Your Brand Strategy

5/7/2021
What stakeholders think and know about your business is important. In fact, what they think can provide insight and direction for your marketing and brand strategy. We'll talk about what influences a stakeholder’s decision to engage with your brand and how to collect the insights you need to make knowledge-based decisions.

What's a Brand?

4/30/2021
In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. These are important brand elements, but your brand is not defined by your name, logo, tagline or color. It’s something that is lived, not simply designed or stated.

Why Do You Need An Advertising Agency

3/15/2021
In this episode, Bryan Earnest and Mark Mathis from Amperage Marketing discuss why someone should hire an agency. How the role of an agency has changed. What value and specialty services agencies provide. How to use an outsourced agency today and what's most important to remember when hiring an advertising agency.