Addicted to M.R.R.

Membership sites and group coaching can radically change the trajectory of almost any business. They are digital, scalable, and have amazing margins. In this episode, Ryan Carruthers discusses how he made all the rookie mistakes (like mailing his customers as BCC instead of a proper email list). I hope you enjoy this insightful discussion, where Ryan breaks down his entire funnel including premium up-sells and reduced down-sells to turn cancellations into continued subscription revenue. Brought to you by Campaign Refinery.

Many people fear public speaking more than death itself. So the very thought of picking up the phone and calling your otherwise ideal prospects and asking them to buy makes most people's palms sweaty. But could the success of your company be depending on it? This week I interview John Molyneux, author of "Sales Samurai" who breaks down how to find your ideal prospects, get the decision-maker on the phone, and ultimately close the deal. I guarantee by the end of this episode you will have some actionable tips on how to generate more sales for your business and stress less about doing it. References in the show: John's book on Amazon (non-affiliate). Reach out to John on LinkedIn. Brought to you by Campaign Refinery.

J.C. was tired of the massive surges and complete fall off in his agency revenue, so he found a way to switch from big products to a normalized subscription. We discuss how be pivoted from one-time big-ticket tasks for clients, into a subscription model that has led to 100% of customer reviews being 5-stars even 10+ years later. Plus, we talk about how to hire quality people as well how important it is to disqualify your prospects in your marketing pipeline. How telling people NO instead of promising the sky can lead to increased revenue, amazing retention and extremely happy customers. Check out J.C.'s agency here: https://www.infinitymgroup.com Brought to you by Campaign Refinery.

From drug abuse and prison to successful founder and now running one of the largest and most successful SaaS mastermind groups that helps software businesses rapidly scale. Dan Martell overcame ADHD, foster care, group homes, and two trips to jail to find a very unusual path to success. After 11 months of rebab and redemption, finding a programming book and a 486 computer ignited his love for technology and all the possibilities that come with that. Learn more about Dan’s leading SaaS mastermind program: https://www.danmartell.com/ Brought to you by Campaign Refinery.

A magician and a mind reader walk into a conference. Sounds like the start of a joke, but it’s how two gents from the UK met 20 years ago and would ultimately lead to a successful SaaS company and marketing training business. Tune in to learn how they made the jump from entertainers to successful product creators, and how when the SaaS almost fell apart, they turned to building a vibrant marketing community to generate immediate cash and save the business. Plus, you’ll get some really actionable advice about how you can meaningfully connect with influencers in your space that will open the doors to new business, great friendships and growing sales. Check out what Rob & Kennedy are working on: https://www.emailmarketingheroes.com/ https://www.responsesuite.com/ Brought to you by Campaign Refinery.

Walt Bayliss is a serial entrepreneur who got tired of the endless launch treadmill of “tiny little products” which were leading to burnout and massive swings in cash flow. His solution was to launch a suite of tools that really help Agencies deliver amazing value to their customers and clients. Walt also opens up about a deeply personal time where he didn’t know what was next in his business and contemplated ending it all. Learn what he did to turn his outlook around, and why he’s thankful to still be here creating value day-in and day-out. Check out what Walt is working on at: https://agencybud.com/ Brought to you by Campaign Refinery.

Annelise Worn runs an Agency and mentorship program around Facebook marketing. Bringing MRR into her Agency to smooth out the ups and downs that happen to almost every agency out there. We cover how she runs her mentorship programs, pricing and what that enables in her business moving forward. We also talk about how the stresses of being an entrepreneur compare and compound to the stress of being a new parent and having to decide what’s best not only for your business, but for your family as well. https://anneliseworn.com/ https://www.instagram.com/annelise.worn Tools used by Annalise in her business: Zoom Facebook Group Ontraport Brought to you by Campaign Refinery.

Tracy Childers runs what is arguably one of the largest and best-known membership plugins for WordPress called WishList Member. After starting the business with business partner Stu McClaren, the tool quickly rose to prominence. But, a few years ago the two parted ways on great terms. Stu was just ready for a new challenge, leaving Tracy to continue on in the business. As WordPress has evolved both as a product, and the marketplace has changed over time, Tracy found out (just like we did) that WordPress can be an amazing if not fickle place to make a living. Find out how Tracy has rebuilt WishList Member from the ground up, found the limits of his team, energy and focus - to build a tool that customers love and has transitioned to a sustainable subscription service business. We've been WishList Member customers for years, so if you're looking to push WordPress into advanced membership management, WishList Member is the OG platform you're looking for with fair prices and great support: https://member.wishlistproducts.com/ Brought to you by Campaign Refinery

Wil Schroter founded Startups.com (and acquired other platforms like Clarity.fm, LaunchRock and Fundable) out of a love for entrepreneurs and startup culture. We discuss how Wil built an 8-figure business with "no marketing", and what aspects of his businesses he's struggled with the most. Plus, you'll learn how you can still have a great business even when you have a high churn rate by design. I highly encourage you to check out Startups.com, and the suite of apps they run. Plus if you decide to join the community they have an amazing $5k Amazon Web Services perk that we're huge fans for every startup: https://www.startups.com/ Brought to you by Campaign Refinery

Andrew Warner is one of the longest-running business podcasts out there. I started following him in 2010, but wanted to catch up to him about the evolution of his show building a subscription membership business and selling ad-space. We cover his interest in chatbots, how doing more than one thing can destroy your focus and how running has been a life-altering experience for him. Plus, we talk about how his running passion turned into running a marathon on every continent in the world! I highly encourage you to check out Mixergy, including the Mixergy Premium course I helped create with Andrew all about contests: https://mixergy.com Brought to you by Campaign Refinery.

The 1-2 punch of Matt Wolfe and Joe Fier run a popular business podcast called "Hustle & Flowchart" that they've been building for years. At first, they monetized this audience with a premium physical newsletter that was filled with their best, bespoke content and costs $97 per month. But, they quickly found that while it had a passionate customer base, they were putting the bulk of their time into a newsletter that just wasn't able to get past its growth celiing. So they shut it down and turned off a huge percentage of their revenue all at once. Now, they've been able to reinvent their paid newsletter offering into a low-ticket recurring model that they can systemically produce with very little effort and brings in enough money to make their daily lives much more comfortable and reliable. Be sure to check out "Hustle & Flowchart" here. Plus, as a bonus here are the two episodes were I was a guest on their show: "Building a list with contests and giveaways - live from Traffic & Conversion 2018" "How to get more of your marketing messages in the inbox" Brought to you by Campaign Refinery.

Casey Zeman has been a scrappy and creative entrepreneur for many years now. Starting with an acting career in Hollywood, then realizing he needed more money as quickly as possible to take care of his family - he turned to online marketing. He quickly realized there a greater chance of success in online marketing than acting alone and found that live training through webinars was insanely effective. Just like many other software platforms that exist, EasyWebinar was born out of frustration with what was available on the market so he started building what he wanted to use himself. Launching the first version as a WordPress plugin allowed him to keep costs down, and over time he was able to build up a profitable software and training business that was rebuilt as a Software as a Service (SaaS). EasyWebinar is now doing over $97k in monthly recurring revenue, and Casey has a team of talented people helping thousands of customers achieve success. Check out what EasyWebinar has to offer here: https://easywebinar.com Brought to you by Campaign Refinery.

In a world of many separate tools, Kajabi decided to take a decidedly holistic approach to their marketing stack and people seem to agree with the approach. After launching as a membership management only platform, Kajabi pivoted away from a splintered approach and started offering everything: membership, websites/landing pages, email functionality and more. They no longer put resources towards a vibrant ecosystem, and this newfound internal focus has allowed them to scale Kajabi to $2m monthly recurring revenue and beyond. Follow 'JCron' on Twitter: https://twitter.com/thejcron Check out what Kajabi has to offer here: https://kajabi.com Brought to you by Campaign Refinery.

Mark Thompson, known for years for his ability to create massive launches of lifetime priced software launches pivoted to a premium monthly recurring shopping cart. His team has quickly grown it to $1m ARR in a short period of time. This is more impressive than you'd originally think, given that most of his existing audience were mid-ticket lifetime price, software buyers. Mark shares his story about how they got started with PayKicstart and key levers they've used to grow the business to 7-figures and beyond. Check out Mark's software, PayKickstart: https://paykickstart.com Brought to you by Campaign Refinery. P.S. Campaign Refinery natively integrates with PayKickstart! :-)

Traditionally a thoroughbred digital marketer and marketing automation agency, Damien went out and acquired a coffee box service from a failing company. Great products don't make for great success. Only great products AND great marketing. Damien shares his story about acquiring the company, sourcing the product and building up the business over time with different pricing models. Check out Damien's coffee company here: https://wakeupbrew.com/ Brought to you by Campaign Refinery.

Nothing kills your conversions quicker than a slow-loading landing page (except, perhaps a snap from Thanos himself). In this episode we interview Andy Fletcher from Convertri, a completely free-form landing page editor that has blistering fast load times. Andy talks through the process in which he and his team used the typical "Internet Marketing" space to successfully launch their product, and leverage an army of affiliates to generate a 7-figure annually recurring monster. Check out Andy's software, Convertri: https://www.convertri.com/ Brought to you by Campaign Refinery. P.S. Campaign Refinery natively integrates with Convertri! :-)

From supplements to helping a company IPO as a penny stock, Patrick Stiles has quite an interesting story of how we came to run his video hosting and analytics company designed specifically for marketers. Check out Vidalytics here: https://vidalytics.com/ Brought to you by Campaign Refinery.

Today we get a treat from Aaron Krall, best known of his Facebook Group called "SaaS Growth Hacks", but also from https://aaronkrall.io/ Aaron works specifically with SaaS-based companies to help them increase trial conversion, reduce churn and improve their lifetime values. In this episode, Aaron opens up about his challenges with mental health, and how he has persevered through some dark times to come out stronger than ever. Check out the popular "SaaS Growth Hacks" group on Facebook. Brought to you by Campaign Refinery.

For episode 2, I interview Jessie Rodriguez of Credit CEO about his software and consulting bundle that helps his customers repair their credit quickly. Credit repair can be a tricky industry with high churn and challenging marketing restrictions. Tuen in to hear how Jessie manages those challenges in a way that allowed to him to not work very much for the better part of a year while he moved back to Hawaii. Check out Jessie's solution here: https://creditceo.com/ Brought you by Campaign Refinery.

In our premiere episode of Addicted to M.R.R. we talk with Trent Dyrsmid about his innovative SaaS app called Flowster.app , helping business owners systemize and streamline their SOP process. SOP's (standard operating procedures) are great for creating systems and allowing anyone within an organization to complete tasks with a high degree of reliability. Trent shares his marketing and growth strategies, as well as the daily routines that help him deal with the stress and overwhelm of running multiple businesses. Check out Trent's software here: https://flowster.app/ Brought you by Campaign Refinery.