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Advertising Is Dead

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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch. Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch. Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.
More Information

Location:

United States

Description:

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch. Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

Twitter:

@IVMPodcasts

Language:

English


Episodes

Ep. 09: Crowdfunding For Creators

1/21/2019
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Traditionally, creators haven't faced as much of a creative block as they have a monetary block. With the advent of crowdfunding platforms, the consumer helps fund the content they want to consume. It's patronage that helps enrich the arts. In this evolving landscape, companies like Wishberry are players to watch. Anshulika Dubey, Co-Founder and COO of Wishberry joins host Varun Duggirala, Co-Founder and Content Chief at The Glitch to talk about what Wishberry does, the evolution of branded...

Duration:00:42:56

Ep. 08: The Editorial Landscape & The Cultural Filter

1/14/2019
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Today, content is all-encompassing and brands need to be part of relevant content that's both credible yet engaging. And that's why the word 'journalist' is too narrow to describe the editorial landscape. Tune in to this fun and free-wheeling conversation with Editor-in-Chief of Vice India, Rituparna Som and host Varun Duggirala who discuss how the definition of journalism evolved, Vice's cultural ethos, finding work-life balance in the media space and more. Talk to Varun on Twitter -...

Duration:00:45:31

Ep. 07: Live Events 101

1/7/2019
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Roshan Abbas has worn many hats over the years - whether it's radio, television, his company Geometry Encompass, Kommune or the SpokenFest. On this episode, he paints a picture in the theatre of our minds about how you can sell a dream, and dives into the world of live events with host Varun Duggirala. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can...

Duration:01:02:21

Ep. 06: Wrapping Up 2018 in Advertising

12/31/2018
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2018 has been an interesting and transitional year - a year that has defined many aspects of the advertising and media space. To look back at the year that was and the year that 2019 will be, Karthik Nagarajan, Chief Content Officer at Wavemaker joins Varun Duggirala, Co-Founder and Content Chief and The Glitch. You can follow Karthik's new show, The Filter Koffee Podcast here: http://ivmpodcasts.com/the-filter-koffee Talk to Varun on Twitter - @dailydement You can listen to this show...

Duration:00:51:05

Ep. 05: Marrying Brands with Creators

12/24/2018
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While we are surrounded by creators, there are also those who have built the ecosystems around them, to help grow, encourage and amplify their message and content. Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Sagar Gokhale, COO, Qyuki to talk about marrying brands with creators, what Qyuki does, discovering exceptional talent through media platforms, and more. Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM...

Duration:00:45:39

Ep. 04: When Audio Is On The Rise, You Monetize

12/17/2018
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When you look around, everyone has earphones plugged in. It makes you wonder, what are they listening to? Is it just music, or is there a whole other medium that has been growing and expanding? Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Vinodh Bhat, Co-Founder, President & Chief Strategy Officer at JioSaavn to talk about the audio streaming platform's origin story, how they worked with over 200 brands, the top song of 2018, how did their partnership with Jio...

Duration:00:51:57

Ep. 03: The blurred line between PR & Digital Marketing

12/10/2018
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What's the deal with PR in the digital age? How have the lines blurred between what PR agencies have traditionally done and end up doing now? Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Akshaara Lalwani, CEO of Communicate India. She clears the air about the preconceived notions people tend to have about PR, influencer marketing, and other aspects about the industry. They also talk about crisis management, and a list of things you should never have in your...

Duration:00:39:29

Ep. 02: Chaos is Good

12/3/2018
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How is traditional advertising getting swept away in this new age of digital disruption? Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by Kunal Jeswani, CEO of Ogilvy India, who's spent over 20 years in the industry. They talk about how advertising has changed, both from a legacy and agency perspective, Ogilvy's secret sauce and its evolution over the years, and also address the looming 'adpocalypse'. Talk to Varun on Twitter - @dailydement You can listen to this...

Duration:00:46:44

Ep. 01: The Glitch in the System

11/26/2018
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How does breaking the rules work in your favour? Find out from two men who had no background in advertising and are now Co-Founders of one of India's most successful creative agencies. Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by his partner, Rohit Raj, Co-Founder and Creative Chief at The Glitch, to talk about how serendipity has played a key role in their journey, why they named their company 'The Glitch', our evolving consumption patterns and answer the...

Duration:00:55:32

Ep. 00: Introduction

11/1/2018
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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig...

Duration:00:00:48