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History buffs might know Evanston, Illinois as the birthplace of prohibition, where local residents banded together with the Woman’s Christian Temperance Union (WCTU) to pull what was probably the biggest party-pooper move in American history. However, times have changed, and today many spirit connoisseurs (and thirsty locals) identify Evanston as the home of FEW Spirits,… The post From Past to Present: 4 Tips for Embracing History to Build a Future-Forward Brand appeared first on Echelon...

While digital has totally transformed the way we live, work, play, shop, communicate, connect and consume… well, pretty much everything, in some cases, consumers are saying no to the screen in favor of more physical experiences. Nowhere is this change more obvious than in the recent resurgence of vinyl records. According to the Recording Industry… The post Let’s Get Physical: 5 Lessons Brands Can Learn From Analog appeared first on Echelon Design Inc.

No brand, big or small, can survive without an active group of users. Whether buying a product or service, consuming content or trying to right-swipe their way to true love, a company’s success is dependent on offering something that people want. But some brands strive for more than one-way or transactional relationships, opting instead to… The post 4 Ways Threadless Builds a Strong Brand Through Community appeared first on Echelon Design Inc.

Ask Cards Against Humanity co-founder Max Temkin about his brand, and he’ll answer in a manner perfectly befitting a former philosophy major: “Well…what’s a brand?” It’s a valid question, and if you were to take the CAH approach and pick a random white card from the deck of the bestselling card game to answer it,… The post The Power of Defying Convention: 5 Tips for Building a Better Brand appeared first on Echelon Design Inc.