Agency Accelerated

Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives. That’s nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs. This is a cycle that needs to stop, and it starts with you, here… learning about some of the unique challenges facing LGBTQ+ in the workplace today. You might now know what to say or do, and that’s OK. That’s what Steven Wakabayashi is here to help us with. After leading creative teams at many notable brands and agencies including Apple, Google, and Walmart, Steven is now creating pathways for queer BIPOC creatives into the design industry through QTBIPOC Design, creating safe spaces for BIPOC communities within mindfulness through Mindful Sights, and designing equitable products and experiences for clients with his creative agency Stranger Creative. He is a creative director, changemaker, and founder of mission-driven organizations empowering historically marginalized communities. Agency Accelerated host Stephanie Liu will ask Steven: 🌈 What some of the unique challenges facing LGBTQ+ are today 🌈 Why support from employers is critical, and where they’re falling short 🌈 Where agencies and employers can help now Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients? That’s exactly what Christina Garnett is going to talk to us about. Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue. Agency Accelerated host Stephanie Liu will ask Christina: ✴️ What does customer advocacy mean today ✴️ Why customer delight is important ✴️ How to prove ROI with customer advocacy Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition? Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency? And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI? That’s exactly what Brie Anderson is going to talk to us about. Brie is a self-professed analytical nerd with a soft spot for strategy. To us, she’s simply our go-to expert on Google Analytics. She contributes to leading industry publications such as Moz and Social Media Examiner, speaks at conferences everywhere, and she’s on the show to help you get the most out of GA. Agency Accelerated host Stephanie Liu will be talking with Brie about: ✴️ What is Google Analytics 4? ✴️ Why should agencies start migrating their clients? ✴️ How can analytics actually increase ROI? Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company. Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet? How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses? That’s exactly what we’re going to talk about in this special edition of Agency Accelerated. Joining host Stephanie Liu and a distinguished expert, discussing: ✴️ What’s really going on with Twitter? ✴️ How does this impact you? ✴️ What changes can we expect? Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients. You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in you and your agency? That’s exactly what Jessika Phillips is going to talk to us about. Jessika is a social media strategist and speaker known for her outspoken dedication to relationship marketing. And she’s been leading a Forbes-recognized marketing agency for over a decade. Agency Accelerated host Stephanie Liu will be talking with Jessika about: ✴️ Why measuring and proving ROI on social media is so difficult ✴️ What can, and cannot, be measured and reported to clients ✴️ How her agency shows, not just tells, her clients their ROI Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients. And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar? Fortunately, there are solutions. There is a way to actually track and measure everything you’re doing on behalf of clients on social media and tie that into business results and impact that will ensure you, and your agency, are part of the strategic decision-making process. That’s what we’re covering in today’s episode of Agency Accelerated. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn’t? LinkedIn. And with nearly 700 million members focused on business engagements, it’s no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook). Of course, you already have a LinkedIn Company Page for your agency, but how are you leveraging your employees and your own personal profile to grow the brand? That’s exactly what David J.P. Fisher is going to talk to us about. David is a speaker, coach, and author of 12 books, and he helps marketing agencies like yours understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant. Agency Accelerated host Stephanie Liu will be talking with David about: ✴️ Why marketing agencies need to leverage personal profiles ✴️ How to work collaboratively with employees ✴️ What to actually do on LinkedIn to generate leads Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program. We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients? That’s exactly what Kevin Lau is going to talk to us about. Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advocacy and retention strategies to drive brand loyalty, customer thought leadership, and customer evangelism. And Kevin was recently named the #1 Customer Marketing & Advocacy Influencer! Agency Accelerated host Stephanie Liu will be talking with Kevin about: ✴️ Why marketing agencies need customer advocacy programs ✴️ How to start and scale customer marketing ✴️ How to actually measure the impact of these programs Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

While the general consensus in marketing today is to be data-driven in all that we do, there’s a problem inherent in the data… …it’s all about the past. But if we’re trying to pitch a client on a marketing idea, that’s about something in the future. We need to be able to predict consumer behavior, behavior that’s often illogical and non-sensical. That’s exactly what Rory Sutherland is going to talk to us about. Rory is the Vice Chairman of Ogilvy and the founder of their Behavioral Practice, an arm of the globally recognized ad agency that explores the psychology and ‘unseen opportunities’ in consumer behaviour. Agency Accelerated host Stephanie Liu will be talking with Rory about: ✴️ why we can’t be 100% data-driven 100% of the time ✴️ when agencies need to be completely illogical with clients ✴️ how to present, and sell, crazy ideas Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

One of the most delicate times in the life of a marketing agency is when you’re onboarding a new client. You need to balance getting all of the information you need to manage the project successfully, while simultaneously making sure that the transition from “prospect” to “client” is as smooth and stress-free as possible. But wait, if we’re talking about client onboarding, how will that help us close more deals? That’s exactly what Paddy McGill is going to show us. Paddy has spent a decade in the digital marketing space and now helps businesses automate their sales demos, training and onboarding through the power of eWebinar. Agency Accelerated host Stephanie Liu will be talking with Paddy about: ✴️ today’s best practices around sales & onboarding automation ✴️ how many agencies have been finding success using webinars ✴️ how faster onboarding leads to increased sales Think of it as your fun – and free! – consultation for your agency. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

If we understand that we’ll never achieve the kind of success and freedom we want for our business without growing it, how do we put processes and teams in place to accomplish that kind of growth quickly? Chris Rudolph can teach us. As a business coach for digital agency owners, he specializes in helping owners just like you maximize revenue, scale with a team, and enjoy more time off. Chris has worked in digital marketing for over a decade and, having started and sold-off two businesses of his own, deeply understands the struggles facing agency owners today. Stephanie chatted with Chris about: ✴️ the 2 key growth principles your agency needs ✴️ why it’s essential to focus on delivering ONE RESULT for your clients ✴️ and 6 other essentials to accelerate your agency’s growth Think of it as your fun – and free! – consultation for your agency.

Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon. Is that a trend your agency can leverage? You bet it is, and we’re talking to an ad agency veteran who currently consults for major brands on how to implement live shopping, and she can help you too. In a twist, show producer Mike Allton joins the show so that host Stephanie Liu can sit in the guest seat and bring her 15 years of agency experience to bear. If she can coach NASA on how to live stream an astronaut from space, she can help us with shoppable videos on Amazon! Mike will be chatting with Stephanie about: - What exactly is Live Shopping? - How can marketing agencies take advantage of live shopping? - How much can agencies charge clients? And more! We also shared our favorite episodes and takeaways from Season Three of Agency Accelerated. Think of it as your fun – and free! – consultation for your agency. LINKS How To Build Sales Systems to Speed Agency Growth with Lee Goff How To Weave Great Storytelling Throughout Your Marketing with Guy Kawasaki How Agencies Can Build Amazing Advertising Campaigns with Allen KayLivescaleRestreamStreamYardSwitcher StudioEcamm Live Social Commerce Usage in 2021 by eMarketer How To Add Client Revenue With Live Streaming Services Facebook Live Shopping - How To Easily Sell Online Don’t miss out on future live interviews: sign up at agorapulse.com/calendar

If we know that short video performs best on social media, how do we build a process to be able to quickly create streams of video content for all of our clients at scale? Kate Skavish can tell us. As the co-founder of Wave.video, a platform specifically designed to help agencies scale video creation and repurposing, Kate knows exactly how to generate engaging social media videos in minutes. Kate is a serial entrepreneur and has been working in digital marketing for over a decade, so she knows what a struggle it is to grow & scale a business. She also has a Master’s degree in Applied Math so you know she’s all about KPIs and ROI! Kate shared: ✴️ the key aspects that make a video great for social media ✴️ how to work with clients to generate tons of source video content ✴️ the processes and tools you can implement to scale fast Think of it as your fun – and free! – consultation for your agency. Don’t forget: each episode comes with a top tip for increasing your agency’s revenue. Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Messenger marketing is the future of digital marketing, but it’s not a service every agency can offer. As an agency owner you want to provide your clients with cutting edge tools to help them succeed, but you also need to make sure they don’t pull all your time and resources away from other services. In this episode, chatbot expert & trainer Kelly Mirabella will teach you how Messenger marketing works and why it’s so important for businesses today. She'll show you how agencies can leverage Messenger marketing as a new source of revenue, and she'll even share her own tips on getting started in this exciting field! Hosted by long-time agency expert and communication coach, Stephanie Liu, download & listen to learn from Kelly: ✴️ why Messenger marketing is such an attractive option ✴️ how to leverage Messenger marketing yourself ✴️ the kinds of services agencies can offer clients Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

You've created a successful marketing agency, but now you're stuck. It feels like all the growth has stopped and you aren't sure how to get back on track. The problem is that your agency's growth needs to be intentional in order for it to continue. This means that there are specific actions and activities that need to take place in order for your business and team members to grow. In this episode of the Agency Accelerated podcast we'll share with you some of the key strategies Jairek Robbins uses when working with his clients in order for them to achieve continued success at their agencies using a growth mindset approach! Hosted by long-time agency expert and communication coach, Stephanie Liu, download and listen to the podcast to learn from Jairek: ✴️ how to identify and overcome obstacles in the way of growing your agency ✴️ learn 10 ways you can grow your agency ASAP ✴️ how to adopt a healthy growth mindset for you and your entire team LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

The average marketing agency practitioner can handle just five clients. No matter how much you automate or systematize, at some point, if you want to grow your agency, you're going to need to build a team. But who do you need to be on that team? What roles should you fill? In this special episode of Agency Accelerated, we're in luck, because our very own Stephanie Liu is bringing her decades of experience working for some of the largest ad agencies to bear. Stephanie walks us through: ✴️ the specific roles that every growing marketing agency needs ✴️ the tools marketing agencies should employ ✴️ the best practices you need right now Whether you're a boutique agency or one that's already in a growth phase, or perhaps even a brand looking to build a marketing dream team, this podcast episode is for you! LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

You want to accelerate your marketing agency growth, but aren’t sure how. The vast majority of agencies are not growing at the rate they want. They are stuck in a rut, making incremental gains year after year. Lee Goff's agency grew into a multi-million dollar business. He did it with systems and processes that he'll teach you how to replicate for your own agency. Lee has been consulting marketing agencies just like yours for years, and has helped thousands achieve the kind of growth and stability they deserve. Hosted by long-time agency expert and communication coach, Stephanie Liu, on this marketing agency podcast, you'll learn from Lee: ✴️ how he grew his own marketing agency and has helped others ✴️ his proven system for approaching sales more effectively ✴️ advice on how to avoid or handle the biggest agency challenges LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

In this quick introduction and teaser episode, listen as the Agency Accelerated producer and showrunner, Mike Allton, changes things up and interviews the regular host, Stephanie Liu. Stephanie talks about what Agency Accelerated is about, why marketing agencies should listen to the podcast, and what they will likely learn from it. Stephanie also shares her favorite episode from this marketing agency podcast and why it was so much fun for her to geek out alongside listeners. ABOUT STEPHANIE LIU Stephanie Liu is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She is the host of Lights, Camera, Live and the co-author of Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA. LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

As marketing agencies, we're expected to be experts at storytelling. We need to tell the stories of our clients in a compelling way that gets people excited about them and their products or services. Yet how do you weave other people’s stories into their marketing campaigns? That’s hard! The good news is, we’ve got a master storyteller here to help us. Guy Kawasaki has been advising companies about the power of storytelling for years. He's also an author and podcast host who helps people learn from his experience in social media, startups, entrepreneurship and more. Hosted by long-time agency expert and communication coach, Stephanie Liu, listen now to learn from Guy: ✴️ his secrets on how he pulls the most amazing stories out of the people he talks to and interviews ✴️ what channels and mediums today work best for agencies and brands LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Marketing agencies are constantly struggling to build amazing advertising campaigns for clients. Agencies have become so busy they don't have time to create great ideas that will impress their clients. They also lack the tools needed to execute these ideas in a cost-effective way. Allen Kay is an industry leader who has built some of the most successful advertising campaigns over the last 25 years, including Xerox’s award-winning "Monks" campaign and New York MTA’s "If You See Something, Say Something". He'll share his insights on how you can bring your best work forward, while building trust with your clients along the way. Hosted by long-time agency expert and communication coach, Stephanie Liu, listen to this marketing agency podcast now to learn from Allen: ✴️ his secrets on how he makes amazing advertising campaigns happen for his clients, even with limited resources and tight deadlines ✴️ what it takes to be a great creative director in the digital age, including how you can get your team excited about doing work that matters! LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.