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Agile Marketing

Business & Economics Podcasts

Agile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin and Eva Jackson, co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.

Location:

United States

Description:

Agile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin and Eva Jackson, co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.

Language:

English


Episodes
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Project Kickoff: Season Four

1/26/2022
Hosts Muhammad Yasin and Eva Jackson introduce season four of the Agile Marketing podcast with an in-person preview of top speakers (while doting on our pets of the pod). Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/ And supported by Muhammad’s cat, Kolache: https://www.instagram.com/kolachewafflespancake/

Duration:00:06:16

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Retrospective: Season Three

8/25/2021
Agile Marketing Podcast is concluding its THIRD (how?) season with an episode recap. Join hosts Muhammad Yasin and Eva Jackson as they discuss their favorite moments from the latest batch of marketer spotlights. Plus, get a sneak preview of season four’s lineup! Join the Agile Marketing Slack community:http://bit.ly/AgileMarketingSlack Produced by Share Your Genius:https://www.shareyourgenius.com/

Duration:00:10:16

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BONUS: Agile Marketing Decoded with Muhammad Yasin on SaaS Half Full

8/4/2021
In this podcast cross-over with SaaS Half Full, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you’re an avid Agile practitioner or a marketer simply thinking about exploring the concept, Muhammad shares critical takeaways to help you work better. Connect with Muhammad Yasin:https://www.linkedin.com/in/muhammadyasin/Learn more...

Duration:00:33:47

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The Art of Breaking Sh*t with Lindsey Groepper

8/4/2021
What do you get when you combine a public relations pro with a Software-as-a-Service org? One kickass agile marketer. Join us for a podcast crossover with SaaS Half Full and learn how host Lindsey Groepper has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow SaaS Half Full: https://saashalffull.com/Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/

Duration:00:31:22

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Why Picking a Decision is the Right Decision with Drew Beechler

7/21/2021
Join High Alpha's Drew Beechler and the co-hosts of the Agile Marketing Podcast for a deep dive into executing team sprint weeks. Drew will walk listeners through High Alpha's Sprint Week process and how they bring a new studio company to life in just one week. Learn how you can apply High Alpha's best practices to your own marketing efforts for focused and rapid results. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius:...

Duration:00:25:23

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The Rainbow Unicorn of Multi-Touch Attribution with Jorgen Davidson

6/30/2021
Jorgen worked at a company that literally made water from air, so he’s no stranger to magic. In this episode he joins us to chat about his strategy matrix for setting up marketing automation and why every marketer should have SalesForce Certification. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/

Duration:00:28:31

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Mental Health is Health with Meg Hovious

3/18/2021
Join co-host Eva Jackson for a fireside chat with Meg Hovious (she/they), founder of Here and mental health advocate. From reducing the stigma surrounding mental health to tips to improve your own workplace mental wellness, Meg will share practical advice from their experience in mindfulness and meditation. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/

Duration:00:39:08

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The Three Cs of SDR Growth with Ernest Owusu

2/17/2021
Join co-host Eva Jackson and Ernest Owusu, Senior Director of Sales Development at 6sense, as they unpack business development best practices. Tune in to get recruitment advantages when scaling the SDR org, the three Cs of successful SDR management (listen to the pod to hear what they are), and the age-old question: should the SDR org live under sales or marketing? Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius:...

Duration:00:20:44

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Part Two: What Can You Stop Doing?

2/8/2021
Join hosts Muhammad Yasin and Eva Jackson as they address process-minded questions from fellow LinkedIn marketers. From the beauty of retrospectives to ruthless prioritization, learn how you can maintain marketing agility through long-term, strategic planning. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/

Duration:00:18:03

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Part One: Use Your @$!& Calendar

1/21/2021
Join hosts Muhammad Yasin and Eva Jackson as they address questions sourced from the Agile Marketing Slack community. From the beauty of time blocking, to the importance of personal time, you’ll walk away with tips on how to create a productive routine even in unpredictable circumstances. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/

Duration:00:15:55

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Retro: Productive Work vs Trauma Bonding

1/6/2021
Hosts Muhammad Yasin and Eva Jackson kick off season three of the Agile Marketing podcast in true Agile fashion: with a retrospective. Listen for a candid (and cocktail-fueled) discussion on what actually worked in 2020, what didn’t work, and opportunities for marketing teams in 2021. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/

Duration:00:21:50

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23. Are You at the Mercy of Your Martech Stack?

8/19/2020
The intersection of marketing and technology has a profound effect on productivity, data hygiene, and communications - for better or for worse. In this episode of Agile Marketing, Eva interviews Kyle Himmelwright, the director of revenue operations for Yelp. Kyle’s passion lies in creating a balance between marketing strategy and marketing technology, creating a tech stack that works for marketers rather than requiring extensive time and effort to maintain. From knowing when you have too...

Duration:00:26:52

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Managing Positive Disruption with Alessandra Fagone

7/29/2020
“Positive Disruption” isn’t an oxymoron. In fact, for many marketing pros, it can be the only way to manage change within organizations steeped in deep-seeded processes. Alessandra Fagone, FinTech marketing pro at Pega, has managed positive disruption in multiple teams and shares tips to implement meaningful change within your organization, regardless of tenure or title. Companies featured in this podcast: Connect with Alessandra Fagone on LinkedIn:...

Duration:00:25:37

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21. Commanding Your Brand with Gong.io's Gabrielle Hughes

5/21/2020
Our April 2020 event featuring Gong's Gabrielle Hughes was long overdue, with travel plans being delayed and content ultimately being moved to a virtual call. But with one of our favorite past podcast guests and an audience of marketers ready to get sh*t done, our first-ever live Agile Marketing event was a hit! As People Program Manager at Gong, Gabrielle is redefining the meaning and value of brand personality. From creating and scaling the Gong brand while on marketing to creating an...

Duration:00:57:41

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20. Using Agile to Be Agile...at Home! (feat. Stacey Ackerman)

4/29/2020
Stacey Ackerman is the founder, as well as an Agile coach and trainer, of Agilify Training and Coaching. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. In this installment of the Agile Marketing Podcast, we discuss maintaining productivity and Agile process through times of rapid change. Learn more about the companies we...

Duration:00:17:15

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019. Andrea Fryrear, Agile Sherpas

4/8/2020
The premiere of Agile Marketing Podcast's season 2 features a conversation with Andrea Fryrear, Co-Founder of AgileSherpas. Eva sits down with Andrea to get a sneak peek into AgileSherpas' 2020 "State of Agile Marketing" report. From Agile Marketing adoption within businesses to how marketers are shifting processes within their organizations, Andrea shares key insights into new tactics for getting work done in 2020. Learn more about AgileSherpas: https://www.agilesherpas.com/ Learn...

Duration:00:24:17

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018. Mini-sode: Murph Krajewski, Sharpen

4/2/2020
On today's show, Eva chats with Murph Krajewski, VP of marketing at Sharpen, about staying innovative and productive during uncertain times. Murph is a marketer who deeply believes in the powers of storytelling and navigational data. Having spent a couple of decades in the contact center industry, he’s seen first-hand that the best stories are rooted in truth and the human experience. These days, Murph’s busy telling the story of Sharpen’s agent-first mission and he holds to the belief that...

Duration:00:10:43

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017: Mini-sode: Steven Shattuck, Bloomerang

3/18/2020
On today’s show, Muhammad chats with Steven Shattuck, CEO of Bloomerang, a cloud-based donor management software company. Steven and Muhammad discuss the short and long-term effects of the COVID-19 crisis, as well as some alternative marketing strategies and engagement options. Steven focuses on strategies for non-profit organizations to mitigate the negative effects of social distancing on fundraising efforts. Learn More about Agile Marketing: https://agilemarketingindy.com/ Produced by...

Duration:00:07:12

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Season 2 Trailer | Muhammad Yasin & Eva Jackson

3/17/2020
Season two of the Agile Marketing Indy podcast is here, and our focus this season is “problem-solving.” We’re excited to bring you more amazing guests in the Agile Marketing world, including some bonus episodes addressing the COVID-19 crisis, and the unique problems it’s creating in the Agile community. Subscribe on your favorite platform so you don’t miss an episode. Thank you to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/

Duration:00:11:23

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016: Pro Panel: Sales and Marketing Alignment

1/8/2020
Our December 2019 Agile Marketing Indy live event featured a stellar panel of sales and marketing professionals. Hear from: Brad Brown, Senior Business Development Manager at Zylo; Sarah Harnish, Marketing Manager at Denison Parking; and Dawn Jones, CEO of 29Eleven Media – as they discuss growing sales and marketing alignment from the ground up, how to better communicate between both departments, and how strike a balance between a marketing-managed and sales-personalized brand. Thank you to...

Duration:00:40:18