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Amazon Legends Podcast

Business & Economics Podcasts

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

Location:

United States

Description:

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

Language:

English


Episodes
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A Lively Debate: Where to Launch First? Amazon -vs- Own Website - Alex Nyezhnyk - Amazon Legends - Episode #324

6/18/2024
In this week’s episode, we dive into a lively debate: should you launch your product on Amazon or your own website first? Our guest, Alex, the Founder of Profit Whales and the Witi Witi Brand, shares his entrepreneurial journey and insights into e-commerce and Amazon selling. Alex’s story from a middle-class family in Ukraine to a successful entrepreneur is inspiring. He discusses the pros and cons of launching on Amazon vs. your own website, how Amazon's advertising algorithms work, and his personal entrepreneurial journey. Highlights include the power of Amazon’s platform vs. the control of your own website, case studies, shipping costs, and Alex’s journey from Ukraine to founding Profit Whales. Don’t forget to like, comment, and subscribe for more insightful episodes every week! Takeaways: Visibility and Competition:Advertising Costs:Customer Acquisition and Retention:Pricing and Profit Margins:Brand Control and Differentiation: Operational Challenges:Risk and Investment:Strategic Flexibility: Quote of the Show: Launching a product on Amazon requires a strategic investment in verified reviews, which can cost over $100 each. Without this, you risk losing visibility and facing high advertising costs. That's why I'm choosing to launch my product outside of Amazon for better traffic and growth opportunities. Links : LinkedIn : https://www.linkedin.com/in/nyezhnyk Instagram : https://www.instagram.com/nyezhnyk/ Website : https://profitwhales.com/ Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

Duration:01:09:44

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The Emerging Model Of a Fresh External Traffic Source at Predictable Costs - Rob Schab - Amazon Legends - Episode #323

6/11/2024
Welcome to this week's podcast episode! Join us as we explore "The Emerging Model Of a Fresh External Traffic Source at Predictable Costs" with our guest, Rob, the Co-Founder & CMO at Levanta. Rob, a seasoned entrepreneur, shares insights from his experience in revolutionizing affiliate marketing for Amazon sellers. Discover the secrets to leveraging external traffic for predictable costs and propelling your Amazon business to new heights. Don't miss out on this exclusive conversation packed with expert advice and practical tips for success in e-commerce. Subscribe now and level up your Amazon selling game! Takeaways: Quote of the Show: External traffic is one of the only and major influences that you have on your organic rank on Amazon. The more high-convert external traffic you can drive to your products, the better you're going to do organically on Amazon, creating a flywheel where you reinvest to drive more sales and influence organic rank. Links : Website : https://levanta.io/ LinkedIn : https://www.linkedin.com/in/rob-schab Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends and start your application today.

Duration:01:08:27

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How to Beat the Competition with Product Opportunity Explorer Data - Elizabeth Greene - Amazon Legends - Episode #322

6/4/2024
In this week's podcast episode, Elizabeth Greene, Co-Founder of Junglr, reveals invaluable insights on leveraging Product Opportunity Explorer data to outpace your competitors on Amazon. With the platform boasting over 2 million active sellers, navigating the marketplace can feel like traversing a treacherous jungle. Elizabeth simplifies the process, drawing from her extensive experience as a former Amazon seller to help businesses achieve eight-figure revenue goals. Tune in to discover how to harness the power of POE data to pinpoint lucrative niches, optimize product listings, and anticipate market trends. Elizabeth's strategic approach equips sellers with the tools they need to thrive amidst fierce competition. Don't miss out on this must-listen episode for actionable strategies to dominate the Amazon marketplace! Takeaways: Product Opportunity Explorer (POE) is EssentialCompetitive AnalysisOptimizing Product Listings Forecasting TrendsEnhancing Product SelectionMonitoring Performance Quote of the Show: In the world of data analysis, understanding Amazon's metrics glossary is like unlocking the secret language of success. Dive into it, and you'll accelerate your understanding faster than you ever thought possible. Links : Website: https://www.junglr.com/ Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/ Facebook: https://www.facebook.com/ElizabethatJunglr/ Youtube: https://www.youtube.com/@Junglr Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Duration:01:03:49

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How to Create a Winning Team for Growing Your Amazon Operation - Jake Schwarzbaum - Amazon Legends - Episode #321

5/28/2024
In this week's podcast episode as we explore the essential steps to build a successful team for your Amazon operation. Our guest, Jake Schwarzbaum, Co-Founder and CEO of Velocity Sellers, shares his journey of overcoming challenges and his commitment to helping brands excel on Amazon. Learn key insights on empowering your team, fostering a culture of growth, and leveraging past experiences for success. Whether you're a seasoned seller or new to the Amazon marketplace, Jake's expertise provides actionable strategies to drive growth in your business. Tune in now to discover the secrets to building a winning team and achieving success in the competitive world of Amazon selling. Takeaways: Recognize Pivotal Moments:Empowerment Through Impact:Reflective Practice:Learning from Mistakes:Continuous Improvement:Team Collaboration:Utilize Experience:Support and Resources:Positive Attitude:Quote of the Show: Building your own API connection into Amazon's systems is crucial. It's not just about tracking inventory; it's about coordinating every move, from aggressive ad campaigns to product discontinuations. The consequences of mistakes here affect everything. Links : Website : https://velocitysellers.com/ LinkedIn : https://www.linkedin.com/in/jake-schwarzbaum/ Email : Jake@velocitysellers.com Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.

Duration:01:18:58

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Practical Tips to Never Run Out of Stock and Project Inventory Accurately - Nathan Grimm - Amazon Legends - Episode #320

5/21/2024
Welcome to this week's episode! Today, we're diving into the dynamic world of Amazon selling alongside Nathan Grimm, a seasoned veteran in the field since 2012. With extensive experience spanning both 1P and 3P platforms, Nathan has collaborated closely with resellers and agencies, honing his expertise in profitability analysis, advertising strategies, data modeling, and ecommerce tactics tailored specifically for Amazon sellers. Co-founding Mercantile Commerce in 2021, Nathan is dedicated to assisting brands in achieving sustainable growth on the Amazon marketplace. Throughout this episode, Nathan shares invaluable insights into navigating inventory management complexities, including risk assessment, financial decision-making, and long-term optimization strategies. Join us as we uncover actionable advice and proven tactics to enhance your Amazon selling journey and ensure you're equipped to thrive without ever experiencing stock shortages again! Takeaways: Understanding RiskRisk AssessmentRisk PerceptionFinancial HesitationPreparation and AdaptationContinuous ImprovementQuote of the Show: Amazon now gives you search volume on terms, estimated conversion rates, top products, and click percentages. None of it tells you what you're going to do, but it does tell you what will happen if you achieve a certain position in the niche you're looking at. Links : Web Site : https://www.mercantilecommerce.com/ LinkedIn : https://www.linkedin.com/company/mercantile-commerce-llc Personal LinkedIn : https://www.linkedin.com/in/nathangrimm/ Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.

Duration:01:10:51

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Fundamentals of Migrating from Amazon Vendor (1P) to Amazon Seller (3P) - Ruben Alikhanyan - Amazon Legends - Episode #319

5/14/2024
Welcome to this week's episode, where we explore the transition from Amazon Vendor (1P) to Amazon Seller (3P) with Ruben Alikhanyan, founder of the PAS Remote E-commerce Department. With over a decade of e-commerce experience, Ruben shares tips and strategies for navigating this shift, covering essential steps, challenges, and practical advice. Learn how to maximize success in the 3P model, seize control of product listings, and leverage advertising tools. Tune in for insights on e-commerce strategy, team management, and project management, and discover how PAS supports brands in their e-commerce journey. Don't miss this enlightening conversation on mastering the move to Seller Central and unlocking growth opportunities in e-commerce. Takeaways: Control and FlexibilityDirect Engagement with CustomersOwnership of Product ListingsFulfillment OptionsRevenue and Profit MarginsCustomer Service Advertising and Promotion Challenges and Considerations Professional AssistanceQuote of the Show: Catalog troubleshooting is a top priority because that's where you start. You need to know how to submit Flat Files, troubleshoot, and have patience with seller support. Advertising is crucial too, depending on your brand's complexity and SKU count. More knowledge will be required for effective management. Links : Website : https://pasagency.com/ Linkedin : https://www.linkedin.com/in/ruben-alikhanyan-558b07199/ Personal Email : ruben.a@pasagency.com Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.

Duration:00:58:27

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How to Become a 7-Figure Seller by Using The Post Purchase Process - Michael Kaufman - Amazon Legends - Episode #318

5/7/2024
Join us this week as we uncover the strategies for becoming a 7-figure seller on Amazon through the post-purchase process. Our guest, Mike Kaufman, brings nearly three decades of ecommerce expertise, co-hosting the podcast and pioneering online sales. Learn from Mike's insights on brand development, Amazon post-purchase strategies, and list building. Discover the secrets to optimizing the post-purchase experience, engaging customers, leveraging reviews, and providing exceptional service to build a loyal customer base. Mike shares actionable tips, including automation tools and value-added services, to elevate your Amazon business to 7-figure success. Don't miss this episode for invaluable advice on mastering the post-purchase process and taking your Amazon venture to new heights! Subscribe now for more insightful discussions on ecommerce and digital marketing. Takeaways: Understanding the Customer JourneyImportance of Post-Purchase ExperienceEngage with CustomersLeverage Reviews and FeedbackBuild Brand AdvocatesProvide Exceptional Customer ServiceOffer Value-Added ServicesOptimize Post-Purchase CommunicationQuote of the Show: Start with something simple, tailored to your capabilities or budget. But ensure the process remains easy for the customer, minimizing clicks and confusion. Whether automated or not, ensure swift service from start to finish. Get them approved quickly and confidently stand behind your product. Links : https://ProtuffProducts.com https://BrandFortressHQ.com https://podcast.BrandFortressHQ.com https://www.linkedin.com/in/protuffproducts/ Free Amazon Post Purchase Funnel Blueprint: https://brandfortresshq.com/BluePrint Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends

Duration:01:02:38

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How to Beat Competition by Brand Building Tactics on Amazon - John Berggren - Amazon Legends - Episode #317

4/30/2024
In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business. Takeaways: Leveraging brand building tacticsCreating a strong brand presenceMaximizing promotional opportunitiesAdapting to changesExpanding beyond AmazonFinding growth opportunitiesPersonalized customer engagement Quote of the Show: Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production. Links : Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/ Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/ Acqu.co - Website: https://www.acqu.co/ Acqu.co -Facebook: https://www.facebook.com/Acquco/ Acqu.co -Twitter: https://twitter.com/acquco Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends<

Duration:01:01:36

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Winning Methodology for Taking Sales Away from Competition - Kevin Gawronski - Amazon Legends - Episode #316

4/23/2024
In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller. Takeaways: Understanding Market DynamicsCompetitive AnalysisUnique Selling Proposition (USP)Value PropositionCustomer-Centric ApproachOptimization for AmazonReview ManagementMarketing StrategiesAdaptabilityTransparency and TrustQuote of the Show: Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations. Links : gawronskifb.comhttps://www.linkedin.com/in/kevin-gawronski/Kevin@gawronskimedia.comWant To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Duration:01:02:32

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Beating the Competition with Data and Algorithm - Brian Johnson - Amazon Legends - Episode #315

4/16/2024
Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together! Takeaways: Multi-Channel ApproachPreference for Seller CentralSKU OptimizationData-Driven Decision MakingContinuous ImprovementGeorge Lucas AnalogyQuote of the Show: Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most. Links : https://www.linkedin.com/in/brianrjohnsonppc/ https://www.deepm.ai/ Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Duration:01:00:50

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Performance Marketing Principles for Success - Tye DeGrange - Amazon Legends - Episode #314

4/9/2024
In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets to mastering performance marketing! Takeaways: Freedom to Pursue PassionsSupportive EnvironmentEmphasis on Passion and ExcitementAccess to ResourcesNetworking and MentorshipCross-disciplinary Skills DevelopmentAdaptability and VersatilityContinuous LearningQuote of the Show: Optimizing for conversion means understanding the warm-up needed for traffic. Whether it's a review page, a listicle, or a detailed description, knowing your audience is key to success. Links : LinkedIn : https://www.linkedin.com/in/tyedegrange/ Website : https://www.roundbarnlabs.com/ Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Duration:01:06:28

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Product Opportunity Explorer Deep Dive - Part I - Elizabeth Greene - Amazon Legends - Episode #313

4/2/2024
Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares insider tips on the Product Opportunity Explorer Deep Dive, revealing how to identify untapped market segments and capitalize on emerging trends. Whether you're a seasoned seller or just starting out, Elizabeth's approach will inspire you to rethink your strategy and scale your business efficiently. Tune in now and unleash the power of Product Opportunity Explorer Deep Dive with Elizabeth Greene. Subscribe for more actionable insights to thrive in the world of e-commerce! Takeaways: Understanding Product Opportunity: Research Process: Target Audience: Market Analysis: Data-Driven Decisions: Adapting Strategies: Maximizing Profits: Continuous Improvement: Quote of the Show: Search Query Performance Report - a phenomenal tool that's just as exciting as it is less talked about. It provides valuable first-party data, making it essential for staying ahead in the Amazon trajectory of 2023. Links : Website: https://www.junglr.com/ Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/ Facebook: https://www.facebook.com/ElizabethatJunglr/ Youtube: https://www.youtube.com/@Junglr Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Duration:01:10:04

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Lessons Learned in Transitioning from Amazon 1P Vendor to 3P Seller - Craig Leslie - Amazon Legends - Episode #312

3/26/2024
Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secrets to success in Amazon selling. Don't miss this insightful conversation for entrepreneurs! Takeaways: Transition ProcessPrioritizationFocus and FamilyFuture Ventures Quote of the Show: Transitioning from 1P to 3P advertising feels like stepping out of the dark and into the light. With 3P, we finally have visibility into our spending, ACOS, ROAS, TACoS. It's like unlocking a black box and gaining control over our advertising destiny. Links : LinkedIn The Bean Coffee Company https://www.thebeancoffeecompany.com Instagram Facebook TikTok Pinterest Amazon Store San Diego Coffee Company https://www.sandiegocoffee.com Instagram Amazon Store Want To Level Up Your Business? Register With Our Sponsors Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed. Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Duration:00:58:15

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The Significance of Timing to Drive TACOS and ACOS – Zack Cohen – Amazon Legends – Episode #311

3/19/2024
Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, utilize historical data, and optimize inventory management to drive efficient TACOS and ACOS, leading to increased profitability. Discover key strategies for understanding the Amazon sales cycle, maximizing advertising impact, leveraging historical data, optimizing inventory management, and staying ahead of the competition. Don't miss out on actionable tips to elevate your e-commerce game! Tune in now! Takeaways: Understanding the Amazon Sales Cycle Maximizing Advertising Impact Strategic Product LaunchesBudget Allocation Adapting to Market Trends Monitoring Performance Metrics Utilizing Historical Data Optimizing Inventory Management Strategic Pricing Planning AheadQuote of the Show: In retail, success means having a great product and competitive pricing. It's about finding that balance. But more importantly, it's about building a reputation that keeps customers coming back. That's why starting in retail is crucial – it's about sparking conversations and confidence. Links : LinkedIn: https://www.linkedin.com/in/zachcohen2/ Twitter: https://twitter.com/rubyforfun Company website: https://ruby.fun/

Duration:00:49:22

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A Hacking Incident All Amazon Sellers Must Be Aware - D. Scott Smith - Amazon Legends - Episode #310

3/12/2024
In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the importance of cybersecurity for Amazon sellers, drawing from his background in financial services, agriculture, and manufacturing. He is also the creator of the "Independent Planner," an analog calendar tailored for solo entrepreneurs. Join us for essential tips on safeguarding your Amazon seller account and gain inspiration from Scott's motivating journey. Don't miss out on this episode filled with practical advice and personal anecdotes. Tune in now! Takeaways: Hacking Incident AwarenessAccount Security MeasuresHackers Targeting Seller FundsRisk of Account SuspensionSteps to Secure AccountsCollaboration with Amazon Recovery After HackingQuote of the Show: According to the Small Business Administration, the top reasons for small business failure are poor cash flow and inadequate paperwork. Successful online salespeople understand their customer acquisition costs and the lifetime value of each customer. Links : Website: https://www.dscottsmith.com/ Email: scott@dscottsmith.com LinkedIn: https://www.linkedin.com/in/dscottsmith/ Twitter: https://twitter.com/d_scott Instagram: https://www.instagram.com/d.scottsmith/ Amazon Live: https://www.motivationallistener.live/ YouTube: https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videos Podcast: https://www.dscottsmith.com/podcast FREEZE free offers: http://stopinaction.com/ Publications: Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM Independent Planner: http://independent-planner.com/

Duration:01:11:20

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Managing Amazon Keyword Advertising With Low or No Historical Data - Amazon Legends - Episode #309

3/5/2024
Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimization. Gain valuable strategies, from starting with small bids and broad keywords to refining targeting based on performance metrics. Whether you're a seasoned seller or just starting on Amazon, Stephen's tips will elevate your advertising game. Connect with Stephen on LinkedIn and explore adlabs.app for innovative advertising solutions. Listen now for actionable advice and subscribe to stay updated on top industry insights! Takeaways : Start with Small Bids and Broad Keywords Gradually Increase Bids and Target More Specific Keywords Leverage Bid Adjustments Based on Performance Utilize Match Types StrategicallyTrack Performance MetricsSegmentation and OptimizationOptimize Product Listings Focus on Customer Search TermsLeverage Amazon AttributionQuote of the Show: If a keyword isn't generating sales despite clicks, assess its relevance. If it's not relevant, negate or archive it. For relevant keywords, be cautious when negating, as forgetting can hinder traffic even after adjustments to your product listing. Links : https://adlabs.app/ Special Offer: Let Stephen know you heard about him on the Amazon Legends podcast to get a free upgrade on AdLabs!

Duration:01:10:20

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Amazonians' Secret Ways to Use Metrics and Grow Sales Profitably - Todd VanderStelt - Amazon Legends - Episode #308

2/27/2024
Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking Share Center. From optimizing PPC campaigns to understanding what drives your brand's performance on Amazon, Todd shares valuable insights that can revolutionize your approach to e-commerce success. Whether you're an established Amazon seller or an aspiring entrepreneur looking to break into the market, this episode is a must-watch! Tune in to this insightful discussion and take your Amazon sales to new heights! Takeaways : Customer Order LabelingEvent AnalysisRepeat Customer Measurement Data Segmentation and InsightsEvolution of Amazon Ecosystem Quote of the Show: One of the metrics that I would like to see is Customer Lifetime Value. By dissecting CLV over time, separating new versus repeat customer revenue, we gain insights into which products are driving long-term success. Links : MixShift email: hello@mixshift.io Todd VanderStelt LI Page: https://www.linkedin.com/in/todd-vanderstelt-284956/ MixShift LI Page: https://www.linkedin.com/company/mixshift MixShift Website Landing Page: https://mixshift.io/out-of-the-box-amazon-reporting/ Special Offer: MixShift offers a 30-day free trial of the software with no long-term commitments for all users. For Amazon Legends listeners, reach out to hello@mixshift.io noting #AmazonLegends for a free account audit. And for Agencies & Brands, MixShift offers flexible, in-depth training programs on all things Amazon and Amazon Advertising. Want To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Duration:00:55:55

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Dissecting The Formula for Search Term Isolation in Advertising – Ryan Burgess – Amazon Legends – Episode #307

2/20/2024
Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess! Takeaways : Understanding the Complexity of E-Commerce Industry Opportunities Beyond Direct Selling Technological Curiosity and Engineering Background Curiosity and Problem-Solving SkillsImportance of Data AnalysisNetworking and CollaborationContinuous Learning and ImprovementQuote of the Show: Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul. Links : https://www.linkedin.com/in/ryan-burgess/https://www.linkedin.com/company/intentwisehttps://www.intentwise.comWant To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Duration:01:09:11

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Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306

2/13/2024
Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid media campaigns, improving funnel conversion rates, and diversifying their marketing mix across various channels. Join us as we explore actionable strategies and expert insights to empower your marketing efforts beyond Amazon. Tune in now for valuable tips and real-world examples from a seasoned industry expert. Don't miss out on this opportunity to elevate your marketing game! Takeaways : Importance of Diversification:Experience with Off-Amazon Channels:Growth Marketing Expertise:Freelance Work with Other Companies:Pattern Recognition and Analytics:Automated Trading Systems: Quote of the Show: Start with Google shopping ads by setting up a Google Merchant Center account, your catalog like Amazon. Upload product details and connect it to Google Ads for search shopping or performance max. Gauge traffic and conversions effectively for a successful Google Ads strategy. Links : https://jakemadoff.io/https://www.linkedin.com/in/jake-madoff-8a191070/Special Offer: Get started by filling out the form on JakeMadoff.io for a free growth marketing consultation. Want To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Duration:01:16:56

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Strategies for Expanding Your Keyword Pool - Faith Denniston - Amazon Legends - Episode #305

2/6/2024
Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organic traffic. With her passion for SEO and PPC, Faith empowers sellers to thrive in the competitive Amazon marketplace. Subscribe now for valuable insights and strategies to elevate your Amazon business! Takeaways : Understanding BSR (Best Sellers Rank):Driving Orders to Improve BSR: Keyword Ranking and Conversion: Analyzing Search Query Performance:Data-Driven Decision Making:Actionable Insights:Direct Contact:Coaching Opportunities:Quote of the Show: Experimenting with both broad and phrase match simultaneously allows for a comprehensive comparison of campaigns, helping marketers refine their strategies based on the dynamic insights gained from both approaches. Links : LinkedIn: https://www.linkedin.com/in/faithdenniston/ YouTube: https://www.youtube.com/@MyAmazonGuy Want To Level Up Your Business? Register With Our Sponsors Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds. Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Duration:01:00:58