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38 - 5 Best Practices for Implementing Multi-Touch Attribution

Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution. Follow up on


37 - 5 Major Analytics Acquisitions for 2018

Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketing consolidation. In this show, we will discuss the biggest analytics company acquisitions of 2018. We will share insights on why the acquisitions were made, what was the investment and how these acquisitions will benefit the end user. Leave us a feedback on Itunes for #AnalyticsToday podcast....


36 - 5 Strange Analytics Equations used by Flat Earth Believers

There has been a new development in the non-scientific community about the shape of the earth. A concept called as flat earth has been in the news lately and has been backed by multiple celebrities. It is interesting to watch the debate between people who believe in round earth vs flat earth. In this show, we wanted to discuss some of the mathematical and analytical equations that are used in these debates. These mathematical equations are backed by science and have been used by scientific...


35 - Decrypting GDPR and Data Privacy with Bret Piatt

GDPR kicks in on May 25th 2018 and will impact all of us in ways we could not imagine. With only 10 days left to the launch of GDPR laws it becomes inevitable to avoid its impact. In this show we interview CEO of Jungle Disk and Data Privacy expert Bret Piatt. Bret shares his passion about cyber security, technology and coding. In addition, he talks about how companies big or small should prepare for GPDR. What are the ramifications of the GDPR and the new data privacy laws going into...


34 - How to Implement an Organization-Wide Attribution Model using MarTech

Last week, Sameer Khan was a guest speaker at the MarTech West conference. This podcast is the recording of his well received presentation on attribution and marketing technology. "Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to...


33 - Five Marketing Attribution Stakeholder Personas...Which One Are You?

Today Jeremy and Sameer will discuss the five types of marketing attribution stakeholders, their views on marketing attribution and how you can work with them. We will give you a detailed view of the approach and methodologies that has worked for us to overcome organizational challenges when leading marketing attribution conversation. We will also leave you with questions and ideas on how to work with different stakeholders and close gaps. Listen and implement the techniques and tips on...


32 - Customer Centricity and LTV with Peter Fader and Dan McCarthy

In this show we had the opportunity to talk to Peter Fader and Dan McCarthy. Peter is well known for his work around customer centricity and customer lifetime value. He has written several research papers and a book on that topic and is a professor of marketing at the Wharton School of the University of Pennsylvania. Dan McCarty is a PHD and co-founder of the company called where he partners with Peter to help customers solve marketing challenges. Here are the topics we...


31 - Revenue Marketing using Multichannel Attribution with Joel Burke

Revenue marketing is a concept of improving marketing funnel by focusing only on the revenue impacting initiatives. Joel Burke has been a big proponent of revenue marketing and his company Outshine specializes in helping customers find revenue opportunities across the marketing funnel using advanced attribution. In this podcast, we will drill down into specific action items on how to improve marketing funnel and deploy multichannel attribution. We will also discuss the use of CRM and...


11 Data, Analytics and Marketing Predictions for 2018

2018 is almost here and most professionals are in the process of planning for the new year. We want to close the year on a special note by giving you the data, analytics and marketing predictions. In this show, we will discuss 11 data, analytics and marketing predictions for 2018. Join us and start preparing for the new year. You can always find out on Soundcloud, Google Play or Apple Itunes or our website


30 - Using Artificial Intelligence to Drive Customer Experience with Yoav Shwartz

In this AnalyticsToday podcast show, we had an opportunity to talk to another co-founder of Uberflip Yoav Shwartz. We discuss in great details the data science and artificial intelligence to drive content strategy and customer experience. Yoav provides insights on why AI is the future of content marketing and how his company is able to leverage AI and third party data sources to turn content into a story telling experience. He also provides great advise on how to build a company from...


29 - The Future of Content Marketing with Randy Frisch of UberFlip

This is another exciting edition of the #AnalyticsToday podcast as we discuss the future of content marketing with UberFlip founder and CMO Randy Frisch. In this show, Randy shares detailed insight on where content marketing is heading, what marketers should do to prepare themselves and how his company Uberflip can help end users. He talks about his personal journey and how why there was a need for a different type of content marketing company. Uberflip is also running an Account Based...


28 - Interview with Matt Heinz: Sales and Marketing Pipeline Prediction

Today we have another awesome guest on the show. Matt Heinz of who is a popular marketing thought leader, entrepreneur and author. In this show, Matt will share his thoughts on sales and marketing pipeline marketing, pipeline prediction and variety of other key topics. Join us and listen till the end and later follow us at


27 - 7 Lessons Learned from Sirius Decisions Technology Conference Day1

I am at the Sirius Decisions Technology Exchange conference and we finished the day 1 of the conference. In this special edition of the AnalyticsToday podcast, I have summarize the lessons from the session today so for those who are not able to attend can get a quick overview and those that attended can have a good summary of the day 1. Follow up on our website at


26 - Interview with CEO of Perkuto Alex Pelletier on Marketing Automation

In this podcast we will interview another very special guest Alex Pelletier who is the CEO of a marketing automation consulting firm called Perkuto. Join us, as Alex shares his journey from a financial advisor to becoming a marketing leader and how the new trends in marketing automation and technology are reshaping marketing. You can get show notes on our podcast site


25 - Interview with Dave Rigotti of Bizible: Rise of Marketing Attribution

This is the first ever AnalyticsToday interview podcast where we have a very special guest. In this podcast, we will interview Dave Rigotti (VP of Marketing at Bizible) and ask him really interesting and tough questions about marketing attribution, his company Bizible and get the details that will help marketers take their attribution to the next level. Another big announcement is our new podcast website is live - and this will be a permanent place for our...


24 - Digital Marketer and Analytics Professional Resume Best Practices

Finding your dream digital marketing or analytics job in this competitive market is hard. You need strong verbal communication, writing and presentation skills besides your domain expertise. In this podcast, we discuss the best practices to follow when writing your resume so your chances of getting an interview increase. For show notes and detailed insights, visit


23 - 5 Disruptions Shaping Marketing Technology Landscape in 2017

Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market compared to 150 in 2011. This phenomenal growth has led to several disruptions in traditional way of doing marketing and business. In this show, we discuss the 5 key disruptions and how to prepare for it. For show notes and links to ebook downloads go to


22 - 7 Inspiring Lessons from the Marketing Ops Game Changer Ebook

Integrate (a marketing technology company) recently published an ebook detailing the accomplishments and the professional journey of the top marketing operations and analytics leaders from around the world. In this show, we will discuss the most inspiring and actionable insights from these leaders. You will also learn the qualities and characteristics of the best kept secret of marketing. The ebook and other resources will be shared in the show notes at


21 - How to Hack Low Performing Marketing Programs with Data and Analytics

Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to have be questions by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques and hack your lower performing marketing channels to produce results.


20 - 7 Simple & Effective Questions to Ask to Measure CRM Data Quality

Customer Relationship data such as accounts, contacts and leads are the most important data you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as overspending on marketing, lower close rates, extended sales cycles and lower customer lifetime revenue. In this show we will discuss 7 simple questions you can ask to measure the health of your crm and contact database. We will also provide insights on how to manage the sanity of the data being...