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Authentic Influence

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This is Authentic Influence: a podcast which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer. Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in the world are tapping into this new wave of marketing. And finally, we’ll share best practice tips and strategies for how to use user-generated content to turn your audience into a network of authentic influencers. Brought to you by Vivoom.

This is Authentic Influence: a podcast which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer. Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in the world are tapping into this new wave of marketing. And finally, we’ll share best practice tips and strategies for how to use user-generated content to turn your audience into a network of authentic influencers. Brought to you by Vivoom.
More Information

Location:

United States

Description:

This is Authentic Influence: a podcast which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer. Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in the world are tapping into this new wave of marketing. And finally, we’ll share best practice tips and strategies for how to use user-generated content to turn your audience into a network of authentic influencers. Brought to you by Vivoom.

Twitter:

@vivoom

Language:

English


Episodes

Feeding America CMO Catherine Davis: How to Unite Consumers for a Cause

12/13/2018
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On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption. Specific topics to be covered in this episode: Check out all the amazing things Feeding America does, and how you can contribute, here. Find Catherine Davis on LinkedIn here and Twitter here. Be sure...

Duration:00:25:23

Vivoom CEO Katherine Hays: How to Build Shareable Products and Experiences

11/29/2018
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On today's episode, Vivoom CEO Katherine Hays joins us once again on the show, as together she and I discuss building inherently shareable products and experiences in today's world of fast-paced, consumer-centric, and consumer-driven marketing. Specific topics to be covered in this episode: Read Katherine's November 27 Entrepreneur article via the link here. Here is the 1998 HBR piece on "The Experience Economy." Be sure to stay subscribed for more content and thought leadership like...

Duration:00:37:41

Peter Horst: Marketing in the Fake News Era

11/15/2018
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Peter Horst has held tenure as CMO of TD Ameritrade, TruSecure (later acquired by Verizon), and most recently The Hershey Company. He also notably took the helm as SVP of Brand Marketing and CMO of Capital One, during which time he was behind the financial giant’s now famous slogan: “What’s In Your Wallet?” Today, Peter Horst is the founder of CMO Inc., through which he advises organizations on marketing and brand strategy and speaks to groups around the world on leadership challenges in...

Duration:00:59:15

Boston Red Sox CMO Adam Grossman: Delivering Content on the Fans' Terms

10/31/2018
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On today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy. Specific topics to be covered in this episode: Thanks again Adam! Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you...

Duration:00:37:57

Vivoom CEO Katherine Hays: How to UGC Clearly Now

10/31/2018
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In the debut episode of Authentic Influence, Vivoom CEO Katherine Hays sits down with Adam Conner to lay some UGC groundwork – best-in-class standards to which any business should hold themselves to ensure they are getting the most value out of user-generated content. Katherine is a visionary in the world of marketing and advertising technology. She made her first entrepreneurial venture in the gaming world through the co-founding of Massive Inc. which sought to embed dynamic branded...

Duration:00:33:52

Authentic Influence: A New Podcast

10/31/2018
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This is Authentic Influence: a new show brought to you by Vivoom and hosted by Adam Conner, which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer. Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands...

Duration:00:01:56