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B2B Marketers on a Mission

Business & Economics Podcasts

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Location:

Canada

Description:

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Language:

English


Episodes

Ep. 132: How B2B Companies Can Grow Through Podcasting

2/28/2024
Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked about the 3 ways to grow, the importance of having a good pitch, and which metrics to pay attention to.

Duration:00:41:29

Ep. 130: How to Build Owned Assets that Perform

2/14/2024
Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

Duration:00:39:03

Ep. 129: How to Craft Interesting and Engaging Customer Stories

2/7/2024
Alexander Ferguson (Co-Founder & CMO, TeraLeap) on how marketers can craft better customer success stories that are interesting and engaging. He talks about the pitfalls to avoid and what marketers should look for when conducting customer interviews. He also provides actionable tips that marketers can implement immediately.

Duration:00:30:55

Ep. 128: How to Get Engagement on Your LinkedIn Content

1/31/2024
Anthony Leung (Founder, Mean Write Hook) on how marketers can better leverage the LinkedIn platform. Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls to avoid, and why you should conduct research before writing anything. Anthony also talks about whether companies should or shouldn’t be leveraging B2B influencers.

Duration:00:56:16

Ep. 127: How to Help B2B Companies Find their Value Proposition

1/24/2024
Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls to avoid. She also explains what you should look out for when conducting customer interviews, how to leverage AI the right way, and provides actionable tips.

Duration:00:38:18

Ep. 126: How to Optimize the Customer Experience for ABM

12/13/2023
Cristina Daroca (Head of Americas Marketing, Riverbed Technology) on how to optimize the experience for customers and prospects for ABM. Cristina talked about why ABM is not going anywhere anytime soon, the importance of conducting customer research, and what pitfalls to avoid. She also provides actionable tips that B2B marketers can take and what key metrics they should focus on in ABM.

Duration:00:38:06

Ep. 125: How to Optimize the Digital Buying Experience in B2B

11/29/2023
Matt Bell (Founder & Principal Consultant, MessageUp) on how B2B companies can optimize the B2B buying experience. During our conversation, Matt discussed some recent trends that B2B marketers should be aware of and what pitfalls to avoid. He also provides actionable tips on how the digital buying experience can be improved.

Duration:00:45:11

Ep. 124: How to Deliver Better B2B Digital Marketing Results

11/22/2023
Michelle Bassett (Founder, BIZQOR) on the value of leveraging behavioral analysis and data analytics for better B2B marketing results. Michelle talks to us about what these specialized fields help organizations to solve and what pitfalls to avoid. She also provides us with some actionable tips on how to make sense of all the data to get marketing budgets approved.

Duration:00:35:38

Ep. 123: How to Create Good B2B Brand Narratives

11/15/2023
Joe Zappa (Founder and CEO, Sharp Pen Media) unpacks how B2B MarTech companies can develop a strong brand narrative. Joe also talks about the pitfalls to avoid and how marketers should adapt to the changes in the B2B MarTech landscape.

Duration:00:38:39

Ep. 122: How to Develop B2B Content That Solves Business Problems

10/11/2023
Steve Goldhaber (CEO, 26 Characters) talks about the five common barriers to solving problems, what the six core business problems are, and the six effective techniques that B2B marketers can use to discover the real problem that they’re facing. He also elaborates on the different visions for a content marketing program.

Duration:00:44:02

Ep. 121: How to Create and Run a Thriving Community

9/27/2023
Serial B2B entrepreneur and community builder Lloyed Lobo (Co-Founder, Boast.ai) on what it takes to build a great community. Lloyd also highlights the pitfalls that marketers should avoid, how you can add value to members of your community, and how to keep members engaged so that they come back for more.

Duration:00:40:39

Ep. 120: How to Shorten the Sales Cycle with Case Studies

9/20/2023
Julian Lumpkin (Founder & CEO, SuccessKit) on how B2B companies can accelerate sales at different stages of the sales process with case studies and video testimonials. Julian talks about what he thinks is slowing sales down, and he also provides the audience with great tips on how to create better case studies,.

Duration:00:43:59

Ep. 119: How to Do Social Selling The Right Way

9/13/2023
Brandon Lee (Founder, Fist Bump) talks about what social selling IS and ISN’T, and how it can be used to fill that trust gap between companies and sales. Brandon also highlights the pitfalls to avoid, and why commenting as well as engaging is just as important as posting content on platforms like LinkedIn.

Duration:00:48:24

Ep. 118: How to Close Trust Gaps in a Trust-Deficient World

8/16/2023
Dustin Tysick (VP of Revenue, Testimonial Hero) on how video testimonials can help to close that trust gap. During our conversation, He explains how the way B2B buying behaviors have changed, and how marketers can build trust and credibility throughout the different stages of the buyers’ journey.

Duration:00:29:32

Ep. 117: How to Create A Content Distribution Plan That Drives Sales

8/9/2023
Samantha Lloyd (Co-Founder and Managing Director, Skeleton Krew) on how B2B marketers can create an effective content distribution plan that helps to drive sales. Samantha also talks about the importance of outreach, what pitfalls to avoid, and what metrics to pay attention to.

Duration:00:38:20

Ep. 116: How to Create Case Studies That Sell for B2B

7/12/2023
Joel Klettke (Founder, Case Study Buddy) talks about how to create case studies and video testimonials that sell in B2B. He explains why storytelling from the customer’s point of view is paramount and the importance of understanding customers as well as their buying journey. Joel also provides some actionable tips.

Duration:00:01:41

Ep. 115: How to Stand Out in a Specialized B2B Industry

7/5/2023
Jason Westgeest (Marketing and Innovation Manager, Guardian Chemicals) on what it takes to stand out in a specialized B2B industry. During our conversation, he talks about why many companies use a risk-averse approach in their marketing, what mistakes to avoid, and how to get buy-in from senior management.

Duration:00:41:12

Ep. 114: How to Leverage Demand Generation for Better Results

6/21/2023
Deanna Shimota (CEO, GrowthMode Marketing) on how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has changed and the importance of having a deep understanding of customers as well as their buyers’ journeys.

Duration:00:44:51

Ep. 113: How to Build a World-Class Marketing Team & Culture in a Competitive B2B Industry

6/13/2023
Jasmine Martirossian (Chief Marketing Officer and Chief People Officer, Mercury) talks about the biggest challenges that B2B marketers face. She elaborates on the mistakes that B2B marketers should avoid and how to get buy-in from other business units for marketing initiatives. Jasmine also talks about how marketing can be the “voice of the customer” in the organization, and more.

Duration:00:39:23

Ep. 112: How to Successfully Incorporate Events as Part of Your B2B Marketing Strategy

6/7/2023
Global events expert Muhammad Younas (Founder and CEO, vFairs) talks about the latest trends in the B2B events industry and how B2B marketers can capitalize on these. He also elaborates on the mistakes to avoid, how to strategically utilize data, and highlights the metrics that B2B marketers should pay attention to.

Duration:00:37:13