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B2B Marketing & More with Pam Didner

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Do you want actionable marketing tips? In every episode Pam Didner will answer one specific marketing question that will help you in you business.

Do you want actionable marketing tips? In every episode Pam Didner will answer one specific marketing question that will help you in you business.
More Information

Location:

United States

Description:

Do you want actionable marketing tips? In every episode Pam Didner will answer one specific marketing question that will help you in you business.

Twitter:

@pamdidner

Language:

English

Contact:

4242810417


Episodes

113 - How Lately Personalizes Customer Support

12/5/2019
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If you listen to my podcast on a regular basis, you know that I am not affiliated with any tools or platforms. Occasionally, I mentioned certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges. For social media, I’ve been using ‘Buffer’ for several years. However, a good friend, Lisa, introduced me a tool called ‘Lately’ to me. This tool has the functionality of Buffer, but at the same time, it uses AI to autogenerate social...

Duration:00:05:44

112 - One Approach to Nurture Rejected Leads

11/21/2019
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In talking to many of my clients, I’ve found that there often doesn’t seem to be a nurturing stream to address leads rejected by the sales team. In some cases, these leads are not even routed back to the marketing automation system. When they are routed back, they are just treated like any other leads as part of regular email campaigns. During one of my workshops, an attendee asked me if we should have a separate nurturing stream for rejected leads. If we do, how should we segment rejected...

Duration:00:03:51

111 - Drip Campaigns vs Nurturing - The Differences

11/14/2019
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I did an 8-hour long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in the B2C segment. Anything about marketing a luxury brand, she is on top of it. One of her key initiatives in 2020 is to work and enable sales. In the workshop, we identified sales stages, mapped content from marketing to sales, created a series of email campaigns to help outside sales engage with SQLs. We also created a drip campaign to continue engagement with prospects...

Duration:00:05:56

110 - Why B2B Businesses Need to Invest in Marketing

11/7/2019
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In the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. Thank you, Danny! We did a Zoom meeting a couple of weeks after the conference. Danny is amazing. He created several nice frameworks to tie the customer journey, marketing channels and sales stages together. I am very impressed with his work. Thank you for sharing, Danny. I asked him if he had any question that he wants me to address in my podcast. He had a...

Duration:00:06:01

109 - Three Reasons to Rebrand Your Podcast

10/31/2019
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A quick story to share with you: People listen to my episodes and send me comments or questions privately. Well, I was at Content Marketing World and trying to get ready for my session. A big and tall gentleman, Danny Harris, approached me and said, “Pam, you’ve changed your podcast title and logo.” I was like, “What?” Someone actually noticed that I changed my podcast title from "7 Minute Marketing with Pam" to "B2B Marketing and More with Pam Didner." Wow!! I was shocked. Danny said:...

Duration:00:07:32

108 - How to Ask for a Bigger Marketing Budget

10/24/2019
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Cindy is a newly promoted VP of Marketing for a manufacturing company. She knows how to get things done, but she tends to get deep into the weeds. That’s because, for a long time, her job was about getting things done. You can give her any marketing tactics and she would find a way to implement them. Now that she is a newly minted VP of Marketing, she is unable to pull herself out of the tactical level and instead focus on structuring a high-level budget plan discussion with her manager, who...

Duration:00:10:28

107 - How to Cultivate and Expand Your Strategic Thinking

10/17/2019
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In the last episode, I talked about how to be a strategic thinker in the context of B2B marketing. I shared three ideas: Help senior managers understand why you recommend specific initiatives. Why are they important to the company and customers? Then, dive into the ‘what’, and finally ‘how’. Lead with benefits to explain why. Explain marketing’s impact to revenue, cost or efficiency. I shared one example in Episode 106 Most senior managers are not native digital marketers. They didn’t...

Duration:00:05:10

106 - Three Ways to Improve Your Strategic Thinking Skills

10/10/2019
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A big hello from Portland, Oregon. How can I think strategically? How to cultivate strategic thinking? Strategic is a such big word. Whenever I think of the term “Strategic Thinking,” I picture a politician or policymaker in a Think Tank trying to craft big initiatives to tackle issues like climate change, unemployment, boosting the economy, etc. For the sake of today’s podcast, I want to narrow the definition of strategic thinking a little bit in the context of B2B marketing. Let’s keep...

Duration:00:08:32

105 - Five Tips to Prioritize Your Workload

10/3/2019
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So, I spent several episodes talking about how to create a solid messaging framework and I shared templates on Ep 101, 102, 103 and 104. For today, I want to share a personal story and talk about how to prioritize your workload when you and your team are overworked and understaffed? A friend called me up several days ago. Let’s call my friend, Mary, and I haven’t heard from her for over 2 years. I was so happy to hear her voice when I picked up the call. I said: “OMG, I am so happy that you...

Duration:00:08:56

104 - Messaging Framework for High-Volume Products

9/26/2019
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For today’s episode, I want to continue the series of how to create a solid messaging framework. I know that this is a niche topic in marketing. Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it’s important to have a holistic view of marketing is done. Messaging creation, in a way, is as important as content creation or storytelling. On EP101, I talked about what is a messaging framework and the process of crafting a...

Duration:00:06:56

103 - Messaging Framework Thought Leadership Template

9/19/2019
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Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. Yet, messaging is the crucial and vital foundation for external communications and internal sales training. You may not create a messaging framework, but it doesn’t hurt to get a sense what it is and what elements should be included in a messaging template. The more you know about different aspects of...

Duration:00:15:06

102 - Messaging Framework: Product-Specific Template

9/12/2019
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In the EP101, I talked about what is a messaging framework. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. For today’s episode, I want to talk about a messaging template. It’s very hard to talk about a temple on a podcast because I can’t do a show-and-tell in front of you. You can’t really see the template. This is probably not your job, but it doesn’t get a sense of how it’s done. So, you need to...

Duration:00:10:51

101 - The Process of Creating a Messaging Framework

9/5/2019
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Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. Yet, messaging is the crucial and vital foundation for external communications and internal sales training. What is a Messaging Framework? A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. It’s an essential document to...

Duration:00:06:42

100 - What is B2B Marketing?

8/29/2019
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A neighbor kid asked me What is B2B Marketing? B2B Marketing used to be called Trade Advertising or Industrial Advertising many years ago. Overtime, marketers changed the term to B2B marketing, which sounds a lot classier. Business-to-Business refers to products that people buy for their companies, not for themselves, while Business-to-Consumer focuses on selling products for personal use to individuals. Many people may think that marketing is just marketing. Basically, we are marketing...

Duration:00:06:48

99 - How to Market to Your Customers Directly

8/20/2019
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Hi, everyone, thank you for tuning in to my podcast. So, I received a question from Manjunath. He sent me an email and told me that he has a solution that he wants to market to farmers, but there are too many middle men. He wonders if there is any way to educate the farmers directly about his solution and cut out as many such as dealers and distributors as possible. Understand how farmers receive information I completely understand your frustration. It would be great to talk to buyer about...

Duration:00:04:33

98 - VidCon2019- A B2B Marketer’s Takeaway

8/1/2019
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I decided to attend VidCon in Anaheim this July. It was one of the few events that I went to as an attendee, not as a speaker. VidCon is short for Video Conference. I first read about VidCon several years ago and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans, a niche that was not being fulfilled. Someone was quick enough to seize that opportunity and created an event for it. It turned out that that someone and his brother are Hank and John...

Duration:00:10:29

97 - How to Unify Your Brand and Messaging with Sales

7/24/2019
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A listener of this podcast, Chris, posted a question: What is the best way to integrate branding and messaging into sales? How can marketing help sales stay 'on brand'? Define brand and branding First of all, let’s define what brand is. What does brand or branding mean? A brand is beyond a logo. It’s how a company as a whole presents itself, how employees behave, and how customers perceive the company. In a way, a brand is a business, organization, or entity’s identity. Branding is the act...

Duration:00:05:21

96 - How to Use LinkedIn for Prospecting Outreach

7/18/2019
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I have huge respect for sales people. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally, as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me. Needless to say, I haven’t been doing cold calls. It's time to increase my sales pipeline My leads tend to come from referrals, workshops and organic outreach through my website. It has worked well for me. But I want to...

Duration:00:09:55

95 - 7 Steps to Prove Your Marketing Team’s Value

7/11/2019
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A client I haven’t talked to for 2 years texted me on Monday. She asked me if we can get together for a cup of coffee. I am so glad to hear from Harriet. She was the chief of staff and operations manager for a business unit in a global enterprise. I helped her create keynote presentations for her general manager, Jeff, and I even helped her build the internal communications process. Once I created several keynote presentations and established the internal communication process, she just ran...

Duration:00:06:51

94 - How Do You Know If You Are a Digital Marketer?

7/4/2019
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I was asked a question the other day. How do you know that you are a true digital marketer? That’s a great question. The truth is there is no way to measure your digital knowledge per se. There is no test that you can take. The breadth and depth of your digital knowledge and expertise is based on your personal experience. In addition, digital technology is changing every day. There is no baseline that you can gauge against. To make it more complicated, digital knowledge can also be...

Duration:00:05:53