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B2B Marketing and More With Pam Didner

Business & Economics Podcasts

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar! For more information, visit pamdidner.com.

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar! For more information, visit pamdidner.com.

Location:

United States

Description:

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar! For more information, visit pamdidner.com.

Twitter:

@pamdidner

Language:

English

Contact:

4242810417


Episodes

223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy

9/27/2022
Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vandelanda, a Dutch company with a 75-year history. In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy. ————— If you want to chat, reach out on any...

Duration:00:26:39

222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers

9/20/2022
Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel. ————— If you want to chat, reach out on any social media channels or email me at...

Duration:00:16:04

221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career

8/23/2022
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B...

220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

7/26/2022
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona? In today’s episode, I will: Cover the differences between the twoGive specific examples of when to use ICP and buyer personas So, what are the...

Duration:00:06:26

219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI

7/19/2022
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today. Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth. Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact. ————— If you want to chat,...

Duration:00:25:50

218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace

7/12/2022
A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Duration:00:09:08

217 - SOLO: 4 Tips To Overcome Imposter Syndrome and Boost Your Career

6/28/2022
A big hello from Raleigh, North Carolina. In this B2B Marketing and More episode, I want to address an important question – how to overcome imposter syndrome. Growing up, I always wanted to be someone else. It took me a long time to overcome my imposter syndrome. Now I want to share with you what I did so that you can be your unique self with complete confidence. Here are four tips to overcome imposter syndrome and boost your career. If you want to chat, reach out on any social media...

Duration:00:08:26

216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn Ads

6/14/2022
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Here are practical tips for running LinkedIn ads. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook...

Duration:00:26:07

215 - ft. Robert Rose: The Myth of the Empowered Buyer

6/7/2022
Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook...

Duration:00:19:35

214 - SOLO: How To Navigate the (Not So) Big and Scary Martech Stack

5/24/2022
A big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive Martech stack. I'll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. Here's what you need to do to navigate martech stack. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get...

Duration:00:08:54

213 - ft. Erika Heald: How to Build B2B Thought Leadership

5/17/2022
Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She's a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we talk about B2B thought leadership in the context of B2B marketing specifically. What makes it essential for marketers and companies, and why do they need to be aware of generating thought leadership. Tune in to learn how to build B2B thought...

Duration:00:25:50

212 - ft. Janet Driscoll Miller: Data-First Marketing: A Modern Approach to Data-Driven Business

5/10/2022
Welcome to another episode, B2B Marketing & More. I have an exceptional guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing, President and CEO of Marketing Mojo. Today Janet shares data-first marketing tips and how to put data at the beginning of what businesses need to do. Learn more about a modern approach to data-driven business. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my...

Duration:00:22:55

211 - SOLO: How to Enable Sales and Marketing Alignment Within an Enterprise

5/3/2022
A big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What's the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently and have some actionable ideas as to how you should approach this challenge. Here's how you can enable sales and marketing alignment in an enterprise. ————— If you want to chat, reach out on any social media channels or email...

Duration:00:08:22

210 - SOLO: How To Build Better Communication With Your Sales Team

4/19/2022
A big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is about building better communication with sales and setting clear expectations. After listening to this episode, you'll know exactly what you need to do to navigate the process easily. Learn how to build better communication with your sales team. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build...

Duration:00:07:25

209 - ft. Darrell Alfonso: How Marketing Automation Empowers the Next-Gen Marketers

4/5/2022
Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have changed in the past one and a half years. So I invited Darrell back, and we're going to have a little chat about marketing automation and some of...

Duration:00:28:47

208 - SOLO: The Fundamentals of Product Positioning

3/29/2022
Hello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with content marketing, copywriting for social media, understanding your products, and overall marketing communications. Here are the fundamentals of product positioning. ————— If you want to chat,...

Duration:00:13:08

207 - ft. Kayla Graham: Sales and Marketing Alignment for Startups

3/15/2022
A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the same time. Our key focus in this episode is on startups, marketing and sales alignment, and how to optimize it for startup companies Learn more...

Duration:00:28:26

206 - ft. Vidhya Ravi: Marketers, Get to Know Your UX Designers

3/8/2022
Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya will share how her diverse background in marketing and strategy helps shape her perspective and work in UX research. Here's why marketers need to know their UX designers. ————— If you want to chat, reach out on any social media channels or email me at...

Duration:00:27:32

205 - ft. Ryan Staley: Essential Qualities of a High-Performing Salesperson

3/1/2022
A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is a sales professional, Ryan Staley, the CEO and the founder of Whale Boss. Ryan is a fantastic and high-performance salesperson, he helps founders and revenue leaders implement 7 and 8 Figure sales operating systems in less than 3 months. Today, we talk about the essential characteristics of effective salespeople. ————— If you want to chat, reach out on any social media channels or email me...

Duration:00:19:08

204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business

2/22/2022
A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas. Tune in to learn how to encourage innovation in your B2B business. ————— If...

Duration:00:33:04