B2B Marketing and More With Pam Didner-logo

B2B Marketing and More With Pam Didner

Business & Economics Podcasts

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar! For more information, visit pamdidner.com.

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar! For more information, visit pamdidner.com.

Location:

United States

Description:

Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar! For more information, visit pamdidner.com.

Twitter:

@pamdidner

Language:

English

Contact:

4242810417


Episodes

186 - ft. Tim Hughes: Social Selling as the New Business Necessity

9/21/2021
Welcome to another episode of B2B Marketing & More. My guest today is Tim Hughes. I met him when I was in London, probably four or five years ago. Tim is a CEO and Co Founder of DLA ignite, and author of two books about social selling and sales-marketing alignment - you can check them out on Amazon. He is also #1 Global social selling pioneer and innovator, and a speaker. Today we talk about social selling as the new business necessity. In this episode: How has the buying process...

Duration:00:35:20

185 - ft. Amanda Milligan: How to Get Media Coverage for Your B2B Business

9/14/2021
Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through content marketing. Amanda is also a host of Fractl’s Cashing in on Content Marketing podcast, and Head of Marketing at Stacker. Today we talk about content marketing and brand authority through earned media coverage. In this episode: Quotes...

Duration:00:28:11

184 - ft. Scott Brinker: MarTech in Practice: Opportunities, Trends, and Challenges

9/7/2021
Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges. In this episode: What are the biggest trends of 2021 in terms of marketing technology development?What makes the digital marketing side so...

Duration:00:27:21

183 - ft. Matt Brodie: Simple Tips for Running Successful Facebook Ads

8/31/2021
Welcome to another episode of B2B Marketing & More with Pam. My guest today is Matt Brodie from Brodie Agency, a digital marketer, and he does all paid advertising. In 2020 he decided to branch out on his own, and that’s when he started his agency. Today we talk about paid media, and what does it take to run successful Facebook ads. In this episode: Quotes from the episode: “If you’re not selling something in demand, no ad will magically make it work if people don’t want what you have...

Duration:00:19:13

182 - ft. Kyle Roof: Expert Tips to Increase Your Organic Page Ranking

8/10/2021
Welcome to another episode of B2B Marketing & More! Today I welcome a very special guest, Kyle Roof, the founder and Lead SEO of High Voltage SEO, co-founder and SEO instructor at Internet Marketing Gold, and inventor of PageOptimizer Pro. Kyle is joining me today to share expert tips that will help you increase your organic page ranking. In this episode: - Why is SEO important, especially in the realm of digital marketing? - What is the difference between adding keywords and content...

Duration:00:26:44

181 - SOLO: 3 Tips to Lead an Effective Marketing Team

8/3/2021
Welcome to another episode of B2B Marketing & More! Marketing leaders and managers often ask me how to lead a marketing team, especially new first-line managers. However, even very experienced marketing directors ask for advice when they have to respond to unfamiliar marketing disciplines. That’s why in today’s episode, I talk about leading a marketing team and making that team efficient and motivated. In this episode: Quotes from the episode: “Org structure, roles and responsibilities...

Duration:00:09:47

180 – ft. Tommy Walker: A Content Marketer’s Journey

7/27/2021
Welcome to another episode of B2B Marketing & More! Today’s guest is Tommy Walker, founder of WalkerBots Content Studios, content strategy consultant responsible for starting a Shopify Plus blog and former Global Editor-in-Chief will QuickBooks. Now, as a consultant, Tommy shares the knowledge that he gained over the past 15 years with other brands. Today we talk about the content marketer’s journey. In this episode: Quotes from the episode: “When you’re thinking about the big [content]...

Duration:00:28:24

179 - SOLO: 3 B2B Marketing Takeaways From Screenplay Writing Books

7/20/2021
Welcome to another episode of B2B Marketing & More! I’ve been reading many books about writing screenplays lately because there are many talks about bringing storytelling into content marketing. I thought I might also go to the sources and dig in on how to write a screenplay and how to tell stories effectively. The three books I was reading are: Story by Robert McKee, Screenplay Writing 434 from Lew Hunger, and Save the Cat from Blake Snyder. In this episode: Content must have a good...

Duration:00:10:11

178 – ft. Lee Judge: How to Level Up Your Social Media Video Content

7/13/2021
Welcome to another episode of B2B Marketing and More with Pam! My guest today is Lee Judge. Lee is the co-founder and CMO of Content Monsta, specialized in digital content marketing and production. Lee is also a fellow speaker. I’ve often seen him at a different speaking circuit, talking passionately about content and content marketing. Today we talk about social media video content. In this episode: Quotes from the episode: “I’ve practiced over time, learned how to read a script, and...

Duration:00:31:04

177 - ft. Bernie Borges: What is Account-Based Podcasting and Why Your Company Needs It

7/6/2021
Welcome to another episode of B2B Marketing and More with Pam! I have a very, very special guest today, Bernie Borges. Bernie is a Vice President of Global Content Marketing at iQor, content marketing strategist, and a co-founder and Chief Customer Officer of Vengreso. Also, he’s a host of the Modern Marketing Engine podcast with over 300 episodes. Today we talk about account-based podcasting and why businesses need it. In this episode: Quotes from the episode: “If someone is trying...

Duration:00:26:56

176 - ft. Tyler Lindley: The Role of Sales Development Reps in Sales Enablement

6/29/2021
Hey, a big hello, Portland, Oregon. Welcome to another episode of B2B Marketing & More. Yay! I have a very special guest today. Tyler. I actually love his name. Tyler Lindley. Tyler is senior sales instructor and SDR coach at Vendition. Let's find out what SDR is. Okay? Vendition is a sales training company. Tyler also has his own podcast “Sales Lift” with more than 40 episodes. So you should check that out. So let’s get started. Welcome Tyler. Tyler Lindley: Thank you, Pam. I'm going to...

Duration:00:23:55

175 – ft. David Fortino: 2021 State of B2B Content and Demand Report for Marketers

6/22/2021
Welcome to another episode of B2B Marketing & More! Today I have a special guest, David Fortino, Chief Strategist for Netline. David is specialized in audience development, and retention with strength focused on the B2B market. Today we talk about a specific B2B Content and Demand Report that he managed for the fifth year in a row: the 2021 State of B2B Content Consumption and Demand Report. For this report, David's team analyzed 4.3 million gated content at Netline. In this...

Duration:00:34:39

174 – ft. Anthony Gaenzle: How B2B Marketing Pros Can Build Relationships That Drive Business

6/15/2021
Welcome to another episode of B2B Marketing & More! My guest today is Anthony Gaenzle. Anthony is a marketing and business Leader, owner of Anthony Gaenzle Marketing. Serving in marketing leadership and multimedia roles for over 15 years, he has helped both established companies and startups achieve significant growth by providing marketing and business strategies that positively impact each company’s bottom line. Today we talk about how B2B marketing pros can build relationships that...

Duration:00:22:32

173 - B2B Influencer Marketing with Lee Odden

6/8/2021
Welcome to another episode of B2B Marketing & More! My guest today is Leo Odden. Lee is a good friend, a CEO and Co-Founder of Top Rank Marketing, an excellent and fast-growing B2B marketing agency. He is also a speaker and the author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Today we talk about B2B influencer marketing and the best practices. In this episode: B2B influencer marketing report Quotes from the...

Duration:00:23:41

172 - ft. Felix Krueger: How to Make Sales Content a Competitive Advantage

6/1/2021
Welcome to another episode of B2B Marketing & More! My special guest today is Felix Krueger. Felix is the CEO of Krueger Marketing. His company specializes in sales enablement, Account-Based Marketing for B2B enterprises, and he recently launched his podcast, The State of Sales Enablement. Today we talk about how to make sales content a competitive advantage. In this episode: Quotes from the episode: "The buyers have changed because a lot of people started working from home. Suddenly,...

Duration:00:24:45

171 - ft. Ruth Stevens: Must-Have Marketing Skills for Modern Marketers

5/25/2021
Welcome to another episode of B2B Marketing & More! I have a super, super special guest today – Ruth Stevens. Ruth is a president of eMarketing Strategy, B2B marketing consultant, author, keynote speaker, and educator. She is also an adjunct professor at NYU Stern School of Business, outside director at HIMSS. She helps mid to large B2B companies improve their marketing strategies and tactics for a stronger pipeline. Today we talk about must-have marketing skills for modern marketers. In...

Duration:00:26:34

170 - ft. Alex Low: Social Selling Dos and Don'ts for Your Sales Team

5/18/2021
Welcome to another episode of B2B Marketing & More! Today I have an excellent guest, Alex Lowe, from the UK. Alex is a Head of Enterprise Strategy & Operations at Lately, Founder and CEO of Beyond Sales, and the host of The Death of a Salesman podcast. Alex works with and mentor, startups, to scale up business and beyond to help with their go-to-market strategy and execution. Today we talk about social selling strategy for sales teams, what works and what doesn’t. In this episode: Quotes...

Duration:00:38:30

169 - SOLO: Emerging Marketing Trends Post-COVID

5/11/2021
A big hello from Portland, Oregon! With the fast deployment of vaccination, many of us marketers are gearing up for the full reopening and getting our team members back to the offices. Today I want to share the five trends that I think you need to pay attention to when you rework your plan and get ready for your post-COVID marketing efforts. In this episode: Quotes from the episode: “Modify your customer journeys and beef up your offerings online and on your websites. That means your...

Duration:00:13:52

168 - ft. Katie Robbert: How to Implement AI in Your Company

5/4/2021
Welcome to another episode of B2B Marketing & More! My guest is Katie Robbert, the CEO & Co-founder of Trust Insight, a digital marketing consulting firm. Today we talk about Artificial Intelligence, how you can take advantage of AI and implement it in your organization. In this episode: Quotes from the episode: "It takes a lot of planning. You can't just wake up one day and be like: "Let's introduce Artificial Intelligence to my team." There's a lot of planning that goes into it. And...

Duration:00:25:57

167 - ft. Shelley Wagner: Coach or Mentor? Which One Do You Need?

4/27/2021
Hey, a big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. I have an exceptional guest today, incredibly special. Shelley Wagner. Shelly is the Chief of Staff for Intel's Client Security Division and a certified coach from the very prestigious Systematic Coaching Program. She's been a coach for more than 15 years, a passionate and collaborative change agent with extensive experience leading organizations using value-centered leadership and coach-based...

Duration:00:21:47