Badass Women of Real Estate

It's time to build your badass 2023 business plan! What if you could learn from someone who consistently GREW their business 20-30% each year in a "crashing" market? Without buying leads, cold calling, door knocking, or doing endless pop-by's and phone calls? And then taught hundreds of agents to do exactly the same thing? Join me at our 2023 Badass Business Planning Session. Here's what you're going to learn: why traditional business plans can make you actually lose money, be more overwhelmed and more stressed out a structured business plan based on profit, not gross income (like an actual business does!!) hidden truths to finding and keeping clarity, confidence, and consistency throughout the year the exact action steps I took to grow my business by 30% during a market crash Send me a quick message on instagram @sarakalke, or login to our Facebook group, the badass women of real estate for the link to join!

Deb Van Wyck has been realtor mainly in the Dufferin County/Caledon area since 1996. She started as an assistant for a successful farm/horse agent, and then transitioned into her own business in 1998. In this episode, we chat about Deb’s creative approach to neighborhood farming and community marketing, how an ice cream truck plays a role in those efforts, her advice for agents who want to start a Facebook group for their area, the pension and retirement plan she’s implemented that has included bringing her daughter and son-in-law into the business, the steps she suggests taking if you’re just getting start on your real estate journey, the one thing agents should never sacrifice, the one idea you need to give up right from the start, the books she’s loving at the moment and how she works them into her schedule, and more. Resources Mentioned: Family Tree Real EstateDeb Van Wyck on FacebookMike Michalowicz | The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any FieldJames Clear | Atomic Habits An Easy & Proven Way to Build Good Habits & Break Bad Ones Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

It’s that time of year when we have to talk about burnout. It is unmanaged stress over time, and it happens to all of us in real estate. In fact, if you say you’ve never experienced burnout, I would say you’re probably not actually selling a whole lot of homes. So, in this solo episode, I’m sharing a five-step process for beating burnout. Resources Mentioned: SHINE™ Mastermind Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Workshop

Jessica Chariton is a broker associate with HomeSmart Preferred Realty in Salida, Colorado where she lives with her husband and five kids under the age of fourteen. She is in year five of her real estate career and she’s done six figures every year except her first. Jessica and I talk about setting boundaries, the power of being intentional, and how important rest really is for both your physical health and how the rest of your week rolls out. Resources Mentioned: Jessica Chariton on InstagramJohn Mark Comer | The Ruthless Elimination of Hurry: How to Stay Emotionally Healthy and Spiritually Alive in the Chaos of the Modern WorldGreg McKeown | Essentialism: The Disciplined Pursuit of Less Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

We’re now officially in a market where we’re seeing an undeniable shift into needing to have conversations with our clients about price reductions. While it’s understandable that a lot of agents avoid this conversation at all costs, it’s not a very badass thing to do. So, in this solo episode, I’m sharing my tips on how to handle price reductions with your clients. Resources Mentioned: SHINE™ Mastermind Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Workshop

Darlene Dato-on moved to the United States from the Philippines in 2010 with her two young children and has been a Realtor in Clark County, Nevada for five years. Four years into her career, she was in the top 500 agents out of 18,000 in her region. She’s also done more than $10 million in sales volume entirely from referrals. In this episode, we chat about her journey of getting established in the US and in her career, the role social media played in her career in the beginning and the role it plays now, how she landed her first listing and buyer, the tip she has for any agent who needs a quick infusion of business, the importance of creating boundaries around your work, how she stays so motivated to keep making each day a successful one, and more. Resources Mentioned: Better Life Realty WebsiteDarlene Dato-on on FacebookBetter Life Realty on Instagram Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

After having a fantastic spring market, I’m back! I hope you had a great start to your year as well so that you can ride out what is really a worldwide market shift that we’re beginning to see now. In fact, it’s because of that shift that I am bringing you a shortened version of a workshop I did for the Badass Women of Real Estate Facebook group on the podcast today. In this episode, I share three steps you can take to thrive in a market that is undeniably shifting to make sure you keep your market share as a badass woman of real estate. Resources Mentioned: SHINE™ Mastermind Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Workshop

Samantha Hewit is the Director of Realtor Development at Royal LePage Signature in the Greater Toronto Area. In her duties, Sam’s in charge of helping over 1,400 agents with support, education, and growing their businesses. In this episode, Sam shares how she went from answering phones to her position now as a leader at one of the largest franchises in Canada, what she believes is the key to successfully using social media for your business, the key indicators that a new realtor is more likely to have a successful business, the actions steps she recommends for realtors who feel like they’re in a slump, what she does to ensure she stays in the right mental space for being on top of her game, the three things you should do right now to grow your business, the common misconception most new realtors have, a story of when her integrity was tested by a buyer and how she handled it, the most common doubt she sees female agents have, and more. Resources Mentioned: Glennon Doyle | UntamedCaitlin Moran | How to Be a WomanBrené BrownDonald Miller | Building a StoryBrand: Clarify Your Message So Customers Will Listen Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

Munira Ravji is a realtor and the owner of Olea Real Estate Group; a 5-person team that approaches real estate from a community development lens and utilizes Facebook groups to generate leads by fostering connections with the community. In this episode, Munira shares the importance of niching down your market area and audience, how embedding herself in her local community of just five buildings using a Facebook group has led to 50% of her total client base, the steps she recommends other agents take when building a Facebook community of their own, how she still stresses about where the next deal will come from even though she’s in the top 3% in her area, why she will continue to focus on investing in people, and more. Resources Mentioned: Munira Ravji on InstagramOlea Real Estate Group on InstagramOlea Doggies on InstagramOlea Real Estate Group Website Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

In this brief bonus episode, I provide an update on why there haven't been any episodes in the past few weeks and a change we're making to the podcast over the next few weeks.

Emily Jones is a Realtor who works in the west Greater Toronto Area, serving Burlington, Oakville, Hamilton, and west Toronto. Emily got into the real estate business at 23, and since then has grown to be one of the top independent agents in her brokerage, and in the top 5% of all Realtors (by units sold) in both the Hamilton and Toronto real estate boards. In this episode, we chat about how she got into real estate at the young age of twenty-three, her steps for a successful open house and how they were crucial to her early success in real estate, the importance of being pro-active in the early stages of your real estate journey, how she successfully uses social media in a way that does feel spammy or salesy, how she is able to work with clients outside of her age bracket and get them to trust her, the importance of understanding your client’s emotions throughout their entire journey with you, when she realized she needed better systems in her business and which ones she implemented first, how hiring help for both her business and personal life has helped grow her business, how she believes she needs to think like a CEO in order to push her business to the next level, what she does to get her confidence back when it feels shaky, why she’s choosing to focus her efforts more on social media and video, and more. Resources Mentioned: Emily Jones on InstagramReshma Saujani | Brave, Not Perfect: How Celebrating Imperfection Helps You Live Your Best, Most Joyful Life Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

Welcome back, badass women of real estate! I’m so excited to bring you part of how to grow your business using social media. In this second part, I share how follow chains and groups are actually hurting your social media accounts rather than helping them, why you need to have a clarity of purpose if you want people to resonate with your social media posts, why it’s critical that you have testimonials on your social media accounts, how marketing isn’t about you at all, the challenge I have for you after listening to this episode that will help you know to post on social media and help you better connect with your audience, and more. Resources Mentioned: SHINE™ MastermindBadass Women of Real Estate | Episode 26: How to Create Exceptional Client ExperiencesJeanne Bliss | "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and BadBrené Brown Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Workshop

Cynthia McGiverin has been selling real estate since 1991. She started in B.C, moved on to Alberta and then Toronto and Ottawa. She has served on the Fraser Valley Real Estate Board, Toronto Real Estate Board's Arbitration Committee, and served on the Ottawa Real Estate Board Education Committee. She has also completed specializations as Buyer Representative (BRS), Senior Specialist (SRES) and Certified Negotiation Specialists (CNE). In this episode, Cynthia chat about the steps she’s taken every time she’s changed markets, the in-depth research she does to learn all about her new market, the fear she’s had from day one, how she keeps herself motivated after all these years in the business, the importance of being flexible, why she prioritizes being an early adopter of new technology, and more. Cynthia's Daily Quotes: Resources Mentioned: Cynthia McGiverin on InstagramBrené BrownSpotify Podcast Search for “Emergency Meditations” Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

I’m thrilled to have you here for this special topic that is very important to me and I’m sure very relevant for you; how to grow your business using social media. In this solo episode, I cover how my social media use can be directly linked to about 80% of my home sales each year even though I don’t have millions of followers, the book I suggest reading if you’re worried about not being creative enough to stand out on social media, ten steps to using social media for your business in an easy and authentic way, and more. Resources Mentioned: SHINE™ MastermindBadass Women of Real Estate | Episode 27: Lily Wyss: InstagramElizabeth Gilbert | Big Magic: Creative Living Beyond FearAdam Mosseri on InstagramKaren X Cheng on InstagramKaren X Cheng's Conversation with Adam MosseriHootsuiteLaterPlanoly Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Workshop

Lily Wyss is a residential real estate agent who lives and works in Portland, Oregon. Her ability to work with and attract clients she loves working with through means that feel authentic and fun has led her to be in the top 20% of her brokerage in production multiple times. In this episode, we talk about how she specifically uses Instagram, including stories and reels, to attract those clients. Resources Mentioned: Chelsea Peitz on InstagramInstagram Creators AccountMeetup Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching

In real estate, we hear so much about how to get more clients. But, I’ve noticed realtors are often afraid to ask for reviews at the end of the process, and I think it’s because they’re worried about not providing enough value to their clients. In this solo episode, I dive into this topic and share some thoughts on how to provide more value than you cost. Resources Mentioned: Joey Coleman | Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Workshop

Katie Steinfeld lives and works in the Vaughan/Great Toronto Area. She is the Broker of Record and Co-Founder of On the Block Realty and Co-Founder of On the Block Auctions. Katie is a mom to four kids, a surrogate to one, and a Board Member for the Real Estate Council. of Ontario. She is also the host of the Level Up - The Podcast for Realtors. She also loves to travel, listen to books and podcasts, bake, and run. In this episode, Katie shares what the last eleven years of her real estate journey have looked like, how their auction platform came to be and why it sets her company apart, the industry pushback she received when first starting the auction platform, what it looks like when a seller uses their auction platform, examples of unique and creative ways they market their homes, three things new agents need to do in order to create success for themselves, what agents have to sacrifice in order to be successful, one thing agents should never sacrifice, the struggle she experiences with comparing herself to others and not remembering all that she's accomplished, the one tool she thinks everyone needs to utilize in their business, and more. Resources Mentioned: Katie Steinfeld on InstagramOn the Block Realty WebsiteOn the Block Realty on InstagramLevel Up - The Podcast for RealtorsLevel Up - The Podcast for Realtors on InstagramBrene BrownLarry Kendall | Ninja Selling: Subtle Skills. Big Results.Joey Coleman | Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 DaysGlennon Doyle | Untamed Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching W

This week, we're talking about a rarely discussed element of being a badass... protecting your business. In this episode, I share a brief synopsis of a horrible experience I had at a previous brokerage that helped me to recognize when it's time for a change and the five things you need to do in order to protect your business when changing brokerages. Resources Mentioned: Janice Bryan Howroyd | Acting Up: Winning in Business and Life Using Down-Home WisdomGoogle Workspace Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Website

Jessica Foote is a born and raised San Diegan who now lives and works in the Temecula Valley. She is a top producer who currently runs a single-team brokerage that launched during COVID 19. In this episode, she shares her journey into real estate, what it was like to start her own brokerage, she believes sets Native apart from other brokerages, her long-term plans to take Native global, the key steps to starting your own brokerage, the three most important actions for agents to take to grow their business, what it’s like being an agent for professional athletes, the sacrifices she believes real estate agents need to make to be successful, her surprising answer for something an agent should never sacrifice doing, the main doubt she still experiences that’s been a challenge as she’s built her brokerage, the biggest game-changing tech she’s incorporated into her business, and more. Resources Mentioned: Native Real EstateJessica Foote on InstagramElevate Church PodcastCalm AppMasterClassRubyGreg McKeown | Essentialism: The Disciplined Pursuit of Less Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Website

If you listened to last week’s episode with Shaleni Henriquez, you know her success is a testament to the fact that she’s willing to show up over and over again… and today’s episode is all about exactly that. This week, I’m sharing five tools to help you overcome fear, push past procrastination, and take consistent action. Resources Mentioned: Dr. Tererai Trent | The Awakened Woman: A Guide for Remembering and Igniting Your Sacred DreamsOprah's All-Time Favorite Guest Shares Her Inspiring UpdateForgotten Women and Girls | Tererai Trent | TEDxSanDiego Let's Connect: InstagramBadass Women of Real Estate Facebook GroupSell More Live More Coaching Website