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Beauty and the Biz

Business & Economics Podcasts

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Location:

United States

Description:

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Language:

English

Contact:

(877) 339-8833


Episodes
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The Hidden Costs of Building Your Own Surgery Center — with Steven P. Davison, MD (Ep. 327)

9/12/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Steven Davison, MD shares his own journey through the hidden costs of building your own surgery center in competitive Washington, DC. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Hidden Costs of Building Your Own Surgery Center Specifically, this week on "Beauty and the Biz," I spoke with Dr. Steven Davison. Interestingly, he is a board-certified plastic and reconstructive surgeon in Washington, D.C., with more than 17 years in private practice. Also, Dr. Davison has trained generations of surgeons at Georgetown. Moreover, he's delivered more than 95 lectures worldwide. In addition, he built one of the most advanced practices in the D.C. area. In summary, that includes a two-OR, Medicare-certified surgery center — a project most surgeons would never attempt. To summarize in "The Hidden Costs of Building Your Own Surgery Center," Dr. Davison shared: First, why he left academia after nine years for private practice Next, the career turning points he has seen over the decades Then, hard lessons from building a surgery center, including hidden carrying costs Finally, how staffing and governance can determine success or failure Therefore, if you’re considering expansion or adding a surgery center, listen to this podcast first. Clearly, his advice can help you avoid costly mistakes. P.S. Importantly, only a handful of surgeons in D.C. have cleared the regulatory hurdles Dr. Davison faced. Ultimately, his insights could save you hundreds of thousands of dollars. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Davison's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve...

Duration:01:07:34

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Unique Practice Model — with Rod J. Rohrich, MD (Ep. 326)

9/5/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Doctor Rod Rohrich discusses his unique practice model and what’s made him stand out in highly competitive Dallas, Texas. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Unique Practice Model Obviously, running a practice today is more complicated than ever. Indeed, staffing issues, business struggles, and patient expectations create constant challenges. Therefore, I invited Dr. Rod Rohrich, MD — board-certified plastic surgeon, educator, and founding partner of the Dallas Plastic Surgery Institute — onto the "Beauty and the Biz" podcast. Consequently, in "Rod Rohrich’s Unique Practice Model," he explains how he built one of the most effective business systems in plastic surgery. Specifically, you’ll learn: As a result, if you want to balance independence, profitability, and teamwork, this episode is full of proven strategies. Furthermore, Dr. Rohrich shares the same lessons he teaches his fellows and partners. Ultimately, these insights can save you years of frustration. P.S. Similarly, you can lock out competitors and put “golden handcuffs” on your patients with the KiSS Loyalty Club. Specifically, we do 95% of the work. Consequently, your patients return, refer, review, and share you on social media — all without ads or discounts. Certainly, click here to see if your area is still available. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Rohrich's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And...

Duration:00:48:59

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PCC Tools to Convert More Consults — with Catherine Maley, MBA (Ep. 325)

9/1/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ PCC Tools to Convert More Consults with training, CRM, and incentives that help coordinators boost bookings, surgeries, and revenue growth. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. PCC Tools to Convert More Consults into Surgeries Firstly, cosmetic patients today are sophisticated and skeptical. Additionally, they have endless information at their fingertips. Consequently, they shop around, compare surgeons, check reviews, scroll through before-and-after photos, and scrutinize your online presence before ever visiting your office. Therefore, your Patient Care Coordinator (PCC) is no longer just a “nice-to-have” role. Instead, it is a critical business driver. In fact, think of this role as your practice’s chief revenue officer. Moreover, a skilled PCC connects with prospective patients. Furthermore, they build trust, answer tough questions, and guide hesitant consumers from curiosity to commitment. For example, if the average surgical case is worth $10,000, closing just five additional surgeries per month adds $50,000. Consequently, this translates to $600,000 annually. Also, this does not include repeat treatments, referrals, or lifetime value from patients who return for additional procedures. However, marketing dollars are wasted if consultations don’t convert. In other words, spending $20,000 per month on ads and SEO is ineffective if your coordinator cannot build rapport, articulate your value, or confidently close. Therefore, the smartest practices invest heavily in their PCC. Specifically, they equip them with the right tools, training, and incentives to succeed. Hiring the Right Personality Firstly, conversion begins with connection. Additionally, patients care more about comfort with the person guiding them than credentials alone. Moreover, a PCC’s role focuses on addressing emotions rather than technical details. For example, the coordinator should be likable, friendly, empathetic, confident, goal-oriented, self-motivated, disciplined, and a strong problem-solver. On the other hand, avoid candidates who are transactional, shy, or disorganized. Furthermore, PCCs must initiate conversations, guide discussions, and ask for decisions. Notably, technical knowledge can be taught. However, empathy, charisma, curiosity, and self-determination are innate qualities that cannot. In fact, one national survey found that over 70% of elective surgery patients cited a coordinator’s warmth as a major factor in deciding to book. Ultimately, when hiring, consider presence, communication style, and the ability to connect. Consequently, a strong PCC can add millions in lifetime revenue. Set Clear Goals and Tie Them to Rewards Firstly, hiring the right personality is only step one. Additionally, even the best PCC underperforms without structure. Therefore, clear goals and meaningful rewards give your coordinator focus, motivation, and ownership over results. For instance, Charlie Munger, Warren Buffett’s longtime partner, famously said, “Show me the incentive and I will show you the outcome.” Accordingly, behavior almost always follows incentives. Too often, coordinators are treated as glorified receptionists. Instead, set defined key performance indicators (KPIs) and tie them to tangible rewards. Consequently, this elevates the role into a revenue-driving position. At minimum,...

Duration:00:32:58

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Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)

8/22/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Next week, I’ll show how these strategies fit into a bigger retention and referral system. Then, it runs quietly in the background for you. So, get private early access: [Last Chance to Join the VIP Waitlist + Get the 5 Fixes Checklist] Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. In summary, this new episode of the “Beauty and the Biz” podcast explains why cosmetic practice lead gen will get harder over the next 12 months. Additionally, it is becoming more expensive. Here are two major reasons you should act now: AI leveled the playing field First, competitors—even solo injectors—can create pro-level blogs, ads, videos and social posts in minutes. Furthermore, the cost is almost zero. Also, they can look and sound like national brands without hiring agencies or paying for production. Consequently, the speed and volume of their content floods the market. Therefore, if you don’t match their pace, your practice risks becoming invisible. Organic reach is dropping fast Similarly, social platforms like Instagram, Facebook and TikTok prioritize paid ads. Thus, fewer of your followers see your posts unless you boost them. Likewise, Google search also pushes ads, maps and “People Also Ask” above organic results. Accordingly, ranking where patients click is harder than ever. Ultimately, chasing new leads will always matter. However, it’s no longer the most reliable growth strategy. Finally, only one practice per market gets access to the solution I’ll share. Hence, join now for the 5 Fixes Checklist and see how to grow without more staff or ad spend. [Join the Waitlist + Get the 5 Fixes Checklist] Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty...

Duration:00:26:06

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Business Insights for Growth — with Catherine Maley, MBA (Ep. 323)

8/14/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Business Insights for Growth — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Obviously, most surgeons excel in the operating room. However, many struggle to run their practice like a business. That’s why I discussed this with Candace Crowe on her “The Crowe’s Nest” podcast in the episode “Business and Marketing Strategies to Grow a Thriving Cosmetic Surgery Practice.” Specifically, this episode reveals proven business and marketing strategies that separate top cosmetic practices from the rest. Moreover, you’ll discover: First, the mindset shift every surgeon must make to scale without burnout Next, how to attract high-performing, committed staff Then, why patient retention delivers a bigger ROI than new patient acquisition Finally, how to turn one happy patient into a steady stream of quality referrals Ultimately, if you’ve wondered how top surgeons grow without losing control, this interview has the answers. Furthermore, it shows you exactly how to build a practice that thrives. Therefore, listen now to “Business and Marketing Strategies to Grow a Thriving Cosmetic Surgery Practice” and learn how to run your practice like a profitable business. Special Message: Importantly, your most loyal patients could become your biggest revenue source. Soon, it will take zero extra effort from your team. Next, I’ll unveil a done-for-you system that automates loyalty, referrals, and reviews. Finally, we’re launching with only 25 practices nationwide. So, watch your inbox. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Candace Crowe's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram...

Duration:00:37:55

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Blueprint for 11 Location Empire — with Gaurav Bharti, MD (Ep. 322)

8/8/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Blueprint for 11 Location Empire First, what does it take to grow a cosmetic practice from one location to 11? Next, how do you do it without private equity running the show? In this episode of "Beauty and the Biz," I talk with Dr. Gaurav Bharti. Moreover, he is a board-certified plastic surgeon and co-founder of HKB Cosmetic Surgery. Then, we cover the business strategies behind building a high-growth, surgeon-owned aesthetic empire. Specifically, you’ll learn how to: First, leave behind security to take a calculated risk. Then, make it pay off. Next, scale through smart partnerships instead of PE takeovers. Additionally, build systems, values, and leadership that unite 200-plus employees. Finally, decide whether to join a bigger group or launch your own practice. Importantly, Dr. Bharti is straightforward, sharp, and generous with advice. Therefore, if you want to expand, partner, or optimize your current practice, this "Beauty and the Biz" episode will change how you think about growth. P.S. Ultimately, if you’re planning to expand or sell to private equity, I can share what successful practices do. Furthermore, these strategies can secure long-term growth and higher valuations. Finally, I can connect you with the right experts. Let’s talk. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Bharti's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of...

Duration:00:49:59

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What It Really Takes to Succeed in Beverly Hills — with Marc Mani, MD (Ep. 321)

8/1/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Marc Mani, MD, shares his insight and experience on what it really takes to succeed in Beverly Hills as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What It Really Takes to Succeed in Beverly Hills Firstly, "What It Really Takes to Succeed in Beverly Hills" is more than just talent. Moreover, it’s about mindset, media, and marketing. On this week’s episode of "Beauty and the Biz," I interviewed Dr. Marc Mani. Indeed, he is one of L.A.’s top plastic surgeons, named by "The Hollywood Reporter" and featured by Gwyneth Paltrow on "Goop." Additionally, Dr. Mani shared how early TV exposure helped jump-start his career. Furthermore, he explained what media attention can—and can’t—do for your long-term success. Specifically in "What It Really Takes to Succeed in Beverly Hills," you’ll hear: First, why he charged premium fees from the very beginning Second, how he built a word-of-mouth empire—without spending on ads Also, what confidence, mentorship, and mindset have to do with growth Finally, why referrals from the right patients are more powerful than TV fame If you want to elevate your brand, attract elite clients, and grow a high-end practice, "What It Really Takes to Succeed in Beverly Hills" is a must-listen. Lastly, if you're ready to attract more affluent patients who never question your fees, let’s talk. In fact, in a 1:1 Strategy Review, I’ll show you exactly what’s blocking your growth—and how to fix it. 👉 Book your Strategy Session now before your competitors do. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Mani's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram...

Duration:01:02:42

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Building a Private Practice in Sweden — with Andreas Lindahl, MD, PhD (Ep. 320)

7/25/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Specifically, on this episode of "Beauty and the Biz," Andreas Lindahl, MD, PhD, shares his journey, setbacks and successes on building a private practice in Sweden. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Building a Private Practice in Sweden Interestingly, in this week’s episode of "Beauty and the Biz," I speak with Dr. Andreas Lindahl. Specifically, he’s a board-certified plastic surgeon and Ph.D. who built a thriving private practice—even within Sweden’s socialized healthcare system. In this episode, you’ll discover: Initially, how he transitioned from burn unit researcher to aesthetic surgeon Then, the rare fellowship that changed the course of his career Afterward, what it took to open a private surgical center from scratch Finally, why choosing not to scale brought more income and more personal freedom Ultimately, Dr. Lindahl’s journey is a blueprint for building a practice on your own terms. Altogether, his story is about strategy, values, and intentional success. 👉 Therefore, listen now to learn how to build a private aesthetic practice—no matter the system you’re in. P.S. Ready to grow your own practice with confidence? Then, book a private Growth Strategy Call today. Specifically, I’ll help you: First, attract more patients Second, streamline your operations Third, scale up—without burning out CLICK HERE Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Lindahl's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and...

Duration:00:44:37

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Cosmetic Patients: What They Want and Why — with Catherine Maley, MBA (Ep. 319)

7/17/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Specifically, on this episode of "Beauty and the Biz," Catherine Maley, MBA, talks about cosmetic patients, what they want, and why on Dr. Kim’s “You Are Beautiful” podcast. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Cosmetic Patients: What They Want and Why Recently, I joined Dr. Jae Kim on his "You Are Beautiful" podcast. Specifically, we discussed a topic we both care deeply about: the psychology of the cosmetic patient. In this episode, we talk about: First, what today’s aesthetic patient really wants (spoiler: it’s more than just a procedure) Next, how social media, status, and emotion influence decisions Then, why surgeons must master both their craft and their business Finally, the unspoken truths about consultations, pricing, and patient conversion Overall, if you serve cash-paying patients, this episode is a must-listen. Importantly, you’ll walk away with insights you can use right away to attract and convert more patients. ⚡ P.S. Special Pricing Ends Soon Typically, smart practices use the summer slowdown to retrain, retool, and relaunch. Consequently, they’re ready to grow when demand picks up again. However, this is your last chance before the special pricing expires. So, if you want your staff to: First, book more surgery consultations Second, convert more consults into procedures Third, cross-promote all of your services Then, the Summer Staff Accelerator Toolkit is the solution. Specifically, you’ll get: Three high-impact staff trainings My top strategies, scripts, and action plans A simple system that’s fast to implement and pays for itself Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Kim's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go...

Duration:00:46:03

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What You Can Learn from Doctor Miami’s Wild Growth — with Michael Salzhauer, MD (Ep. 318)

7/11/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Specifically, on this episode of "Beauty and the Biz," you’ll discover what you can learn from Doctor Miami’s wild growth and apply it to your own practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. What You Can Learn from Dr. Miami’s Wild Growth Certainly, you’ve likely heard of Dr. Miami. However, you may not know the business strategies that built his brand. This week on "Beauty and the Biz," I sat down with Michael Salzhauer, MD—also known as Dr. Miami. Specifically, he’s a board-certified plastic surgeon who created a high-performing practice in Bay Harbor Islands, Florida. Indeed, he’s not just a viral personality. Instead, he’s a sharp entrepreneur with a solid business foundation. For example, he: As a result, his high-volume practice runs smoothly and profitably. Additionally, we explored the systems that keep things moving, the mindset he applies to hiring, and the decisions that shaped his growth. Ultimately, even if you don’t plan to go viral, you’ll pick up strategies to scale smarter and faster. P.S. You don’t need more leads — you need better conversions. Importantly, our three-part Summer Accelerator will teach your team how to turn more calls and consults into booked surgeries. Specifically, no discounting or extra stress required. [Grab the special offer before it disappears.] Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Salzhauer's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so,...

Duration:01:01:36

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From $10K to Premium Practice Brand — with George Bitar, MD (Ep. 317)

7/4/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss going from a $10K loan to building a premium practice brand.. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. From $10K to Premium Practice Brand Indeed, maybe you’re building your practice with grit and duct tape. Fortunately, you’re not alone. Specifically, this week, on "Beauty and the Biz," I interviewed Dr. George Bitar. Furthermore, he is a board-certified plastic surgeon who grew up in war-torn Lebanon. Remarkably, starting with only $10,000 and a single exam room, Dr. Bitar built one of Virginia’s most respected plastic surgery brands. To summarize, today, his premium practice includes: First, a 6,500-square-foot surgery center with two operating rooms and in-house anesthesia Second, a 3,500-square-foot medspa and wellness center Third, more than 25 team members across two locations Interestingly, during our conversation, we discussed the leadership and business choices that fueled his growth, including: Primarily, why he turns away 25% of consultations to protect his brand Additionally, how he builds loyalty by promoting from within Moreover, why every hire must be unanimously approved by his leadership team Finally, what tasks he delegates and what he keeps under his control Ultimately, if you want to grow your practice without losing your values or peace of mind, this episode is a must-listen. P.S. You don’t need more leads — you need better conversions. Importantly, our three-part Summer Accelerator will teach your team how to turn more calls and consults into booked surgeries. Specifically, no discounting or extra stress required. [Grab the special offer before it disappears.] Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Bitar's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us...

Duration:01:26:13

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Strategies to Convert More Consults — with Catherine Maley, MBA (Ep. 316)

6/26/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss strategies to convert more consults. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Strategies to Convert More Consults Frankly, are you tired of consults that waste your time? Fortunately, it doesn’t have to stay that way once you understand the real problem. Specifically, in this week’s podcast episode, I explain how to fix your conversion challenges. There, you’ll learn how to transform your patient coordinator into a confident closer who builds trust, reduces no-shows, and turns consults into booked surgeries. In particular, you’ll discover: First, why most coordinators rely on outdated tactics that no longer work Then, how to structure compensation for motivation and performance Next, the tools your coordinator needs to stay organized and consistent Finally, subtle yet powerful setup techniques that improve in-office conversions Clearly, this episode is packed with actionable tips you can use right away. Ultimately, your schedule — and your revenue — will thank you. P.S. Alternatively, want to shortcut your results? Then check out my Converting Academy. Indeed, it’s a complete, done-for-you training system that turns your coordinator into a high-performing conversion machine. Undoubtedly, they will book more surgeries with less stress, and without discounting. Moreover, a limited-time promotion is still available! CLICK HERE NOW Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to...

Duration:00:21:48

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Young Practice, Big Results: Here’s How He Did It — with Carson Williams, MD (Ep. 315)

6/19/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Carson Williams, MD made his young practice realize big results and here’s how he did it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Young Practice, Big Results: Here’s How He Did It So how does a young plastic surgeon climb to the top 1% of RealSelf in just three years? Luckily, you’ll find out in this week’s episode of "Beauty and the Biz." Specifically, I speak with Dr. Carson Williams MD, a facial plastic surgeon based in Leawood, Kansas. Clearly, he’s scaling his practice with strategy, speed, and precision. In this episode, Dr. Williams reveals how he: Additionally, he shares what surprised him most about hiring staff and building team culture. Importantly, he explains why trust matters even more than marketing in a competitive metro suburb. Ultimately, if you want to grow a thriving aesthetic practice — regardless of age or location — this episode is for you. After all, Dr. Williams didn’t buy his results. He built them with intention, discipline, and execution. Above all, his approach can save you years of wasted time. 💡 Don’t Wait to Train Your Staff Meanwhile, every week you delay is a week of missed opportunities. So train your team now with our proven conversion toolkit. 👉 Click here to get it today Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Williams' website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss...

Duration:00:47:56

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25 Years, No Partners, No PE: Here’s How He Did It — with Bryan H. Pruitt, MD (Ep. 314)

6/12/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Bryan Pruitt, MD, has run his practice for 25 years with no partners or PE and here's how he did it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. 25 Years, No Partners, No PE: Here’s How He Did It What if you could build a thriving plastic surgery practice without private equity, injectors, or social media? As it turns out, Dr. Bryan Pruitt, a board-certified plastic surgeon in Dallas, has done exactly that. In this week’s episode of “Beauty and the Biz,” he shares how he built and maintained a profitable, independent practice for over 25 years. To begin with, he explains how he moved from reconstructive work to a 100% aesthetic focus. Then, he reveals why he chose to stay lean—without extenders, medspa services, or product sales. Next, he discusses how a small, dedicated team has kept his practice efficient and highly profitable. Later, he reflects on his experience covering hospitals around the clock and how owning his own surgical suite changed his workflow. Finally, he shares why focusing on your strengths can be the smartest growth strategy of all. Overall, Dr. Bryan Pruitt has built a high-end, referral-based practice while keeping control of his time, business, and lifestyle. P.S. If you want your cosmetic practice to grow without racing to the bottom on price, focus on positioning. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Pruitt's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give...

Duration:00:40:13

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Building Three Thriving Practices for Men — with Douglas Steinbrech, MD (Ep. 313)

6/6/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Douglas Steinbrech, MD, set out in building three thriving practices for men. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Building Three Thriving Practices for Men. Indeed, do you want to learn how to build three thriving cosmetic surgery practices focused on men in New York, Los Angeles, and Chicago? Specifically, on this week’s episode of “Beauty and the Biz,” Dr. Douglas Steinbrech, a board-certified plastic surgeon and founder of Alpha Male Plastic Surgery, shares his proven blueprint for success. Originally, he started with humble beginnings in Iowa. Now, he leads three high-performance practices across the country. Additionally, Dr. Steinbrech reveals what it really takes to grow a plastic surgery business without burning out. In this candid interview, you’ll discover: Therefore, if you want to grow your cosmetic surgery practice beyond where it is now, this episode offers a masterclass in leadership, operations, and niche domination. P.S. Summer limited-time offer: Instead of wasting money on ads, invest in training your team to convert leads into booked procedures. This way, this staff toolkit can pay for itself with just one new patient. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Steinbrech's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and...

Duration:01:25:00

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Actress to International Surgeon — with Sheila Malek Kassir, MD (Ep. 312)

5/29/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Sheila Malek Kassir, MD went from being an actress to becoming an international surgeon. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. From Actress to International Plastic Surgeon: How Dr. Sheila Kassir Built a Global Brand First, imagine building a plastic surgery empire across New York, New Jersey and Germany. Then, add a medspa, a wellness center, a skincare line and a surgical conference. Meanwhile, Dr. Sheila Kassir is also raising two kids, with one more on the way. Specifically, in the latest episode of "Actress to International Surgeon," she shares how she scaled her business without losing focus or purpose. In summary, she reveals: First, how she opened multiple thriving locations (and what nearly broke her) Next, why she hired a C-suite team early in her journey Then, how she balances family life with international expansion Finally, what it’s like running a business with her husband, a celebrity facial plastic surgeon Ultimately, if you’ve ever wondered how top practices scale and still stay grounded, this episode is for you. So, tune in now for practical insights you can apply—whether you're just starting out or growing fast. 🎯 Bonus: Before you go, take the Practice Growth Scorecard. Specifically, it’s a fast self-check across five key areas—and shows where profits may be leaking. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Kassir's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and...

Duration:00:44:03

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Pros and Cons of Joining Established Practice — with Meredith Kugar, MD (Ep. 311)

5/23/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll explore the pros and cons of joining an established practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Pros and Cons of Joining Established Practice — with Meredith Kugar, MD.” Obviously, if you’re a newly trained surgeon with drive and ambition, you're facing a big decision. Specifically, should you start your own practice from scratch? Alternatively, should you join an established group and carve out your space? Specifically, in this week’s episode of "Beauty and the Biz," I spoke with Dr. Meredith Kugar. Notably, she’s a young plastic and reconstructive surgeon at Meridian Plastic Surgeons in Carmel, Indiana. Together, we explored the pros and cons of joining an established practice. For example, you’ll hear: First, why she chose a legacy group with deep roots Then, what it’s like to be an employed surgeon vs. an owner Next, how she’s managing staff, EMR upgrades, and leadership roles Additionally, what it means to step into a succession plan as founders near retirement Finally, how her Wall Center fellowship shaped her business mindset Ultimately, if you’re thinking about growth, partnership, or succession planning, this episode offers a fresh perspective. Clearly, “Pros and Cons of Joining Established Practice” will help you weigh independence vs. alignment. 🎯 Bonus: Before you go, take the Practice Growth Scorecard. Specifically, it’s a fast self-check across five key areas—and shows where profits may be leaking. Enjoy! Catherine Maley, MBA ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Kugar's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe...

Duration:00:42:30

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Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA (Ep. 310)

5/15/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discover if you are actually scaling or just spending more. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA.” Lately, is your aesthetic practice growing—but profits aren’t? That’s exactly what we explored on a recent expert panel for the "Business of Aesthetics" podcast. Specifically, we focused on how to scale your practice without overspending. During the episode, we shared real-world strategies you can use right away: Ultimately, no matter your stage, this episode will help you find revenue leaks, streamline operations, and scale with confidence. Visit www.BusinessOfAesthetics.org for the free gift mentioned in this webinar. P.S. How Scalable Is Your Practice—Really? Most cosmetic surgeons think they’re doing fine… until they see how they compare. This short scorecard will show you: 👉 Start the assessment here Enjoy! Catherine Maley, MBA ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my...

Duration:01:01:43

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31 Years Solo, Built Without Compromising — with Geoffrey Kwitko, MD (Ep. 309)

5/8/2025
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll talk about how Doctor Kwitko built his solo practice of 31 years wtihout compromising. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “31 Years Solo, Built Without Compromising — with Geoffrey Kwitko, MD.” To begin, how do you run a successful cosmetic practice on your own for 31 years? Specifically, how do you keep a full schedule of cosmetic and insurance patients, avoid wait times, and maintain staff for decades? Indeed, that’s exactly what Dr. Geoffrey Kwitko has done. Currently, he’s a board-certified oculoplastic and neuro-ophthalmic surgeon in Tampa Bay, Florida. Specifically, in this episode of "Beauty and the Biz", Dr. Kwitko shares what led to his long-term success. Notably, he talks about the business side of his journey. For example, he explains how he chose the right location and purchased his building. Interestingly, he hires coffee shop workers instead of unreliable applicants. Importantly, he also shares why he refuses to bring on an associate—and doesn’t need to. Specifically, here’s what you’ll learn: First, why he left Canada’s healthcare system to go solo Next, how his real estate investment paid off Then, how he created a loyal team with almost no turnover Finally, how he screens patients and protects his professional reputation Ultimately, if you’re a surgeon who values independence, efficiency, and long-term profit, this is an episode you don’t want to miss. P.S. If you haven’t already, take this 2-minute assessment to uncover $50K+ in hidden monthly revenue. Don’t leave money on the table—take it now. Enjoy! Catherine Maley, MBA ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Kwitko's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this...

Duration:00:41:15

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From Hustle to Empire — Doctor Karimi’s Blueprint — with Kian Karimi, MD (Ep. 308)

4/30/2025
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll talk about Doctor Karimi's blueprint on going from hustle to empire Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “From Hustle to Empire — Doctor Karimi’s Blueprint — with Kian Karimi, MD.” Indeed, have you ever wondered how a surgeon, fresh out of fellowship, builds a multimillion-dollar practice in one of the most competitive markets? Specifically, in the latest episode of the "Beauty and the Biz" Podcast, Dr. Kian Karimi, a leading facial cosmetic surgeon, shares his journey. Furthermore, he went from hustling in the ER to founding the Kian Aesthetic Institute, a 10,000-square-foot facility in Los Angeles. In summary, here’s what you’ll learn: Certainly, tune-in to dive into Dr. Karimi’s step-by-step playbook for sustainable growth. In short, no fluff, just real-world tactics you can apply to your practice today. P.S. If you haven’t already, take this 2-minute assessment to uncover $50K+ in hidden monthly revenue. Don’t leave money on the table—take it now. Enjoy! Catherine Maley, MBA ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Karimi's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that...

Duration:00:46:53