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Beauty and the Biz

Business & Economics Podcasts

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Location:

United States

Description:

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Language:

English

Contact:

(877) 339-8833


Episodes

How to Keep Staff for the Long-Term with Mark Beaty, MD (Ep.155)

5/27/2022
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to keep staff for the long-term. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “How to Keep Staff for the Long-Term with Mark Beaty, MD”. It’s so interesting to learn how each surgeon runs their own...

Duration:00:46:44

The Perfect Consultation (Ep.154)

5/20/2022
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The perfect consultation”. It’s imperative to know what your patients want, what they think about you and your staff and...

Duration:00:13:34

Turn Staff Into Money-Makers (Ep.153)

5/13/2022
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery, and how to turn staff into money-makers. This week’s Beauty and the Biz Podcast gives you (4) creative strategies your staff can execute to enhance your image, bring in new revenues and make working for you more fun. Here’s what you’ll discover: Enjoy and I look forward to your feedback – 📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s...

Duration:00:12:50

How to Ethically Influence Patients (Ep.152)

5/6/2022
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery, and how to ethically influence patients. We use influence all day, every day and may not even be aware of it. For example, You most likely are also using influence when consulting with new prospective patients. In this week’s Beauty and the Biz Podcast (link), I talk about how to ethically influence patients to help your would-be patients make a good decision so they get a good result and...

Duration:00:09:40

The Jump Into Private Practice - with Brock Ridenour, MD (Ep.151)

5/2/2022
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery, and how Brock Ridenour, MD decided to take the plunge and start over at 45 by going into private practice. On this Beauty and the Biz podcast, my guest is Dr. Brock Ridenour, board-certified facial cosmetic surgeon running a very successful private practice in St. Louis, MO. However, before private practice, he was director of the division of facial plastic surgery at the prestigious...

Duration:01:05:49

Smarter Marketing for New Patients (Ep.150)

4/21/2022
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and smarter marketing for new patients. When it comes to marketing plastic surgery procedures, it takes lots of different ingredients to produce a successful recipe. For example: But that’s not enough. You then select free and paid platforms you’ll use to get in front of an audience, but that’s going to take repetition to test the above to be sure you get a good return. Phew! Download your...

Duration:00:07:07

Cash-Paying Cosmetic Patients with Lionel Meadows, MD (Ep.149)

4/16/2022
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and how Lionel Meadows, MD went from practicing as an obstetrician-gynecologist to also becoming a board-certified cosmetic surgeon. Have you ever gone down one path in life and then discovered you either out-grew it, discovered a different path that looked better or even started a brand new path? These paths commonly include choosing a mate, a place to live and/or a career path. For Dr....

Duration:01:04:25

How to Make $50K in One Hour (Ep.148)

4/7/2022
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and How to Make $50K in One Hour. A typical surgeon spends 2 full days per week in “clinic”, meeting with prospective patients who are considering cosmetic rejuvenation. These would-be patients take up a lot of your time, not to mention your staff’s. Then you all hope they say yes so you don’t feel like this was a waste of a day. Time is money and you too can learn how to make $50K in one...

Duration:00:12:46

Work 4 Days a Week - with Joe Niamtu, DMD (Ep.147)

4/3/2022
Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and Joe Niamtu, DMD, who works 4 days a week and went from meager beginnings to driving a McLaren. After working with cosmetic surgeons for 22 years, some really stand out as exceptional. They go above and beyond to hone their craft, teach, speak, give back and overcome obstacles, all while being a good human being. This week’s Beauty and the Biz Podcast guest is Joe Niamtu, DMD, cosmetic...

Duration:01:08:19

How To Exit with Robert Singer, MD (Ep.146)

3/29/2022
⬇️ ⬇️ ⬇️ Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery to get practices more patients and more profits. Today's topic is, entitled, "How to exit"; presented by Robert Singer, MD. Few surgeons are as respected by their peers and as esteemed by their patients as Dr. Robert Singer. He's the former president of The Aesthetic Society, the California Society of Plastic Surgeons, the Aesthetic Surgery Education and Research...

Duration:00:33:23

Cash-Paying Patients on Autopilot (Ep.145)

3/21/2022
⬇️ ⬇️ ⬇️ Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and how you can get cash-paying patients on autopilot. If you want to do well in aesthetic medicine, it takes a certain mindset. You have to think different, then be different to attract the preferred patients you want, whenever you want, at the price you want. Because you know how much easier your job is when you're working with patients you enjoy vs. those you don't enjoy because...

Duration:00:40:44

Want a Smooth-Running Practice? (Ep.144)

3/12/2022
⬇️ ⬇️ ⬇️ Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and how you want a smooth-running practice. If you’re working too hard and want to streamline your practice so it runs like a well-oiled machine…so you can unplug, relax, and have a system in place that does the work FOR you so you can spend more time with your family WHILE you get excellent results from your patients….this podcast is for you. The most successful, profitable...

Duration:00:40:53

3 Ways to Save on Taxes with David Mandell, JD, MBA (Ep.143)

3/5/2022
⬇️ ⬇️ ⬇️ 3 Ways to Save on Taxes with David Mandell, JD, MBA (Ep.143) Hello, I know, I know… Taxes are NOT a very sexy topic; UNTIL you see how much fun it is to pay the least amount of taxes legally. I learned this the hard way when I was a sales rep for a fortune 500 and they would withhold 50% of my commissions for taxes. Boy I wish I knew about these 3 Ways to Save on Taxes back then! And then when I started my own business over 20 years ago, I learned about all sorts of extra...

Duration:00:35:11

Easier Way to Scale Practice Revenues (Ep.142)

2/23/2022
⬇️. ⬇️. ⬇️. Easier Way To Scale Practice Revenues (Ep.142) Hello and welcome to this episode of Beauty and the Biz where we discuss how to get surgeons more patients and more profits through an easier way to scale practice revenues. This episode is entitled Easier Way To Scale Practice Revenues And it’s especially for you if you’re struggling to grow your practice without dramatically increasing your overhead. So, I’ll talk about: Because the objective is to set up your cosmetic...

Duration:00:15:09

Fellowship To New Practice Build-Out - Interview with Lauren Umstattd, MD (Ep.141)

2/20/2022
⬇️. ⬇️. ⬇️. Fellowship To New Practice Build-Out - Interview with Lauren Umstattd, MD (Ep.141) Hello and welcome to this episode of Beauty and the Biz where we discuss how to get surgeons more patients and more profits with special guest, Lauren Umstattd, MD. Once you finish fellowship – you have a big decision to make… Or, do you just go for it and start your own private practice from scratch? This week’s Beauty and the Biz Podcast (link) is an interview with Lauren Umstattd, MD...

Duration:00:39:42

How to Increase Your Conversions (Ep.140)

2/16/2022
⬇️. ⬇️. ⬇️. How to Increase Your Conversions (Ep.140) Hello and welcome to this episode of Beauty and the Biz where we discuss how to get surgeons more patients and more profits, as well as on how to increase your conversions. So, does Your Receptionist Need Help Converting More Callers to Appointments? And/or Does Your Coordinator Need Help Converting More Consultations to Paid Procedures? Be honest. It’s better to face it and fix it than it is to ignore it and keep losing. Times...

Duration:00:14:33

Manage 75 Staff? No Way! Interview with Edwin Williams, MD (Ep.139)

2/9/2022
⬇️. ⬇️. ⬇️. Manage 75 Staff? No Way! Interview with Edwin Williams, MD (Ep.139) Hello and welcome to this episode of Beauty and the Biz with Edwin Williams, MD. Very few surgeons understand the business side of plastic surgery like Dr. Williams, so I had him on Beauty and the Biz to share his pearls. He’s a facial plastic surgeon in private practice in upstate New York in a cute town called Latham in Albany which happens to be the capital of NY. He has grown his multi-specialty practice...

Duration:00:55:42

Cosmetic Patient Retention Guide for 2022 (Ep.138)

2/2/2022
⬇️. ⬇️. ⬇️. Cosmetic Patient Retention Guide for 2022 In this episode I’m going to talk about why patient retention should be your #1 Focus because would you rather have a patient one time or for a lifetime? The real money and leverage is in the lifetime cosmetic patient since you spent a lot of money attracting them to you, so they are pure profit from then on. Cosmetic patient retention, outlined in my Cosmetic Patient Retention Guide, comes down to a few specific elements that...

Duration:00:17:21

Surgery, Staff and Snow with P. Daniel Ward, MD (Ep.137)

1/26/2022
⬇️. ⬇️. ⬇️. Hello, I’m sure you are [painfully] aware that it’s no longer enough to be an excellent surgeon in order to be successful. That’s a given. It’s just as important to gain other new skills as the world changes around you. That’s why we talk about the business and marketing of plastic surgery on the Beauty and the Biz Podcast. And why I interviewed P. Daniel Ward, MD. Dr. Ward is a facial cosmetic and reconstructive surgeon in private practice with three offices...

Duration:00:56:39

Plastic Surgery Marketing Trends for 2022 (Ep.136)

1/20/2022
Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery, and Plastic Surgery Marketing Trends for 2022. I’m your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits. LEARN MORE ➡️ https://bit.ly/3ykNLEa ⬇️. ⬇️. ⬇️. Plastic Surgery Marketing Trends for 2022 If what you’re doing to grow your cosmetic practice is not working...

Duration:00:21:58