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Beauty and the Biz

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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Location:

United States

Description:

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Language:

English

Contact:

(877) 339-8833


Episodes

Ep.70: Interview with James Marotta, MD

10/14/2020
Dr. Marotta, consistently voted Best Cosmetic Surgeon on Long Island since 2013, specializes in facial and endoscopic plastic surgery, rhinoplasty and hair restoration. He's a volunteer with the National Domestic Violence Project and Faces of Honor. He is also a researcher who's published scientific articles and medical manuscripts. https://www.MarottaMD.com Learn the psychology of your patient's mind: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine:...

Duration:00:57:59

Ep.69: Differentiate or Die

10/8/2020
How would your patients describe you to their family and friends? What adjectives would best describe the type of service provider you are? Differentiating yourself from the pack will help you grow your practice, increase your revenues, maintain your fair share of the market, attract better patients and beat your competition. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:16:25

Ep.68: Easy Way to Convert 30 Percent More Callers

10/1/2020
If you were to listen in on your receptionist handling new caller leads, would you smile with satisfaction listening to her professionally credential you and book the consultation? Or, would you cringe as she loses the callers and hurt your image all at the same time? Just by fixing your phones, your front desk staff can easily convert 30% more callers to consultations. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine:...

Duration:00:13:20

Ep.67: Is Discounting Helping or Hurting Your Practice?

9/24/2020
Plastic surgery advertising is out of control and everywhere you look, you see offerings for deep discounted procedures. Extreme competition is forcing some practices to lead with price to attract new cosmetic patients. This “Groupon Discount mindset” not only cheapens the surgeon’s image, but also our entire industry. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:21:54

Ep.66: What's Working Now Interview

9/10/2020
Sharon Thompson of Thompson Plastic Surgery shares the great results they've had with the "KiSS Club" to boost revenue with this turn-key strategy. With an ROI of over 2000%, and all marketing done for the practice, it's easier, cheaper, more predictable, and also more fun for the patients! Thompson Plastic Surgery: https://www.ThompsonPlasticSurgeryCenter.com Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:20:54

Ep.65: What's Holding You Back From Growing?

9/3/2020
Surgeons from around the world tell me regularly how much pressure they feel from the relentless competition, fickle cosmetic patients, staff issues and running a practice by "winging it". They don’t have a strategic plan to scale and they are not set up to exit when the time comes. Tune in solid advice on how to unleash your practice's full potential Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:10:51

Ep.64: Number One Stress of a Plastic Surgeon

8/26/2020
One of the biggest stresses of a cosmetic practice is finding a solid patient attraction plan you can count on to bring in new patients. All you need is a proven method for maintaining a relationship with those patients, building trust, and encouraging them to return, refer, review and share you on social. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:11:39

Ep.63: Patient Attraction Trends for the Rest of 2020

8/20/2020
2020 went from a hopeful to a haphazard year and has left many reeling and scrambling to get back on track. This week, I give you 3 good patient attraction strategies to add to your marketing tool kit. These should make a difference and help you build your revenues back up so you finish out the year strong. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:13:59

Ep.62: The Word of Mouth Practice

8/13/2020
A word of mouth referral is the absolute best advertisement you can incorporate into your cosmetic practice. It’s also the cheapest form of advertising that you can invest in and it takes minimal time and effort. Word-of-mouth referrals will increase your closing ratios, decrease your external marketing costs and grow your practice. So, how do you get them? Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:17:00

Ep.61: Good to Great Cosmetic Practices

8/6/2020
It’s not a mistake that some practices are hanging in there and hoping for the best and others are confidently running a smooth- running operation. This episode of “Beauty and the Biz” talks very specifically about how you can take your own practice from good to great. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:07:27

Ep.60: How to Convert a Prospective Cosmetic Patient

7/30/2020
What I’ve learned from consulting in this industry for 20 years and writing the book on it, the #1 reason cosmetic patients do NOT choose you is that they didn’t feel a connection with you.The good news is you can improve that fairly easily to increase your closing ratio and that’s what this podcast is all about. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:25:19

Ep.59: Social Proof Marketing + My Facelift

7/22/2020
When prospective cosmetic patients are uncertain about what to do, they look to other people around them they trust (or want to be like) such as experts, celebrities, friends, etc. Learn how to leverage this behavior just like those surgeons who charge 3-5X more than others...AND have a waiting list! Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:33:32

Ep.58: Fastest Path to Patients and Profits

7/16/2020
Don't let the unexpected and recent U.S. patient surge blind you to the fact that we still don't have a clear picture of where we'll be at for the near future. Catherine discusses how smart marketing choices will better position you for whatever transpires. Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:14:28

Ep.57: With Speaker & Author Dino Elyassnia, MD

7/9/2020
Earning his medical degree from USC and scoring in the top 1% nationwide, Dino Elyassnia, MD is a fellow of the NY Eye and Ear Infirmary, and surgeon at the world-renowned Marten Clinic in San Francisco, CA. Tune in as Dr. Elyassnia shares his story for success with practical tips you can use in your own practice. www.DinoMD.com Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:53:19

Ep.56: With Navy Seal Dave Kaufman, MD, FACS

7/2/2020
Dave Kaufman, MD, FACS: Cosmetic surgeon. Entrepreneur. Harvard graduate. Navy Seal. Learn from Dave's unique perspective of running a successful practice, how he went from being an elite member of the US military to becoming a cosmetic surgeon, and learn valuable lessons and advice to apply at your own practice. Dr. Kaufman's website: https://www.thenaturalresult.com/ Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine:...

Duration:00:57:20

Ep.55: With AAFPRS Member Dr. Mike Nayak

6/25/2020
Tune in with Mike Nayak, MD of Nayak Plastic Surgery, An AAAHC accredited surgical facility, and of Avani Derm Spa in St. Louis. Hear how this successful practice, which has a 41 person team, has been able to cope and maintain through the uncertainty of the COVID-19 crisis. Get solid advice for your own practice and not just survive, but thrive. www.NayakpPlasticSurgery.com Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine:...

Duration:01:13:22

Ep.54: With ASAPS Member, Lorne Rosenfield, MD

6/18/2020
Dr. Rosenfield has been in practice for over 31 years, is a board member of AAPS, is a professor at both USCF and Stanford, has written several book chapters, and has been voted by his peers as being amongst the “Best Doctors” and “Top Doctors in America”. Learn how you can succeed with your practice with practical advice and tips. http://DrRosenfield.com Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:01:06:13

Ep.53: "The Unhappy Patient" with Mark Constantian, MD

6/11/2020
Dr. Mark Constantian, author of "Childhood Abuse, Body Shame, and Addictive Plastic Surgery: The face of Trauma", shares with us the factors leading to body dysmorphia and how to recognize this condition in unhappy patients. He's former president of The Rhinoplasty Society, NESPRS and NESPS, as well as former ASPS board member. https://www.DrConstantian.com Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:47:31

Ep.52: With Bruce Moskowitz, MD & Grigoriy Mashkevich, MD

6/4/2020
Today’s guests are two surgeons who joined forces to start their own practice in the most competitive area of the world – Park Avenue, NYC. Hear what's worked for them, and how they're keeping things together at the epicenter of the US COVID-19 pandemic. Bruce Moskowitz, MD | Grigoriy Mashkevich, MD https://www.SpecialtyAestheticSurgery.com/ Catherine's FREE Book: http://bit.ly/CatherinesFreeBook FREE Advice Call with Catherine: http://bit.ly/FreeCallWithCatherine

Duration:00:39:03

Interview with Peterson Pierre, MD on Beauty and the Biz

6/2/2020
Dr. Pierre is a board-certified cosmetic and medical dermatologist in Thousand Oaks, CA. Known as "The Gentle Injector", he's been interviewed by Good Housekeeping, NBC News, Huff Post, MSN, Yahoo Lifestyle and others. FREE CONSULTATIONS FOR A LIMITED TIME ($100 Value)! Website: https://www.PierreSkinCare.com Location: 77 E Rolling Oaks Dr # 207, Westlake Village, CA 91361 Phone: (805) 262-9068 Pinterest: https://www.Pinterest.com/PierreSkinCare/ FREE Book https://CatherineMaley.com

Duration:00:28:52