Beauty and the Biz

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and adding an associate. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Adding an Associate — with Ivan Wayne, MD". When you’ve been practicing for a while, it’s almost inevitable to entertain the idea of scaling your practice without working harder. You figure out how to bring in more revenues without doing more work, while decreasing the pressure of you being the sole revenue generator. This allows you to go on vacation, share expenses and plan your exit strategy. The obvious solution is to bring on an associate to fill in the gaps and help you scale. However, that can be fraught with drama if you don’t choose wisely. In this week’s Beauty and the Biz Podcast, I interviewed Dr. Ivan Wayne, a facial aesthetic and reconstructive surgeon in private practice in Oklahoma City, OK. Dr. Wayne has been in practice over 25 years and was ready for change and setting himself up for his future. So, he added an associate and then bought and built out a space with 2 ORs so he no longer had to use outside facilities. We talked about adding an associate that included: Visit Dr. Wayne's website P.S. Want my 5-Star Rated Book for FREE? Leave me a review and I'll send it out to you! Click below: ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Adding an Associate — with Ivan Wayne, MD Catherine Maley, MBA: ​Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and adding an associate. I'm your host, Catherine Maley, author of "Your Aesthetic Practice, What Your Patients Are Saying", as well as consultant to plastic surgeons to get them more patients and more profits. And I'm really excited about today's guest, who knows all about what to consider when adding an associate. It's Dr. Ivan Wayne. He's a facial, aesthetic, and reconstructive surgeon. in private practice located in Oklahoma City, Oklahoma, and he's been there over 25 years. He's got a focus on facial rejuvenation, rhinoplasty, revision rhinoplasty, as well as preservation rhinoplasty, which I'm going to ask more about. So, Dr. Wayne attended the University of Iowa Medical School and completed his internship, as well as residency at the University of Rochester in New York, and he did his fellowship at the University of Florida. So, like everyone else, he's been around. So, Dr. Wayne serves on several committees of the AAFPRS, where he's also a frequent speaker at medical conferences, which was where I met him and trains other surgeons on his innovative techniques. Welcome to Beauty and the Biz, Dr. Wayne. It's a pleasure to have you. Ivan Wayne, MD: Thank you. It's good to be here. Catherine Maley, MBA: Terrific. So, let's just start with why facial plastic surgery, why not some other specialty? How does or did this relate to, or impact your decision on adding an associate? Ivan Wayne, MD: So, when I was a teenager at some point, I don't remember how old I was. We had these things called books that you read because we didn't have iPads or the internet or anything. And I read a lot of books and my father who was a, a former professor of French literature and very book obsessed, love to go to used bookstores and. One day he came back with a book all about plastic surgery. And I thought that's kind of cool. It was obviously directed at the consumer, but had information...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how Kevin Sadati, MD was born in Iran but 'made' in America. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Born in Iran but Made in America — with Kevin Sadati, DO". Life is filled with daunting challenges when trying to get 'made' in America. They can be physical, psychological, financial, emotional, and personal. They can be hoist upon you unexpectedly or self-induced, especially when you are pursuing ambitious goals, like getting 'made' in America.....or both. The saying, “What doesn’t kill you makes you stronger”, literally rings true for this week’s Beauty and the Biz Podcast guest. Kevin Sadati, DO runs a very successful facial plastic surgeon practice in beautiful (and competitive) Newport Beach, CA but it was a long and dangerous journey of eventually getting 'made' in America to get there. Dr. Sadati grew up in Iran and was 19 when the revolution broke out, so he was drafted to go to war as a medic (with zero medical knowledge and 3 months of training) and put on the front line for 2 years, doing what he could to help wounded soldiers. He survived that experience but lost 70% of his hearing, but that did not stop him from his goal of becoming a US-trained doctor, even though he did not speak English, did not have money and did not know anyone in the States. This is a must listen-to interview about courage, resilience, character, and problem-solving skills needed to get where you’re going to get 'made' in America. And, this was one of the most inspiring interviews I have done to date. Visit Dr. Sadati's website P.S. Want my 5-Star Rated Book for FREE? Leave me a review and I'll send it out to you! Click below: ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Born in Iran but Made in America — with Kevin Sadati, DO Catherine Maley, MBA: ​Hello everyone. And welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and how Dr. Sadati was born in Iran but made in America. I'm your host, Catherine Maley, author of "Your aesthetic practice — What your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits. Now, today's special guest is Dr. Kevin Sadati, who was born in Iran but made in America. He's a facial plastic surgeon practicing in lovely Newport Beach, California, which is a big part of the theme of being ‘born in Iran but made in America’. Now, Dr. Sadati specializes in facelifts and rhinoplasty and perform surgery in his state-of-the-art in-house surgery center, and non-surgical procedures are performed in his 'aesthetic lounge', which is integral to the topic of him being ‘born in Iran but made in America’. I love that name. After graduating from UC Berkeley with degrees in Eastern art and history, he did wound healing research at UC San Francisco, and he got his medical degree from the Midwestern University in Illinois. Then, Dr. Sadati continued his head and neck training and general surgery at the Medical College of Philadelphia, which is also part of the ‘born in Iran but made in America’ story. And his fellowship plastic and reconstructive surgery in Seattle. Now, he's a member of many associations and he's a speaker at the medical conferences where I see him often. And since Dr. Sadati never lost his love of the arts, he continues to study oil painting and...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and buying your mentor's building. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Buying Your Mentor’s Building — with Behrooz A. Torkian, MD". Typically, after residency, you do a one-year fellowship where you get invaluable hands-on surgical experience from other successful experienced surgeons. You also get the “behind the scenes” look at the business and marketing of how you run a successful practice, which is also invaluable. And, sometimes, you get even more. Such as, buying your mentor's building. I recently interviewed Dr. Behrooz Torkian, a facial cosmetic and reconstructive surgeon practicing in uber-competitive Beverly Hills. We talked on the topic of "buying your mentor's building": Visit Dr. Torkian’s website P.S. Want my 5-Star Rated Book for FREE? Leave me a review and I'll send it out to you! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Buying Your Mentor's Building — with Behrooz A. Torkian, MD Catherine Maley, MBA: Hello and welcome to Beauty in the Biz, where we talk about the business and marketing side of plastic surgery, and buying your mentor’s building. I'm your host, Catherine Maley, author of "Your Aesthetic Practice, What Your Patients Are Saying", as well as consultant to plastic surgeons to get them more patients and more profits. Now, today's guest is Dr. Behrooz Torkian, and he's a facial and reconstructive surgeon (who’s well-versed in the statement of “buying your mentor’s building”), practicing in uber competitive Beverly Hills. Now, Dr. Torkian specializes in rhinoplasty and facial plastic surgery, as well as reconstructive surgery, and he performs his surgery at the historic Lasky Clinic, and we're going to talk more about that. Now, he attended Vanderbilt University School of Medicine, and then his specialty training in head and neck surgery at the University of California, Irvine, where he also participated in the prestigious fellowship in facial plastic and reconstructive surgery conducted by the AAFPRS. Dr. Torkian, it is a pleasure to have you on Beauty and the Biz. It's been a while getting you on here. Behrooz A. Torkian, MD: Thank you so much. And yes, I've been looking forward to this, I think for three years now. I think the first time we connected regarding the podcast was during lockdown, during the COVID lockdown. And at that time, I said, yes, let's do it. But I don't know what came up. I think what happened is that we were trying to figure out how to open the office again. Catherine Maley, MBA: Gotcha. Well, now we have more to talk about, you know? How does, or did this impact or relate to your decision on buying your mentor’s building? Behrooz A. Torkian, MD: Now we have a lot more to talk. A lot has happened since then. The zoom boom is real. Catherine Maley, MBA: Yes. So, what I would love to do. And the part I like so much is your journey from training to entering the real marketplace. How does, or did this impact or relate to your decision on buying your mentor’s building? What was that journey like? Because it's usually a fairly jagged road, or was yours a straight shot to Lasky clinic? How does, or did this impact or relate to your decision on buying your mentor’s building? Behrooz A. Torkian, MD: Oh, no. Okay. So, Lasky Clinic was a dream a, a, almost like a, kind of like a golden egg on a pedestal type of...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and trends affecting your growth. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Trends Affecting Your Growth". How you attract new cosmetic patients to your practice is quickly changing. There have been more technological advancements this past year than in many years before. So here are major shifts happening that are or will affect you big time in the pursuit of attracting new cosmetic patients The goal is to create a system where you pay to attract a new patient but then you 10X their value because you have a proven system to compel them to return more often, refer more of their friends, give you reviews, approve their photos and share you on social media with their followers. That’s how you build a cosmetic practice patient flywheel that keeps turning on its own. So, now you have peace of mind knowing you have a steady stream of patients coming in month after month to give you predictable revenues. If this resonates with you, visit www.KiSS Loyalty.com to find out if you’re a good fit. Labor Day is a way to remember the men and women that fought for the rights of workers in the labor movement of the late 19th century. Because of that work we get days off like this to celebrate. "An annual celebration of the social and economic achievements of American workers." It’s to honor workers. That includes everyone who works for you to support your vision, represent you professionally, and get more results than you can on your own. You have until Saturday midnight to take advantage of a very special offer I have never offered before. It’s your opportunity to get this part of your practice humming along like a well-oiled machine so you are booked out and happy. ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Trends Affecting your Growth Welcome to Beauty and the Biz. Discover how to grow your practice and a faster way to scale your cosmetic revenues with effective cosmetic patient attraction, conversion, and retention advice from author, speaker, trainer, and cosmetic practice business and marketing coach, Catherine Maley, MBA. Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and trends affecting your growth. I'm your host, Catherine Maley, author of Your Aesthetic Practice, What Your Patients Are Saying, and consultant to plastic surgeons to get them more patients and profits. How you attract new cosmetic patients to your practice is quickly changing. There have been more technological advancements this past year than in many years before. So here are major shifts happening that are or will affect you big time in the pursuit of attracting new cosmetic patients The first one is Privacy concerns. They are killing your plans for attracting new patients to your practice. So much is happening behind the scenes with apple, google and FB trying to dominate consumer data capture, so they are no longer sharing data with advertisers like before. And google is eliminating 3rd party cookies that allowed you to collect consumer data and Apple makes consumers proactively give permission for 3rd parties to collect and use their consumer data on their iPhones. And now YouTube is discontinuing content targeting options like keywords, topics and similar audiences in their paid advertising. Frankly, google wants to set up...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and if an architect is optional. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Is Architect Optional? — with Mohsen Ghoreishi, M.Arch & Marzi Emami Ghoreishi, Ph.D". If you’ve ever done an office renovation, you know what a big deal it can be.... Mistakes made. Is an Architect Optional? Surprises happen. Is an Architect Optional? Delays occur. Is an Architect Optional? Budget blows up. Is an Architect Optional? This Beauty and the Biz Podcast episode was with special guests Mohsen & Marzi Ghoreishi, the managing partners of The Kohan Group one of the nation’s top architects, designers and builders of gorgeous cosmetic surgical offices. If you are thinking about doing a build-out, you do NOT want to miss this. They talked about how they turn your vision into reality, common mistakes made that cost even more time and money and what could go wrong when you don’t start with an architect. Very enlightening. Visit The Kohan Group’s website P.S. Please do me a favor and leave a review so I can grow the reach of Beauty of the Biz. I would greatly appreciate it. ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Is Architect Optional? — with Mohsen Ghoreishi, M.Arch & Marzi Emami Ghoreishi, Ph.D Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and if an architect is optional. I'm your host, Catherine Maley, author of "Your Aesthetic Practice, What Your Patients Are Saying", as well as consultant to plastic surgeons to get them more patients and more profits. Now, today's guest is different, but they know a lot about if an architect is optional. They're not surgeons, but they certainly work with surgeons and know if an architect is optional So, my special guests are Mohsen and Marzi Ghoreishi, the managing partners of The Kohan Group and one of the nation's top architectures, designers and builders of gorgeous cosmetic surgical offices, you really have to check them out. They've been in business for over 20 years and have been helping surgeons learn if an architect is optional, and their work is spectacular. So, we often share the podium at medical conferences. We like we're on the circuit together. So, that's how I've known them for a long time. And it's such a hot topic, especially now with everything that happened in the hospitals and doctors just want their own space. They want their own autonomy. They don't want to book surgery through a hospital anymore or surgery center. So, I thought that they would be a valuable resource for you. So, we're going to talk about that today. So, Mohsen and Marzi, welcome to Beauty and the Biz. Mohsen Ghoreishi, M.Arch: Thank you so much. We appreciate the invite. Thank you very much. Marzi Emami Ghoreishi, Ph.D: Thank you, Catherine, for the invite. We are so happy to be here. Catherine Maley, MBA: Absolutely. So, would somebody tell me, where did the name Kohan come from? How does this impact or relate to your understanding if an architect is optional? Mohsen Ghoreishi, M.Arch: I'll take that one. How's that? Kohan is a Persian word, actually. It's a very small word, but it pertains to quite different words in English. Kohan pertains to something that is an old building, an ancient building, an old culture. It could be a way of life from the past. It could...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to learn a faster way to scale your cosmetic revenues. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Faster Way to Scale Your Cosmetic Revenues". The ultimate goal to scaling your cosmetic revenues must include a system that attracts a steady stream of cash-paying patients WITHOUT you spending a fortune on advertising, chasing down leads, hiring more staff, discounting services or performing on social media. When you really get this, you stop grabbing for shiny objects and quick fixes because you have a plan in place to keep “priming the pump” with a steady flow of cash-paying patients you can count on. Listen in on this week’s Beauty and the Biz Podcast where I talk about: Because the objective is to set up your cosmetic surgical practice as a business so it’s more profitable, more enjoyable to go to every day, and it frees up your valuable time, so you have more of it to spend doing what you like to do with the people you most enjoy being with. See if you're a good candidate for the KiSS Loyalty Club. P.S. Please subscribe! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Faster Way to Scale Your Cosmetic Revenues Welcome to Beauty and the Biz. Discover how to grow your practice and a faster way to scale your cosmetic revenues with effective cosmetic patient attraction, conversion, and retention advice from author, speaker, trainer, and cosmetic practice business and marketing coach, Catherine Maley, MBA. Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and a faster way to scale your cosmetic revenues. I'm your host, Catherine Maley, author of Your Aesthetic Practice, What Your Patients Are Saying, and consultant to plastic surgeons to get them more patients and profits. And today's topic is “faster way to scale your cosmetic revenues”. So, you're going to love this if you're surrounded by competition and you need to stand out and you reluctantly discount your services to attract new cosmetic patients or if too many of your patients don't book again so, you have to spend more to replace them with new patients. And this is also for you if you're interested in a faster, cheaper, easier way to acquire new patients without discounting your services. And if you're looking for a surefire way to increase your patient's value so, you have predictable and reliable revenues month after month. And if you're interested in a new way to cut your advertising budget while still getting new patients. Because when it comes to attracting new surgical and non surgical cosmetic patients, I'm sure you've tried lots of different strategies. Such as designing or redesigning your website. Now, you may have tried a different internet marketing company to design your website the way you wanted it, and then you waited for months for it to be finished, and you were so, excited thinking this is going to change everything and allow for a faster way to scale your cosmetic revenues. But it didn't. You didn't get ranked like you thought you would, and now you're disappointed that your promised rankings that didn't deliver. So, you were told to pay for Google AdWords and build up your social media channels that will lead them to your new website. So, now you and your staff are spending time on organic social media posting, but the rules...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how Doctor Chong went from being a commodities trader to becoming a surgeon. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Commodities Trader to Surgeon — with Lavinia K. Chong, MD". Even when you knew you wanted to be a surgeon since you were a kid, the road to get there was bumpy and full of twists and turns. But when you don’t know yet what you want to be when you grow up, the road is even bumpier. This week’s Beauty and the Biz Podcast is an interview I did with Lavinia Chong, MD, a 2 generation board-certified plastic surgeon in private practice in Newport Beach, CA. Dr. Chong has a lovely English accent since she was born in London, and her father was a plastic surgeon who then brought the family to America for opportunity. However, Dr. Chong initially wanted to be a flight attendant, but instead became a commodities trader BEFORE she decided to follow in her father’s footsteps. But even then, she took the long path of becoming an ER doc, doing maxillofacial, worker’s comp, MOHS, and breast reconstruction….all while raising 2 kids with her very hands-on husband. She eventually went 100% cosmetic 15 years ago and hasn’t looked back. Dr. Chong also credits yoga that helped/helps keep her sane 😀 Visit Dr. Chong's website P.S. Please subscribe! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Commodities Trader to Surgeon — with Lavinia K. Chong, MD Catherine Maley, MBA: Hello, everyone, and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and how Dr. Chong went from being a commodities trader to becoming a surgeon I'm your host, Catherine Maley, author of "Your Aesthetic Practice, What Your Patients Are Saying", as well as consultant to get you more patients and more profits. Now, today's guest is Dr. Lavinia Chong, who went from being a commodities trader to becoming a surgeon, and she's a second-generation board-certified plastic surgeon in private practice for the past 20 years in Newport Beach, California, where she grew up. Now, Dr. Chong lived and trained in Mexico before transferring to the Wayne State University in Detroit, Michigan. Boy, that's a culture shock. And then did a five-year general surgery residency in University of California, San Diego. She then completed a three-year residency at the University of Texas Medical Branch at Galveston Plastic Surgery. Now, Dr. Chong belongs to several medical societies and is a mega yoga enthusiasts. You'll see her on her website. She's knowing what she's doing there. So, welcome to Beauty and the Biz, Dr. Chong. It's a pleasure to have you on Beauty and the Biz. Lavinia K. Chong, MD: I'm very honored to be here. Catherine Maley, MBA: Oh, you know, what's throwing me off is, how did you pick up an accent when you were, you grew up in Newport Beach, but you've traveled a lot. So, where did that come from? How did this impact your journey from commodities trader to surgeon? Lavinia K. Chong, MD: I was born in London, so, I'm actually a Cockney. My father was training at St. Bartholomew's, which is one of the London teaching hospitals. We lived there for many years, and then he decided he'd emigrate to America at a time when there were, there was a need for recruitment of foreign medical graduates. So, we spent five years in Philadelphia and then we ended up in...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how Doctor Jerry Chidester is booked out 2 years. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Booked Out 2 Years — with Jerry Chidester, MD". It’s common for cosmetic practices to grow slowly. The surgeon needs time to get their footing and try different things to see what works to attract patients and build a reputation and following. And sometimes, that slow burn ignites and creates unforeseen demand and unexpected growth. That’s what happened to my latest Beauty and the Biz Podcast guest Dr. Jerry Chidester (known by his patients as Dr. Chiddy) is a board-certified plastic surgeon in solo practice in Salt Lake City, Utah, and is booked out 2 years. In a very short time, Dr. Chidester has over 50K IG followers, a 2-year wait list, 208 google reviews at 4.9 rating, associates and already did one build-out, with big plans to expand even more — all while being 2 years booked out. And, on the personal front, he is raising 3 kids with his wife Mindee (also his high school sweetheart) who is helping him grow their empire. Listen in as he explains how he’s doing it. Even though he makes it look easy now, he is really a 10-year overnight success ;-) Visit Dr. Chidester's website P.S. Please subscribe! ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Booked Out 2 Years — with Jerry Chidester, MD Catherine Maley, MBA: Hello, everyone, and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and how Doctor Jerry Chidester is booked out 2 years. I'm your host, Catherine Maley, author of "Your aesthetic practice — What your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits. And I'm very excited about today's guest who’s booked out 2 years. He's very unusual, very different than like the normal say. So, today's guest is Dr. Jerry Chidester, who's a board-certified plastic surgeon in Salt Lake City, Utah. Now, he performs plastic and reconstructive surgeries for the hand, body, and face in his accredited Quad ASF surgical facility. Now, in a very short time, Dr. Chidester has over 50,000 Instagram followers and a very long waiting list. And it wasn't easy. So, we're going to talk about how he got there already. And then on a personal front, I just love this. He married his high school sweetheart, Mindy, and she's super involved. I feel like I know her because I've watched so, much of their social media. He's very authentic about that. And on top of everything that he's doing right now, He's also raising three children who are absolutely adorable and look just like him. And he's building this empire with being booked out 2 years that we're going to talk about. So, Dr. Chidester, thank you so, much for coming on Beauty and the Biz. It's a pleasure to have you. Jerry Chidester, MD: Thank you so, much for having me. I'm glad we got to connect again. And that was finally worked out for both of us. Catherine Maley, MBA: Yeah, it's been like over a year. We've been trying to do this. So, let's just start with your name. Who thought this was a good idea to call you “Chidester”. I struggled with that name. When they were coming over on the boat, couldn't they have simplified it or what? How did or does this impact your ability not to be just booked out, but to be booked out 2...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, going from fellow to partner. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Fellow to Partner — with Dr. Erin Smith". I love interviewing successful surgeons to learn what their journey was like for them to get where they are now, going from fellow to partner. It was never a straight path and it’s always filled with pivotal moments of decision that chartered their course, when going from fellow to partner. All of them had mentors and influencers along the way of going from fellow to partner that molded their beliefs, desires and actions they took to carve out their standing in the marketplace. This week’s Beauty and the Biz Podcast was an interview I did with Erin Smith, MD, a facial plastic and reconstructive surgeon in private practice in Austin, TX; who went from fellow to partner. We talked about Dr. Smith’s journey from growing up in Mississippi, then moving her husband and 3 small kids to Beverly hills to do a fellowship with Dr. Paul Nassif of the show “Botched” and Dr. Babak Azizzadeh of The Center of Advanced Facial Plastic Surgery. Then, how she went from Beverly Hills to becoming a partner in a flourishing practice in Austin, TX, in only three years. One big take-a-way is to immerse yourself in a thriving environment of other successful surgeons who can show you how it’s done and save you years of guessing and testing, when going from fellow to partner. Visit Dr. Smith’s website P.S. Please help me grow the reach of Beauty and the Biz Podcast by subscribing and or reviewing. ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Fellow to Partner — with Dr. Erin Smith Catherine Maley, MBA: Hello, everyone, and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and going from fellow to partner. I'm your host, Catherine Maley, author of "Your aesthetic practice — What your patients are saying", as well as consultant to get them more patients and more profit. Now, today's guest is partner Dr. Erin Smith, who made the journey from fellow to partner. She's a facial plastic and reconstructive surgeon partner who specializes in both cosmetic and reconstructive procedures from the neck up. Now, Dr. Smith grew up in Mississippi, where she earned her medical degree from the University of Mississippi School of Medicine, and then completed a rigorous five-year head and neck residency program at the University of Mississippi Medical Center — all before starting her journey from fellow to partner. She then completed a fellowship in Beverly Hills with Dr. Paul Nassif, the star of the show Botched, and Dr. Babak Azizzadeh, founder of the Facial Paralysis Institute and Center for Advanced Facial Plastic Surgery, before becoming a partner in another practice. Now, when she's not working, Dr. Smith enjoys spending time with her husband and three daughters and we'll talk more about that. So, Dr. Smith, welcome to Beauty and the Biz. I'm excited to hear your journey of going from fellow to partner. Dr. Erin Smith: Catherine, thank you so, much for having me on today. Catherine Maley, MBA: Absolutely. First of all, how does a little girl grow up and say, I want to be a facial plastic surgeon and go from fellow to partner? How do you get there? How did or does this impact your journey on going from fellow to...

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and my interview with AACS President — Alexander W. Sobel, DO. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Interview with AACS President — Dr. Alexander W. Sobel". Dr. Sobel (AACS President) is a cosmetic & reconstructive surgeon for the face and body in private practice in Bellevue, WA. Dr. Sobel (AACS President) has lectured and published research in The American Journal of Cosmetic Surgery and is a fellowship director training new up-and-coming surgeons. He’s also the past president of the American Board of Cosmetic Surgery and current President of The American Academy of Cosmetic Surgery (AACS). We talked about his journey from joining a practice to solo practice, building out a new space with (2) ORs, as well as goals he wants to achieve during his AACS Presidency. Dr. Sobel's email: drsobel@andersonsobelcosmetic.com AACS website: https://www.cosmeticsurgery.org/ AACS LinkedIn page: https://www.linkedin.com/company/american-academy-of-cosmetic-surgery/ Visit Dr. Sobel's website P.S. If you missed this earlier this week, please check out my video on "Cash-Paying Patients on Autopilot" and Shift to Cosmetic Patients on Demand. ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Interview with AACS President — Dr. Alexander W. Sobel Catherine Maley, MBA: Hello everyone. And welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and the AACS President — Alexander Sobel, DO. I'm your host, Catherine Maley, author of "Your aesthetic practice, what your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits. Now, I'm very excited about today's guest. It's Dr. Alexander Sobel (AACS President). He's a cosmetic and reconstructive surgeon for the face and body. He's been in practice for 15 years located in Bellevue, Washington. Now, Dr. Sobel (AACS President) has lectured and published research in the American Journal of Cosmetic Surgery. Now, he's also very involved in medical associations. He's actually the past president of the American Board of Cosmetic Surgery, and he's the current president of the American Academy of Cosmetic Surgery (AACS). So, we're going to talk more about that as well. So, Dr. Sobel, welcome to Beauty and the Biz. Alexander W. Sobel, DO: Well, hello indeed to all, and thank you so, much, Catherine. It's an honor to be with you today and with our collective audience. Catherine Maley, MBA: Oh, thanks so, much. So, Dr. Sobel, what specialty did you start with? And then how did you transition or add more procedures to it? How did this impact you on becoming the AACS President, and the associated interview process, therein? Alexander W. Sobel, DO: Well, I started with, I don't know what I'm going to do with my life, but I think I want to be a surgeon mostly because the surgery department, you know, well, they were nice to me. So, I found my way into otolaryngology head and neck surgery without a real clear career path. However, very shortly in, I had a mentor, or a resident a couple of years ahead of me. Who was aware of the American Academy of Cosmetic Surgery training programs, very interested in facelifting surgery and pursued a fellowship in cosmetic surgery. So, I followed behind him to another fellowship program. But I wanted...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to be in solo practice with no debt. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Solo Practice, No Debt — with Philip Robb, Jr., MD". People develop different money mindsets based on their upbringing, beliefs, attitudes and behavior. And there are many money mindsets to choose from: Scarcity, abundance, thrifty, growth, generosity, materialistic, and entrepreneurial mindsets. Knowing yours helps you make decisions that you are comfortable with and that align with your goals, values and aspirations for a healthy relationship with money. This week’s Beauty and the Biz Podcast guest is Philip Robb, MD, a facial plastic surgeon in private practice for the past 7 years located in Alpharetta, GA where he was raised. Dr. Robb embraces the thrifty mindset which has paid off for him (pun intended). He sleeps better being debt free, so he stretched his resources and made prudent choices. That has allowed him to build out his own surgical center while doing surgery 5 days/week on his terms…No Debt! That didn’t happen by luck. It was mindset. Visit Dr. Robb’s website P.S. Earlier this week, I talked about following up on leads and that starts with your receptionist. Get 87% OFF front desk training with this one-time offer…. 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Solo Practice, No Debt. — with Philip Robb, Jr., MD Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and how it’s possible to be in solo practice with no debt. I'm your host, Catherine Maley, author of "Your Aesthetic Practice, What Your Patients Are Saying", as well as consultant to plastic surgeons to get them more patients and more profits. Now, today's guest is Dr. Philip Robb, who’s in solo practice with no debt. He's a cosmetic and reconstructive facial surgeon in private practice, for the past seven years, in Alpharetta, Georgia; where he was born and raised. Now, Dr. Robb is a second-generation facial plastic surgeon. He attended Medical College of Georgia, did a surgical residency at the University of Arkansas for medical sciences, and also did a fellowship with Dr. Achi Chen, one of the country's most well-known facial plastic surgeons. All before going into solo practice with no debt. Dr. Robb, welcome to Beauty and the Biz. Philip Robb, Jr., MD: Thanks Catherine. It's a pleasure to be here. Thanks for having me. Catherine Maley, MBA: Yeah, I wanted to talk to you for a while because you're one of the more up and coming. Lately, I've been talking to a lot of the guys who are kind of, you know, thinking about exiting, but not you. You're just, you're still fairly new at this. So, first of all, how did you end up in facial plastic surgery? I did read in something on your website that I thought was really interesting. How did or does this impact your ability to be in solo practice with no debt? Philip Robb, Jr., MD: Yeah. So, my dad is an ear, nose and throat surgeon here in in Alpharetta, which is just a little bit, 20 minutes North or so, of Atlanta. And so, I, through medical school did, wanted to do anything except ENT. And but ultimately, I think, you know, the fields and the specialties have a way of kind of choosing you. And so, ENT was it for me....

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and my interview with ASPS President, Dr. Gregory Greco. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Interview with ASPS President — with Gregory A. Greco, DO". I recently attended the California Society of Plastic Surgeons’ annual conference held in San Francisco. (Union Square was surprisingly clean and quite pleasant and I hope it stays that way). They had several plastic surgeon heavy hitters speaking about hot topics such as how social media and technology are affecting this industry and their practices specifically. One of those speakers was Dr. Greg Greco who is a board-certified plastic surgeon in solo practice in NJ. He’s doing that while also fulfilling the duties of current President of the American Society of Plastic Surgeons (ASPS). So, I invited Dr. Greco to be a guest on the Beauty and the Biz Podcast to talk about lots of things he touched on at the conference that included: Visit Dr. Greco’s website P.S. Earlier this week, I talked about following up on leads and that starts with your receptionist. Get 87% OFF front desk training with this one-time offer…. 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Interview with ASPS President — with Gregory A. Greco, DO Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and my interview with the ASPS President. I'm your host, Catherine Maley, author of "Your Aesthetic Practice, what your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits, and I'm very excited about today's guest who knows a lot about balancing cosmetic with insurance. It's Dr. Greg Greco, and he's a board- certified plastic surgeon in private practice in New Jersey, and he's also the current president of ASPS, otherwise known as the American Society of Plastic Surgeons. So, I want to jump right in and talk about his practice, my interview with him as the current ASPS President, and the society. So, Dr. Greco, welcome to Beauty and the Biz. Gregory A. Greco, DO: Catherine, thank you so much for having me. I really appreciate the invitation and I'm looking forward to this. Catherine Maley, MBA: Oh, absolutely. This all came about because we recently, during Memorial weekend, why that meeting was Memorial Weekend. I don't know, but we were at that California Society of Plastic Surgeons and you were like one of the first speakers and I thought, oh my God. How has this impacted you as ASPS President now that people want to interview you more? It was so nice of you to show up in California for that meeting and you had such good things to talk about, even like the business side, the marketing side, the physical side, you know, like, like treat. You really know it all. So, I really wanted to pick your brain about things going on in the world. So, let's just start with your own practice, because it's not like your practice can take a break. How has this impacted you as ASPS President now that people want to interview you more? You still have to practice. So, can you describe what your practice is made up of? How has this impacted you as ASPS President now that people want to interview you more? Gregory A. Greco, DO: So, thanks Catherine. Thanks for that question....

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to perform 3k lip lifts plus 300 facelifts per year. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "3k Lip Lifts Plus 300 Facelifts Per Year — with Benjamin Talei, MD". One way to differentiate yourself in the marketplace is to work harder than everyone else, which is what enables Dr. Talei to perform 3k lip lifts plus 300 facelifts per year. That doesn’t guarantee your success, but it certainly gives you a leg up over your competitors. That’s what my next Beauty and the Biz Podcast guest did. Ben Talei, MD, facial plastic surgeon set up shop in Beverly Hills and went to work. For 6 years, Dr. Talei worked 16-hour days, 7 days per week honing his surgical skills and making a name for himself…. …until he had a medial scare and had to slow down. Now Dr. Talei “only” works 12-hour days, 4 days per week providing some of the best results seldom seen. He continues to perfect his techniques and do what others don’t, won’t or can’t. And he uses social media and his before/after photos to set himself apart from everyone else and build a demand he struggles to keep up with. Here are some things we talked about: Visit Dr. Talei's website P.S. Please review! 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: 3k Lip Lifts Plus 300 Facelifts Per Year — with Benjamin Talei, MD Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and how Dr. Talei performs 3k lip lifts plus 300 facelifts per year. I'm your host, Catherine Maley, author of "Your aesthetic practice, which your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits. I have a really special guest today who does 3k lip lifts plus 300 facelifts per year. It's Dr. Ben Talei. He's a cosmetic and reconstructive facial surgeon in private practice in Beverly Hills, where he founded the Beverly Hills Center for Plastic and Laser Surgery eight and a half years ago and performs 3k lip lifts plus 300 facelifts per year. Now, Dr. Talei’s a native Californian and he completed his training at Columbia University, Cornell University and New York Presbyterian Hospital, and then he served as a fellow at Memorial Sloan Kettering Cancer Center (before he started performing 3k lip lifts plus 300 facelifts per year). Then, he also completed two more fellowships to learn the most cutting-edge advanced procedures available. Now, surgeons from around the world visit Dr. Talei's Center to learn his advanced face and neck lifting techniques, as well as his revision rhinoplasty, modified upper lip lift, and his philosophy on how to achieve 3k lip lifts plus 300 facelifts per year. He's also a popular speaker and published author in medical journals and textbooks, and Dr. Talei's humanitarian pursuits are numerous. He goes on searchable missions and raises funds and awareness for several organizations. And he even received a special award from Beverly Hills City Hall for his charitable works — a testament on his amazing work ethic and his ability to perform 3k lip lifts plus 300 facelifts per year. Dr. Talei, welcome to Beauty and the Biz. It's a pleasure to have you here. Benjamin Talei, MD: Thank you. Thank you. It's great talking to you. Catherine Maley,...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to prepare your practice to survive and thrive. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Prepare your practice to Survive and Thrive". This podcast is for you if… But, times are changing so quickly and will continue to change at a rapid rate due to the economy, Artificial Intelligence and other cosmetic rejuvenation advancing technologies. Prepare now so you’re able to adapt to weather the good times and the bad times, since nothing stays the same so knowledge is power and acting on the knowledge is everything! Because the objective is to set up your cosmetic surgical practice as a business so it’s more profitable, more enjoyable to go to every day, and it frees up your valuable time so you have more of it to spend doing what you like to do with the people you most enjoy being with. Because the ultimate goal to scale your practice includes a system that attracts a steady stream of cash-paying patients, WITHOUT spending a fortune on advertising, chasing down leads, hiring more staff, discounting services or performing on social media. In other words, a "faster, easier, cheaper way to more cosmetic patients and profits.” So here are 3 things you need to grow a scalable practice and to prepare your practice to survive and thrive: Leverage – use your assets you already have to generate more revenues with less effort and overhead to prepare your practice to survive and thrive Bankable Profits – not just revenues, but profits you actually take out of the practice and Transferrable Value – means you have separated you from the practice so you have the freedom to sell to someone else when it’s time to exit But there are challenges ahead to prepare your practice to survive and thrive… Did you hear what happened? Privacy issues are killing your plans for attracting new patients to your practice. So much is happening behind the scenes with Apple, Google and FaceBook trying to dominate consumer data capture, so they are no longer sharing data with advertisers like before. This is making it very difficult for you to attract new PREFERRED patients when you can no longer target specifically to certain audiences. And that means Ad results will become incomplete and inaccurate because you now have only 10% of the data that used to be 100% available. So that will force you to increase your advertising budget substantially, as in 30-80% and HOPE the broader, less targeted audience is interested in cosmetic rejuvenation. It’s very similar to old-school mass advertising like TV. You spend a fortune to talk to everyone, rather than a targeted audience most likely to want your services. So not only do your ad costs increase dramatically, so do poor quality leads. Since your ads are not as targeted to your preferred patients, you get a mixed bag of the public contacting you. Now your staff wastes a lot of time triaging these leads to determine who is really serious and who is flaky. So, you need well-trained staff and processes to qualify leads. BTW, if you aren’t already, I recommend you charge a consult fee so at least, your time is better protected from wasted consults who have no intention of moving forward. Regardless of their motives, these few Internet companies affect you big time if you are using paid advertising to attract new cosmetic patients. It’s complicated and technical so I’ll leave that to your internet company to explain but, suffice it to say, it’s going to get even more expensive to advertise for a new cosmetic patient with less than stellar results. This major increase in advertising costs has now made SEO popular again; however, the supply is much greater than the demand so it’s getting...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and selling but staying in your practice. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Selling but Staying in Your Practice — with Andrew Kaufman, MD". This week’s Beauty and the Biz Podcast is an interview with Dr. Andrew Kaufman, a board-certified dermatologist specializing in Mohs, dermatologic and cosmetic surgery in Thousand Oaks, CA for over 28 years. He built a nice size practice with several doctors under him plus 40 staff and a lot of accounts receivable. And, like others who have put decades into building their practices, he was searching for an exit plan that made financial and emotional sense to him. Dr. Kaufman recently sold his practice to a big private equity derm group known as Forefront Dermatology so we talked about the specifics of that transaction. We discussed: Why he was ready to sell What made his practice attractive to buy How his associates and staff reacted What it’s like to sell yet stay in the practice as an employee He offered great advice on how to set yourself up to sell, how much time it takes to prepare and who to get help from to negotiate the best scenario for you. Visit Dr. Kaufman’s website P.S. Please review! 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Selling but Staying in Your Practice Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and selling but staying in your practice. I'm your host, Catherine Maley, author of "Your Aesthetic Practice, what your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits. Now, today's episode is a little different. It's Dr. Andrew Kaufman. Now, he's a board- certified dermatologist specializing in Mohs dermatologic and cosmetic surgery in Thousand Oaks, California, and he has been practicing for over 28 years. He’s also very knowledgeable on the topic of selling but staying in your practice. Now, dr. Kaufman is a recognized expert in Mohs and reconstructive surgery and author of numerous publications on facial reconstruction following skincare surgery, skin cancer surgery, as well as a frequently invited speaker at national and international meetings. Now, I wanted to talk to him because he recently sold his practice, and we've been talking about that a lot lately. Like, how do you walk away from a practice? So, I wanted to get his take on it because his practice is now known as Forefront Dermatology. So, we're going to talk about the specifics of that transaction. Dr. Kaufman, welcome to Beauty and the Biz. Andrew Kaufman, MD: Thanks, Catherine. It's good to be with you. Catherine Maley, MBA: Thanks so, much. So, let, why don't you just start by describing your practice before you sold it or partnered, or whatever you want to call it. What was your practice consisting of? How did this affect your decision on selling but staying in your practice? Andrew Kaufman, MD: So, my practice is primarily in Thousand Oaks in Santa Barbara and I had moved to that area about 28, 29 years ago. After I'd completed a moose Fellowship at UC San Francisco and joined a general medical dermatologist, I knew pretty well that I, I would do well in the area because there weren't many, there weren't any moose surgeons at...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and attracting hair loss patients. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Attracting Hair Loss Patients — with Alan J. Bauman, MD". It’s very common for surgeons to want to expand and grow their practices. Actually, it’s human nature to want to progress and there’s nothing wrong with that. So, they go to conferences and listen to speakers and vendors talk about the latest technologies and how to use it to grow your practice. They have great stories and case studies about how this investment offers a new service to attract a new demographic of patients. A common new service to offer is hair loss technology. It makes sense. You can just look around and see how big a problem it can be for a ton of people. But what you can’t see is the time, money and effort that goes into marketing this technology to consumers who see their hair loss as a problem and are actually looking for a solution, AND are willing to spend the money to fix their problem. This week’s Beauty and the Biz Podcast is an interview I did with Dr. Alan Bauman who is a full-time hair transplant surgeon in Boca Raton, FL. He’s treated over 30K patients and performed over 10K hair transplant surgeries in his 12,000 square foot facility. We talked about how he manages 30 team members and several profit centers and the various, creative ways he markets to and attracts both men AND women to his hair loss center. He also had good advice for those surgeons who want to buy a machine to add hair restoration to their cosmetic practice. Visit Dr. Bauman's website P.S. Please review! 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Attracting Hair Loss Patients — with Alan J. Bauman, MD Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and attracting hair loss patients. I'm your host, Catherine Maley, author of "Your aesthetic practice, what your patients are saying", as well as consultant of plastic surgeons to get them more patients and more profits. Now, today I have a special guest that's a little different than normal, and it's Dr. Alan Bauman, who's a full-time hair transplant surgeon in Boca Raton, Florida, who is an expert at attracting hair loss patients. Now, he's treated over 30,000 patients and performed over 10,000 hair transplant surgeries, due to his ability at attracting hair loss patients, to date in his 12,000 square foot facility called Baumann Medical Hair Transplant and Hair Loss Treatment Center. Now, Dr. Bauman's, the author of numerous articles and textbook chapters on the science of Hair transplantation, which is a testament to his ability at attracting hair loss patients, including eyelash transplant surgery, and he's a frequently invited faculty member at scientific meetings, live surgery workshops and major beauty industry events. Now, interestingly, and we need to talk about this, he was named, top five transformational CEOs and one of the top 10 CEOs transforming healthcare in America by Forbes. How's that? So, Dr. Bauman's also a founding member of the Bauman Philanthropic Foundation, focusing on assisting active US military veterans to improve mental health, physical health, and preventing PTs D related suicide. Dr. Baumann, welcome to Beauty and...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and buying land & building a practice from scratch. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Buying Land & Building Practice from Scratch — with Edward D. Buckingham, MD". Deciding WHERE you do surgery is a big decision that affects your time, resources, profits and sanity. And the answer to that question changes as you change. For example: You have a killer deal with a friend of yours to use his OR; however, it’s a 30-60 You use another surgeon’s OR in your building, but they continue to raise the Your surgical coordinator is struggling to get you blocked times at the hospital and so on. That’s usually when you start dreaming of taking back your life and enjoying autonomy to do surgery wherever and whenever you please, while even adding more surgeons to help pay for it if you choose. This week’s Beauty of the Biz Podcast episode is an interview I did with Dr. Edward Buckingham. He’s a facial plastic surgeon with a BA degree in accounting and in private practice, in a gorgeous new office in Austin, TX. He decided it was time to upscale and play a bigger game, so we talked about: The myriad of construction and permit issues of buying land and buildinga practice from scratchThe timing challenge between the end of your lease and the start date ofBringing on other surgeons to buy in to his practice so he can enjoy life/work balance Visit Dr. Buckingham’s website P.S. Give us a review please! 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Buying Land & Building Practice from Scratch— with Edward D. Buckingham, MD Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and buying land & building a practice from scratch. I'm your host, Catherine Maley, author of "Your aesthetic practice, which your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits. Now, today's episode is an interview I did with Dr. Edward Buckingham, who has a lot of experience buying land & building a practice from scratch. He's a facial plastic surgeon with a BA degree in accounting, which I'm sure we'll talk about, and he's in private practice in a gorgeous new office in Austin, Texas, which we will absolutely talk about. Now, Dr. Buckingham attended the University of Texas for his medical degree and his general surgery internship at the University of Texas Medical Branch at Galveston, before he endeavored on buying land & building a practice from scratch. Now, he then completed a fellowship in facial plastic and reconstructive surgery in Albany, New York. Now, he's won several awards for his academic achievements as well as numerous publications and presentations, and has been a guest instructor for the facial rejuvenation course given by the AAFPRS. He even has a wife who practices ophthalmology and oculoplastic surgery with the eye physicians of Austin. So, he is knee deep above the neck surgery. So, Dr. Buckingham, welcome to Beauty and the Biz. Edward D. Buckingham, MD: Thank you so, much, Catherine. It's great to be here. I really appreciate you inviting me. Catherine Maley, MBA: Yeah, it's been a while since we've caught up. So, I wanted to ask just a quick journey from, how did you get from New York to...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and being in a solo practice within a group practice. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "Solo Practice Within Group Practice — with Sam Jejurikar, MD". Some surgeons dream of complete autonomy. They want to do whatever they feel like doing without having to answer to executive boards or other surgeons they work under. They want to set their own hours, hire and fire staff and buy equipment if they feel like it. They also want to make more money and assume they will in solo practice since they keep all of the profits and not just a percentage. However, the flip side of that autonomy means they also get to handle their own books and inventory, while also marketing to attract cosmetic patients. The business and marketing side of plastic surgery can be fun, daunting, uncertain and confusing. So, is Solo or Group practice better? Here’s a unique business model that allows you to run your solo practice as you want, but also enjoy the perks of being under the umbrella of a much bigger practice. Very interesting! This week’s Beauty and the Biz Podcast was an interview I did with Sam Jejurikar, MD, a board-certified plastic surgeon and a member of the Dallas Plastic Surgery Institute that includes 10 surgeons, 4 ORs, 40 staff in a 45,000 square foot facility. We talked about their unique business model to buy into the practice but run as a solo practitioner and how they make decisions with so many surgeons involved. Visit Dr. Jejurikar’s website P.S. Want Catherine’s book for free? Just leave us a review, text (415) 851-0172 and her book is on the way! 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: Solo Practice Within Group Practice — with Sam Jejurikar, MD Catherine Maley, MBA: Hello and welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery, and being in a solo practice within a group practice. I'm your host Catherine Maley, author of Your Aesthetic Practice — What your patients are saying", as well as consultant to plastic surgeons, to get them, more patients and profits. And today's guest is Dr. Sam Jejurikar, who is in solo practice within a group practice. Thank you. He's a board- certified plastic and reconstructive surgeon, who has a solo practice within a group practice, and a member of the Dallas Plastic Surgery Institute that performs cosmetic surgery, pediatric plastic surgery, breast reconstruction, and complex wound reconstruction. Now, the institute includes 10 surgeons. The Dallas Day Surgery Center of Cloisters Hope Post-Operative Recovery Facility, and the Epicenter Skincare and Laser Center. Now, Dr. Jejurikar received his medical degree from the University of Michigan Medical School and has been in practice for more than 20 years, and he also has the most incredible podcast name that I've ever heard. So, we'll talk more about that. And he also is very involved with Smile Bangladesh, so, we'll talk more about that. Dr. J, thank you for coming on and welcome to Beauty and the Biz to discuss on the topic of being in solo practice within a group practice Sam Jejurikar, MD: Thanks so, much for having me. I really appreciate it. Catherine Maley, MBA: Sure. So, just quickly, can you give us a recap from Michigan? How did you get from there to here? How...

Let’s face it. Times have changed. It’s way too competitive to be mediocre. It’s also way too costly to attract new patients so you can’t afford to lose them. I know you’re painfully aware of how difficult it’s gotten to convert prospective patients due to the insane amount of competition and information available. This creates confusion and fickle prospective patients who know if they don’t like their experience with you, they can always call one of your many competitors. However, this is actually an opportunity for you to step up and be better than your competitors, so they choose you. But here’s the harsh reality… It’s not enough to have a gorgeous expensive website do all the heavy lifting for you. It’s also not enough to automate everything (even though that would be great). Chatboxes, Auto-responders, follow up funnels and artificial intelligence are helpful, for sure, but they have their own limitations. Remember you are in the people business. People with credit cards who want to look good and feel great. People with emotions such as skepticism, fear, hope, trust or distrust. These people who are using their own disposable income want customer service. They want to feel heard and significant. They want to know you care. Chatboxes and autoresponders do not give them those warm, fuzzy feelings. People do. So, in this podcast, I’m going to show you how to convert more cosmetic patients without spending more on advertising or hiring more staff or adding more technology. Problem Let’s first start with this question... If you were to listen in on new caller leads your receptionist was handling, would you smile with satisfaction listening to her professionally credential you and book the consultation or….would you cringe hearing her lose the callers and hurt your image all at the same time? When you ask your receptionist about it, don’t they often say the callers were just price shoppers and weren’t serious about moving forward? And, Does this sound familiar: You do a string of consultations that you “thought” went well. The prospective patients you met with were engaged and interacting with you. You were sure many of them would book. However, when you ask your coordinator how the consultations went, she tells you: So now you’re either questioning yourself or your staff or the patients. Is it something you said or did? Is it something your staff said or did? Are patients today ridiculous and you’re ready to throw in the towel? It’s so deflating putting in so much time and effort, only to NOT get the result you expected. So now you decide to either spent even more on advertising to get more leads or you fire your staff or you do nothing and hope next month is better. Instead, here are some insights that should help: Agitate I have trained hundreds of receptionists and coordinators from around the world and here’s what I know for sure: Every practice has money-losing holes in their practice bucket (some practices have more than others) and the most common are disappointing conversion rates. And, even the most seasoned staff could use improvement. Actually, the seasoned staff has been around for the good times, when it was a lot easier to convert callers and consults so they may have trouble adjusting to this increasingly competitive landscape where they need to learn new skills and strategies to keep up. Frankly, too often the staff is winging it. They just say whatever comes to mind and that leads to them talking too much and confusing the patient and a confused patient is a no so that’s not a good approach. Because it’s astonishing to discover the reality of lost revenues leaking out of your practice that add up big time. For example, if your receptionist loses 1 caller per day that was worth $2K and you multiply that by 5 days per week and 50 weeks per year, that’s a whopping $500K per year and let’s say you see: This sound good UNTIL you do the math on the other 60% who did NOT...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and the future of cosmetic surgery. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stellar reputations. Now, today’s episode is called "The Future of Cosmetic Surgery — with Erik J. Nuveen, MD, DMD". While speaking at this year’s AACS conference, I heard a surgeon give a talk called “The Future of Cosmetic & Plastic Surgery: Consolidation and Success”. He was saying how difficult it is for a new surgeon, oftentimes saddled with up to $500K in loans, to borrow more money to open their own practice or buy into someone else’s, when they enter the marketplace. He went on to talk about new hybrid scenarios that work well for the up-and-coming surgeon looking for autonomy and support, as well as the mature surgeon contemplating a profitable exit. Since this is a hot topic lately, this Beauty and the Biz episode is an interview I did with that speaker. It’s Dr. Erik Nuveen, a cosmetic surgeon running a multi-surgeon, 10,000 square foot private practice located in Oklahoma, OK; which is embracing the future of cosmetic surgery. We talked about how he bought someone else’s practice (with a shoddy reputation) and built it into an 8-figure practice, while performing 2,240 surgeries per year. And, how Dr. Nuveen is using the art of consolidation to reduce redundancy and change the landscape of solo cosmetic practices. Visit Dr. Nuveen's' website P.S. Want Catherine’s book for free? Just leave us a review, text (415) 851-0172 and her book is on the way! 📲 If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/ ✔️ STAY UPDATED! https://bit.ly/31O4DHphttps://bit.ly/31HmEHxhttps://bit.ly/3DMIHJNhttps://bit.ly/3DNLjXLhttps://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 https://bit.ly/3GynMvzhttps://bit.ly/3IJxL35https://bit.ly/3GxJUGyhttps://bit.ly/3lWoYRM Transcript: The Future of Cosmetic Surgery — with Erik J. Nuveen, MD, DMD Catherine Maley, MBA: Hello, and welcome to Beauty and a Biz where we talk about the business and marketing side of plastic surgery and the future of cosmetic surgery. I'm your host, Catherine Maley, author of "Your Aesthetic Practice, what your patients are saying", as well as consultant to plastic surgeons to get them more patients and more profits. I have a really special guest today. His name is Dr. Erik Nuveen. Now, he's a cosmetic surgeon, who is embracing the future of cosmetic surgery, in a multi-surgeon, 10,000 square foot private practice called Cosmetic Surgery Affiliates, and it's located in Oklahoma City, Oklahoma, which I've actually had a chance to visit this year for the first time in my life, and it was really nice. So, this eight- figure, practice, which is embracing the future of cosmetic surgery, includes face, breast, and body surgical procedures performed by four surgeons in their two onsite operating rooms, which are fully accredited and AAAHC certified. Now, they also offer a plethora of nonsurgical treatments performed by many ancillary staff in their med spa, as well as online store that carries their own skincare line. Now Dr. Nuveen and I crossed paths very recently. We were at the American Academy of Cosmetic Surgeons annual meeting in San Diego and Dr. Nuveen we were in the practice management session and after I spoke, then I listened to Dr. Nuveen's talk and his was entitled, "The Future of Cosmetic and Plastic Surgery: Consolidation and Success". So, this happens to be a really hot topic lately, so, I wanted to get his take on it because he's very immersed in it and like I said, he’s embracing the future of cosmetic surgery. So, Dr. Nuveen, thank you so, much for coming on to Beauty and the...