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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
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Location:

United States

Description:

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Language:

English

Contact:

(877) 339-8833


Episodes

Ep.13: Special Interview with Dr. Subbio

8/15/2019
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Dr. Subbio, Board Certified Plastic Surgeon, talks about leaving the safety of the hospital to go into private practice to follow his passion 4 years ago and how he has been able to differentiate himself, as well as build a 50K following on Instagram in a short time. Check out his creative introductory video at https://www.drsubbio.com. FREE practice-building content: http://bit.ly/FreeStuffFromCatherine FREE advice call with Catherine: http://bit.ly/FreeCallWithCatherine Episode...

Duration:00:51:07

Ep.12: The Complete Cosmetic Patient Flow Plan

8/7/2019
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Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world: • Get high-quality leads! • Marketing pitfalls and avoidance! • Turn leads into patients and much more! FREE practice-building content: http://bit.ly/FreeStuffFromCatherine FREE advice call with Catherine: http://bit.ly/FreeCallWithCatherine Episode transcript: http://bit.ly/BeautyAndTheBiz

Duration:00:27:18

Ep.11: Who Do You Think You Are?

7/30/2019
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Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world: • Take charge of public feedback on your practice. • How to drive business while getting great reviews. • Easy coaxing techniques to get your customers to take a survey. FREE practice-building content: http://bit.ly/FreeStuffFromCatherine FREE advice call with Catherine: http://bit.ly/FreeCallWithCatherine Episode transcript: http://bit.ly/BeautyAndTheBiz

Duration:00:13:50

Ep.10: How to Turn Your Staff Into Revenue Generators

7/23/2019
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Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world: • Tried and tested easy staff strategies to boost practice revenue. • Hone your team to increase sales without hard-sell pressure. • Tons of staff-boosting tips and much more! FREE practice-building content: http://bit.ly/FreeStuffFromCatherine FREE advice call with Catherine: http://bit.ly/FreeCallWithCatherine Episode transcript: http://bit.ly/BeautyAndTheBiz

Duration:00:27:56

Ep.09: Easier Path to New Cosmetic Patients

7/16/2019
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Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world: FREE practice-building content: http://bit.ly/FreeStuffFromCatherine FREE advice call with Catherine: http://bit.ly/FreeCallWithCatherine Episode transcript: http://bit.ly/BeautyAndTheBiz

Duration:00:30:30

Ep.08: Summer Marketing Tips

7/9/2019
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Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world. FREE practice-building content: http://bit.ly/FreeStuffFromCatherine FREE advice call with Catherine: http://bit.ly/FreeCallWithCatherine Episode transcript: http://bit.ly/BeautyAndTheBiz

Duration:00:23:59

Ep.01: My Backstory and Your Cosmetic Practice Must Adapt to Change to Survive

7/3/2019
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You will get my tips, tricks, tools and strategies I have stored up from decades of experience working in non-profit medical associations, for-profit Fortune 500 companies and, of course, solo and group cosmetic practices. In this episode, you will discover: Click to Schedule a FREE call with Catherine and learn how she can take your practice to the next level Click to get FREE practice-building content for surgeons and staff Click for the Complete transcript

Duration:00:27:03

Ep.02: Are You Chasing the Wrong Patients?

7/3/2019
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Thanks to advancements in technology, everybody is a potential prospective patient for your cosmetic services, but everybody is everywhere so what do you do? In this episode, Catherine will describe and good and bad of each demographic to help you decide where to put your resources to attract the "right" patients to you. This information is fundamental in establishing an effective marketing plan. Not to be missed! Click to Schedule a FREE call with Catherine and learn how she can...

Duration:00:26:55

Ep.03: Three Ways to Turn Patients into Raving Fans

7/3/2019
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Learn three fundamental ways to get your "fan patients" to do the marketing for you with word-of-mouth advertising as well as how to "help them help you" with bringing in more patients. You'll get a higher return on your invested time and efforts. Not to be missed! Click to Schedule a FREE call with Catherine and learn how she can take your practice to the next level Click to get FREE practice-building content for surgeons and staff Click for the Complete transcript

Duration:00:26:09

Ep.04: Easy Ways to Cross-Sell ALL of Your Services

7/3/2019
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Learn some of Catherine's pro tips on how to effectively cross-sell your other procedures, treatments and products that compliment your patient's current purchases. A great way to effortlessly boost your sales like magic! This is mandatory listening for increased revenue with little to no expense! Your ROI can go through the roof if you simply follow Catherine's easy-to-implement strategies! Click to Schedule a FREE call with Catherine and learn how she can take your practice to the next...

Duration:00:22:31

Ep.07: Patient Flow from Start to Finish

7/3/2019
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Learn Catherine's pro-tips from her 40+ years as marketing and business guru for top aesthetic practices around the world. In this Episode of Beauty and the Biz: Click to Schedule a FREE call with Catherine and learn how she can take your practice to the next level Click to get FREE practice-building content for surgeons and staff Click for the Complete transcript

Duration:00:28:04

Ep.06: Hiring the Right Coordinator is a Game Changer

7/3/2019
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Don't let this happen to you! "I'm often consulting with a practice or a surgeon and they call me and you can hear they're hesitant about describing their coordinator. When I mention, “So how are your conversion rates?”, I can hear the hemming and hawing. So, let me just back up by saying, if you're already at that stage, listen to this podcast because I'm going to show you how to get a great coordinator!" -Catherine Maley, MBA Click to Schedule a FREE call with Catherine and learn how...

Duration:00:33:27

Ep.05: Fix Your Follow Up

7/3/2019
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Catherine presents several strategies to keep your prospective patients from going with your competitors, how to address consult objections, and how to assume the sale. These simple techniques can lead to thousands of dollars in increased revenue. Not to be missed! Click to Schedule a FREE call with Catherine and learn how she can take your practice to the next level Click to get FREE practice-building content for surgeons and staff Click for the Complete transcript

Duration:00:24:55