Beauty and the Biz

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Lindsey Pennington, MD, shares on how she started in solo practice, pregnant, and built this successful practice in Shreveport, LA. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. She Started SOLO… Pregnant… and Built THIS Initially, Dr. Lindsey Pennington did not ease into private practice. Instead, she jumped in five months pregnant straight out of her fellowship. Furthermore, she built a solo facial plastic surgery practice from scratch in Shreveport, Louisiana. Thus, her journey perfectly embodies the podcast episode, "She started SOLO… pregnant… and built THIS." Breaking the Mold Truly, here is what makes her story worth your attention. First, she became the very first female in Louisiana to accomplish this feat. Additionally, she built a high-touch, concierge-level experience that patients consistently rave about. Moreover, she currently operates without an office manager. Consequently, she leads everything herself alongside a 14-person team. However, here is the real kicker. Surprisingly, she admits her fellowship taught her absolutely nothing about business. Therefore, she simply figured it out herself. Doing It Right Now, let us examine what she did right. Firstly, she chose a nonmedical retail location to create a consumer-friendly feel. Secondly, she obsessed over every single patient touchpoint, including the phones and the lobby. Thirdly, she traveled across the country learning directly from top surgeons. Finally, she built up her social media presence and created a huge demand for her services. The Takeaway Ultimately, here is what this means for you. Clearly, if you are waiting to feel ready before building your dream practice, you will wait forever. Indeed, Dr. Pennington proves you must build it by doing and refining as you go. Currently, the fastest-growing surgeons are not the most experienced. Rather, they are the ones learning from others and implementing quickly. P.S. Lastly, if you want help applying these lessons to your own practice, book a quick Practice Growth Review Call here. Undoubtedly, this will help you secure more converting consults, higher patient value and smoother systems. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Maryam Saheb-Al-Zamani, MD, shares her journey into private practice in Beverly Hills, California, and explains what it really takes to start over. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What it Really Takes to Start Over Currently, the fastest-growing practices do not work harder because they reposition smarter. Consequently, you might wonder what you would do if you had to start over in a new market without a built-in patient base. Actually, that is exactly what Dr. Maryam Zamani has done more than once. First, she began her career in Toronto by joining an established practice. Subsequently, she moved to Southern California to join a different practice. Today, she has built a "practice within a practice" in Beverly Hills. Undoubtedly, this is one of the most competitive markets in the world. Interestingly, several factors make her journey fascinating. Initially, she did not rely on her history. Instead, she rebuilt her reputation each time. Furthermore, Zamani leveraged associations with strong practices to gain traction faster. Moreover, she used the geography of Beverly Hills to elevate her perceived value and credibility. Ultimately, she understood that growth is not just clinical. Rather, growth is highly strategic. Typically, most surgeons think growth means acquiring more leads and doing more procedures. Consequently, they believe it requires more hustle. However, sometimes the real move involves repositioning yourself in the right environment. Additionally, it means rebuilding smarter. Therefore, if you have ever thought about expanding or relocating your practice model, you should listen. Specifically, tuning into "What it really takes to start over" is well worth your time. P.S. Admittedly, the surgeons who grow the fastest are not always the most experienced. Instead, they are the most strategic. Finally, if that describes you, let us schedule a Practice Growth Review. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Michael Edwards, MD, shares his journey from being in the US Air Force, going into solo practice, and then transitioning into retirement. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Air Force to Solo to Retirement Initially, Dr. Michael C. Edwards is a board-certified plastic surgeon and founder of Plastic Surgery Vegas. Furthermore, he is a past president of the Aesthetic Society. Previously, he served as a U.S. Air Force officer. Specifically, he commanded a field hospital in the Middle East. Subsequently, he transitioned from military medicine to solo private practice in Las Vegas. Remarkably, he was operating on patients his first week out of uniform. Now, in this episode of "Beauty and the Biz," Dr. Edwards breaks down exactly how he did it: First, he reveals why he stayed in the same city. Consequently, that single decision made his practice launch almost effortless. Next, he discusses being solo for 12 years before a group merger. Ultimately, it took a year of conversations, attorneys and consultants to get it right. Then, he reviews his private equity decision. Specifically, they looked into private equity and walked away. Furthermore, he explains why. Later, he details the one-year retirement announcement. Unsurprisingly, he shares what happened when his phone "lit up." Moreover, he is transferring 30 years of patient loyalty to the new surgeon taking his place. Importantly, he does this without a single patient feeling abandoned. Indeed, this is not theory. Rather, it is a playbook from someone who actually did it. P.S. Finally, if you want an objective view of your own practice, request a Practice Growth Strategy Review here. Otherwise, you might miss what is working, what is not and what to fix next. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Alexandra Hart, MD, explains from her own experience on which cosmetic practice partnership mistakes to avoid. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Partnership Mistakes to Avoid Because you might be considering buying into an established practice, this week's "Beauty and the Biz" episode is a must-listen. Furthermore, Dr. Alexandra Hart, a board-certified plastic surgeon in Atlanta, GA, joins "Beauty and the Biz" to share what really happens when a young surgeon joins an established practice. Initially, she learns the business and buys in as a partner. Subsequently, she discovers the reality of decision-making power. Consequently, here are a few key takeaways: Notably, buying equity does not automatically mean equal influence. In addition, financial transparency matters more than personality compatibility. Specifically, marketing control often reveals deeper leadership differences. Moreover, money disagreements often uncover misaligned expectations. Importantly, partnership agreements matter more than verbal promises. During the episode, Dr. Hart candidly discusses what she learned about P&Ls and payroll. Additionally, she explains governance and ownership responsibilities after becoming a 50% partner. Therefore, she provides knowledge most surgeons never receive in training. Similarly, she shares the emotional side few talk about. For example, she explores what happens when vision, values, and financial expectations stop aligning. If you are early in your career, this episode includes real-world insights into what to clarify before signing anything. Especially if you are considering a buy-in or mentoring an associate, these lessons are vital. Ultimately, the right partnership accelerates your career. Conversely, the wrong one can stall it. P.S. After decades of working with top practices, I have noticed a clear pattern. Specifically, the busiest surgeons do not always have better marketing. Instead, they run tighter systems. If you would like an expert perspective on your systems, you can request a confidential Practice Growth Review. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Steven Hanna, MD, shares how his fellowship experience was priceless in that it gave him the tools to succeed as a surgeon as well as a businessman. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. This Fellowship Was Priceless In this episode of "Beauty and the Biz," I interviewed Dr. Steven Hanna. Currently, he is a Royal College-certified plastic surgeon. For three years, he has practiced in Toronto and Oshawa, Canada. During our talk, we discussed why this fellowship was priceless for his career. Specifically, he trained at Manhattan Eye, Ear and Throat. There, he worked with top aesthetic surgeons to refine his skills. Consequently, this accelerated his professional growth. Furthermore, he later joined a well-established practice with a long-time colleague. Interestingly, this practice is unique because both surgeons' wives are also physicians there. Together, they work under one roof. Therefore, they offer a full spectrum of surgical and nonsurgical procedures. Key takeaways from our conversation: How mentorship from top surgeons shapes long-term success Why specialization helps surgeons stand out The importance of reputation early in your career The secret behind his happy business partnership Naturally, the fastest-growing surgeons make intentional decisions. Instead of just working harder, they focus on positioning and differentiation. Ultimately, this episode shows why this fellowship was priceless for his positioning. P.S. After decades of working with top practices, I have noticed a clear pattern. Specifically, the busiest surgeons do not always have better marketing. Instead, they run tighter systems. If you would like an expert perspective on your systems, you can request a confidential Practice Growth Review. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Pamela Brownlee, DO — a young, pretty, and smart cosmetic surgeon who's absolutely crushing it with branding, marketing, and patient attraction. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Young, Pretty, Smart and Crushing it In this episode of "Beauty and the Biz," I interviewed Dr. Pamela Brownlee. Specifically, she is a board-certified plastic surgeon in Frisco, Texas. Additionally, she opened her practice just one year ago. Ultimately, she named it Bombshelled Aesthetics! Clearly, Dr. Brownlee is a mix of looks, style, fashion and fun. However, we all know looks can be deceiving. Consequently, she is also smart, driven and strategic. In our conversation, "Young, Pretty, Smart and Crushing It" describes her journey perfectly. Furthermore, here is what we talked about: Why patient trust builds long-term success. The balance between being a surgeon and a business owner. Why she has a skincare line, Amazon store and 85,000 Instagram followers. The mindset needed to grow a sustainable practice. Most importantly, one of the biggest takeaways was her focus on patient relationships. Therefore, this strategy drives loyalty, referrals and practice growth. P.S. Sadly, most practices I review unknowingly lose 20% to 40% of potential revenue due to small gaps. If you would like me to identify these gaps, you can schedule a confidential Practice Growth Review with me. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Academia vs. Aesthetic Freedom This week's "Beauty and the Biz" Podcast features Dr. Francisco Bravo. Specifically, he is a board-certified plastic surgeon in Madrid. Notably, his path to solo success was not a straight line. On the "Beauty and the Biz" Podcast, Dr. Bravo shares how he built the foundation for a thriving aesthetic practice through years of training and strategic decisions. First, he trained in Barcelona, London, Paris, Rome, and NYU. Next, he built credibility in reconstructive microsurgery. Meanwhile, he balanced university medicine with private practice for 10 years. Eventually, he made the decision many surgeons struggle with. Ultimately, he left academic security. Instead, he went all-in on an aesthetic solo practice. In this episode of the "Beauty and the Biz" Podcast, we discuss: One of my favorite lines from him on the "Beauty and the Biz" Podcast: " You have to choose two: university, private practice, or family. But you can't do all three." Overall, this episode of the "Beauty and the Biz" Podcast offers a thoughtful and honest look at what it really takes to build a boutique aesthetic practice the right way. Therefore, if you're quietly wondering whether it's time to narrow your focus or elevate your brand, this "Beauty and the Biz" Podcast episode will interest you. P.S. Obviously, momentum doesn't happen by accident. Therefore, if you're ready to elevate your positioning, patient experience, and profitability, book a Practice Growth Review with me. Indeed, we'll identify exactly where you're leaving opportunity on the table — and what to do about it. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley,...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ritu Chopra, MD, explains how premium pricing isn't luck, but it's positioning oneself to become the authority in their field. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Premium Pricing Isn't Luck. It's Positioning. Today, premium pricing in plastic surgery isn't luck. Instead, it's positioning. In this episode of "Beauty and the Biz," we explain how premium positioning allows surgeons to command higher fees with confidence. As a result, consistency follows clarity. Specifically, Ritu Chopra, MD, is a Beverly Hills board-certified plastic surgeon. Notably, he built his reputation through extreme specialization in facial surgery. In particular, his signature DEFINE facelift became the focal point of his brand. Because of that focus, technical refinement, and strategic positioning, his facelift procedures can reach six figures. Therefore, that level of premium pricing is not accidental. Rather, it is intentional. Early in his career, Dr. Chopra made a strategic move. At that point, he joined a practice led by a nationally recognized plastic surgeon. Importantly, that surgeon was a longtime cast member of "The Doctors." As a result, proximity elevated his visibility. In turn, it strengthened his credibility. Eventually, it earned him his own role on the show. In "Premium Pricing Isn't Luck. It's Positioning.," we also discuss collaboration. Instead of competing, Dr. Chopra chose to collaborate. Consequently, he participates in a private circle of elite facial plastic surgeons. Together, they refine techniques and raise standards. Ultimately, high-level surgeons collaborate. By contrast, they do not compete on price. If you want to understand how specialization, proximity, and authority drive premium pricing, then "Premium Pricing Isn't Luck. It's Positioning." delivers practical insight you can apply immediately. PS: Indeed, not every practice needs more marketing. Instead, some practices need sharper positioning. If you want a direct evaluation of your growth gaps, pricing leverage, and retention systems, then request a private Practice Growth Review. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, with nearly 30 years in helping cosmetic surgeons and their staff, explains how smart practices grow during uncertain times. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How Smart Practices Grow During Uncertain Times Currently, something subtle is happening in aesthetic practices. Specifically, it isn't dramatic. Instead, it is quieter than that. Increasingly, consultations are taking longer. Meanwhile, patients are asking more questions. Consequently, decisions are slowing down. Similarly, negotiations are becoming sharper. Even so, affluent patients — those who clearly have the money — are hesitating. Importantly, this hesitation isn't about affordability. Rather, uncertainty delays commitment. Unfortunately, this is where many practices make a mistake. Typically, when they sense hesitation, they tighten operations. For example, they cut marketing. Additionally, they freeze hiring. Likewise, they reduce training. Eventually, they negotiate fees. As a result, profit margins erode. In reality, expense cutting doesn't create growth. Instead, it usually slows decline. By contrast, resilient practices take a different approach. Rather than asking, "Where can we cut?" they ask, "Where are we underperforming?" Often, the answers are operational. For instance, missed calls reduce opportunity. Similarly, lost consult conversions weaken revenue. Likewise, weak follow-up limits growth. Additionally, dormant past patients represent untapped value. In uncertain markets, you don't need 30% growth. Instead, you often need about 10% tighter execution. Therefore, clarity becomes a competitive advantage. In this week's podcast, "How Smart Practices Grow During Uncertain Times," I explain: Ultimately, uncertainty isn't a threat. Instead, it acts as a filter. Consequently, weak systems struggle. Meanwhile, strong systems remain steady. In the end, profit growth doesn't come from panic. Rather, it comes from clarity. Indeed, if you'd like an objective look at where your revenues may be underperforming — without adding more ads, more staff, or more chaos — request a private Practice Growth Review. Sometimes, one operational adjustment can influence the entire year. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying,"...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cosmetic surgery practice without losing control. Hello and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Built a Multi-Location Practice Without Losing Control Specifically, "Built a Multi-Location Practice Without Losing Control" podcast explains how practices grow without losing stability or profitability. Importantly, in this "Beauty and the Biz" episode, Dr. Johnny Franco shares how early infrastructure helped him scale safely. Additionally, he is a board-certified plastic surgeon in Austin, Texas. Moreover, he founded Austin Plastic Surgeon. Furthermore, he serves as clinical faculty at UT Dell Medical School. Indeed, this conversation focuses on real-world growth strategy rather than theory. Specifically, Dr. Franco discusses what happens inside expanding practices. Likewise, he explains how leadership decisions affect long-term control. Additionally, key discussion points include: Importantly, one insight is simple. Namely, infrastructure works best when built early. Consequently, waiting often increases cost. Similarly, waiting usually increases complexity and stress. Overall, this episode reflects real operational experience. Specifically, it comes from a multi-location practice. Likewise, the practice includes multiple surgeons and diverse service lines. P.S. If your marketing relies heavily on discounts or ad spend, a Practice Growth Review can help identify stronger positioning options. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don't play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Long Game Most Surgeons Don't Play Overall, the quiet decisions that lead to real leverage over time. Typically, most surgeons don't wake up and suddenly decide to go solo. Instead, the shift usually happens gradually. Often, it follows years of watching how different systems actually work. In this week's "Beauty and the Biz" episode, I spoke with Dr. Gregory Lewen. Specifically, he is a board-certified oculoplastic surgeon in Aventura, Florida. Notably, he followed a deliberate path into private practice. Before opening his own office, Dr. Lewen trained in two distinct environments: Consequently, that dual exposure shaped his strategy. Rather than chase volume or quick wins, he built a boutique, concierge-style practice. Instead, the foundation includes: Notably, one insight stood out: "Something changes when you put your ideas on paper. It becomes real — and there's no turning back." Additionally, we discuss: Overall, this is a practical conversation. Ultimately, it focuses on building a sustainable surgical practice. P.S. Overall, growth rarely comes from doing more. Instead, it often comes from refining what already works. Additionally, if you'd like help identifying that leverage in your practice, you can request a Practice Growth Review here. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jennifer Murdock, MD, shares her cosmetic surgery growth strategy which involved moonlighting for other practices. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Moonlighting as a Growth Strategy Why this surgeon learned how to build before momentum kicked in First, the "Moonlighting as a growth strategy" podcast explores what it really takes to build a sustainable aesthetic practice before momentum arrives. In this episode of "Beauty and the Biz," I sit down with Dr. Jennifer Murdock. As a board-certified facial plastic surgeon in Miami, she chose a deliberate and patient approach to growth. Notably, Dr. Murdock openly shares a reality many young surgeons experience but rarely discuss. Early in her career, she moonlighted at other practices. At the same time, this approach allowed her to maintain financial stability. Meanwhile, she slowly built her own reputation. Additionally, she developed a referral base and patient trust in one of the most competitive aesthetic markets in the country. Rather than a fallback, moonlighting became a strategic growth strategy. During the conversation, we discuss what that phase actually looked like. Importantly, we also explore why it mattered. In this episode, you'll hear: Overall, this is a practical and honest conversation about practice building. Ultimately, it's the kind surgeons wish they had heard earlier in their careers. If you're navigating growth, uncertainty, or the uncomfortable in-between phase, this episode will resonate deeply. 👉 Now, listen to "Moonlighting as a growth strategy" and learn the long game that actually works. P.S. Importantly, most surgeons quit or overextend during this stage. Here, Dr. Murdock explains how to stay solvent, grounded, and focused while building something that lasts. P.S. Now is the best time to get an objective second set of eyes on how your practice is really operating.Especially then, this matters before habits harden and the year fills up. If you want clarity on where structure, conversion, or accountability could improve results, you can request a Practice Growth Strategy Review here: Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Philip Solomon, MD, FCRS, shares insights from his experience on what changes when you stop doing everything as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What Changes When You Stop Doing Everything Today, the "Beauty and the Biz" podcast features Dr. Philip Solomon. Specifically, he is a facial plastic surgeon in Toronto with more than 25 years in practice. Additionally, he is the founder of the Solomon Nasal & Facial Plastic Surgery Center. Over time, Dr. Solomon has worked in academic medicine. Likewise, he has held hospital leadership roles. Further, he has owned and operated a private practice. Eventually, he made a deliberate shift to a fully aesthetic-focused model. As a result, that long-view perspective makes this episode of "Beauty and the Biz" especially valuable. In this episode, we talk candidly about the business realities surgeons face as their practices mature. More importantly, we focus on what happens when growth increases complexity instead of leverage. During the conversation, we cover several critical topics. Throughout the episode, Dr. Solomon is refreshingly honest about what he would do differently. In particular, he reflects on staying too broad for too long. Ultimately, he explains why focus becomes a strategic advantage rather than a limitation. Overall, this episode of the "Beauty and the Biz" podcast is a thoughtful conversation for surgeons who feel pulled in too many directions. Especially, it is relevant for those questioning how to simplify their practice. Importantly, momentum does not have to be lost. Ultimately, maturity in practice isn't about adding more. Instead, it's about knowing what to let go. P.S. January is the best time to get an objective second set of eyes on how your practice is really operating.Especially then, this matters before habits harden and the year fills up. If you want clarity on where structure, conversion, or accountability could improve results, you can request a Practice Growth Strategy Review here: Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Anthony Youn, MD, shares how he's been able to maintain being 1.5 years booked out even after his partner left his practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 1.5 Years Booked Out...How? Why "bigger" isn't always better in private practice Today's "Beauty and the Biz" podcast features Dr. Anthony Youn, a board-certified plastic surgeon, best-selling author, and nationally recognized expert on aging and longevity. For more than 20 years, Dr. Youn has built a successful private practice. However, his story stands out not because of rapid expansion, but because of restraint. In this episode of "Beauty and the Biz," we talk candidly about how to build a profitable, ethical, and sustainable practice and how he remained being 1.5 years booked out, even after his partner left his practice. Throughout the conversation, Dr. Youn explains the decisions that shaped his long-term stability. Likewise, he explains how those decisions protected his control. You'll hear: Along the way, Dr. Youn shares lessons many surgeons only learn the hard way. For example, he discusses costly mistakes with expensive devices. Additionally, he explains staffing realities that are rarely discussed openly. Ultimately, this episode of "Beauty and the Biz" is especially valuable for surgeons who want clarity. Moreover, it is valuable for those who want stability and longevity. Conversely, it is not for those chasing operational chaos. In the end, growth doesn't always mean expansion. Sometimes, growth means knowing exactly what not to build. P.S. January is the best time to get an objective second set of eyes on how your practice is really operating.Especially then, this matters before habits harden and the year fills up. If you want clarity on where structure, conversion, or accountability could improve results, you can request a Practice Growth Strategy Review here: Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ramsen Azizi, MD, of Chicago, Illinois, explains the real cost of "playing it safe" in a private cosmetic surgery practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Real Cost of "Playing It Safe" in Private Practice Lessons from building a practice with no safety net In "The Real Cost of 'Playing It Safe' in Private Practice" podcast, I sit down with Dr. Ramsen Azizi. Specifically, he is a board-certified plastic surgeon and the founder of RAM Plastic Surgery in Chicago. Before entering medicine, Dr. Azizi spent more than two decades as a professional music producer. As a result, that creative and independent background shaped how he approached private practice. From the beginning, it influenced how he made decisions and assessed risk. As a result, this episode explores a side of private practice growth most surgeons are not prepared for. More importantly, it focuses on the real trade-offs between safety and autonomy. Specifically in this conversation, you'll learn: Throughout "The Real Cost of 'Playing It Safe' in Private Practice," Dr. Azizi shares candid lessons from taking financial risk. Additionally, he discusses navigating volatile growth cycles. Ultimately, he explains why he chose autonomy over perceived security. Importantly, this is not a "do this one tactic" episode. Instead, it offers a grounded look at what it takes to build something durable. More broadly, it shows why private practice success is less about perfection and more about resilience. If you've ever thought, "There has to be a better way than this," this episode will challenge how you think about control. At the same time, it may change how you view risk and long-term freedom. P.S. January is the best time to get an objective second set of eyes on how your practice is really operating.Especially then, this matters before habits harden and the year fills up. If you want clarity on where structure, conversion, or accountability could improve results, you can request a Practice Growth Strategy Review here: Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Frederick Weniger, MD, explains how he, for one, as a surgeon, thinks differently about growth in his Hilton Head cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How One Surgeon Thinks Differently About Growth Today, the "Beauty and the Biz" podcast features Dr. Weniger. Notably, he is a board-certified plastic surgeon with an MBA. Currently, he practices in Hilton Head, South Carolina. Instead of chasing trends, Dr. Weniger approaches growth differently. Rather than reacting to industry noise, he focuses on long-term thinking. More importantly, he emphasizes deliberate and measured decision-making. Additionally, he challenges assumptions that often go unquestioned. Specifically, he examines choices many surgeons never slow down enough to consider. In this episode, the conversation moves beyond tactics. Instead, it centers on how experienced surgeons think. Ultimately, the focus is on building a practice designed to last. Throughout the discussion, several mindset shifts emerge. Specifically, the episode explains why following the crowd often increases risk rather than reducing it. Likewise, it shows how leadership appears in everyday decisions rather than formal titles. Similarly, it highlights why clarity consistently beats complexity in practice management. Finally, it reveals how surgeons can stay grounded when the industry feels chaotic. As a result, this episode speaks to surgeons who are already successful. In particular, it resonates with those seeking greater confidence and calm about what comes next. If pressure to adopt misaligned systems has ever felt familiar, this episode of "Beauty and the Biz" will resonate. PS: Ultimately, the best practices are not louder. Instead, they are clearer. Consequently, this episode reinforces why leadership begins with how you think rather than what you copy. In short, schedule a strategy call to gain unbiased clarity around your practice growth. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA talks about a much smarter way to think about growth in 2026 for your cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. A Smarter Way to Think About Growth in 2026 — A new year perspective on what to stop tolerating — and what to fix now. Happy New Year! Firstly, most surgeons start the year thinking about what they want more of in 2026: More consults More booked surgery More predictability Less chaos Secondly, that focus is normal. However, the latest "Beauty and the Biz" podcast takes a different approach. Moreover, it is inspired by Charlie Munger, Warren Buffett's longtime partner, and one of the most quietly effective thinkers of our time. Interestingly, most people don't realize Munger was the strategic mind behind the scenes. Consequently, his thinking profoundly influenced Buffett and Berkshire Hathaway's extraordinary success. For example, one of Munger's simple principles is: "Invert. Always invert." Instead, instead of asking, "What should I add?" ask this question: "What is quietly holding me back? How do I stop it?" Additionally, in this "Beauty and the Biz" episode, we explore how this approach applies directly to cosmetic practices. Specifically, it is relevant for lead conversion. Importantly, many practices don't fail because of talent, marketing, or effort. Rather, they struggle because they tolerate: First, accepting inconsistent revenues as normal Second, leads being "handled" but not converted Third, inconsistent follow-up processes Fourth, good staff drifting without feedback Furthermore, a common — and costly — example is the patient coordinator role. Notably, conversion is rarely intuitive. Also, it is rarely trained or managed properly. Consequently, left alone, even good coordinators drift. Instead, with structure, they thrive. In fact, in the podcast, you'll learn: First, why "being nice" isn't enough to convert cosmetic consults Second, how uncertainty — not price — kills decisions Third, what happens when coordinators are trained and held accountable Fourth, why fixing a few silent breakdowns often does more than adding new strategies Finally, if you're planning for a smoother, more predictable 2026, this "Beauty and the Biz" episode is a conversation worth listening to. Moreover, enrollment in the "Converting Academy" closes this week! Additionally, when you enroll by then, you receive three high-value bonuses. These include coordinator compensation plans, follow-up frameworks, and the hiring blueprint — all at no extra cost. Ultimately, if improving conversion consistency is on your "Fix '26" list, join the "Converting Academy"...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains why converting consults feels harder now. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why Converting Consults Feels Harder Now Across cosmetic practices nationwide, one pattern keeps showing up. Instead, surgeons are not struggling because they lack leads. Rather, they are struggling because patients hesitate longer. Consequently, decisions are delayed. Ultimately, patients quietly fall out of the pipeline. Meanwhile, most practices misdiagnose the problem. Often, they assume it is pricing. Alternatively, they blame competition. Sometimes, they point to marketing changes. Frequently, they cite "today's patient." Afterward, after 25 years of training hundreds of patient coordinators, the cause is clear. Additionally, I have reviewed real conversion data. Importantly, what is breaking conversions today is not clinical skill. Likewise, it is not lead volume. Instead, it is the emotional gap inside the consultation process. Fundamentally, cosmetic patients decide emotionally first. Then, they justify logically later. When, when no one bridges that emotional gap, hesitation appears. Typically, it sounds like, "I need to think about it." That's why that is exactly what I unpack in my newest "Beauty and the Biz" podcast episode, "Why converting consults feels harder now." Specifically, in this episode, I explain: In short, if you are seeing schedule inconsistency, this will resonate. Likewise, if follow-through feels weak, it will land. Similarly, if patients need more certainty than they used to, this episode will feel familiar. P.S. Most patient coordinators have never been professionally trained to guide emotional decisions with confidence. Therefore, that gap is exactly why I created The Converting Academy. 2026 enrollment with extra bonuses is now open. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Dominick Gadaleta, MD, tells his journey on how 2 young cosmetic surgeons built their Silicon Valley practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How 2 Young Surgeons Built Silicon Valley Practice Specifically, this week, "Beauty and the Biz" features Dr. Dominick Gadaleta. Additionally, he is a board-certified facial plastic and reconstructive surgeon and co-founder of OG Aesthetics in Menlo Park, California. Moreover, this is the heart of Silicon Valley, where Facebook and other tech giants are located. Initially, Dr. Gadaleta's journey began with a traumatic facial injury at age 14. Subsequently, in just three years, he built a thriving surgical practice. Therefore, in this episode of "Beauty and the Biz," you'll discover: Furthermore, this honest conversation reveals the behind-the-scenes challenges young surgeons face. Consequently, don't miss this episode of "Beauty and the Biz." PS: Also, if learning how top performers operate inspires you to level up your own practice, a Practice Growth Strategy Call will show your biggest opportunities. Then, it will explain how to act on them fast. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their...

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Justin Yovino, MD, talks about his journey from struggling under employment to opening his booked out surgical practice in Beverly Hills. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Struggling to Booked Out in Beverly Hills Indeed, some surgeons build a practice. However, a few build a brand. Then, you meet someone who builds both. And, they do it by working differently from day one. This week's episode on "From Struggling to Booked Out in Beverly Hills" on "Beauty and the Biz," I interviewed Dr. Justin Yovino. Additionally, he is a board-certified plastic surgeon. Moreover, he is the founder of Ideal Face & Body in Beverly Hills. However, his path was anything but traditional. In fact, his early career looked nothing like his current success. Beforehand, before becoming known for "awake surgery," natural fat transfer and meticulous liposuction results, Dr. Yovino was: Eventually, those choices paid off. Ultimately, they positioned him to become one of the most in-demand surgeons in Beverly Hills. In this episode of "From Struggling to Booked Out in Beverly Hills," he explains: Finally, Dr. Yovino reveals the one business decision he nearly skipped. Consequently, that decision became the best move of his career. Therefore, don't miss this episode. PS: Indeed, this is your last chance to complete the Cosmetic Practice Accelerator Scorecard. Ultimately, most surgeons uncover revenue leaks they never knew existed. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting AcademyRetain Patients with KiSS Loyalty ClubCosmetic Practice Vault LibrarySchedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to...