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Beauty and the Biz

Business & Economics Podcasts

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Location:

United States

Description:

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Language:

English

Contact:

(877) 339-8833


Episodes

Ep.96: 5 Most Common Mistakes Made By Plastic Surgeons

4/15/2021
Beauty and the Biz - 5 Most Common Mistakes Made By Plastic Surgeons Learn how to avoid the pitfalls of running your practice. Catherine guides you through how to succeed with: Don't leave things to chance! Take your business by the reins, easily and effectively. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:10:18

Ep.95: Tuan A. Truong, MD, FACS, FAAP

4/7/2021
Beauty and the Biz - With Tuan Truong, MD, FACS, FAAP Trained in plastic surgery at the renowned Mayo Clinic in AZ, and in private practice in Houston, TX, Dr. Truong has also been a faculty member at Baylor College of Medicine and Texas Children’s Hospital where he's trained the next generation of plastic surgeons. Dr. Truong's Website: https://LiftPlastics.com FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:50:50

Ep.94: Patient Retention for Plastic Surgeons

3/31/2021
Beauty and the Biz - Patient Retention for Plastic Surgeons Learn why capitalizing on your existing patients is the strongest strategy to keep ahead of your competition, and to reap a more steady stream of revenue. Catherine shares her timeless wisdom garnered in over 40 years of helping practices get more patients and more profits. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:12:07

Ep.93: Manish Shah, MD, FACS

3/24/2021
Beauty and the Biz with Manish Shah, MD, FACS Dr. Shah shares his wisdom from over 16 years in private practice, with over 10K surgeries in total (including 2K facelifts), and performing an average of 75 eyelid procedures and 50 rhinoplasties annually! Dr. Shah's Website: https://DrManishShah.com FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:01:00:30

Ep.92: Allergan - Consumer Demand for Injectables

3/16/2021
Beauty and the Biz While 65 Million people in the US would consider facial injectables,, only 4 Million have been treated. That’s only 6% of the market so the room for growth is huge! The injectables prognosis for the coming year looks favorable, and Catherine shares how to effectively capture this turn-key sector of the industry and reap the patients AND profits! FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice...

Duration:00:14:06

Ep.91: Word-of-Mouth Referrals

3/10/2021
Beauty and the Biz Word-of-Mouth referrals are your golden ticket to increased close ratios, decreased external marketing costs, and growth through the cheapest form of advertising you can invest in! Help your patients become your brand ambassadors as your revenue multiplies exponentially! It's as easy as 1-2-3! FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:08:06

Ep.90: Alex Thiersch, JD • Founder & Director of the American Med Spa Association

3/2/2021
Beauty and the Biz Get a fresh legal perspective on running your practice from someone who knows the aesthetic industry while holding a juris doctorate. Alex Thiersch, JD is not only a member of the American Bar Association, but founder and director of the American Med Spa Association. Visit Alex's LinkedIn Page: https://www.linkedin.com/in/alex-thiersch-1135388/ FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice...

Duration:00:53:13

Ep.89: YouTube Marketing for Plastic Surgeons

2/23/2021
Beauty and the Biz - YouTube Marketing for Plastic Surgeons Learn the ins and outs of what to do and how to do it to increase your scope of exposure to potential patients and potential profits! Catherine explains her best, rock-solid tips to better market you and your practice to the right potential patients. Focus your efforts and get the word out! FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:10:17

Ep.88: E. Gaylon McCollough, MD FACS - Former President AAFPRS, ABFPRS & AACS

2/18/2021
Beauty and the Biz with Dr. E. Gaylon McCollough, MD FACS: Pioneer and icon in the field of plastic surgery. In-Practice for 46 years and recently included in the National Registry of Who’s Who, as well as Best Doctors in America and America’s Top Plastic Surgeons. Former President of AAFPRS, ABFPRS & AACS. www.McColloughPlasticSurgery.com FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:01:03:37

Ep.87: Convert Callers and Consults

2/11/2021
Beauty and the Biz: Convert Callers and Consults on. Learn Catherine's pro tips and step-by-step advice that you can begin using immediately. Get a higher conversion rate on callers and help those patients repeat and refer for endless patients and revenue WITHOUT LIMITS. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:11:28

Ep.86: Robert Singer, MD - Former President of The Aesthetic Society

2/4/2021
Beauty and the Biz Podcast with Robert Singer, MD FACS: World-renowned former president of The Aesthetic Society. Member of several international, national and state medical societies. One of only 8 plastic surgeons who've been awarded the coveted ASERF Career Achievement Award Has received awards and honors too numerous to mention. https://www.RSingerMD.com/ FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:54:56

Ep.85: Social Media Marketing for Plastic Surgeons

1/27/2021
Social Media has become the most influential virtual space available today to help you grow your practice. Since your prospective patients love social media, it’s no longer optional so you might as well embrace it and make it an important part of your marketing plan, your branding and a gateway to current and prospective patients. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:09:40

Ep.84: Content Creation Marketing

1/20/2021
Content Creation Marketing: If you've noticed your website traffic declining and/or the quality of leads diminishing, it’s not your imagination. The remedy is to create and distribute valuable, relevant and consistent content that attracts the right audience who is interested in cosmetic rejuvenation with the intent to drive them to you for your services. I explain how. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice...

Duration:00:08:45

Ep.83: Interview with Victoria Givens, MD

1/14/2021
Dr. Victoria Givens is a facial plastic surgeon in private practice in Austin, TX. She was on her collegiate swim team and has earned several honors for athletic and academic excellence. She’s a member of several medical societies including AAFPS and speaks and publishes around the world on her nasal and facial rejuvenation research. https://www.GivensMD.com FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:38:52

Ep.82: How to Start 2021 Strong

1/7/2021
How to Start 2021 Strong With such an uncertain and volatile past year, practices the world over have taken a financial hit, with many closing their doors. Don't become another business casualty statistic, but learn what it will take to remain vigilant and prosper in the new year. Get the tips to rise above the competition during this time of hidden opportunity. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:13:45

Ep.81: Plan Out 2021

12/30/2020
Plan Out 2021 Growing a successful cosmetic surgery practice is a team sport. You can’t do this on your own. You need a team of trained staff who care about you and growing the practice, AND they need your leadership and direction. So you’ll want to come up with your What – why and How plan for 2021. Here are my best tips to help guide you. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Duration:00:15:17

Ep.80: Q and A with Your Patient Coordinator

12/24/2020
Let’s talk about your patient coordinator. Do you ever wonder what she thinks about her job? Or why she can’t convert more consultations? Or would you like to know what she thinks about how you interact with patients in a consultation? Learn of the challenges your coordinator faces. Discover how to work together better to form a cohesive team for increased profits. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice...

Duration:00:26:26

Ep.79: Interview with Gregory Buford, MD

12/17/2020
Gregory Buford, MD, FACS: Dr. Buford's Website: https://www.BeautyByBuford.com/ FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCallWithCatherine

Duration:01:11:30

Ep.78: One Time or Lifetime Patient

12/10/2020
One Time or Lifetime Patient? As a surgeon, it makes sense that you focus all of your efforts on finding "one-and-done" prospective patients ready for plastic surgery. However, it’s difficult to win today with that strategy. When you change your strategy and mindset from a one-time patient to a lifetime patient, your world opens up to new opportunities. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice...

Duration:00:11:59

Ep.77: Marketing Plastic Surgery Procedures

12/3/2020
Marketing Plastic Surgery Procedures Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation. Marketing cosmetic surgery effectively takes strategy. Learn the ins and outs of how to easily make your practice the best choice in the eyes of prospective patients. FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCallWithCatherine

Duration:00:12:56