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Behind the Numbers

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“Behind the Numbers” is a freewheeling conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

“Behind the Numbers” is a freewheeling conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.
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Location:

United States

Description:

“Behind the Numbers” is a freewheeling conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Language:

English


Episodes

Happy Birthday, GDPR! | May 23, 2019

5/22/2019
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eMarketer principal analysts Lauren Fisher and Karin von Abrams, senior analyst Bill Fisher and research analyst Matteo Ceurvels reflect on the first year of the European Union's General Data Protection Regulation (GDPR). How has it affected business and everyday life? And what does the future hold for similar legislation in the US and elsewhere?

Duration:00:22:47

Does HBO Sit on the 'Iron Throne' of Content? | May 22, 2019

5/21/2019
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In today’s episode we talk “Game of Thrones” with eMarketer account manager Alex Reidy and director of SMB sales Matt Florio, who are both fans of the show. We’re also joined by vice president of multimedia Paul Verna, who hasn’t watched a single episode. We discuss viewership numbers, the impact of "Game of Thrones" on workplace productivity, the likelihood of a mass viewer exodus from HBO and how brands have tapped into the show’s appeal.

Duration:00:26:54

The US Government Puts Restrictions On Huawei … So What? | May 21, 2019

5/20/2019
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eMarketer principal analyst and mobile authority Yory Wurmser discusses the implications of the US government’s restrictions on Huawei. What is the administration’s concern? How much will these measures affect Huawei’s business? And what might this mean for US companies?

Duration:00:18:01

How Smartphones Are Changing Banking | May 20, 2019

5/19/2019
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In today’s episode, we spotlight mobile banking in Asia. How are young entrepreneurs in China using their smartphones to disrupt the financial services industry? What is South Korea doing to make banking fun? What new apps are teaching children how to manage their money? And what do bankers need to know about the mobile generation?

Duration:00:15:57

The Weekly Listen: Comcast Sells Hulu, Spotify Trials Stories and SF Bans Face ID | May 17, 2019

5/18/2019
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Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about Comcast selling its Hulu stake to Disney, Spotify is working on a 'Stories' feature, San Francisco bans facial recognition and how likely is it to get attacked by a shark?

Duration:00:20:20

Why Are the TV Upfronts Still a Big Deal? | May 17, 2019

5/16/2019
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On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?

Duration:00:11:44

Rise of the D2C Unicorns | May 16, 2019

5/15/2019
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eMarketer principal analyst Andrew Lipsman talks about rising direct-to-consumer (D2C) brands like shaving and skin care company Harry’s and luggage maker Away. How are these brands reaching consumers? And what drives people to try new D2C brands?

Duration:00:18:59

How to Advertise to Millennial Parents | May 15, 2019

5/14/2019
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eMarketer principal analyst Mark Dolliver discusses ways that marketers can reach millennial parents. How are young parents different from those of earlier generations? How well does out-of-home advertising work for them? And in what ways are these youthful consumers similar to their older counterparts?

Duration:00:22:25

What Breaking Up Facebook Really Means | May 14, 2019

5/13/2019
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Social media principal analyst Debra Aho Williamson discusses Facebook co-founder Chris Hughes’ recent op-ed on breaking up the company he helped create with Mark Zuckerberg. What is Hughes proposing? Just how powerful is Facebook? And what should the government’s role be in regulating it?

Duration:00:23:24

The Shelf Life of TV Ads, and How DVRs Might Be Wasting Money | May 13, 2019

5/12/2019
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eMarketer vice president of multimedia Paul Verna joins us to discuss how some TV ads lose effectiveness when they’re not viewed in real time. Considering the high percentage of ads that are time-shifted, this is a potential concern for traditional TV advertisers.

Duration:00:18:59

The Weekly Listen: Nostalgic Ads, Uber's IPO, Twitter Folks and the Nike Logo | May 10, 2019

5/9/2019
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Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about Uber's IPO, how nostalgia works in advertising, how much Twitter reflects society and where did the Nike logo come from?

Duration:00:20:46

How Mother’s Day Plays Out in the Digital World | May 10, 2019

5/9/2019
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eMarketer vice president of research Jennifer Pearson and principal analyst Mark Dolliver discuss Mother’s Day shopping, spending and digital usage habits in the US.

Duration:00:16:42

Americans’ Relationship Status with Print? 'It’s Complicated' | May 9, 2019

5/7/2019
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eMarketer principal analyst Nicole Perrin and forecasting analyst Eric Haggstrom discuss the shift from print to digital news in the US. How many people still read newspapers and magazines? How much ad spending is flowing to print media?

Duration:00:24:53

Why Does Video Ad Receptivity Change Throughout the Day? | May 8, 2019

5/7/2019
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eMarketer vice president of multimedia Paul Verna talks about how the context of when, what and how someone is watching video matters. Are OTT ad dollars starting to catch up with viewership? And is the TV the most important device?

Duration:00:23:13

Are Digital Marketers Ignoring Older Americans? | May 7, 2019

5/6/2019
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eMarketer’s principal demographics analyst, Mark Dolliver, and multimedia lead Paul Verna talk about how older folks are being left behind in the digital world. How big is the digital adoption gap between younger and older Americans? At what age does digital adoption drop off? Is there an older digital audience that advertisers are overlooking?

Duration:00:20:49

The New Fronts: Hulu “Binge Ads” and Free YouTube Originals | May 6, 2019

5/5/2019
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eMarketer vice president of multimedia Paul Verna and forecasting analyst Eric Haggstrom discuss this year's digital NewFronts. Where do most viewers watch Hulu's content? What are these new 'binge ads'? And what did they think of YouTube's presentation?

Duration:00:19:25

The Weekly Listen: From Netflix to Disney+, Marriott Home-Sharing and Vertical TV's | May 3, 2019

5/2/2019
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Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about how many Netflix users will sign up to Disney+, Marriott getting into the home-sharing business, Samsung's new vertical TV and how long people can go without eating.

Duration:00:36:45

Ad Fraud Is Going Away … Kind of | May 3, 2019

5/2/2019
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eMarketer principal analyst Nicole Perrin discusses the declining ad fraud problem. How is ad fraud affecting the industry? And how is the industry fighting back?

Duration:00:15:03

How People Use Google Search, and How They Feel About the Results | May 2, 2019

5/1/2019
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eMarketer’s digital advertising and technology Principal Analyst, Nicole Perrin, talks about a recent survey on Google search users. She also discusses the company’s Q1 2019 financial earnings.

Duration:00:19:36

Facebook Redesign, Instagram Shopping Tags and Uncovering Your "Secret Crush" | May 1, 2019

4/30/2019
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Social media Principal Analyst Debra Aho Williamson discusses Facebook's latest F8 announcements, including the Facebook redesign, Instagram shopping features and the upcoming Facebook Dating service.

Duration:00:15:43