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Big Brand Formula

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Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passive income over time. Let Gerry give you the playbook that enables you to chart a bold new path to making more money. Join us every week on the Big Brand Formula podcast and give yourself the ultimate advantage in the marketplace.

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passive income over time. Let Gerry give you the playbook that enables you to chart a bold new path to making more money. Join us every week on the Big Brand Formula podcast and give yourself the ultimate advantage in the marketplace.
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Location:

United States

Networks:

Podetize

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Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passive income over time. Let Gerry give you the playbook that enables you to chart a bold new path to making more money. Join us every week on the Big Brand Formula podcast and give yourself the ultimate advantage in the marketplace.

Language:

English


Episodes

KISS: Keep It Simple, Stupid

9/18/2019
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One of the great brand design principles in the 1960s that continues to live now is in the acronym KISS— Keep It Simple, Stupid. In this episode, host Gerry Foster takes us deep into its importance to brand development and why it could take you to success fast. Get out of the complexities in your […]

Duration:00:08:47

Turn Your Brand Name Into A Verb

9/16/2019
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The overall goal of any brand is to stand out in the marketplace. However, another goal that’s going to help you make that happen is to own a space in the mind of your target customer, and a great way to do that is by verbifying your brand name. Think about it. We say Google […]

Duration:00:14:36

Be Number One

9/7/2019
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It’s human nature for us to remember what was or who was always first, like the first person to walk on the moon or the first people who created certain types of products. It's been shown that it's always better to be number one or first in the mind of your potential customer. When we’re […]

Duration:00:16:36

What Is Your Secret Sauce?

9/2/2019
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Over time, the term “secret sauce” has come to mean the thing that you do as a small business owner that's unique, different, and special. People buy brands for a reason, and unless you give your customers a reason to choose you over other options, you're in trouble. What’s your secret sauce? Today, we’re going […]

Duration:00:13:42

The Power Of Social Media Branding with Whitney Lauritsen

8/31/2019
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So many people and businesses are using social media to establish authority and credibility. With that much noise and competition, it can be hard to stand out and get noticed. Whitney Lauritsen, the creator of Eco-Vegan Gal and the Cofounder of Wellevatr, dives into the power of social media branding. Adding value to the social media conversation, […]

Duration:00:51:55

Don’t Be Seen As A Snore!

8/28/2019
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One of the challenges many small business owners face is finding out how to stand out and get noticed in the marketplace. Gerry Foster helps us identify the things that will make us visible amidst the noise of other businesses as he pulls out some great big brands that we could learn from. In this […]

Duration:00:21:25

The Surest Path To Branding Success

8/26/2019
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Many people think of branding as shortcuts, something that is produced with the end in mind other than thinking of how it can actually help. For this reason, many businesses fail to connect with their customers. They never take the time to think about the problem people have before offering them a solution. In this […]

Duration:00:07:47

The Money Is In The Experience

8/23/2019
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Think of the most successful brands out there that have a loyal following like Disneyland or Apple. Now ask yourself, what did they do right to become what they are? More specifically, what did they have to offer? In this episode, Gerry Foster shares what these brands teach us when it comes to branding our […]

Duration:00:08:57

Create Your Magnetic Brand

8/21/2019
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A logo is not the only thing that draws people to your brand, it can also be you. Gerry Foster notes that if you create your magnetic brand, you can lure as many clients or the audience as you want. Here, he offers some key advice as to how you can do so by being […]

Duration:00:12:38

Know The Business You’re Truly In!

8/19/2019
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The world is rapidly changing day by day. For businesses, that means having to keep up in order to stay relevant. One of the most important steps to take to not lose sight of your place in the market is by truly knowing the business you are in. In this episode, Gerry Foster takes the […]

Duration:00:12:33

Create A Great Logo And More with David Pyke

8/16/2019
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A logo can say a lot about your brand or business. That is why it helps to bring in an expert on that to tell us how we can create one of our own. Graphic and web designer and business consultant David Pyke shares some vital steps that you can take to make branding work […]

Duration:00:31:22

Purpose-Driven Brands ROCK!!

8/14/2019
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Too many products and services these days are so much alike that the only difference is in the kind of marketing that the company does. This is because they are forgetting their true reason for being. In this episode, Gerry Foster reminds you to ask yourself again what is it that’s going to motivate people […]

Duration:00:14:50

Are You Worth The Money You Charge?

8/12/2019
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People always prefer brands that matter and have value where they get what they are paying for. Gerry Foster tackles another formula for making your brand bigger. Don’t miss this episode and learn from a real-life example how to maximize your website and marketing materials effectively, as well as discover ways to show a unique […]

Duration:00:12:02

Brand Your Brilliance

8/9/2019
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There is only one you, and what you have makes you stand out from the rest of the world. In this episode, Gerry Foster continues his discussion about branding yourself, broadening his concept of branding your brilliance. When do you shine the brightest? He leads you to answer this question and reminds you of the […]

Duration:00:15:39

Big Brand Yourself Or Your Services

8/2/2019
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What can you say or do better than any other company offering services or individuals you may be competing against that will ultimately sell your brand and pool customers? Answering this question will require you to identify some things that truly are unique because you’re looking for that idea that people care about but that […]

Duration:00:15:42

Pure Desire

7/31/2019
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There is nothing more important than your brand. The reason why so many brands that start off as small businesses are able to achieve incredible success is because they start off with making sure that their brands are built around what’s called a big brand idea that your market cares most about. It’s all about […]

Duration:00:16:28

The Secrets To Branding Your Product with Tracy Hazzard

7/29/2019
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There are many layers to a brand. One of the important layers is making sure that the product is designed and packaged the right way so that you can stand out, get noticed, and attract the types of customers you’re looking for. In this episode, branding expert Tracy Hazzard shares the secret to creating and […]

Duration:00:46:47

What’s Your Brand?

7/26/2019
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In a market of similar brands and products, standing out can be quite challenging. In this episode, Gerry Foster shares some tips on how you can make a brand of your own, market your product, and stand out from a sea of lookalikes. Providing value makes you unique, and Gerry lays down some examples from […]

Duration:00:14:25

Go Brand, Or Be Bland!

7/24/2019
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Many small-time entrepreneurs out there often think that having a brand is only for the big dogs in the business. In this episode, host Gerry Foster tells you that is not the case. Business owners, big or small or those in-between, should think about having a brand. Otherwise, you will find yourself going bland. As […]

Duration:00:17:55

Welcome To The Big Brand Formula Podcast

7/22/2019
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Success in business is not simply a function of how good you are or how great your product is or how terrific your services are. It's more about your ability to effectively seize control over how people perceive you. This is the power of a big brand. Welcome to the Big Brand Formula podcast with […]

Duration:00:22:32