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Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.
More Information

Location:

Australia

Description:

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

Language:

English


Episodes

Episode #14 –Why a data centric culture is imperative for your brand with John Cucka and Jarrod Payne

8/5/2019
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Kantar Australia Business Intelligence Director John Cucka talks with Bite Size Insights guest host Jarrod Payne about creating a data centric culture, the evolution of big data and the role of AI as we move towards the necessity of a data centric culture for every brand.

Duration:00:10:11

Episode #13 – Getting innovation right with Ray Crook

7/22/2019
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Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation right today to drive growth and revitalise your brand.

Duration:00:09:53

Episode #12 – Transcending creative across borders with Dan Lauder

7/9/2019
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Does your creative work in markets beyond or Australia? Or have you been given global creative and want to know how to make it tick at home? Kantar’s Creative Development specialist Dan Lauder talks to Amy ‘Fritz’ Fridlund about the nuances of transcending creative across borders. Find out more about how Kantar can support your creative development insights

Duration:00:07:44

Episode #11 – Celebrating humanity through immersion

6/24/2019
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How women in rural India influenced Matt Beal’s approach to research Kantar’s Matt Beal traveled to rural India as part of measuring Google’s ‘Internet Saathi’ program – something he found to be both a privilege and an incredible learning experience about what really comprises effective research.

Duration:00:07:59

Episode #10 – Transforming exceptional customer experience with Jake Pilgrim

6/10/2019
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Kantar Australia’s Head of CX Jake Pilgrim discusses how to achieve effective CX strategies beyond just having the technology. Find out more about great Customer Experience

Duration:00:06:41

Episode #9 – The secret to how brands grow faster with Ryan France

5/27/2019
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People experience brands across an ever-growing range of touchpoints. The most successful brands are able to align all the moments that really matter to consumers – from communications to product experience. Guest host and brand guru Gareth O’Neill speaks with Kantar’s Head of Brand Ryan France to learn the secrets to how brands grow faster. Learn more about Kantar’s expertise in brand.

Duration:00:08:52

Episode #8 – Designing to the edges with 4B’s Dan Formosa

5/13/2019
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Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, where his OXO Good Grips kitchen tools became a symbol of products designed for everyone. Dan built his extensive career on the belief that design should focus on people, not things. He knows women are a blind spot for the male-dominated design and engineering industries. He co-founded 4B – a collective of expert strategists, designers, and engineers who deeply understand how to design for women...

Duration:00:09:39

Episode #7 – The role of AI in advertising creative

4/29/2019
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Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertising creative development including discussing the influence of artificial intelligence (AI) on developing ads with impact across the globe. Find out more about how Kantar can help your brand's creative development.

Duration:00:09:07

Episode #6 – The value of Brand Z with Jarrod Payne

4/15/2019
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Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the largest 100% customer-centric global brand equity platform that measures the contribution of the brand that is validated to in market sales. Jarrod reveals what Aussie brands can learn to help in identifying their strengths and weaknesses and why. Based on its global scope, BrandZ unleashes key lessons for building strong brands that stand the test of time. // Learn more about the 2018 Brand Z...

Duration:00:04:18

Episode #5 – The future of measurement with Gai Le Roy from IAB Australia

4/1/2019
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Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measurement holds and what this means for campaign optimisation. Gai brings insights built from over 20 years in the media industry in consumer behavioural research, audience measurement, data analytics, market revenue analysis, cross media strategy and ad effectiveness research. // Find out more about the work of IAB Australia // Learn how Kantar's Media and Digital team can help your brand

Duration:00:10:26

Episode #4 – The secrets to gaining brand trust with Sarah King

3/18/2019
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In this era of fake news and low levels of trusts, kantar’s global head of brand Sarah King reveals the three i’s of trust and what brands can do to regain the trust of their consumers. Find out about how we can help you with your brand in this brave new world.

Duration:00:05:05

Episode #3 – Getting into the mind of neuroscience with Deepak Varma

3/3/2019
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Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems operating in the brain functions and reveals why understanding and utilising the tools of neuroscience is so powerful when it comes to marketing effectiveness. Find out about how neuroscience can help your brand. Haydn Northover

Duration:00:06:50

Episode # 2 – The importance of gender portrayal in advertising and media with Mark Henning

2/19/2019
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Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marketers need to know about gender portrayal when creating their advertising and media campaigns to better connect with both sexes. Find out more about this topic here. And check out Kantar's Winning With Women insights too.

Duration:00:07:42

Episode # 1 – Getting inside the minds of generations with Jane Ostler

2/6/2019
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Kantar’s global head of media and digital reveals the stark differences in generational attitudes towards brands and advertising and what brands need to know to better connect. For any questions, or suggestions, please contact us.

Duration:00:05:45