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Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.
More Information

Location:

Australia

Description:

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

Language:

English


Episodes

Episode #4 – The secrets to gaining brand trust with Sarah King

3/18/2019
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In this era of fake news and low levels of trusts, kantar’s global head of brand Sarah King reveals the three i’s of trust and what brands can do to regain the trust of their consumers. Find out about how we can help you with your brand in this brave new world.

Duration:00:05:05

Episode #3 – Getting into the mind of neuroscience with Deepak Varma

3/3/2019
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Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems operating in the brain functions and reveals why understanding and utilising the tools of neuroscience is so powerful when it comes to marketing effectiveness. Find out about how neuroscience can help your brand. Haydn Northover

Duration:00:06:50

Episode # 2 – The importance of gender portrayal in advertising and media with Mark Henning

2/19/2019
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Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marketers need to know about gender portrayal when creating their advertising and media campaigns to better connect with both sexes. Find out more about this topic here. And check out Kantar's Winning With Women insights too.

Duration:00:07:42

Episode # 1 – Getting inside the minds of generations with Jane Ostler

2/6/2019
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Kantar’s global head of media and digital reveals the stark differences in generational attitudes towards brands and advertising and what brands need to know to better connect. For any questions, or suggestions, please contact us.

Duration:00:05:45