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Bring the Real

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Bring the Real explores consumer interactions in the new age of experience. Produced by IDL Worldwide, a consumer experience agency, we discuss the changing landscape of brand marketing with host Bryan Laing and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.

Bring the Real explores consumer interactions in the new age of experience. Produced by IDL Worldwide, a consumer experience agency, we discuss the changing landscape of brand marketing with host Bryan Laing and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.
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Location:

United States

Description:

Bring the Real explores consumer interactions in the new age of experience. Produced by IDL Worldwide, a consumer experience agency, we discuss the changing landscape of brand marketing with host Bryan Laing and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.

Language:

English


Episodes

Ep. 14: The Power of the Seeding Kit

7/18/2018
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Part of our Trends series, IDLer Bryan Humphreys talks seeding kits as the medium of the moment in brand marketing. A well placed seeding kit harnesses the power of social media to create a sense of exclusivity and excite a set of target consumers via an influencer who has an authentic, credible connection to a brand. A viral “unboxing” post by an influencer has the power to seed a product story to a massive yet targeted group of consumers, often at a lower price tag and with higher impact...

Duration:00:23:25

Ep. 13: Bartop Banter

6/27/2018
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This week, we drop a line into a candid conversation between IDLers over beers at our favorite local PDX watering hole, The Big Legrowlski. You'll get a rough cut of chatter as we riff on PR stunts like IHOP's recent temporary name change to IHOB and the trend of social media personalities and celebrities as brand ambassadors. References: IHOb:http://fortune.com/2018/06/11/ihop-ihob-name-meaning/ Fyre Festival:...

Duration:00:27:09

Ep. 12: A Conversation with Liz Valentine, CEO of Swift

6/13/2018
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In this episode, we are joined by special guest Liz Valentine, CEO & co-founder of Swift, a powerhouse creative agency in Portland, OR. We ask Liz what it means to be a woman in a traditionally male-dominated industry, and how that has played out both in her own career and as a business owner. Liz shares the story behind her company, and we talk digital brand marketing in an increasingly social era. Featured...

Duration:00:27:29

Ep. 11: Turning the Tables

5/16/2018
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This week, our guest of honor is none other than host Bryan Laing. We’re turning the tables on the man behind the mic and gaining insight into his background, passion as a winemaker, and lessons learned in business. There’s plenty of juicy brand marketing talk with ad hoc hosts Alex Vera and Pete Beck, and a good dose of tangents on chocolate, sports, and of course, wine.

Duration:00:35:09

Ep 10: Innovation in Technology at Retail

5/2/2018
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Guest Anne Marie Stephen from the Retail Innovation Lounge joins us in a conversation rooted in retail technology. We cover the trends and hot topics like AR & VR, talk about how luxury retail has changed, and how brands and retailers can integrate seamless technology into their consumer experiences. Most importantly, we discuss the rapidly shifting industry and how brands have to adapt when it comes to the old measurements of data and ROI.

Duration:00:37:25

Ep. 9: Why Digital & Physical Aren't at War

4/18/2018
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Consumers feel empowered on their own time, where they have the best experience. Thus, they reward brands for accessibility & quality. This means telling a rich story digitally, layering it atop dynamic physical moments. Both are platforms to better understand the consumer & interests. Upping their physical game means flexibility, change, & immersion – aka digital solutions.

Duration:00:28:07

Ep. 08: Influencer Marketing in Fashion

4/4/2018
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This week in our Trends series, we dissect one of today’s biggest trends in brand marketing – influencer marketing. Joined by branding, PR & fashion influencer expert Alexandra Basch, we discuss the world of social influencers of fashion in the hub of it all - LA. We cover topics like how brands identify the right influencers, the best friend effect, the cost of influencer marketing, sponsored vs. organic content, and what’s behind the emerging phenomenon of micro-influencers.

Duration:00:25:29

Ep. 06: SXSW Recap Part 1

3/21/2018
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Podcasting from the IDL house in Austin, host Bryan Laing is joined by IDLers Sonya Klinger & Sarah Pletka as they talk highlights and trends in experiential brand marketing at SXSW 2018.

Duration:00:19:49

Ep. 07: SXSW Recap Part 2

3/21/2018
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Podcasting from the IDL house in Austin, host Bryan Laing is joined by IDLers Bryan Humphreys, David Rocco, Scott Girard and Clark Johnson as they talk highlights and trends in experiential brand marketing at SXSW 2018.

Duration:00:25:54

Ep. 5: How Brands Inspire Cult Movements

3/7/2018
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In recent years, forward thinking disruptors have re-calibrated spend to create premium, bespoke experiences to garner global impressions. Pete dissects why established brands have such a difficult time staying ahead, and how the cult waves of Nike, Glossier, and Whole30 have driven market shifts.

Duration:00:30:27

Ep. 4: Integrating Tech for Memorable Experiences

2/21/2018
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Entrepreneur Bryan Meszaros started an agency out of his basement, which currently creates highly interactive experiential campaigns for global brands. He shares his thoughts on what’s becoming the focal point of the industry, and how to leverage that to resonate and educate users to build a brand with emotional and educational reach.

Duration:00:36:56

Ep. 3: Authenticity in Design

2/6/2018
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For brands, expressing an authentic message in a content polluted world requires careful, thoughtful design. Guest Bryan Boul discusses the challenge of creating authentic designs for products with little personal connection, and the no-brainer authentic expression that came through for his design of a man-cave pop-up for Persol. Our perception of authenticity is constantly changing, and it only gets harder to fake it.

Duration:00:26:39

Ep. 2: #RetailDoneRight

2/6/2018
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An industry expert with high-impact global brands, Jeff Fisher drops some knowledge on tailoring accessible experiences for your target consumer. Our discussion dissects how to energize customers, maintain emotion, and tell a story through interactions within a space.

Duration:00:42:59

Ep. 1: Designing for Today's Consumer Experience

2/6/2018
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Critically consider personal shopping experiences. It’s a brand’s job to identify their message & deliver it, communicated through design. Designers must understand the motivation of the brand & keep a pulse on consumer interests. This is best achieved through an experiential lens firsthand. Today's consumers resonate with stories that aren’t pushy - where they can control the journey.

Duration:00:22:43