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Build Your Salon with Phil Jackson

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Getting More Done

Busy and overwhelmed is a default state for many of us and it actually hinders us from getting more of the important work done. Have you ever dreamt of doing less work but still winning in life? It is possible and it can happen if you focus only on the real priorities in your life. When you're feeling overwhelmed you become unreasonable. Additionally, it makes you deal with stress in an unhealthy way. You yell at your kids, get in a fight with your partner and you get wound up easily. The...


Are your salon services too cheap?

What happens when you realise that your charging for services that are just too cheap? A lot of salon businesses have salon pricing that isn't making them enough profit to grow their business. Time and again, I've been getting coaching questions on what salon owners can do about their pricing. These salon owners are scared that their customers are price sensitive and will stop doing business with them. Most new salon businesses will always have this kind of 'marketing tactic' - to price...


5 point health check for your salon website

I've had a rough week. My salon website was hacked. So of course step 1 is to have a nose around - see what everyone else is doing. I've been shocked! So many salon owners are neglecting their websites. I know we're all getting so much from social media, but I think this is shortsighted. Take a look at your own website and bear in mind my 5 key points . . .


How to Steal a GREAT idea

OK, I probably don't mean 'steal'. Borrow, take inspiration from, whatever you want to call it. Taking ideas from other businesses can be a shortcut to increasing your salon's success. In this episode, I give you a few ideas on what may be better places to look for that inspiration.


Are salon memberships right for you?

I've had a salon membership scheme in my own salon for nearly four years. I've been helping other salon owners with their own schemes too because I truly believe they make great business sense. You can find out more about the Salon Membership Masterplan here:


Who is the boss in YOUR salon?

Salon life is TOUGH - but I think a lot of salon owners and salon managers are making life a lot tougher for themselves by being pushed away from the strategy they have carefully crafted. I'm all for being flexible in business, but I think these salons are being swayed too easily - sometimes by just one or two clients. My first EVER live event is 17th September in London. Book here!


47. If you own a salon, pay yourself properly!

How can you expect to enjoy long-term salon success if you're not paying yourself properly? Disclaimer: I do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I do not offer any legal, medical, tax or other professional advice. Do not make any decisions based on any information presented in this broadcast without understanding that making any change in your business or personal life is accompanied by the risk of...


Sell MORE in Your Salon

Hello and welcome, today we’re going to tear apart your sales technique and put it back together hopefully in a way which is going to help you improve your results for yourself and your Salon. I am happy to point out some areas where I see Salon Managers and Owners going wrong. The first part of this video is brilliant content for you and your team as well. We’re going to talk about a better way to sell when we’re in the Salon. The second part of the video is how we apply that when we’re...


45. The most important measure for salon success

The free cheat sheet is here: Hello and welcome, and it’s that time of the year again. I thought it was good timing for me to share what I think is the one most important measure for measuring the success of a member of your team. The one measure that I’m going to share with you today that I think is vital, is called utilisation. Essentially how busy one member of your team is. Some Salon coaches around the world, will say that the average bill is the most important...


44. Do you even deserve success?

That sense of entitlement - you know: the one we judge others on so harshly. When we call them lazy, unambitious, disloyal, irresponsible. Sometimes we just need a mirror. Falling into a sense of entitlement is easier than you think, spreads like a virus and is poisonous to your success.


Commit fully and ignore your friends!

Poor old Molly Malone. Dragging her wheelbarrow around Dublin and shouting herself hoarse, only to die with a fever. Is she remembered for her shellfish entrepreneurial skills? Nope. She's commemorated with a saucy statue and is known locally as The Tart with the Cart. I was laid up in Dublin with tonsillitis this week. Possibly the most sober tourist the city has ever seen. Luckily the accompanying fever never carried me away, but I got to thinking: what do I need to so to get my own...


Get MORE from your salon accountant

Get MORE from your salon accountant by Phil Jackson from


41. Salon recruitment 101

I’m going to start today with a little bit of a marketing lesson for you, and it’s going to sound obvious, but bear with me, there is a message which is relevant to recruitment in the Salon Industry coming up very soon. The message that I have for you around marketing is that the less work you need to do, the more likely your marketing is to be effective. So, there are industries which are hard work to market; the not obvious industries, and then the obvious industries. Let me explain the...


40. The ONLY opinion that matters is from your customer

40. The ONLY opinion that matters is from your customer by Phil Jackson from


39. Network your way to salon success

Hello and Welcome, and today I’m here to tell you that you need to concentrate on building your networks. Now networking can come across as slightly intimidating, particularly if you’re in the Hair and Beauty Industry, we seem to have a small confidence crisis. I’ve done lots of networking over the last few years, once you get past the very detail of what we do, we all have the same problems. I think there are three ways we should be building our networks for three very different reasons: We...


38. For your salon to survive you need to CHANGE

YOUR COPY of my book - pay SHIPPING ONLY here: Hello and Welcome, and today I’m going to start with an apology because this is a subject that I’m really passionate about and I get really, really frustrated about and I’m talking about change in our Industry, and I think as an Industry we are really bad at bringing about and steering change. If you strip out all of the change that’s been imposed on us the way that we do business as Hair and Beauty...


37. Thinking of SELLING your salon?

Today I want us to learn the hard lessons from some people that have struggled to sell their Salon business. For lots of us it’s part of our long term goal to be able to put the Salon up for sale and retire on the proceeds or get the Salon to the stage where it’s running itself, and live of the profits for the rest of our dotage. What we need to understand is exactly what people are buying when they buy your business. Multiple of profit or a multiple of your turnover - that doesn’t really...


36. Who is in control in YOUR salon

How do you feel when you think about your Salon and your Salon team, when you think about your week ahead? Are you excited and motivated, or is there a part of you which is a little bit fearful, or anxious about the week ahead? I’ve had my own Salon for fifteen years now, and on three separate occasions I have been guilty of allowing my team to hold me hostage. There are some warning signs if you get into the stage of what I call the more, more, more decease then you are probably being held...


35. How to get MORE from your salon suppliers

Hello and Welcome. Do you ever get frustrated with the relationship that you have with your suppliers, manufacturers and their representatives when they come into your Salon. I think it’s an under-utilised relationship and they could be adding value to a lot of businesses in a lot of different ways. So let’s get stuck in, five ways your rep could be helping you more: Free training – if a rep comes in and they have a new product that they would like you to stock, I always ask the rep to come...


34. Slow down and honour your craft

Hello and welcome, actually this week it’s Hola y bienvenido because I’m speaking to you today, very early in the morning before it gets too hot, on my roof terrace in my new house in Spain. This week my message to you is that I’d like you to slow down, take a bit more time. I’ve seen a very distressing trend in Salons over the last few years and we’re getting addicted to express services, we’re getting addicted to these little nuggets of service that we’re passing onto clients at a very low...