EDGE

Business & Economics Podcasts

EDGE gives business owners the edge to win in business and life with authentic, unscripted conversations with guests who share their playbook, stories, lessons learned, reveal how they've achieved success, peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook to achieve health, wealth and happiness.

EDGE gives business owners the edge to win in business and life with authentic, unscripted conversations with guests who share their playbook, stories, lessons learned, reveal how they've achieved success, peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook to achieve health, wealth and happiness.

Location:

United States

Genres:

Business & Economics Podcasts

Description:

Twitter:

@BrandonCWhite

Language:

English

Contact:

4154291229

Website:

https://brandoncwhite.com/

Email:

b@brandoncwhite.com

Episodes

This 14 Year Old Has Already Written 17 Full Length Novels with Author Shanti Hershenson | Ep. 344

6/30/2022

Shanti drops tons of writing tips for fellow and aspiring authors and we talk how she got started writing. About Shanti Hershenson Shanti Hershenson’s first two novellas were published when she was in the sixth grade, although her writing journey started long before then. Ever since she could hold a pencil, marker, or crayon, she was creating stories. They started from pictures, mere scribbles, and eventually, turned into captivating tales. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200...

Duration:01:04:25

401k Part 7: Advanced Profit Sharing 401k Techniques for Successful Entrepreneurs with Matt Ruttenberg | Ep. 342

6/28/2022

We discuss how to implement advanced profit sharing techniques for your company's 401k plan that will allow you to save a lot of money. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their...

Duration:00:09:15

Canada Bill C-11 Could Cut Off Access to Canadian Consumers and Limit Canadian Companies with Daniel Jenkins | Ep. 340

6/25/2022

We talk about how Canada's Bill C-11 could limit outside access to Canada's consumers and even limit companies in Canada from reaching people in Canada. All this controlled by the government. About Canada's Bill C-11 On February 2, 2022, the Government of Canada introduced Bill C-11, referred to as the Online Streaming Act (Bill). The Bill, which seeks to amend Canada's Broadcasting Act (Act), aims to modernize Canada’s broadcasting framework, notably by empowering the Canadian...

Duration:01:18:59

News, Weather and Winning 7 Emmy Awards with Roberta Gonzales Part 2 | Ep. 339

6/23/2022

Part 2 of a special in-studio discussion with Roberta about current events, her life, career spanning over three decades in the television and radio business where she has won many awards including 7 Emmy Awards, and what it was like leaving broadcasting to start her own production company. About Roberta Gonzales Roberta got her start in broadcasting as disc jockey in San Diego and went on to be a fixture on nightly TV in the San Francisco Bay Area as the Weather Anchor on KPIX 5 for...

Duration:01:21:25

News, Weather and Winning 7 Emmy Awards with Roberta Gonzales Part 1 | Ep. 338

6/22/2022

A special in-studio discussion with Roberta about current events, her life, career spanning over three decades in the television and radio business where she has won many awards including 7 Emmy Awards, and what it was like leaving broadcasting to start her own production company. About Roberta Gonzales Roberta got her start in broadcasting as disc jockey in San Diego and went on to be a fixture on nightly TV in the San Francisco Bay Area as the Weather Anchor on KPIX 5 for twenty one...

Duration:01:25:36

401k Part 6: Mega Backdoor Roth 401k Strategy for Highly Successful Entrepreneurs with Matt Ruttenberg | Ep. 337

6/21/2022

Learn about the Mega Backdoor 401k, how to implement them in your company and save big...tax free. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings. Get Matt's help...

Duration:00:07:13

U.S. Manufacturing with Jason Azevedo General Partner of Manufacturing Revitalization Corporation of America | Ep 336

6/20/2022

Jason is on a mission to revitalize manufacturing in the United States and has discovered how to do it. He shares his story of making products in the US and what he and his team are doing to help other companies be made in America. About Jason Azevedo Jason has had his heart in business development since an early age, starting a very successful apparel company that grew from humble garage beginnings to annual gross billings of over a million dollars. In 2009, Jason co-founded Advoque,...

Duration:01:28:50

Triple Bottom Line, B Corporations and Purposeful Companies with Danielle Jenkins CEO of Domestic Divas Cleaning Co. | Ep. 335

6/20/2022

We talk about triple bottom line companies now being called purposeful companies. Brandon talks about his experience being one of the first B Corporations in the US and Danielle about how Domestic Diva's Cleaning Co. fulfills a triple bottom line. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run companies doing several million in revenue each year. We talk about what's working,...

Duration:00:43:27

Strengthening the Dental Industry by Straightening Teeth with Dr. Ingrid Murra Founder/CEO of Two Front | Ep. 334

6/16/2022

Dr. Murra shares her journey how she's revolutionizing the dental industry by connecting top orthodontists to dental offices and providing orthodontists with the tools to run modern, clear aligner practices from unused office space at dental offices. Not only do doctors make more money, but customers save as well! About Dr. Ingrid Murra Dr. Murra, DDS, MMSc is a Harvard-trained orthodontist and the founder and CEO of Two Front, the collaborative care platform connecting dentists and...

Duration:00:59:38

Consumer Packaged Goods Industry with Ryan Lewendon Partner at Giannuzzi Lewendon | Ep. 333

6/15/2022

Ryan was the attorney for Vitamin Water in its early days and was with the company all the way through it's sale to Coke for over $4 billion. We talk about the VitaminWater story along with others he's worked with in the CPG industry. Ryan's firms has worked with hundreds of other consumer product companies including Glaceau (creator of VitaminWater and SmartWater), Pirate’s Booty, Pretzel Crisps, Vita Coco, Siggi’s, WTRMLN WTR, Mamma Chia, Sir Kensington’s, Hint, Califia Farms, Krave,...

Duration:01:02:22

SaaS Accounting and Finance with Anthony Nitsos Founder of SaaS Gurus| Ep. 331

6/13/2022

Learn how to set up your SaaS or any Membership Company finance and accounting correctly from the start to save you potentiall millions in the event you sell your company. About Anthony Nitsos Anthony founded SaaS Gurus after years of experience building B2B SaaS finance and admin ecosystems for many companies including Duo Security (exit to Cisco $2.35Bn), LLamasoft (exit to Coupa $1.5Bn), and 10+ other start-ups. The deepest pain point he addresses is setting everything up properly the...

Duration:01:19:56

Are Entrepreneurs Born or Made? Here's What Science Says with Danielle Jenkins | Ep. 330

6/12/2022

Are entrepreneurs born or made? Danielle take a look at what the science says and what we think. You decide. Write in and let us know what you think. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run companies doing several million in revenue each year with over fifty employees. We talk about what's working, what's not, what software and systems we use, sales and marketing, our own...

Duration:00:54:50

Venture Capital with Nicholas Brathwaite Founding Managing Partner at Celesta Capital | Ep. 329

6/9/2022

Nic and I talk about the state of venture capital (VC), what types of startups should seek VC funding, when a company should look to raise venture capital, what is a true "value added" investor, come case studies and more on startups and venture capital. About Nicholas Brathwaite Nic Brathwaite is Founding Managing Partner at Celesta Capital, a deep tech venture capital firm. He has over 25 years developing technology and building tech businesses. Nicholas is also co-founder and partner of...

Duration:01:18:45

How I Built the First Talent Marketplace for Hiring Freelance Salespeople with Lavie Popack CEO of Overpass | Ep. 328

6/8/2022

You'll come away from the episode with great information on where to find and hire a sales team. Learn how Overpass was founded from solving a problem Lavie was having with his other business. A great lesson that sometimes there's a business opportunity sitting inside your existing company that is worth spinning out to help others solve the same problem you're experiencing in your business. About Lavie Popack Lavie Popack is the founder and CEO of Overpass, the nation’s first vertical...

Duration:00:58:06

401k Part 4 - How to stop getting 401k refund checks | Ep.327

6/7/2022

It might sound like a good thing to get a refund check, but not from your 401k company program. A refund check means that money gets taxed and doesn't grow tax free. Matt explains how to fix that. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about...

Duration:00:10:33

How I Built a Company that Makes Building Financial Models Easier for Startups with Rami Essaid CEO of Finmark | Ep. 326

6/6/2022

Rami talks about how a financial modeling mistake in his last company cost him millions and lead to the idea to make financial modeling easier and more reliable for startups. About Rami Essaid Rami Essaid is the founder and CEO of Finmark, a YC-backed startup that aims to make financial modeling easy for startups. He was previously Founder and CEO of security startup Distil Networks that he later sold to Imperva Networks. He has an innate passion for startups and helping entrepreneurs...

Duration:01:15:18

Marketing Hacks Used by AirBnB, Reddit, Tinder, Amazon, Salesforce, Puma and Us with Danielle Jenkins | Ep.325

6/3/2022

Traditional marketing doesn't always get you a competitive advantage, especially when you're going against Fortune 500 companies that have big budgets. We break down the marketing hacks that came from unconventional marketing thinking that we've used as well as companies like AirBnB, Reddit, Tinder, Amazon, Salesforce, and Puma. Listen and and see what you think. If you have a hack you'd like to share please drop us a line at our website so we can share it with listeners. About the...

Duration:01:20:33

How I Built a Company that Makes the Fastest Bicycle Wheels on the Planet with Martin Crotty Founder of Princeton Carbon Works | Ep. 324

6/2/2022

Marty is an accidental entrepreneur, hell bent on making the fastest bicycle wheels imaginable, of all things. This is a story about how an idea, a great product, and a global pandemic resulted in a flourishing global business on track to become an industry leader. About Martin Crotty Marty is the Head Coach of Men's Lightweight Rowing at Princeton University, a member of the 1996 and 1998 national champion Princeton heavyweight varsity eights, former member of the US National Rowing Team,...

Duration:01:33:58

Building a Great Sales Team with Lance Tyson of Tyson Group | Ep 323

6/1/2022

Lance explains how to build a great sales team and what mistakes business owners commonly make when hiring sales people. About Lance Tyson #1 Wall Street Journal and USA Today Bestselling Author and industry leader, Lance Tyson, is the President and CEO of Tyson Group. Tyson Group is an award-winning, high-performance sales training and consulting firm. With more than thirty years focused on sales training and consulting for some of the biggest brands in the world such as the Dallas...

Duration:01:01:48

401k Part 3: Controlled Groups. When you must to include your other companies with Matt Ruttenberg | Ep. 322

5/31/2022

We talk about why control groups are important to understand when you are setting up your company's 401k plan and how to set up your 401k plan correctly. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize...

Duration:00:13:58