Business Buffet

The dream of the world-wide-web was very inexpensive business marketing opportunities. History being the best teacher, that vision didn’t really pan out. Instead, good old fashion hard work still holds true. However, in 1984 Jay Conrad took the business world by storm with his Guerrilla Marketing book. Over the last 35 years, the ideas of Guerrilla Marketing have been tried in the digital world, some efforts more successful than others. Today’s podcast explores Guerrilla Marketing in the...

Sometimes the best time to hit the market is at good enough. This could be your product or service development or the marketing campaign to promote your business. The important thing to consider is getting to market and gaining valuable real world feed back.

Business is impacted by our personal emotional wellbeing, but we don’t look at emotional wellness as a business improvement activity. Sure we take vacations, but usually to recharge from the draining effects of business...what about vacation (type) breaks to improve business operation?

Are you making doing business with you difficult? Do your customers have to jump through hoops just to pay you for your services? Sometimes it is the little things that matter most. In this episode, Ed & Phil explore ways we make consumer friction hard on our business.

When starting a business or just rolling out a new service/product offering, you’ll be faced with this question. Should you brand the offering or not? In today's podcast we discuss small business options.

Your business is not limited by customer available, but by time to service the clients and prospects. Learning to identify the black-holes of time will save your business time and increase revenue. Ed & Phil share stories and discuss ideas of using the power of NO to better manage your limited business time.

Is your business giving good customer service? Ed & Phil discuss good and bad examples of customer service and highlight things small business people should consider when training their employees.

All too often business owners who network use their 60 second elevator speech to verbally vomit on the people in the room. Ed & Phil discuss horror stories and ways to better communicate your business offering.

In sales, is it better to sell what the customer thinks they want or what you know they need? Ed & Phil discuss their thoughts & share stories on the idea.