Business Growth Hacks

Today, we're joined by the incredible Jennifer Sutton, a three-time founder and four-time mom, who’s been shaping healthier, sustainable brands for years. Jennifer's journey from founding Bright Marketing, a multi-year, billion-dollar agency, to creating Orange WIP, a media company dedicated to supporting founders, is nothing short of inspiring. Join us as Jennifer demystifies the often-confusing worlds of branding, marketing, and advertising. With her vast experience and keen insights, she breaks down why understanding consumer behavior is the key to successful marketing. Whether you're an entrepreneur looking to refine your brand or a business owner aiming to amplify your message, Jennifer’s expertise will guide you through the essential steps to elevate your business strategy. Get ready to take notes—this episode is a treasure trove of actionable advice! Key Points: Meet Jennifer Sutton [00:27] - Get to know this powerhouse founder and marketing expert. Consumer Behavior's Importance [01:14] - Why understanding consumer behavior is the cornerstone of effective marketing. Defining the Differences [01:36] - Branding vs. Marketing vs. Advertising: Clear up the confusion and learn their distinct roles. The Heart of Branding [03:07] - Discovering and addressing your audience’s pain points. Crafting Your Marketing Framework [05:17] - Ensuring your brand message is consistent and compelling. Strategic Advertising [06:50] - How to prioritize and place your message for maximum impact. Smart Marketing Spending [08:34] - Balancing budget, expectations, and results. Synergy in Strategy [09:56] - Working backward from your goals to create a cohesive strategy. Connect with Jennifer [10:25] - Learn how to dive deeper into her insights and expertise through Bright Marketing and Hello Chaos. Quotable Moments: [02:15] - "Branding is really figuring out what your message is, your positioning, and making sure it is meaningful, relevant, and unique." - Jennifer Sutton [07:11] - "Advertising becomes really easy because you've done all the hard work to determine where you need to be found, seen, and heard." - Jennifer Sutton Links Mentioned: https://www.gobrightnow.comhttps://www.hellochaos.comhttps://www.linkedin.com/in/jenniferjsuttonhttps://www.beefymarketing.comhttps://trustyourwingman.com Thank you for tuning into this episode of the Business Growth Hacks Podcast! If Jennifer’s insights left you inspired and hungry for more, don’t forget to subscribe, rate, and review us wherever you listen to podcasts. For daily marketing tips, follow Beefy Marketing on Facebook, Instagram, and YouTube at Beefy Marketing. Until next time, keep hustling and growing your business!

Today's episode is all about tackling a common challenge many leaders face: stage fright. We know it's super scary, but we're here to explore how you can use podcasts as a training ground to overcome this fear and become a motivating CEO. Stick around and learn how podcasts can help you build confidence and captivate any audience. In this episode, we dive into why stage fright affects so many people, including seasoned CEOs. We discuss how podcasting offers a low-pressure environment to practice public speaking, build your personal brand, and develop essential communication skills. We also share practical steps to get started with podcasting and highlight inspiring real-life examples of leaders who have overcome their fear of public speaking through podcasts. Key Points: - [0:00] - Introduction to the episode and the importance of overcoming stage fright. - [1:03] - Why stage fright is a common issue, even for CEOs. - [2:11] - Using podcasts as a training ground to build confidence. - [2:30] - Key steps to get started with podcasting, from choosing a topic to recording regularly. - [3:46] - The benefits of podcasting for building communication skills and self-assurance. - [4:27] - Encouragement to start small, even as a guest on other podcasts. - [5:02] - Real-life examples of leaders who have used podcasts to hone their speaking skills. - [5:26] - Practical tips for starting your podcast journey, including equipment and recording environment. - [7:32] - The importance of authenticity and connection in podcasting. - [8:11] - Closing remarks and a reminder to have fun with podcasting. Links Mentioned: https://trustyourwingman.comhttps://www.beefymarketing.comhttps://www.audacityteam.org/https://www.adobe.com/products/audition.htmlhttps://www.apple.com/mac/garageband Thank you for tuning into today's episode of Business Growth Hacks. If you found this episode helpful, don't forget to subscribe and leave us a review. We'd love to hear about your podcasting journey and how it's helping you overcome stage fright. Drop us a line athttps://www.businessgrowthhacks.com. Until next time, keep podcasting and growing your confidence! Be sure to follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Visit our website to take your business to the next level.

Todays episode features Katie Smith, a dynamic marketing force and the queen of the customer journey. Katie's unique blend of adventure and marketing prowess has redefined B2B marketing, and she’s here to share her insights on navigating the complex world of customer journeys. We'll explore the critical phases of the customer journey map, explore the psychology behind consumer decisions, and discuss the importance of data in crafting effective marketing strategies. Don't miss out on this engaging conversation that promises to transform how you approach your customer interactions. Key Points: [00:00] - Introduction to Katie Smith, the Queen of the Customer Journey [01:06] - Understanding the basics of the customer journey map [03:19] - The psychology behind the customer journey and decision-making [04:13] - Identifying the crucial phases in an effective customer journey [05:48] - The importance of the awareness and delight stages [07:14] - Keeping customer journey processes simple and data-driven [08:49] - Insights from sales and customer experience teams [09:26] - Adapting to customer behaviors and meeting their needs Links Mentioned: http://www.followthewildpath.comhttp://www.businessgrowthhacks.comhttp://www.beefymarketing.comhttps://www.facebook.com/BeefyMarketinghttps://www.instagram.com/beefymarketinghttps://www.youtube.com/c/BeefyMarketing Thank you for tuning into this episode of the Business Growth Hacks Podcast! If you found today's discussion helpful, make sure to rate, follow, share, and review our podcast. Until next time, keep growing your business!

In today's episode, we have the privilege of chatting with Michael Levin, a New York Times bestselling author who has been involved in over 1,000 books as a writer, ghostwriter, editor, or consultant. Michael shares his incredible journey in the world of ghostwriting, offering invaluable insights into thought leadership and the creative process behind writing for different voices and audiences. Whether you're an aspiring author or a business leader looking to establish yourself as a thought leader, this episode is packed with wisdom and practical advice. He also shares his approach to guiding clients towards the most successful outcomes and the essential questions to ask when choosing a ghostwriter. Plus, Michael drops a game-changing business growth hack that could significantly boost your revenue. Key Points: [0:21] - Introduction to today's sponsor, Wingman, and overview of the episode. [0:39] - Meet Michael Levin, our esteemed guest, and a brief introduction to his prolific career. [1:32] - Michael discusses the unique skills required for ghostwriting and how he developed his craft. [2:51] - The importance of planning a book and understanding the audience's needs. [3:55] - Michael shares a story about guiding a client towards a more effective book idea. [5:37] - The significance of challenging clients to ensure their book achieves their goals. [7:26] - Questions to ask potential ghostwriters to find the right fit for your project. [9:28] - Insights into the pitfalls of generalist ghostwriters and the importance of specialization. [9:43] - Michael's business growth hack: Double your fees to reflect your true value. [10:42] - Closing remarks and where to find more marketing tips and resources. Links Mentioned: https://www.michaellevinwrites.com/https://trustyourwingman.comhttps://www.beefymarketing.com Thank you for tuning in to another insightful episode of Business Growth Hacks. If you enjoyed the conversation, please rate, follow, share, and review our podcast. Stay connected and never miss an episode by subscribing wherever you get your podcasts. For more tips and strategies to elevate your business, follow us on social media and visit our website. Until next time, keep growing!

In this episode, explore a topic that's crucial for every business: planning for disasters. Whether it's a hurricane, a fire, or any unexpected event, being prepared can make or break your business. We discuss why having a robust disaster plan is essential, the steps to create one, and how to ensure your business can weather any storm. Stay tuned for real-life examples and practical tips that will help you safeguard your operations, protect your employees, and maintain business continuity. Key Points: - [00:23] - Introduction to the importance of disaster planning. - [00:47] - Real-world impacts of disasters and the necessity of having a plan. - [01:09] - Key reasons why a disaster plan is critical for business continuity. - [02:00] - Step-by-step guide to conducting a risk assessment and developing a response plan. - [02:31] - Real-life example of disaster preparedness: Unplugging office equipment and managing perishables. - [03:07] - Importance of creating an emergency contact list and evacuation plan. - [03:44] - Ensuring proper insurance coverage and regularly updating policies. - [04:19] - Training employees through regular drills and maintaining clear communication. - [05:00] - Setting up remote workplaces to keep the business running during a disaster. - [05:46] - Real-life examples: Lessons from Hurricane Katrina and the COVID-19 pandemic. - [06:31] - Importance of community partnerships and leveraging local resources. - [07:38] - Final tips: Regularly review and update your disaster plan, involve employees, and engage with the community. Links Mentioned: http://www.businessgrowthhacks.comhttp://www.beefymarketing.comhttps://www.facebook.com/BeefyMarketinghttps://www.instagram.com/beefymarketinghttps://www.youtube.com/c/BeefyMarketing Thanks for tuning in to this episode of Business Growth Hacks. If you found this episode helpful, don't forget to subscribe and leave us a review! We'd love to hear how you're preparing your business for disaster. If you have any questions or topics you'd like us to cover, drop us a line at http://www.businessgrowthhacks.com. Until next time, stay safe and stay prepared.

Welcome back to another episode of the Business Growth Hacks Podcast! In this episode, we plunge into the ever-evolving world of accounting with our guest, Dave Hartley, a CPA who is at the forefront of innovation in his field. Dave shares his insights on the impact of AI on the CPA profession, discussing the ethical and business implications of this technology shift. He explores whether AI will lead to fewer billable hours and how CPAs can adapt their billing models to reflect value rather than time spent. Dave also highlights specific ways AI is transforming tasks within CPA firms, from document summarization to complex tax research, allowing professionals to focus more on analysis and less on mundane tasks. This conversation is packed with thought-provoking questions and practical advice for small business owners and professionals looking to leverage AI in their operations. Key Points: [00:00] - Introduction to Dave Hartley and his background. [01:11] - Exploring the ethical implications of AI on billable hours. [02:17] - The traditional CPA billing model and its potential shift. [03:43] - The impact of AI on CPA firms and billing practices. [05:29] - Specific AI applications in document summarization and tax research. [07:25] - The importance of embracing AI in business. [09:16] - Balancing AI efficiency with human creativity and expertise. [10:41] - How to connect with Dave Hartley and his work. Links Mentioned: - Connect with Dave Hartley on LinkedIn: https://www.linkedin.com/in/davehartley - Anders CPAs and Advisors: https://www.anderscpa.com - Check out Dave's podcast, "But Who's Counting": https://www.anderscpa.com/podcast Thank you for tuning in to another insightful episode of the Business Growth Hacks Podcast. If you enjoyed this episode, please rate, follow, share, and review our podcast. Don't forget to subscribe so you never miss an episode. For more marketing tips and tricks, follow Beefy Marketing on Facebook, Instagram, and YouTube, and visit our website at https://www.beefymarketing.com.

In today's episode, we're having a conversation that's not getting the attention it deserves—brand advocacy. We all know the power of social media in extending the lifespan of ad campaigns, but have you ever thought about leveraging your own circle of influence to create raving fans? We're breaking down what brand advocacy really means and sharing actionable strategies to harness this powerful tool to grow your business and brand. We'll also discuss the startling statistics about consumer behavior and the importance of investing in a structured referral program. Key Points: - [0:22] – Introduction to brand advocacy and its significance in social media and advertising. - [1:05] – Surprising stats: 84% of consumers trust recommendations from friends and family over formal ads. - [2:16] – The gap in most companies' referral programs and why a $50 gift card isn't enough. - [3:40] – Our own journey in creating an effective referral package with customized swag and resources. - [5:13] – Developing a partner resources website for streamlined advocacy efforts. - [7:31] – The undeniable power of word-of-mouth marketing and its impact on customer acquisition costs. - [9:13] – Encouraging a budget for advocacy in your overall marketing strategy. - [10:00] – Easy Advocacy by Agora Pulse: A tool to simplify crafting and sharing social media messages. Links Mentioned: - Easy Advocacy by Agora Pulse: https://www.easy-advocacy.com - Beefy Marketing: https://www.beefymarketing.com Thanks for tuning in to this episode of Business Growth Hacks! If you found value in today's discussion, please subscribe, rate, and review our podcast. Follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Let's take your business to the next level together!

In this episode of the Business Growth Hacks podcast, we sit down with Andy, a renowned leadership coach who is dedicated to helping entrepreneurs and executives reach their full potential. We dive into Andy's fascinating journey from stage actor and theater producer to becoming a transformative leadership coach. Andy shares his insights on the differences between therapy and coaching, how his corporate and entrepreneurial experiences shaped his coaching style, and the impact of effective leadership on business growth. We also discuss the benefits of embracing a nomadic lifestyle and how travel can inspire and educate. Tune in for an engaging conversation that explores the art of leadership, the value of coaching, and practical tips for fostering a positive company culture. Key Points: - [00:00] - Introduction to Andy, a leadership coach for entrepreneurs and executives. - [00:25] - Andy’s approach to leadership and fostering growth in businesses. - [00:47] - Discussing the nomadic lifestyle and its benefits. - [02:07] - Andy's transition from theater producer to leadership coach. - [03:56] - The challenges and rewards of leading within a corporate structure. - [05:14] - The importance of understanding and improving company culture. - [06:14] - Distinguishing between therapy and coaching and their respective roles. - [09:12] - How to support Andy and access his resources. - [10:31] - Closing remarks and a reminder to leave feedback and reviews. Links Mentioned: https://scalingminds.com/bghackshttps://www.linkedin.com/in/andy-hite/https://www.beefymarketing.com If you enjoyed this episode, please share it with a friend and leave us a review! Your feedback helps us improve and ensure we deliver the content you love. Let us know what topics or guests you’d like to hear from next. Follow us on Facebook, Instagram, and YouTube at BP Marketing for more tips and tricks to grow your business. Thanks for listening!

We are thrilled this episode to have Andrea Freeman, the host of the Up Leveled Entrepreneur podcast and owner of Andrea Freeman Consulting. Andrea is a mindful business coach and performance planner who believes that transforming your life is key to transforming your business. We dive into Andrea's fascinating journey from being a public school teacher and chef to becoming a successful business coach and real estate investor. She shares her insights on the importance of mindset in business, discussing how aligning your mindset with your goals can lead to greater joy and success. Tune in to hear Andrea's inspiring story and her tips on leveraging mindset for business growth. Key Points: [0:22] - Introducing Andrea Freeman, host of the Up Leveled Entrepreneur podcast. [1:00] - Andrea's journey: From public school teacher to chef, event planner, and mindful business coach. [2:23] - The importance of joy and self-expression in business. [2:58] - Why mindset matters more than strategy and tactics in business. [5:05] - Andrea's early start in entrepreneurship with a babysitting company at age 12. [7:23] - The transition from private chef to event planning. [9:01] - Owning your true self and thriving in life. [9:20] - How to support Andrea: Her podcast, social media, and new book. Links Mentioned: https://www.andreafreemanconsulting.comhttps://open.spotify.com/show/5lOpKRLmtiWgjGFAjekiEq?si=3c198aa8cc234779https://www.instagram.com/afreeman_instahttps://www.beefymarketing.com/ If you enjoyed this episode, please rate, follow, share, and review the Business Growth Hacks podcast. For more marketing tips and tricks, follow Beefy Marketing on Facebook, Instagram, and YouTube at Beefy Marketing. To take your business to the next level, visit our website at www.beefymarketing.com. Thank you for listening!

In this episode of the Business Growth Hacks podcast, we sit down with Drew Donaldson, founder of Gro-Haus, a company that helps small business owners thrive in the digital world. Drew shares his journey as an entrepreneur and provides valuable insights into the importance of owning your website and the power of content creation. He emphasizes the need for businesses to adapt to modern marketing strategies, from building a strong online presence to utilizing both hard and soft data for informed decision-making. We also discuss practical tools and techniques, such as the use of Loom for video communication and the five whys technique for uncovering root issues in business strategy. Throughout the conversation, we explore how small business owners can leverage digital marketing to achieve significant growth, illustrated by real-life success stories and actionable advice. Key Points: - [00:00] Introduction and welcome to Drew Donaldson of Gro-Haus. - [00:20] Drew shares his background and the importance of owning your website. - [01:08] The power of content creation and organic traffic. - [03:00] The significance of market research and both hard and soft data. - [05:13] How real-life success stories can drive marketing strategies. - [07:02] Using the five whys technique to uncover deeper business issues. - [07:54] Tools like Loom and Hippo Video for effective communication. - [09:05] Wrap-up and how to connect with Drew and Gro-Haus. Links Mentioned: https://www.grohaus.org/ https://www.loom.com https://www.hippovideo.io https://www.appsumo.com Thank you for tuning in to another episode of the Business Growth Hacks Podcast. If you enjoyed this episode, please rate, follow, and share it with your network. For more marketing tips and tricks, follow Beefy Marketing on Facebook, Instagram, and YouTube, and visit our website at http://beefymarketing.com. Catch you next time!

In this episode of the Business Growth Hacks podcast, we dive into the evolution of marketing and sales strategies in the digital age. Join us as we explore the shift from traditional outbound marketing to inbound methodologies that cater to the modern buyer. We discuss personalized marketing, the importance of targeted leads, and the role of websites as 24/7 sales representatives. Plus, we share practical insights on how sales teams can adapt to new technologies and become trusted advisors for their clients. Don't miss this enlightening conversation that could transform your business approach! Key Points: - [0:26] - Evolution of marketing from its inception to the digital age. - [0:49] - Introduction of inbound marketing in 2006 and its impact. - [1:10] - Examples of personalized marketing and its benefits over traditional methods. - [2:23] - The importance of targeted ads and personalized user experiences. - [3:05] - How online profiles influence personalized marketing strategies. - [3:47] - The shift in sales strategies from cold calling to personalized approaches. - [6:24] - Utilizing podcasts as a personalized marketing tool. - [7:04] - Building rapport and becoming a trusted advisor in sales. - [8:06] - The role of modern websites in supporting sales efforts. - [9:07] - Leveraging live chat and chatbots for enhanced customer interaction. Links Mentioned: - https://www.beefymarketing.com BGH is sponsored by Wingman, the ultimate marketing and sales tool for small businesses. Wingman doesn't just offer tools; it provides solutions – AI-driven insights for your marketing campaigns, seamless integration of social media, SMS, and Email Marketing, and responsive Chat Bots to engage your customers 24/7. With Wingman's Missed-Call Text Back feature and expert Review Management, your customer engagement will soar to new heights. Discover the power of an all-in-one tool at TrustYourWingman.com. Thanks for tuning in to another episode of the Business Growth Hacks podcast! If you enjoyed this episode, please rate, follow, share, and review our podcast. For more marketing tips and tricks, follow us on social media. See you next time!

In this episode of the Business Growth Hacks podcast, we discuss he magic of repurposing content to maximize your efforts and reach a wider audience. Join us as we share practical tips and tools for turning a single piece of content into multiple valuable assets. Whether you're struggling to produce fresh material or looking to enhance your content strategy, this episode is packed with actionable insights that can transform your approach. From creating blog posts to social media snippets, podcasts, e-books, and more, we explore the endless possibilities of content repurposing. Don't miss this opportunity to learn how to leverage your existing content and boost your business growth! Key Points: - [0:00] - Introduction and the importance of repurposing content - [0:39] - How Loom can be used for training and feedback - [1:18] - The story of an author who writes books using voice memos - [2:05] - Using Rev for transcription and content creation - [3:57] - Transforming various types of content for different platforms - [4:49] - The power of starting with what you're comfortable with - [6:10] - Generating 20+ pieces of content from a single blog post - [9:19] - Ensuring quality and engagement across all platforms - [10:09] - Business Growth Hack challenge: Repurpose a blog post Links Mentioned: https://www.loom.comhttps://www.rev.comhttps://www.canva.comhttps://www.beefymarekting.com Believe in yourself! You're braver than you think, more talented than you know, and capable of more than you can perceive. If you enjoyed this episode, please rate, follow, share, and review the Business Growth Hacks podcast. Stay connected with us on Facebook, Instagram, and YouTube at Beefy Marketing. For more marketing tips and to take your business to the next level, visit [Beefy Marketing](https://www.beefymarketing.com). Thank you for tuning in!

In this insightful episode of the Business Growth Hacks Podcast, we explore the world of brand tracking and product placement with expert Dominic Artzrouni. Dominic shares a beginner's guide to understanding how product placement works and its significant impact on brand visibility and ROI. Whether you're a small business owner or a marketing professional, this episode is packed with valuable insights that will help you leverage product placement to grow your brand. Tune in to discover the hidden strategies behind successful brand integrations in movies and TV shows, and learn why product placement can offer one of the highest returns on investment. Key Points: - [00:00] Introduction and sponsorship message from Wingmen. - [00:26] Welcoming brand tracking expert Dominic Artzrouni. - [01:06] Dominic explains the importance of brand tracking for small businesses. - [02:12] The basics of product placement and common misconceptions. - [03:34] Real-life examples of product placements in movies and their perceived value. - [04:29] How brands facilitate product placements without direct payments. - [05:31] The role of relationships and logistics in securing product placements. - [06:42] Measuring the ROI of product placements and its high potential value. - [09:00] Comparing product placements to traditional TV commercials. - [10:12] Closing thoughts and where to find more information from Dominic. Links Mentioned: https://www.concave.com https://www.linkedin.com/in/dominic-art-rooney/ https://www.youtube.com/channel/concavebrandtracking https://trustyourwingman.com/ https://www.beefymarketing.com/ BGH is sponsored by Wingman, the ultimate marketing and sales tool for small businesses. Wingman doesn't just offer tools; it provides solutions – AI-driven insights for your marketing campaigns, seamless integration of social media, SMS, and Email Marketing, and responsive Chat Bots to engage your customers 24/7. With Wingman's Missed-Call Text Back feature and expert Review Management, your customer engagement will soar to new heights. Discover the power of an all-in-one tool at TrustYourWingman.com. If you enjoyed this episode, please share it with a friend! Don't forget to subscribe to the Business Growth Hacks Podcast on your favorite platform so you never miss an episode. Thank you for listening, and until next time, keep growing your business!

Welcome back to another episode of the Business Growth Hacks podcast! Today we have an extraordinary guest, Preston Brown. Preston is a dynamic speaker, entrepreneur, and multiple eight-figure business owner who excels in disruptive innovation and scaling companies profitably. In this episode, we dive into Preston's journey from college entrepreneur to a business mogul advising hundreds of CEOs and entrepreneurs. Preston shares powerful insights on the three levels of love and how they apply to business, the paradox of unconditional love, and the importance of giving without expecting reciprocation. He also reveals the ultimate growth hack: how showing authentic, unconditional love can dramatically boost your sales and foster genuine relationships. Preston closes with invaluable advice on investing in yourself and your business, emphasizing the need for mentorship and continuous learning. Don't miss this episode filled with golden nuggets for any aspiring or seasoned entrepreneur! Key Points: - [0:00] - Introduction to Preston Brown, an expert in disruptive innovation and scaling companies. - [1:08] - The three levels of love and their significance in personal and business relationships. - [2:17] - Exploring the paradox of unconditional love and its practical implications. - [4:17] - The transformative power of giving without expecting reciprocation. - [5:20] - Applying unconditional love in business to enhance community and connection. - [6:05] - Preston's five buckets for investment: mindset, business, real estate, tax hedges, and other assets. - [9:18] - The importance of mentorship and continuous learning for business growth. - [10:01] - Final thoughts and call to action from Preston and the hosts. Links Mentioned: - https://prestonbrown.com -https://yourbestlifenow.com - https://www.beefymarketing.com Thanks for tuning in to another episode of the Business Growth Hacks podcast! If you enjoyed this episode, please subscribe, rate, and review our show on your favorite podcast platform. Follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Visit our website at [Beefy Marketing](https://www.beefymarketing.com) to take your business to the next level. Until next time, keep growing!

In this episode of the Business Growth Hacks podcast, John and Andrew continue their discussion on the importance of feedback, focusing on the value of external feedback from consultants and coaches. They explore how external perspectives can provide objective, unbiased insights that drive growth and improvement within a business. Key Points: 1. Value of External Feedback: - External feedback is less personal and more objective, helping businesses see issues they might overlook due to internal biases. - External consultants and coaches bring specialized knowledge and a fresh perspective to the table. 2. Personal Experiences with Coaches: - Andrew shares his positive experiences working with a sales coach. - External coaches can offer tough love and honest feedback, helping to refine strategies and improve performance without personal bias. 3. Benefits of Fractional CMO Services: - Andrew talks about offering fractional Chief Marketing Officer (CMO) services, allowing businesses to access high-level marketing expertise without the full-time salary. - Fractional services provide strategic guidance and help companies use the external CMO as a neutral party to deliver tough feedback to teams. 4. Creating a Feedback-Friendly Environment: - Encouraging open communication through tools like surveys and regular meetings. - Implementing practices such as "show and tell" sessions where team members share their progress, challenges, and achievements. - The concept of "fearless feedback" from Apple's culture, promoting the idea that feedback should be given and received without fear. 5. Practical Tips for Feedback: - Positioning feedback in a way that prepares the receiver and seeks their permission to ensure they are ready to hear it. - Creating an atmosphere where feedback is seen as a tool for growth and not a personal attack. External feedback can significantly enhance business growth by providing objective insights and specialized knowledge. By fostering an environment that values open and fearless feedback, businesses can continuously improve and achieve their goals. Business Growth Hacks is presented by Beefy Marketing, your go-to resource for growing your small business. Looking to boost your business's online presence, streamline your marketing efforts, or simply want expert advice on scaling up? Beefy Marketing has got you covered. Visit BeefyMarketing.com today and discover how they can help take your business to the next level.

In this episode of the Business Growth Hacks podcast, John and Andrew get into the vital role of feedback in personal and professional development. They discuss how both giving and receiving feedback can drive growth, improve performance, and build a stronger team culture. Key Points: 1. Importance of Feedback: - Feedback is crucial for growth, acting as a mirror to reflect actions and decisions. - Constructive criticism helps identify areas for improvement, pushing individuals and teams to the next level. 2. Types of Feedback: - Positive Feedback: Reinforces good practices and boosts morale. - Constructive Feedback: Provides specific, actionable insights to correct or enhance performance. 3. Giving Feedback: - Use Specificity: Focus on specific behaviors and outcomes rather than general or personal comments. - Methods: - Sandwich Method: Place the constructive feedback between two positive comments. - SBI Method: Address the Situation, Behavior, and Impact to clearly communicate issues without personal attacks. 4. Receiving Feedback: - Stay Open and Receptive: Avoid defensiveness to truly benefit from feedback. - Embrace Constructive Criticism: View feedback as an opportunity for growth rather than a personal attack. - Regular Feedback Culture: Foster an environment where feedback is routine and normalized to ease its acceptance. 5. Practical Examples: - The hosts share real-life stories, such as dealing with feedback about body odor in a professional manner, highlighting the importance of timing and setting in delivering feedback effectively. Links Mentioned: - http://www.beefymarketing.com

Welcome back to another episode of the Business Growth Hacks podcast! In today's episode, we art talking about the art of effective marketing with our special guest, Orsolya Herbein, partner at Brand3. Orsolya shares her expertise on how businesses can avoid wasting up to 80% of their marketing budget by having a clear message and image. She provides actionable strategies for business owners to rethink their marketing approach, focusing on the importance of defining your ideal customer and understanding what they value. If you're looking to stop wasting time and money and accelerate your business growth, this episode is packed with valuable insights and practical tips. KEY POINTS: - [0:21] - Introduction of our guest, Orsolya Herbein, and the importance of a clear marketing message. - [1:29] - The first step for business owners: defining your ideal customer and what they value. - [2:42] - Common mistakes businesses make in their marketing approach, using the example of a landscaping company. - [5:03] - The significance of clarity in branding and how to engage your audience effectively. - [6:10] - Real-life branding examples and the impact of understanding customer values. - [7:17] - How to communicate your brand’s promise without diluting your message. - [9:22] - Where to find Orsolya online and how to get in touch for further insights. LINKS MENTIONED: Thank you for tuning in to this episode of the Business Growth Hacks podcast. Don't forget to subscribe wherever you get your podcasts so you never miss an episode. For more marketing tips and tricks, follow Beefy Marketing on Facebook, Instagram, and YouTube at @BeefyMarketing. To take your business to the next level, visit our website at www.beefymarketing.com.

Welcome back to another episode of the Business Growth Hacks podcast! In this episode, we dive into the journey of a highly successful law firm owner, Allison Williams, who transformed her practice into a multimillion-dollar business in just three and a half years. Allison shares her inspiring story, from the challenges of starting a law firm with a partner to ultimately running a thriving solo practice. We explore her secrets to success, the importance of seeking help, and the pivotal moments that shaped her career. Allison also discusses her transition into a business coaching role, where she now helps other lawyers achieve similar success. She opens up about the trials of entrepreneurship, the importance of balancing work and personal life, and the strategies that led her to numerous accolades, including the Law Firm 500 award and a Stevie Award nomination. This episode is packed with valuable insights for business owners, especially those in the legal field. Key Points: - [00:00] - Introduction to the episode and welcoming Allison. - [00:40] - Allison's journey from starting her law firm to winning prestigious awards. - [01:20] - Challenges of transitioning from running a practice to running a business. - [02:00] - The wake-up call that changed Allison’s approach to work and life. - [03:18] - The importance of seeking expert help and coaching. - [05:14] - Handling the split with her business partner and moving forward. - [09:52] - Allison’s advice for other entrepreneurs and lawyers. - [10:09] - Promoting her upcoming retreat, Marketing for the Master. Links Mentioned: https://lawfirmmentor.nethttps://lawfirmmentor.net/marketing-for-the-masterhttps://facebook.com/beefymarketinghttps://instagram.com/beefymarketinghttps://youtube.com/beefymarketing Thank you for tuning in to another episode of the Business Growth Hacks podcast! If you enjoyed this episode, please rate, follow, share, and review our podcast. Don’t miss out on our future episodes filled with more marketing tips and tricks. Visit our website at https://beefymarketing.com to take your business to the next level.

Welcome back to another exciting episode of the Business Growth Hacks podcast! In this episode, we discuss the complexities of media strategies with our expert guest, who has over 20 years of experience in the media industry. We explore the evolving landscape of media buying, the importance of understanding different generational behaviors, and how small businesses and agencies can maximize their marketing budgets. Our guest shares insights on navigating the shift from traditional media to programmatic buying and emphasizes the significance of having a well-thought-out strategy for your media investments. Key Points: - [00:00] - Introduction to the Business Growth Hacks podcast and the episode's focus. - [01:04] - Guest introduction and discussion on the evolution of media strategies. - [02:24] - The challenge of targeting different generations with specialized media strategies. - [03:40] - Small businesses' common misconceptions about media buying. - [04:42] - Defining media buying and the importance of a strategic approach. - [06:27] - Keeping up with the fast-paced changes in the media industry. - [07:40] - The impact of consumer behavior on media consumption and advertising strategies. - [08:23] - How the pandemic accelerated changes in media consumption habits. - [09:36] - Closing remarks and where to find more marketing tips and tricks. Business Growth Hacks is presented by Beefy Marketing, your go-to resource for growing your small business. Looking to boost your business's online presence, streamline your marketing efforts, or simply want expert advice on scaling up? Beefy Marketing has got you covered. Visit BeefyMarketing.com today and discover how they can help take your business to the next level. Thank you for tuning in to this episode of the Business Growth Hacks podcast! Don't forget to subscribe wherever you get your podcasts so you never miss an episode. For more marketing tips and tricks, follow Beefy Marketing on social media and visit our website to take your business to the next level. If you enjoyed this episode, please rate, follow, share, and leave a review. See you next time!

In this episode of the Business Growth Hacks podcast we had an amazing conversation with Crista Grasso, the go-to expert in strategic planning and systems for scaling online businesses. Crista shares her journey from hand-making jewelry at her kitchen table to managing a large-scale operation, revealing the universal challenges businesses face when scaling. She emphasizes the importance of distinguishing between growth and scaling, and provided valuable insights into creating efficient systems, managing resources, and maintaining quality while expanding your reach. Tune in to discover practical tips to avoid burnout and achieve sustainable business growth. Key Points: - [00:00] Introduction to Crista Grasso, strategic planning and systems expert. - [00:28] Crista's personal scaling journey from a small jewelry business to a large-scale operation. - [01:45] The universal challenges of scaling across different business types. - [02:41] The pitfalls of scaling without proper systems and support. - [04:16] Transitioning from a worker role to a CEO role in your business. - [04:38] Crista explains the difference between growth and scaling. - [06:49] Strategies for scaling efficiently and profitably. - [09:10] Crista's parting advice for small business owners. Links Mentioned: https://www.cristagrasso.com/https://www.leanoutmethod.com/https://www.beefymarketing.com Thanks for tuning in to this insightful episode with Crista Grasso! If you enjoyed the conversation, please rate, follow, and share the Business Growth Hacks podcast. Stay tuned for more expert advice to take your business to the next level.