Business Wars

Wondery

Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it's just the fun of beating the other guy. The outcome of these battles shape what we buy and how we live. Behind each of them, there are inventors and investors, founders and executives, risk-takers and regulators. Sometimes they destroyed an entire industry so that a new empire could rise. We get a close-up look at what drove these entrepreneurs to take the risks that drove their companies to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. Premieres February 6th.

Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it's just the fun of beating the other guy. The outcome of these battles shape what we buy and how we live. Behind each of them, there are inventors and investors, founders and executives, risk-takers and regulators. Sometimes they destroyed an entire industry so that a new empire could rise. We get a close-up look at what drove these entrepreneurs to take the risks that drove their companies to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. Premieres February 6th.

More Information

Location:

United States

Genres:

Business & Economics Podcasts

Networks:

Wondery

Description:

Language:

English

Episodes

Browser Wars - Poker Face | 3

12/14/2018

It’s 1974, and a young programmer named Paul Allen has just caught a glimpse of the world’s first personal computer, the Altair 8800. It has the potential to change the computing landscape forever — but it doesn’t yet have an operating system. Altair’s developers sank every dollar they had into its hardware, banking that someone else would figure out how to make their machine run. Now programmers are racing to develop an operating system and deliver it to the company’s headquarters in New...

Duration:00:26:56

Browser Wars - Even When They Lose They Win | 6

12/13/2018

Microsoft has officially won the battle against Netscape, but for Bill Gates, the browser war is far from over. The federal government has filed an antitrust lawsuit against Microsoft, and called Gates to Washington, D.C. for questioning. Hotshot prosecutor David Boies aims to show that Microsoft used its monopoly on PC operating systems to drive Netscape out of business. The case has the potential to bring down the software giant once and for all. And the televised drama of a...

Duration:00:28:41

Browser Wars - Microsoft on the Hot Seat | 5

12/11/2018

Description: To compete with Netscape, Bill Gates is forced to do the one thing he hates most: give tech away for free. He bundles Internet Explorer with Windows, effectively making his browser ubiquitous--and Netscape’s redundant. Suddenly, Netscape, the company that launched the dot-com boom and shattered records with its IPO, finds itself on life support. But the battle isn’t over. Attorney General Janet Reno has been watching Microsoft snuff out the competition, and she’s about to make...

Duration:00:30:02

Browser Wars - An Offer They Can’t Refuse | 4

12/6/2018

It’s summer 1995, and Bill Gates is worried about the sudden rise of the Internet. In the world of computers, Gates is used to being in the driver’s seat. Now it seems he’s not even in the car. Marc Andreessen has just launched the latest version of Netscape Navigator. It’s faster and more stable than the last version, and still, inexplicably, free. The Internet is a massive success, certain to work its way into every person’s life, but as Gates pokes around he can’t find a single...

Duration:00:27:25

Browser Wars - The Birth of a Dot Com Giant | 2

11/29/2018

Two disgruntled tech whizzes, Jim Clark and Marc Andreessen, join forces to exact revenge on the companies that wronged them, building a browser so fast and powerful that it wipes their competitors off the face of the web. In private, they call it a “Mosaic Killer,” but in public, it’s called “Netscape Navigator.” The launch of their new browser will mark the beginning of a new era in computing, the birth of a new economy based on the web, and the moment Microsoft put a target on their...

Duration:00:24:36

Legendary magazine editor Tina Brown and her new podcast | 3

11/28/2018

As editor in chief at Vanity Fair and The New Yorker, Tina Brown has had opportunity to sit down with the world’s most important people to hear their thoughts on the zeitgeist and on her new Podcast, “TBD with Tina Brown,” she invites you to hear her candid conversations with writers, politicals, crime sleuths, journalist and the newsmakers of tomorrow’s social debates. Subscribe to TBD with Tina Brown on Apple Podcasts or by visiting wondery.fm/tbd

Duration:00:08:02

Browser Wars - Kickstarting a Revolution | 1

11/27/2018

It’s 1992, and in the basement of the chemistry building at the University of Illinois at Urbana-Champaign, two computer science students are working on a new web browser. Up to this point, browsing has made up less than one percent of all internet traffic, but Marc Andreessen and Eric Bina are about to change all that. Fueled by a combination of Pepperidge Farm cookies, Skittles and hubris, Andreessen and Bina emerge from the basement with Mosaic, the user-friendly web browser that will...

Duration:00:26:42

Red Bull vs Monster - Buzzkill | 3

11/20/2018

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, generating hundreds of millions of dollars each year and leaving a trail of failed imitators in its wake. But for the moment, Red Bull and Monster have bigger issues on their hands. A string of unexpected deaths and...

Duration:00:30:22

Red Bull vs Monster - Beast Gores Bull | 2

11/15/2018

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen back from the verge of bankruptcy, his plans will position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry. Support this show by supporting our sponsors! Get to know the...

Duration:00:27:37

Red Bull vs Monster - Get Your Wings | 1

11/13/2018

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cures his jetlag. Suddenly, he sees a business opportunity. Energy drinks like these are huge in East Asia, but virtually unheard of in Europe. The biggest challenge will be figuring out how to market it—starting with a...

Duration:00:30:36

Napster vs The Record Labels - Interview with Mikael Wood | 7

11/8/2018

Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the way for a lot of trends we see in music today… Justin Bieber joining the remix of Despacito? Beyoncé’s surprise album drops? The countless list of songs featuring Nicki Minaj? It all started here. Plus: after all is said and done, was Napster good for music or not? The answer might not be that...

Duration:00:29:29

Introducing Imagined Life | 3

11/7/2018

What is it like to be famous before you’re famous? What is it like to walk in the shoes of another person? Each episode of IMAGINED LIFE takes you on an immersive journey into the life of a world-famous person. It’ll be someone you may think you know, even admire -- or maybe the opposite. You’ll get clues to your identity along the way. But only in the final moments will you find out who “you” really are. So sit back, let go, and -- imagine your life. Subscribe today at...

Duration:00:04:14

Napster vs The Record Labels - Fight to the Death | 6

11/6/2018

Napster is approaching its death throes. The file sharing company has one shot left: Bertelsmann, the record label that’s confident it has come up with a foolproof plan to profit from its former foe. But Bertelsmann forgot about one thing. It needs the buy-in of other labels to make its rescue plan work. And the other music bosses are still livid that Bertelsmann went behind their backs to partner with Napster. They won’t be stepping up to help either company. Napster is running out of...

Duration:00:30:46

Napster vs The Record Labels - A Fatal Email | 5

11/1/2018

Some of the biggest names in music have gathered to duke it out over the future of Napster. The Senate Judiciary Committee’s intellectual property hearing finally brings the pioneers of the peer-to-peer revolution face to face with the record labels. Napster is feeling good about its chances. But the judge overseeing the whole affair isn’t going to just swallow whatever arguments Napster’s high-priced lawyer dishes up. And buried somewhere in the mountains of evidence is one message that...

Duration:00:26:48

Napster vs The Record Labels - Battle of the Bands | 4

10/30/2018

As the game of cat and mouse heats up with the record labels. The labels know that unless Napster is stopped, it’ll destroy the record labels. That doesn’t stop Napster co-founder Sean Parker from feeling the vice grips closing in. By early 2000, Napster has 10 million users and a landmark copyright case from the RIAA and a court date with Metallica. It’s survival of the fittest, and both sides are playing with fire. Support us by supporting our sponsors! Who's your next great hire? The...

Duration:00:29:10

Napster vs The Record Labels - Free is Costly | 3

10/25/2018

Napster co-founders Shawn Fanning and Sean Parker finally get to Silicon Valley, where their dream for music sharing is supposed to take off. When word gets out about what Napster is doing, software programmers are literally banging on the doors, begging to work for Napster for free. Their idea is solid, but the finances are weak. It’s time to incorporate and find investors. Shawn turns to draw up papers. To Shawn’s shock, his uncle takes 70 percent of the company for the effort. And, as it...

Duration:00:31:07

Napster vs The Record Labels - Silicon Valley or Bust | 2

10/23/2018

Naysayers tell Shawn Fanning that only an experienced Silicon Valley software engineer solve all the technological challenges to get Napster working. But Shawn thinks he’s got the answers and asks himself, ‘’why not me?” And he gets to work, turning to an online chat group of hackers who are eager to help so they can take the fight right to the doorstep of the record labels. Support us by supporting our sponsors! Blinkist - Go to Blinkist.com/BW to start your free trial! Squarespace -...

Duration:00:25:11

Napster vs The Record Labels - The Beginning of the End | 1

10/18/2018

It’s 2000, and the record industry is just waking up to a major threat to its business model: an online file-sharing system created by a 17-year-old kid from Massachusetts. With Napster — so called after the nickname its founder earned on the basketball court — users can download music for free. Why would anyone pay 18 or 20 bucks for a CD ever again? Musicians like the Offspring greet the technology with open arms. Some bands see Napster as a way to make more money on each song while...

Duration:00:25:23

Xbox vs Playstation - Interview with Tristan Donovan | 4

10/16/2018

Host David Brown sits down with Tristan Donovan, series writer and author of Replay: The History of Video Games, just as this console war enters uncharted territory. What’s next for Xbox, PlayStation and wild card Nintendo Switch? Hint: probably not three more generations of consoles. Plus, what a groundbreaking announcement from Microsoft could mean for the gaming industry moving forward. Support us by supporting our sponsors! Lincoln - Learn more about the Well-Connected 2019 Lincoln MKC...

Duration:00:26:18

Xbox vs Playstation - Tear Down This Wall | 3

10/11/2018

As Nintendo burns with the failure of Wii U, Sony can’t woo PS2 users to the new Playstation 3. It vows to not make that mistake again, and the Playstation 4 prioritizes on what the gamers want: a better gaming experience. But it’s not just the focus on gaming that makes the PS4 a hit - it’s also the failure of Microsoft’s new Xbox One to deliver. Support this show by supporting our sponsors! Dollar Shave Club - Get your starter kit at DollarShaveClub.com/BW

Duration:00:29:52