Regenerative Business with Sam Garcia

Today we're talking about War Tax Resistance (aka not paying taxes to fund genocide) with Jessie Susannah Karnatz, aka the Money Witch. We dig into how, why (or why not), and why you may be resisting taxes in general (including neurodiversity + your shadow). For the full episode notes, head over to https://www.thedirtyalchemy.com/podcast About Jessie Susannah Karnatz Jessie Susannah Karnatz, aka the Money Witch, brings capitalism-critical, shame-free education to healers, hustlers, and creatives in order to catalyze change in their financial lives. She believes healing our finances will bring blessing to our lives, our lineages, and our communities. She offers education, Money Magic products, and Intuitive Financial Coaching online and in the Bay Area (unceded "oh-low-nee" land) and does it all with impeccable business lady style. Jessie Susannah is the cult leader at Money Coven, an online web of magical beings who are healing their relationship with money, showing up for their financial self care, and becoming powerful stewards to their resources. The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

Tune in for a behind the scenes of 10X business growth overnight (and using IG to land clients) w/ Jenna Warriner Jenna Warriner is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine she simplifies Instagram marketing, and teaches small business owners and freelancers how to create a gorgeous, sustainable online presence and turn their followers into clients. The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

Tune in for a deep dive with Business Witch Rachael Maddox, on uncensoring your voice, unleashing your true genius into your business, and her story of burning down her very successful business (to step into one that is more free, fun, and profitable). Get your hands on the resources mentioned in this episode here: https://www.rebloomtogether.com/cackledetails herehttps://www.rebloomtogether.com/ The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

Today we're digging into some very practical ways to support your body and it's capacity for you to hold more success while growing your business and impact. " In folk herbalism and western herbalism there's a lot of practice around, before we're going to try to correct anything, we flood the body with nourishment and resourcing. Because why would we try to repair something if we're deficient? Which I think is a really good thing to think about in life and business and anything. Like, if you're going to fix a problem, first flood the environment with resourcing then go start making corrections." - Julia Albain Julia Albain is an Energy Worker and lover of humans. She began my work with Energy 9+ years ago as a Reiki Master Practitioner and Teacher in the Tibetan/ Usui and Karuna lineages. Since then, she's added Integrative Energy Medicine, Shamanic Healing Work, BodyTalk, Folk/Western Herbalism & Plant Medicine, and more to her medley of skills. She has served hundreds (possibly thousands??) of private clients and students in a variety of capacities with the intention of awakening the natural healing abilities that live in each of us, and supporting the emergence of energetic perception & skill as a birthright and way of life. You can learn more about her work + work with her at: Radical Healers: https://www.radicalhealers.org/ Albain Energy Medicine: https://albainenergymedicine.com/ The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

Okay, so let's just jump into what the big news is, which is that the Regenerative Business book is now available as an audiobook. So, this has been months and months and months in the making, less so in the sense that I've been working on it for months and more so in the sense that I really thought that I was going to create the entire audiobook back in August, 2023. It was my big August, 2023 goal. And then just, I mean, first of all, the Maui fires happened and that took a turn on a lot of things, and then I got mono, and then there was travel, and then there's like a bunch of excuses. This month, January 2024, a big goal of mine was to get this audiobook done and it is finally here. I'm so excited to share it with you. You can purchase it now at shop.thedirtyalchemy.com. I'll also put in the show notes and tune in now for the introduction. To give you a little taste. Ready to snag your copy of the audiobook? Click here: https://shop.thedirtyalchemy.com/products/regenerative-business-audiobook The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

RESOURCES: https://learn.thedirtyalchemy.com/offers/dinuJvKr/checkouthttps://www.thedirtyalchemy.com/free-guided-meditation The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

Let's talk planting seeds now (making the most of your time and money) so that it is working and growing for you in the background of your life and business! Evergreen Ecosystems on Presale this month for 50% off! Learn more here: https://learn.thedirtyalchemy.com/offers/dinuJvKr/checkout The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

TRANSCRIPT: Hi, everyone. Welcome back to the Regenerative Business Podcast with Sam Garcia, which is who I am. And I have a special guest today. I have been saying this for weeks, but I'm so excited to have Robin Langford here from Wicked Veracity. She is a traditional astrologer. She is a stoic. She is a witchy human. I don't even know if, like, do you identify as a witch? Oh, she's a witch. aNd she's been on for the last few years giving our annual forecasts. For those who are into astrology but don't know traditional astrology, it is far more accurate and impressive when it comes to actual I guess predicting the future. Can we just, yeah, predicting the future. So if you've worked with people who are more modern astrology or, or archetypal astrology or all the other types of astrology, and you've been like, this is bullshit. It's because it wasn't traditional astrology. So strap yourselves in and hi Robin. Hello. Yes. I am a traditional astrologer and it is predictive. I do believe fate's a thing. And. I do think that the other forms of astrology are exceptionally good at personality things and helping people get to know it, know themselves but they don't, they fall apart a little bit when it comes to predictive astrology in my experience. Yeah, so let's just jump in. We were talking a little bit before and I was like, I don't, I don't want to say things. And Sam's like, no, say the thing. So we're just going to start off. I'm going to say this. Go ahead. Oh, I was just gonna say, I'm, I, Robin didn't want to say things, but I was like, no, the people listening to this podcast are like more prepper type, they're, they know that the world is going to shit and they've been sensing it, like, whether you psychically sense it or you're looking around and you're like, crossing your fingers that the American government falls apart, like, this might be our year, you guys. Not this year, but this is the last, what I would say, But it's also a pretty semi stable year for a while. Because 2027 have a variety of things that are going to be happening that are a little unsettling and that indicate a lot of massive change. And one of the examples that I'm going to give, and there's a bunch, but I'm only going to do the one, is that in 2025, it Uranus moves into Gemini and Uranus has been in Gemini in American history three times, and those three times were the American Revolution, the Civil War and World War Two and that sounds scary, which is why I'm like, I'm not really ready to have a conversation about it, but the thing to remember is, whether you like the American government or not, all three of those movements moved social justice and liberation forward unequivocally and in massive ways and while they were war is horrible, et cetera, et cetera. People dying sucks, right? It's generally necessary in the course of human events to have a war if you want things to change. So, none of those were objectively bad for everybody, period. Right? Like, there were a lot of people who made a lot of money. There were a lot of people who got more freedom. I would argue that's pretty fantastic. Yeah. And so a lot of good things come out of war, whether people want to admit it or not, and I'm not saying that this will be a war because each thing has looked different slightly. Right. But it's like, there could be some. A greater degree of instability, not this year as much. But coming up, and so the way that I'm looking at this year is like a very. almost preppery kind of year, which is what we were talking about. And a lot of my magical creatures, which is what I identify. I mean, I, my clientele tend to be entrepreneurs that are either neurodivergent or magical and sometimes both. And a lot of my magical creatures have already kind of been like, I want to solidify this. I want. I want more security here. I want less reliance there. And I think that's a lot of what you tapped into with your book. Is that feeling that the magical...

Join us in the Regenerative Business Creation Lab here. I’m so excited that you’re tuning in today because it’s a really juicy episode: we’re talking about how to actually put your goals into action and how to make your dreams & desires a reality. Part of making your big goals a reality needs to include breaking them down into more manageable, bite-sized goals. That means breaking down your big goal by what you can accomplish in a month or a quarter. For example - if your big goal is to be able to lift 200 pounds at the gym but you've never been to the gym before, you might have your goal for the first month to be to sign up for a gym membership & learn proper lifting form so you don’t hurt yourself… and to lift 20 pounds. And your goal for the next months to be to live to lift 40 pounds. And so on. The same goes for your business goals, which is largely what we’re going to be focusing on in today’s episode (although you can apply these same principles to other areas of your life). If your goal is to create your first online program, your goal for the first month might be to get super clear on what the program is, who your ideal client is, and what transformation you’re guiding them through. Your goal for the second month might be to outline your program, and your goal for the third month might be to begin teasing your audience and marketing your program to prepare for launching it. That obviously requires a project plan. But there are other goals that require consistent daily or weekly action - the same things over and over again… like making offers online, reaching out to people you want to work with, following up with prospects. If that’s the case you need to define your daily or weekly Business Tasks that mark little successes you have each week in getting your business where you want it to be. So you can celebrate with a “hell yeah!” at the end of every week for getting things done. Even if all you got done was having one new discovery call, or finally taking care of that thing you’ve been putting off that only ended up taking 20 minutes (I know I’m not the only one who does this!). When you do this, you’ll have manageable mini-accomplishments along the way that will help you reach your big goal. The trick is to make a concrete timeframe for you to accomplish each smaller goal — and then stick to it. And these mini-goals are actually a way that you can create a huge impact without even realizing it. (Because part of this business alchemy event is to help you get more impact in 2021!) The second part of this is answering - How will I reward myself for doing my weekly & daily tasks that push me towards my goals? You want to be Rewarding for doing the things you think move you toward your goal (like reaching out to prospects daily) versus only rewarding yourself for hitting goals, like signing a new client or hitting your launch goal. Then you can assess monthly if the consistent tasks are working or if you need to change them up next month. (or get better at copywriting or sales conversations or whatever.) Every time you lift that additional 10 pounds, or every time you post on Instagram to nurture your audience, it might not feel like a lot to you because you know that your goal at the end of the day is much larger than just this one thing. But this is still having a huge impact on your body, or is having a huge impact on your audience & your business. It's actually kind of amazing that these little steps that we take every day can be so impactful in our lives and can get us to where we want to be sometimes without us even realizing it. Like, you'll just go on auto pilot taking care of these tiny goals and not thinking much of it, and then at the end of three months or six months you realize that you've made so much progress along the way. An important piece of this is - You have to make your goals automatic. This means they're not something that you can easily forget about. You do not want to have to rely...

Okay! So today we’re talking about goal setting. Goal setting is about giving a direction so that your actions and your magic are focused on a desired outcome. It also gives direction to the much larger support system that exists & wants to support you on your journey, be it angels, God, Jupiter, Venus, your ancestors, spirit guides, or whatever else you relate to as the massive amount of beings and energy that wants to support you in your work. We are lucky to be magical business owners because we have so much more support than muggle-owned businesses who solely rely on their blood sweat and tears. Before we dig into specific business goals for the year it’s important for you to clarify a larger context. What you want out of your life. So, like I said, the subtitle for this event is: the free 5-day business alchemy experience for more fulfillment, impact, and cold hard cash in 2021. And I really want you to take away from this event how to get those three things. Defining what you want in life is your key to make sure that 2021 is the year that checks the fulfillment box. And don’t worry about how to get there today. We’re digging into all those details on Thursday. Today is just about setting that target to begin with. Because you need a target to know where to aim your energy. Basically… if you want to go after something, you have to first know what it is. Sounds super basic, but setting goals for what you want is a surprisingly potent kind of magic. So. I know we all want to get to the juicy goal setting. But let’s start with talking about WHY you should be setting goals. Because that’s the best way to know what might be blocking our goals from coming true. Some people are afraid to set goals because they’re afraid that they won’t like what they get… They don’t want to get clients, because they’re afraid they might hate them and be trapped in the contract. They don’t want to fall in love because they’re worried their partners might be needy or take up too much of their time. They don’t want a house, because what about property taxes? And how are they gonna clean a house that big? And on and on. Our subconscious can come up with an endless number of reasons why we can’t have the things we want. And a lot of the time, we don’t even realize they’re excuses. We just see them as fact. But they’re not facts. They’re fears. I just want to give you permission right now that you can handle it. And you can change your mind. If you get your goal and you hate it, then pivot. Change your goal. Change your business. Dump the guy. Whatever. But if a part of you deeply wants something, then the best way to get clarity is to get the damn thing. And see what happens. You are smart enough & capable enough to know how to handle the situation when it comes and to resolve it or find someone to help you with it. So… now it’s time. Grab your journal and ask yourself — What do you really truly totally want?What would you want if no one would judge you for it?If no one would get pissed about you wanting it?If you without a doubt 100% would get it?What would you want if there was a magic wand that would wave & instantly grant it to you?I’m purposely asking this with these wording variations. Please answer all of these separately, because it’ll often bring up separate answers from you. So many of us feel guilty about what we want. We don’t even dream of having certain things bc we don’t think we could have it or we have guilt around it or whatever baggage comes along with it. Or we don’t think we deserve to have something good. We won’t even add something to favorites on an online store because we have a twinge in our hearts that we can’t afford it, so we can’t even admit to liking it or wanting it. So. Go into each area of life and look at what you truly want. They can be deep wants (like a more rich spiritual life) or things that you might tell yourself you shouldn’t want because they could be considered flashy or shallow...

Join me for a guided visioning experience to tap into your future self that has already achieved your results & get guidance from her on your 2024. Want more? Join me in the Regenerative Business Creation Lab here. The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

This week, we have a awesome little preview from our new program that's coming out, the Somatic Business Masterclass that comes out next week, both as a part of the regenerative business creation lab and also as an a la cart masterclass. And I wanted to give you guys a little taster in here. Because if you pre-order the masterclass this week, before it comes out next week, then you get a $50 discount. So the full price of the masterclass is $199. If you purchase it before it goes live, or pre-order it before it goes live next week, you get it for $149. Enroll here: https://learn.thedirtyalchemy.com/offers/HV6weonw/checkout Branding is more than just colors and fonts and logos. It's way more. When you are using it in it's most powerful way, it is actually doing the work for you to emit a certain energy and attract the right people in. In the context of regenerative business, your branding is like the flowers that are attracting in pollinators. And this does not mean that your branding needs to be the prettiest, or a more "alluring" version of you, or a front that you're putting out. This is actually about connecting in with, and radiating out, your truest and most authentic message. So for example, there is something called a corpse flower. The scent that it puts out is, surprise surprise, the smell of rotting flesh. And the reason for this is that is trying to attract flies, because what pollinates the corpse flower are flies. Branding allows your business to show up and put out flowers and attract people in without you actually being there. It's not you flowering. It's your business flowering. So now let's actually talk about somatic branding. So somatic, if you don't know that term, it's essentially in your body. Within our bodies is the power of our energy and emotions. And within our bodies is our unconscious minds or subconscious minds, depending on what you call it. Harvard business school, professor Gerard Zaltman found that 95% of our purchase decision-making takes place in the subconscious mind. So subconscious decision-making is more important than conscious decision-making. We make the decision first with our subconscious mind, and then our conscious mind just comes in and gives it logical reasons for why it's a good decision. And as I said, our subconscious lives in our body. So that's why somatic branding - branding that is a felt experience - is the most powerful branding that you can install within your business. And how we do this is by tapping into our own felt experience and making decisions from our felt experience of what is the energy that we're trying to radiate out. You want to emit energy through your branding. Get the Somatic Branding Masterclass for 25% off until Christmas 2023 here: https://learn.thedirtyalchemy.com/offers/HV6weonw/checkout The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

Yesterday I was reading through a witchy website's "Holiday Shopping Guide" — (because I did not take full advantage of all the Black Friday + Cyber Monday deals flying around 😅) — and ran across an artist whose work I wanted to purchase... (for myself... Am I the only one who ends up shopping for myself when I really mean to be buying gifts for people??) ... and the artist didn't have a link to directly purchase their work. So I didn't buy. This is not the first time this has happened to me. I once wanted to hire a hypnotherapist and her booking link was broken. So I didn't hire her. This is super common for small business owners and creatives. You go to their site + the "Enroll" or "Buy now" link is broken, or you have to DIG to figure out what's even available... (Our unconscious minds do all sorts of creative things to try to keep us safe) Are you doing this too?? Well... People are in a buying mood. And sometimes your pesky unconscious mind may be blocking sales from coming in by all sorts of sneaky means. Like having you not send that invoice. Or not having your offers on your homepage. Let's change that. Ready to make it easy for people to purchase from you? Go thru this checklist to make sure you aren’t blocking people from buying from you! (Definitely bookmark this for later if you can't do it now) GREAT WORK!! Seriously - I'm celebrating you! Even though these are "small" things... if your unconscious was trying to keep you safe in this way, don't be surprised if you're feeling exhausted after that. Let me know if you found anything interesting when working through this list! In your corner, Sam The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

The Regenerative Business Creation Lab is open now. Click here to learn more. ... Amy Heneveld, PhD is a creative coach, writer, teacher, and translator of French and English. She teaches creative expression and land connection and offers cosmic guidance with Flower Essences, Tarot, Astrology, Magic and Ritual. Today, Amy joins us to talk about her journey to connecting to healing plant spirits, why flowers are the perfect tool to connecting to your creativity, and how you can find inspiration & business support in plants. What do flowers have to do with creativity? Amy found in her personal experience that flower essences opened her up to being more creative, and it makes sense because flowers are the highest expression of a plant. When a plant blooms, that’s when a plant is expressing itself in all its creativity. There are some esoteric theories about flowers being the cosmic energy of the universe expressed on Earth, and Amy believes they can help us be more in flow and feel more creative because they are the expression of this god or universal energy. “Flowers can help you be more expansive and put yourself out there.” - Amy Heneveld Can people use plant spirit healing at home? You can start a relationship with a plant or flower you find in your backyard or out on a hike. You can also access healing plant spirits from anywhere, even if the plants aren’t there right now. Amy starts with her clients by using plants they have a history or relationship with already. What are the best plants to communicate with to support business owners? Any plant that will help you express yourself, like flowers in general. Amy has a flower essence, Self-Heal, which is designed to heal your throat center and teach you how to express your needs and desires. Yellow flowers like dandelion are also very helpful in finding the strength and confidence to expand your business, it helps us grow and shine our light. Star of Bethlehem is a great plant for when you’re just starting out, and can be especially helpful to instill women with a belief in their own divinity and a capacity to channel that divine energy. “There are often parallels between the plants we need and the plants growing around us.” - Amy Heneveld References: Anastasia Ringing Cedars book seriesSelf-HealThymeVoriagh Clothing Keep up with Amy: https://www.enosburghessences.com https://www.instagram.com/amysheneveldhttps://www.facebook.com/enosburghessences Let's stay in touch! Watch this episode on Youtubethedirtyalchemythedirtyalchemy.com The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

The Regenerative Business Creation Lab (RBCL) is here!! Tune in for all the details. Learn more + join here: https://regenerativebusinesscreationlab.com/ The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

It's time!! Happy Dirty Thursday (AKA Dirty Alchemy: Black Friday Edition) For the next 48 hours we have 3 special specials for you: 💚 The Regenerative Business Creation Lab 12-month payment plan!! So many of you asked for this + I'm so excited to make this available for you: ​CLICK HERE TO ENROLL IN RBCL with the spacious 12-month payment plan​ 💚 The 'Regenerative Business' ebook is on sale for $0.99 on our online shop! ​Click here to purchase it for all your friends and clients​ 💚 Stickers, organic shirts, totes, oh my!! ​Click here to check out our new physical product bundles + goodies!!​ These offerings are available for the next 48 hours. (Until Saturday 11/25 @ 12pm ET) So if you’ve been on the fence about joining RBCL make sure you JUMP on this very special spacious payment plan!! Can't wait to see you on the inside. In your corner, Sam The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business. Learn more here: https://regenerativebusinesscreationlab.com

This is Video 1 of the free 4-Part Training "Sacred Growth: Nurturing Your Online Business like a Food Forest" - Get the Full Training here: https://www.thedirtyalchemy.com/forest Welcome to Sacred Growth: Nurturing Your Online Business like a Food Forest! I am so excited you’re here. So excited to share this body of work with you. And so excited that for all that you’re going to be able to unlock through installing the Food Forest Framework for Online Business Success. If you’re here I’m going to assume you know who I am, but in case a friend forwarded this training to you, here’s a quick 10-second intro. HI! I’m Sam Garcia, founder + lead strategist of Dirty Alchemy Digital Marketing, a boutique marketing agency for thought leaders and course creators whose businesses are devoted to revolutionizing the world + live on an off-grid regenerative farm my husband designed and stewards on Maui. I wrote the bestselling book Regenerative Business which is about how to use Nature’s design principles to have a more impactful, joyful, abundant, and easeful business. Which is what this video series is about too. First - housekeeping: Over these 4 videos you’ll be designing your business as a Food Forest - if you don’t know what that means, I do not expect you to + will explain shortly: Video 1. What a food forest is, setting the goal of your business as a food forest, and “prepping your site” Video 2. The different types of Food Forests + You’ll choose one based on your goals Video 3. The 9 layers of a Food Forest to set within your business Video 4. Addressing the climate and soil quality of You, and your Energetic Blueprint I am trying to keep these as distilled as possible for maximum potency, so you can focus on actually taking action. The point of this is not to just load you with info — the point is for you to lay the groundwork of a regenerative business. That’s why you’ll find companion activities below each of these videos. And as a neuro-spicy human I am very aware that different people have different learning styles, so you will find the full transcript below each video if you prefer reading. I’ll also publish the audio from this video as an Expiring episode on my podcast, Regenerative Business with Sam Garcia if you want to listen on the go. All 4 videos are available now incase you’re a binge-watcher like me, and I’ll also be sending you reminder emails to go through everything in case you’d prefer tackling it in smaller chunks. Please note that these videos, podcasts, and activities will only be available for free until November 26th so this isn’t work to put off. Okay! Now that that’s clear - let’s jump into our first training! … The concept of a Food Forest is something I learned when I got my Permaculture Design Certification in 2012. Nature doesn’t grow food like large-scale commercial farms, with rows and rows of the same crops acting like a salad bar for bugs, requiring pesticides and human intervention, and centered around making a profit. Nature grows food in forests. [Source] These food forests or forest gardens are apart of our human nature and are resilient as fuck. A sad example showing this is the forest gardens established around First Nation villages in Alaska — colonists forcibly removed the indigenous people from their villages 150 years ago but the forest gardens are currently thriving without human intervention. The land is waiting for its people to return. [Source] These systems don’t require pesticides to thrive. Or human intervention. They don’t require humans at all. Nature designed them to be self-reliant and to self-regulate — through many species of plants, animals, fungi, insects, bacteria, and rocks, minerals, molecules, elements, all collaborating and cohabitating in a multidimensional cycle of death and growth, all in the name of increased alive-ness of the system. In ecological succession, most ecosystems end up like a forest. And without significant disturbances,...

This is TRAINING 3 of the free 4-Part Training "Sacred Growth: Nurturing Your Online Business like a Food Forest" - Get the Full Training here: https://www.thedirtyalchemy.com/forest And, the Regenerative Business Creation Lab is open now!! Click here to get all the details: https://regenerativebusinesscreationlab.com/ Okay onto the fun part. Addressing the climate and soil quality of you! You as the founder - you planted the first acorn seed that grows into the full forest so the energy you carry in yourself, with your body, your mindset, the energetic practices you do - they can supercharge. This is the fertile soil that you plant in + the regenerative fertilizer you can add in when you want or need it. If you’re here, you could be a self-development junky and your growth is really in setting up your business ecosystem from the last videos. Or you could be the opposite - or in the middle - where you are obsessed with new strategies and taking all the actions, and you’ve been avoiding the YOU part of your business. Either way, stay with me today as we address a few layers and assess if there is something in your being that could shift We’re about to go pretty wide here because although my trade is business and marketing, I have been fucking obsessed with this type of stuff for the last 14 years AND it is actually insanely practical and efficient to work on the energetic side of things so that your physical actions run smoother. Let’s go. Well first, let’s just do a check on the last few videos. In order for you to have a business that thrives longterm - definitely base it around your True Nature. Don’t base it around what you think is easiest or on trend or what your mentor is doing or what’s “right.” Do it based on your creative spark. For example. I am a Manifestor in Human Design. I also have ADHD. These are my energetic blueprint explanations for my deep fulfillment through what I call creative portals. I am happiest when I am a few hours deep into a creative project - and no one is around to pull me out of it. It means that I can get an insane amount of work done, but only on my time schedule. It means I do my best work when I don’t have to email people or go to meetings. I LOVE teaching but don’t want to teach the same training twice. I’m also an extremely sensitive person so on a monthly or even weekly basis I don’t know how I’m going to feel. So I ride my creative wave when I have them, and have systems and people in place in my business so that when I’m low then it doesn’t matter. That is the opposite of other people. Some people’s dream job is working in person with people and traveling and being on calls with people. Some people love regularity and consistency. Some people just want a business that makes them a good income so they have plenty of time to play with their kids! Really really really giving voice to what you really want is important work. And honestly, business takes work, at least in the beginning or when you’re pivoting - so you might as well be honest with yourself NOW as to exactly what you want so that the work you put in is leading you to the business you genuinely want. So go back to your decisions from the last few videos - your quiz, your food forest type, your food forest layers - and do an honesty check. Okay, now let’s go. There are 3 levels I want to look at when it comes to your soil quality and increasing your soil fertility. First, let me explain the metaphor. When you have super fertile soil you can grow just about anything easily. It takes less work. What grows is healthier. So with YOU being the soil that your business grows out of, we want to address your subconscious mind, your mindset, and magic. Obviously, an insane number of books and full on mystery schools are built on these so this is a delicious morsel in the scheme of things, but going deep First your subconscious mind — How you know your subconscious mind is blocking your business success is if you have...

This is TRAINING 3 of the free 4-Part Training "Sacred Growth: Nurturing Your Online Business like a Food Forest" - Get the Full Training here: https://www.thedirtyalchemy.com/forest And, the Regenerative Business Creation Lab is open now!! Click here to get all the details: https://regenerativebusinesscreationlab.com/ When you look at a forest it’s easy to see a wall of green. But as you spend more time with it your eyes start to see and recognize the different layers, different species, different shades. Whether you decided on an Oak Savannah, Recovering Forest, or Mature Forest from the last video, each of these have 7 layers in them that work together and play their part in the fertility of the overall system. Fertility here I’m using as the aliveness and regeneration of the whole. Your creativity, abundance, impact. If you read my book ‘Regenerative Business’ then you may remember that one of Nature’s principles is biodiversity. Biodiversity creates a strong, resilient system, and homogeneity causes weakness. A forest isn’t just a mono crop of 1 type of tree and nothing else. It is a diverse network of many plants, trees, species, that are collaborating. In a traditional food forest, there are 7 layers that all work together. And by layers, I’m talking actual physical layers that are taking up 3-D space. So instead of acres and acres of corn taking up only 1 grassy layer, there are 7 stacking layers that are cohabitating 1 space. 1. First we have the Tall Tree or Canopy Layer This layer provides large quantities of food + shade. These are your large fruit and nut trees, as well as support trees that help improve your soil such as nitrogen fixers like alders. 2. The second layer is the Sub-Canopy or Large Shrub Layer This is commonly fruit trees like apples. 3. The third layer is the Shrub Layer: Here we have shrubs, like raspberries, blueberries, and also medicinal plants. This layer provides a lot of nutrition and healing. It also provides nesting space for wildlife and increases biodiversity. 4. Next we have our Herbaceous Layer: This is when we start adding in more traditional food crops like vegetables and flowers for beneficial insects. This layer Dies back in winter - if you have a cold winter - and brings a ton of variety, and where you can lay on things you love and novelty. If you remember from the last video, our Oak Savannah is for those who want way more of this layer. This playful novelty that requires a repeated energy investment. For example, doing a one-off mini workshop just because you want to. 5. The 5th layer is the Groundcover Layer: The purpose here is to cover the ground and hold the soil in place so it doesn’t wash or blow away in a storm. It also holds moisture in the ground so that you don’t have to water as much. Think, strawberries for eating, clover for teas and also being able to be stepped on and acting like a living mulch to protect the soil below. 6. The Root Crops Layer gives us grounding staples. Potatoes, garlic, bulbs, onions, sun chokes. 7. And finally we have the vining Layer: Vines climb the woody plants and trees — You can think of this layer as a ladder that connects all of the other layers. Vining plants can grow all the way from the ground layer to the tops of tree canopies. For each of these layers we have the operational and marketing side. Kind of like plant growth versus plant pollination and fruiting. For our tall trees - which are the piece we design around, we have our core offers, funnels and launches. I know that the words “funnel” and “launch” can give people hives but it’s the most straightforward way to describe them since people know what I’m talking about when I say them. Please sub in Evergreen Ecosystem for funnel and Sacred Attraction Formula for launch if that feels better for you. There’s a concept in regenerative agriculture called “Companion Planting” where one plant takes certain nutrients from the soil while the other provides...

This is TRAINING 2 of the free 4-Part Training "Sacred Growth: Nurturing Your Online Business like a Food Forest" - Get the Full Training here: https://www.thedirtyalchemy.com/forest In the online business world, through an Industrial Revolution lens, you set your business up like a factory. Input money into the Facebook ads machine and it spits out views or purchases. Input people into your funnel and it spits out buyers. You see your business as a machine, which makes it so you and your team are cogs in the machine. There are right and wrong ways to do business in this factory model, so you follow a formula given to you and make everything as efficient as possible. Let’s compare this with Nature’s systems. Ecosystems. Look around the world and there are ## different ecosystems that are responsive to the other ecosystems that are around them. There is no one right way because the right-ness of one system depends on the climate, the geography, the species that wander in and out. If we drill in a bit, and focus on the forest-like systems that are highly abundant and self-reliant, you find 3 types: The Oak Savannah The Recovering Forest, and The Mature Forest The key piece in all of these is what? Trees. Mature trees that create stability for the long-term. Along with this are other perennial plants. A perennial plant is a plant that continues growing year after year, versus an annual plant which needs to be replanted by you year after year. An example of perennial plants that we eat include artichoke and asparagus — these vegetables can be planted once and year after year they bloom and grow food, themselves. Trees obviously fall into this category too - apple trees, hazelnut trees - once you plant the tree and it grows a few years to maturity, it will produce a ridiculous amount of fruit every single year. Compare this with what we consider standard food crops - annual plants like lettuce and carrots — with annual plants you harvest the plant - you pick the head of lettuce or the carrot, and the plant dies. You wait through the fall and winter and in spring you have to work again to prepare the soil and plant seeds to grow the plants again. When you center a system around perennial plants, you do less work. Not only do you not have to plant again each year, but perennial plants fertilize the land for you. All those leaves that a tree drops in the fall? When you don’t wastefully rake it up and set it on the curb, it protects the ground, and decomposes to create more fertility. With this shedding of leaves, with this death, comes life. In our forest-like systems, we center around trees and perennial plants. The plants that do most of the work for us, once they’re established. And from there we can plant as many annual plants as we like, I mean, carrots are my favorite vegetable… but we do so with full awareness that those plants require human work, they don’t take care of themselves. So back to our 3 types of Food Forests: The Oak Savannah, The Recovering Forest, and The Mature Forest Let’s start with the Oak Savannah - with the Oak Savannah there are trees, but there is quite a bit of open land between the mature trees. There’s a lot of grassland with trees and shrubs interspersed within. The open tracts of land allow for lots of herbaceous crops, ground cover, annual plants, all because the sun reaches the ground in abundance. I’m going to go through each of these 3 before bringing them back to your business so one second please. The Oak Savannah provides the most variety of crops because of its open canopy, but it also requires the most maintenance because it is the least centered around our big trees. With this system you will need to be in there on a weekly if not daily basis to maintain it and tend to it. It produces a ton of crops and variety, but requires the most human intervention. Onto the Recovering Forest. In the Recovering Forest there are clusters of larger trees that provide a partial canopy...