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How To: Sell Your Software Better

5/31/2018
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This week, we sit down of Steli Efti of close.io to talk about selling software. You can find Steli's talks from BoS Conferences here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/

Duration:00:49:11

How To: Write Non-Sucky Copy

4/13/2018
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If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.

Duration:00:58:42

How To: Do Remote Working Well

4/5/2018
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This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough questions. How do you do remote working well? What are some of the pitfalls to avoid? How do you build company culture when you work on the other side of the world?

Duration:01:05:41

A Founder In Pain

3/22/2018
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Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.

Duration:01:09:57

How We Almost Messed Up Trello

3/1/2018
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In early 2017, Trello was acquired by Atlassian for the mammoth sum of $425 million. In 2016, Michael Pryor sat down with Paul Kenny at Business of Software Conference USA to discuss how they almost messed up Trello. Seems like they managed to do alright in the end...

Duration:01:05:52

The End Of Competitive Advantage

2/22/2018
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In this week's episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - how do you stay ahead in a rapidly moving, fast-paced business environment?

Duration:00:43:10

What Is Jobs To Be Done?

2/15/2018
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Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.

Duration:00:48:33

Interview with David Heinemeier Hansson

2/9/2018
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Joel Spolsky says: "Never rewrite your software from scratch". DHH says: "Rewrite your damn software". In this interview, he explains why.

Duration:00:42:49

How To Grow And Market A SaaS Business | AMA with Duane Jackson

5/5/2017
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Duane Jackson, Founder, Kashflow Come to one of our event! http://bit.ly/1Q9gzjG

Duration:00:26:06

Agile Master Class | AMA With Jenni Jepsen

5/2/2017
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Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm. Her focus in on helping people deliver value faster and create lasting change. By getting to the core of WHY Agile works and helping people thrive through change, Organisations become Agile – increasing motivation, effectiveness and transparency. Watch her talk at BoS Europe 2015 here: http://bit.ly/2qu9O7O

Duration:00:16:50

The Job Your Product Does | Clayton Christensen | BoS USA 2011

4/20/2017
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This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.

Duration:01:32:25

Want to go from stuck to creative spark? | AMA with Scott Berkun

4/12/2017
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Scott Berkun, bestselling author and popular speaker on philosophy, culture and business, introduces a fresh way to understand creative thinking, how ideas work, plus how to be more productive. He's recently published a new book, The Dance of the Possible with challenging chapters on topics like creative confidence, making bold decisions, and separating the need for feedback from the desire for encouragement. Scott shares with you fundamental principles and useful tips to use in your...

Duration:00:57:02

Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016

4/11/2017
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Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016 by Business of Software

Duration:01:01:56

SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011

4/11/2017
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Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest talks on Software Pricing we have ever seen at the 2011 Business of Software Conference. He is also an expert in drawing owls and can teach you his patented method… Learn about the simple, universal pricing formula that is used by many SaaS providers and how to measure value and put a price on it. Jeff talks about the difference between cost based, value based and competitive pricing,...

Duration:00:51:40

The Secret Psychology Behind Online Persuasion | Nathalie Nahai | BoS EU

4/6/2017
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In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.

Duration:01:05:52

The Buskers Guide To Running A Tech Startup | Bridget Harris, YouCanBookMe | BoS EU 2016

11/10/2016
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Bridget is the co-founder and CEO of YouCanBook.me, a SaaS tool which allows your customers to easily book your time, fuss free. At BoS Conference Europe 2016, she discussed the growth of the company, and likened her busking background to that of her experience of growing a company. She touched on many of her experiences in growing YouCanBook.me, from dealing to VC’s, to remote working, to the hiring process and their policy of ‘blind hiring’ to ensure the best people get the job based on...

Duration:00:57:08

Rich Vs King- Founder's Dilemma | Noam Wasserman | BoS USA 2008

10/31/2016
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According to Noam Wasserman, a professor at Harvard Business School, if you're an entrepreneur then you will often face situations where you need to confront this dichotomy. When you start up, do you set off on your own (and stay king), or find a co-founder (losing control, but increasing the odds of success)? Do you choose investors who stay in the shadows (remain king), or ones who are hands-on (get rich)? When you reach your limits, do you remain CEO (and stay king) or take a back seat...

Duration:01:05:16

Why I Sold My Business And Gave The Money Away | Derek Sivers, CD Baby | BoS 2010

10/17/2016
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Derek A/B tests his possible talks with the audience before talking about how and why he grew one of the most successful online music distribution businesses in the world. Why did he sell it and why has he given the money away?

Duration:00:35:22

The Number One Goal Of Your Website | Rob Walling | BoS 2010

10/5/2016
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What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.

Duration:00:50:03

Motivation Matters | Kathy Sierra | BoS EU 2014

9/29/2016
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Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, support, and marketing. But secrets to motivation are counter-intuitive. Typically we struggle to get and keep our users motivated by trying to ADD motivation, when the real solution is to find and fix what’s BLOCKING the motivation they already have (or easily could have). We can use these tools to help new, existing, and even potential...

Duration:00:59:45