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The Job Your Product Does | Clayton Christensen | BoS USA 2011

4/20/2017
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This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.

Duration:01:32:25

Want to go from stuck to creative spark? | AMA with Scott Berkun

4/12/2017
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Scott Berkun, bestselling author and popular speaker on philosophy, culture and business, introduces a fresh way to understand creative thinking, how ideas work, plus how to be more productive. He's recently published a new book, The Dance of the Possible with challenging chapters on topics like creative confidence, making bold decisions, and separating the need for feedback from the desire for encouragement. Scott shares with you fundamental principles and useful tips to use in your...

Duration:00:57:02

Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016

4/11/2017
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Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016 by Business of Software

Duration:01:01:56

SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011

4/11/2017
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Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest talks on Software Pricing we have ever seen at the 2011 Business of Software Conference. He is also an expert in drawing owls and can teach you his patented method… Learn about the simple, universal pricing formula that is used by many SaaS providers and how to measure value and put a price on it. Jeff talks about the difference between cost based, value based and competitive pricing,...

Duration:00:51:40

The Secret Psychology Behind Online Persuasion | Nathalie Nahai | BoS EU

4/6/2017
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In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.

Duration:01:05:52

The Buskers Guide To Running A Tech Startup | Bridget Harris, YouCanBookMe | BoS EU 2016

11/10/2016
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Bridget is the co-founder and CEO of YouCanBook.me, a SaaS tool which allows your customers to easily book your time, fuss free. At BoS Conference Europe 2016, she discussed the growth of the company, and likened her busking background to that of her experience of growing a company. She touched on many of her experiences in growing YouCanBook.me, from dealing to VC’s, to remote working, to the hiring process and their policy of ‘blind hiring’ to ensure the best people get the job based on...

Duration:00:57:08

Rich Vs King- Founder's Dilemma | Noam Wasserman | BoS USA 2008

10/31/2016
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According to Noam Wasserman, a professor at Harvard Business School, if you're an entrepreneur then you will often face situations where you need to confront this dichotomy. When you start up, do you set off on your own (and stay king), or find a co-founder (losing control, but increasing the odds of success)? Do you choose investors who stay in the shadows (remain king), or ones who are hands-on (get rich)? When you reach your limits, do you remain CEO (and stay king) or take a back seat...

Duration:01:05:16

Why I Sold My Business And Gave The Money Away | Derek Sivers, CD Baby | BoS 2010

10/17/2016
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Derek A/B tests his possible talks with the audience before talking about how and why he grew one of the most successful online music distribution businesses in the world. Why did he sell it and why has he given the money away?

Duration:00:35:22

The Number One Goal Of Your Website | Rob Walling | BoS 2010

10/5/2016
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What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.

Duration:00:50:03

Motivation Matters | Kathy Sierra | BoS EU 2014

9/29/2016
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Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, support, and marketing. But secrets to motivation are counter-intuitive. Typically we struggle to get and keep our users motivated by trying to ADD motivation, when the real solution is to find and fix what’s BLOCKING the motivation they already have (or easily could have). We can use these tools to help new, existing, and even potential...

Duration:00:59:45

Building A Successful Software Business | Dharmesh Shah, Hubspot | BoS 2010

9/29/2016
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Dharmesh is obsessed by code and making customers happy. In this talk at Business of Software 2010, Dharmesh talks about why venture capital is neither necessary, nor evil, how value is created, why user experience is EVERYTHING and how Hubspot developed its key metric, the ‘CHI’ – Customer Happiness Index.

Duration:01:04:35

How To Sell Using... Sales | Steli Efti | BoS USA 2015

9/14/2016
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The inbound dream: Every sale you make comes to you magically through the internet with no human touch. Does that mean you can’t do better? Is there another way to more sales? Steli has accelerated sales in some of the fastest growing Silicon Valley startups as well as growing his own SaaS business, Close.io. Steli offers some proven techniques to grow your sales revenue and improve your sales processes. You can apply many of the same ideas to get things done in your own organization,...

Duration:01:07:59

The Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin, Moz | BOS EU 2016

9/5/2016
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Rand Fishkin, Founder, now Wizard of, Moz gave a very honest and open talk at BoS Europe this year reflecting on what he could have told his younger self. We’ll let Rand provide some context for the talk from his blog post about it but take it from us, it will both make you smarter and move you. A talk that is not just about SEO and Inbound marketing but the entrepreneurial journey. Thanks to Rand and Geraldine for sharing this story.

Duration:01:01:56

Beyond Happiness | Jennifer Aaker | BoS USA 2009

8/30/2016
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Jennifer Aaker gives a talk on how we can achieve happiness, and how the pursuit of that is a miserable business.

Duration:01:03:50

The Job Your Product Does | Clayton Christensen | Business of Software Conference

8/23/2016
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This is probably one of the most important talks you will ever hear if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.

Duration:01:32:25

Difficult Conversations when Scaling | Paul Kenny | Business of Software

8/15/2016
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Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business. He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you...

Duration:01:01:29

The Science Of Lean Startups | Eric Ries | Business of Software Conference

8/9/2016
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Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier, faster, and with more rigor, we can stop wasting people’s time.

Duration:00:58:54

Tania Katan | It Was Never A Dress | Business of Software Conference

8/1/2016
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In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This new symbol has started an international conversation that is picking up STEAM! Since the campaign launched just one month ago, it has generated over 18 million impressions, received attention from every major media outlet, and is funding a...

Duration:00:08:03

From Bootstrap To $60m. What I've Learnt | Scott Farquhar, Atlassian | Business of Software

8/1/2016
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Scott talks about running a software company . You'll hear about how to pick a business model & how they built a workplace that has won numerous HR awards.

Duration:00:35:11

Marketing To Minorities | Patrick McKenzie | Business of Software Conference

8/1/2016
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If you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world's population that is, shock horror, female, and you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.

Duration:00:07:24