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Campaign Brief

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It's harder than ever before for brands and businesses to cut through the noise and build real connections. Join us as host CJ Thomas sits down with marketing industry leaders and executives to hear their stories, strategies, and lessons learned that you can use to stand out and dominate your market. You'll hear real discussions with executives from brands like Verizon, Sony, Illumina, and more. Whether you are a CMO, marketing director, founder, or agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.

It's harder than ever before for brands and businesses to cut through the noise and build real connections. Join us as host CJ Thomas sits down with marketing industry leaders and executives to hear their stories, strategies, and lessons learned that you can use to stand out and dominate your market. You'll hear real discussions with executives from brands like Verizon, Sony, Illumina, and more. Whether you are a CMO, marketing director, founder, or agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.
More Information

Location:

United States

Description:

It's harder than ever before for brands and businesses to cut through the noise and build real connections. Join us as host CJ Thomas sits down with marketing industry leaders and executives to hear their stories, strategies, and lessons learned that you can use to stand out and dominate your market. You'll hear real discussions with executives from brands like Verizon, Sony, Illumina, and more. Whether you are a CMO, marketing director, founder, or agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.

Language:

English

Contact:

7752916333


Episodes

Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics

8/13/2019
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In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism. In our conversation, we discuss: I hope you enjoy this episode. Be sure to subscribe and leave an honest rating/review for the show. You can view the full episode with video at: https://wondertreemedia.com/podcast-004-sony-brand-story/

Duration:00:56:15

Building a Winning Brand with Gaetan Fraikin, Brand Executive from Roche, Illumina, Addictive, and More

7/31/2019
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In this episode, I sit down with Gaetan Fraikin to discuss all things brand development. Throughout his career, Gaetan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side. In our conversation we cover: You can get the show notes at https://wondertreemedia.com/podcast-003-building-brand-value/

Duration:00:59:16

B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime

7/18/2019
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In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime, which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and noticed those tablets on the tables, those are made by Buzztime. In our conversation we discuss: - Out of the box marketing strategies that Will has tested - What's worked and not worked - Content marketing strategies -...

Duration:00:41:05

How to Position Your Product for a Successful Launch with Mark Pecota from LaunchBoom

7/17/2019
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In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. In our conversation, we discuss why product positioning is so critical for a successful launch, strategies for testing your positioning before launching, and how to build a community of qualified potential buyers in the pre-launch phase...

Duration:00:31:03

Campaign Brief - Podcast Trailer

7/10/2019
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Join us as host CJ Thomas sits down with marketing leaders from companies like Sony, Verizon, Illumina, and others, to hear their stories, strategies, and lessons learned that you can use to dominate your market. Whether you are the CMO, Marketing Director, founder, or even agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.

Duration:00:01:20